Answers:

1. Advertising is defined as promoting a product or service through the use of paid

announcements.
2. Product endorsement is the use of celebrity or support from well-known person for certain
product or service.
3. Types of advertising:
-Newspapers and magazines -Viral advertisements
-Radio -Digital media
-Television -Social media
-Mobile phone.

4. Viral advertisements are advertisements that attain spontaneous and widespread popularity
through the Internet.
5. Consumer culture is deemed as an advertisement which sought to attach products to larger
ideas and symbols of worth and cultural values.
6. The consumer culture did influence the society due to the rise of mass media and
advertising models.
7. The thing that makes consumer culture wrong is that because advertisers are simply using
wrong depiction of certain products to the society.
8. Stereotype in advertising is the norms of targeted advertisements audience such as racial.
Ethnics, genders and religion and it is considered niche as it only prioritizes and depicts
only a specific group or audience.
9. One of the examples would be icons such as Aunt Jemima, the Cream of Wheat chef, and
the Hiram Walker butler were some of the most recognizable black figures in U.S. culture.
10. For children advertisements, the majority of advertisements that target children feature
either toys or junk food.
11. These claims made by the scholars were due to the studies that shown most children-
focused food advertisements feature high-calorie, low nutrition foods such as sugary
cereals.
12. Advergamers is viewed as more harmful than traditional advertisements because the
children playing them will experience a much longer period of product exposure than they
do from the typical 30-second television commercial.
13. Public Relation is using individual or service as an attempt to establish and maintain good
relations between an organization and its constituents.
14. 4 types of PR model:
-Traditional publicity model -The press agentry model
-Public information model -Persuasive communication model

15. 5 functions of PR:

- Media relations - Public affairs
- Internal communications - Strategic communication
- Business-to-business

16. 2 reasons for PR campaign:

- lasting influence -creative execution

17. Initial Research Phase- identify and qualify the issue to be addressed
Strategy Phase- determine objectives focused on the desired goal of the campaign and
formulate strategies to meet those objectives.
Tactics Phase- decides on the means to implement the strategies they formulated during
the strategy phase
Evaluation Phase- evaluate its potential effectiveness.
18. Public Relations focus on to position a brand in the public arena in order to give it a sense
of cultural importance.
19. An important part of maintaining a consistent brand is preserving the emotional attachment
consumers have to that brand.
20. companies that came to represent unfettered capitalist greed to those who opposed them
and there was an issue where PR was used to build its image as a company that created
natural products and took a stand on issues of corporate ethics.