MAXIMIZE BIG DATA IN THE CLOUD

MAXIMIZE BIG DATA IN THE CLOUD

Unlock the potential of data-at-rest and data-in-motion

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CONTENTS
BIG DATA REVOLUTION 3

HADOOP IN THE CLOUD BENEFITS  4

CONNECTED DATA ARCHITECTURE  5

OBTAINING INSIGHTS  6

GET STARTED IN THE CLOUD  7

NEXT STEPS  8

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 MAXIMIZE BIG DATA IN THE CLOUD

WELCOME TO THE BIG DATA REVOLUTION

In the new world of business, enterprises embark on the journey to become truly
data-driven. According to Forbes, by 2020 a whopping 1.7 megabytes of new
information will be created every second for every human being on this planet, 83%
with one-third of it passing through the cloud. This massive data proliferation is of businesses say data and
challenging enterprises to explore new ways to effectively monitor and manage analytics are making existing
services and products more
their Big Data strategy. profitable1
Traditional on-premises data platforms are being challenged to capture and
analyze the massive data growth.

60%
of businesses claim their data is
generating revenue within their
organizations1

59%
of businesses consider data and
analytics to be “vital” to the
running of their organizations1

Forbes.com, Big Data: 20 Mind-Boggling Facts Everyone Must Read

http://www.forbes.com/sites/bernardmarr/2015/09/30/big-data-20-mind-boggling-facts-everyone-must-read/#6c1d98166c1d

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BENEFITS OF DEPLOYING HADOOP IN THE CLOUD

Today’s modern enterprise has options when it comes to

computing: on-premises and in the cloud. Each has its own
unique benefits. However, when it comes to Apache Hadoop,
deploying it in the cloud offers additional benefits.

BUSINESS AGILITY PRESCRIPTIVE WORKLOADS

Easy to spin up clusters quickly,
which is especially useful for
ephemeral use cases and one-off
analytic jobs.
Simple to run prescriptive workloads
(for example, Apache Spark and
Apache Hive), get the results, and
shut the environment down so users
can manage costs.

OPTIMIZED ROI ELASTIC SCALABILITY

Affordable, as users pay only for Elastic and scalable infrastructure
the compute power they need, that makes Hadoop cost efficient
rather than investing in servers and and scale easily to support unlimited
physical infrastructure. nodes.

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ENABLE A CONNECTED DATA ARCHITECTURE WITH THE CLOUD

As we enter the Internet of Anything age, applications such as edge analytics, stream analytics, historical analysis, or
machine learning will be scattered everywhere. You want the applications to act on, analyze, and drive value from the data
in the most opportune place, wherever it happens to be.
The Connected Data architecture manages the data flow and logistics, the metadata, and the corresponding security and
governance policies. Digital transformation is fueled by the connected data logic to deliver continuous insights. To adopt
this transformation, there are five attributes of a connected architecture to consider:

Acquire and deliver data
anywhere, not just moving
data from Point A to Point
B, but actively managing the
data logistics.
Include dynamic governance Driven by the ecosystem of Works across any delivery Support hundreds of
and security policies and open innovation. model, whether it’s in a data thousands (not tens) of use
having metadata available center or in the cloud. cases such as ephemeral
to work with always-on and data processing and
ephemeral applications in machine learning.
the cloud.

The architecture needs to be easy to deploy while delivering value.

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OBTAIN INSIGHTS FROM DATA-AT-REST AND DATA-IN-MOTION
Hortonworks powers the modern data architecture to manage data in
the cloud and in the data center. The Hortonworks DataFlow (HDF) and
Hortonworks Data Platform (HDP) deliver a connected data suite to gain
insight from data-in-motion and data-at-rest.
Hortonworks Data Platform addresses the needs of data-at-rest. It
provides an enterprise-ready data platform that enables organization to
build modern data applications.
MAXIMIZE BIG DATA IN THE CLOUD
Hortonworks DataFlow addresses the needs of data-in-motion, such as
data ingestion and real-time streaming capabilities. It is a cornerstone
technology for the Internet of Things.
Together, HDP and HDF offer the maximum business value from data-
inmotion and data-at-rest as a complete solution. HDP and HDF provide
an industry leading, open, innovative and enterprise-ready connected
platform so you can access your data anywhere – on-premises or in the
cloud.
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GET STARTED WITH HORTONWORKS DATA CLOUD FOR AWS

A study by IDC found the following

results on how Amazon Web Services
(AWS) impacts organizations from a
cross section of industries. It found that
organizations of all sizes are realizing:

Hortonworks takes its Connected Data architecture strategy to the public cloud
with Hortonworks Data Cloud for AWS. This offering enables an Apache Hadoop 560%
cluster spin-up within minutes to start modeling and analyzing data sets ROI over five years
immediately. Powered by the most popular capabilities of Hortonworks Data
Platform, Hortonworks Data Cloud for AWS is an easy-to-use, cost-effective and
scalable solution for handling big data use cases, such as Apache Spark for
data processing or Apache Hive for data analytics.
1.5M
Dollars in benefits per application
The core benefits of Hortonworks Data Cloud for AWS include: over 5 years (average)

64%
Reduction in Total Cost of
Ownership
SIMPLE FLEXIBLE EFFICIENT ENTERPRISE
READY
Source: Amazon Web Services
www.aws.amazon.com/resources/
http://hortonworks.com/products/cloud/aws idc-business-value-learn-more/

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NEXT STEPS
Read our white paper on Big Data
in the cloud

Learn more about Hortonworks

Data Cloud for AWS

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ABOUT HORTONWORKS
Hortonworks is an industry leading innovator that creates, distributes and
supports enterprise-ready open and connected data platforms and modern
data applications that deliver actionable intelligence from all data: data-in-
motion and data-at-rest. Hortonworks is focused on driving innovation in open
source communities such as Apache Hadoop, Apache NiFi and Apache Spark.
Along with its 1,800+ partners, Hortonworks provides the expertise, training
and services that allow customers to unlock transformational value for their
organizations across any line of business.™

+1 408 675-0983
+1 855 8-HORTON
INTL: +44 (0) 20 3826 1405
For further information visit
www.hortonworks.com © 2011-2016 HORTONWORKS INC. ALL RIGHTS RESERVED. PRIVACY POLICY | TERMS OF SERVICE
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