DIGITAL MERCHANDISING

Rethinking Retail CREATIVE DEVELOPMENT:

SapientNitro’s Digital Merchandising Practice believes that today’s
consumers don’t just want to purchase a product. They want to engage
with it and become a willing participant in their own purchasing
actions. They want to feel the same richness of interaction and depth of
connection of their digital experiences, but in a retail environment. We
specialize in creating retail brand experiences that enable our clients
to make that connection. To communicate with their customers at a
meaningful level that not only increases sales, but also improves brand
allegiance and satisfaction.
Our Core Capabilities
STRATEGY AND PLANNING:
MacArthur knew it. So did Patton. Success hinges on how you map out and execute
your plan of attack. SapientNitro will work with you to figure out the right mix of
content and creative and social media integration. We establish business goals
and balance them with technology to develop integrated digital merchandising
strategies and experiences.
This is where the hernia-inducing lifting is done, but we’ve got our belts
on. Creating the appropriate customer-facing ideas is a critical and
complex undertaking. But we’re really good at it. SapientNitro’s work is
designed to achieve goals, whether it be up-sell, loyalty, or cross-sell.
MARKETING:
We create marketing strategies to engage consumers with the brand,
the products and the experience, and drive results.
> Campaign Development
> eCouponing and Promotions
> Metrics and Analytics
> Creative
> Campaign Management
> Media Buy
TECHNOLOGY:
SapientNitro’s technologists identify what hardware and software resources
are needed in order to implement the strategy. From an overall Content
Management engine that pushes corporate messaging to location-specific
content management, we engage with our clients to make sure that the
technology platform(s) is appropriate for their needs and that an overall
platform management plan is developed and in place.

> SWOT Analysis

> Strategy Development METRICS & ANALYTICS:
> Brand Integration Data collection and analysis is critical to understanding the efficacy of
> User Research the investment. SapientNItro’s BridgeTrack system is a valuable addition
> Dashboard to a Digital Merchandising platform to understand the impact and reach
so that the creative and content can be adjusted to meet the customers’
PLATFORMS: needs.
We develop and refine platforms for launching our clients’ brands and
products, extending their reach and driving sales.
> Platform Development Focus areas:
> Equipment Selection and Customization > Interactive Kiosks for Retail/Vending-based Pop-Up Stores
> Application Integration > Rich Media Digital Signage
> Framework and Middleware
> Self-Service Touch Screens and Informational Kiosks
> Program Management
> Systems Integrations and Platforms
> Vending, Kiosk, and Mobile
> Quality Assurance & Testing
The look and feel of digital merchandising.
An experience of Mythic proportions
An AT&T store is nothing short of telecommunications nirvana. But it does pose a unique challenge: how do you make
a new phone stand out in a phone-saturated environment?
Sapient, Samsung Telecommunications, and Derse developed a unique, in-store experience to promote the new
Samsung Mythic. We combined two large LCD screens to create a demo kiosk in the shape of the new phone. The
infrared touch screen allowed customers to explore the key features of the phone, resulting in extraordinary in-store
buzz. Feedback from store employees credited the kiosk’s ability to attract, entertain, and engage customers as a big
reason for the successful introduction of the new Samsung Mythic.

ENGAGING SHOPPING EXPERIENCES THAT TAKE YOUR CUSTOMERS BY THE HAND

Consumers think with their heads, but act with their hands. This is what makes the touch screen experience so
revolutionary. In a few words, it’s visceral, engaging, and fun. People want to be part of it. They are unrivaled at the
art of holding an audience captive, and can convey insane amounts of information in a sane, organized way.
SapientNitro-designed retail touch screen kiosks are complete shopping experiences. Imagine you’re in a store
holding a shirt. Go ahead and scan it. Here we go. Here’s a pair of jeans, shoes, and a belt that complement it perfectly.
There’s more. Here comes some one-on-one advice from a leading fashion designer right on the screen in front of you.
But touch screens aren’t just for your wardrobe. They work in all areas of retail. And they use mobile technology. You
can scan an item and post it to Facebook to see what your friends think. Or you can have tutorials sent to your phone.

WHAT IF PICKING A MOVIE COULD BE AS MUCH

FUN AS WATCHING THE MOVIE?
Imagine you’re in the food court at the mall, wolfing
down a Gyro, and it hits you. You want to go see the next
showing of Flying Lizard Zombies Ate My Great Uncle, at the
nearby theater. And then you see the line at the box office
from all the way across the mall. Whoa. After all, people are
gaga about Lizard Zombie flicks. So how do you make the
whole movie-going experience almost effortless? You go
back a few feet to where you saw the movie ticket kiosk. You
walk up to it, pick your show, pick your show time, pick the
snacks you want and you’re set. Now walk into the theater,
flash the ticket that was printed for you at the kiosk, pick up
your Goobers (they’ll be waiting for you), and grab a seat.
You’ve just witnessed how providing a hassle-free
process can help you, the movie theater owner, sell way
more tickets. And way more refreshments. And make way
more money.
Digital merchandising is about results
you can hold in your hands.
> Dynamic images and messaging are more engaging than
static ones.
> Targeted advertising based on facial recognition, time of day,
location, and demographics increases messaging effectiveness.
> Standardized content is driven by corporate marketing and
uses the appropriate mix of locally developed content.
> Guest experiences are enhanced through new media
technology, and the right creative.
> A flexible marketing platform makes it easy to change content
and keeps returning customers engaged and informed.
> Optimization improves performance in real time — and allows
for learning to be transferred to traditional merchandising.

FOLLOW US:
ABOUT SAPIENT facebook.com/sapientnitro
SapientNitro, part of Sapient, is the world’s first customer experience company. twitter.com/sapientnitro
We create and engineer highly relevant experiences that accelerate business growth
and fuel brand advocacy for our clients. By combining multi-channel marketing, CONTACT US:
multi-channel commerce, and the technology that binds them, we influence customer For more information,
behavior across the spectrum of content, communication and commerce channels, please contact us at:
resulting in deeper, more meaningful relationships between customers and brands. digitalmerchandising@sapient.com
SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars,
Singapore Airlines, Target, and Vodafone through our operations in North America,
Europe, and Asia-Pacific. sapientnitro.com

© 2010 Sapient Corporation, 4.10 - SNDMNA02