BIZ20

2 The
Busine
ss
Enviro
nment
Busine
ss Case

ASSES
SMEN
T
BRIEF

Subject Code and Title BIZ202: The Business Environment

Assessment Business Case

Individual/Group Group (3-4 Students)

Length 4500 words per group

Learning Outcomes a) Examine the influence of the external

environment on the organisation

b) Identify an apply appropriate frameworks and

tools to the problems and challenges faced by

organisations

c) Research industry specific factors to the

 organisation decision-making process

d) Apply a relevant framework to evaluate the

macro and micro environmental influences on a

organisation

e) Create a business case for potential growth

opportunities based on analysis of external

environmental factors

Submission Week 11

Weighting 40%

Total Marks 100 marks

Context:
Businesses which do not properly address the factors in their environment which can
impact them may succumb to pressures which they did not account for. Past examples
of businesses which have experienced severe disruptive events causing a significant
loss of revenue, or businesses which have had to close entirely due to factors in their
environment are common.
Objectives:
Correctly identify a business which has made a loss or had to close due to
environmental influences outside its control

Understand the events leading up to this loss or closure, and accurately discuss the key
factors which caused it

Accurately apply course concepts to the key event(s) to offer an alternative path which
may have prevented the loss/closure

Condense findings into a relevant format suitable for presentation to a business in a

consulting environment.
Linkages between Case Study (Assessment 3) and Presentation (Assessment 4):The business case
study is a comprehensive, retrospective review of a business which suffered a loss or
closure due to environmental factors beyond its own control. This report should be
suitably structured to present on its own, but the presentation’s purpose is to provide a
more accessible and interactive medium through which to showcase the data of the
case study, and the presentation should offer an alternative solution to the problem
discussed in the case study, with reference to strategies discussed in the subject.
Instructions:
The business case study is a comprehensive assessment of the environmental factors
which lead to a prominent business of the past to make a significant loss, or which lead
to its closure. You must choose the case of a high profile Australian or International
business which fits this criteria.

Correctly identify and analyse the specific event(s) which lead to the loss/closure
Describe the environment in which the business was operating, discussing the four
elements of the business environment

Describe the environmental factors leading to the loss by categorising these events into
the four elements of the business environment

Accurately describe the response by the business which was unsuccessful

The structure of the assignment should follow standard case study structure

Introduction and background information

 Body of information and discussion of relevant topics
 Conclusion and summary
 Referencing in the APA style
Submission Instructions:
Submit copy of Environmental Business Case in .docx or .pdf format via
the Assessment link in the main navigation menu in BIZ202 The Business environment.
The Learning Facilitator will provide feedback with reference to the criteria below via
the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Team Member Evaluation Form
The team members for Assessment 3 & Assessment 4 will remain the same. Each team
member should fill out a team Evaluation Form individually and confidentially and
submit it in Assessment 4.

You will rate each group member’s contribution to each category by providing a score of either 0,1, 2, 3 and 4
(0 for low, 4 for high). You will then total your ratings. This total rating will be used in calculating the Team
work attribute mentioned in the marking rubric of Assessment 3 and Assesssment 4
Learning Rubric: Business Case

Fail Pass Credit

Assessment (Unacceptable)
(Functional) (Proficient)
Attributes (0-49)
(50-64) (65-74)
 Credit is awarded
Pass is awarded for work
Fail grade will be for work
showing a more
awarded if a showing a than
student is satisfactory
satisfactory
unable to achievement of
demonstrate achievement of all
all learning
satisfactory learning outcomes outcomes and a
academic and an
more than
performance in adequate adequate
Grade the understanding
understanding of
subject or has of theory and theory
Description failed to application
and application of
of skills. A skills. A
(Grading Scheme) complete required consistent
consistent
assessment points academic academic
in referencing
referencing system
accordance with system is used is used
the and

sources are and sources are

subject’s required appropriately

appropriately
assessment points. acknowledged.

acknowledged.
 Analysis of Limited understanding Identifies a proportion Identifies a majority of
Environment of the of the the

environmental factors
environmental factors environmental factors influencing

influencing the
20% influencing the chosen chosen the chosen business.

business. business; the largest

Examine the influencers are

influence of named.

the external
environment

on the
organisation

Correctly
subcategorises and

Neglects to Correctly explains all of the

subcategorise the subcategorises a factors

environmental factors
into majority of the factors discussed.

the five categories of discussed.

environmental
influences.

BIZ202_Assessment3 Brief_Business case_Module 6

en
 M

Accesses and
correctly references ap

Accesses relevant relevant information

No references information to discuss Accesses and correctly s

to discuss and and categorise references relevant

categorise environmental information

environmental factors. Complete to discuss and ref

factors. reference list. categorise

Incomplete environmental factors.

reference list. Correct poi

reference list.

Application of Demonstrates Identifies the key I

Framework Demonstrates no Demonstrates little correct and issues in the

understanding of understanding of complete external business e

framework strategies to knowledge of environment

concepts relevant respond to the strategies relevant to and provides a correct and
20% to the five external the strategy

external business business chosen, to

environment environment by offers solutions to deal with each.

Identify and providing non- to a range of issues tho

apply components. specific solutions presented in

appropriate to issues discussed jus

frameworks in the the case.

and tools to the and

problems report.

and challenges
faced by i
 organisations

Industry
Specific Fail to discuss the Broadly mentions Researches and Researches and
Decision- Australian industry discusses a range discusses a

industry specific factors relevant to of industry factors range of industry dis

Making Factors factors the external which factors which

business contribute to the contribute to the

related to business environment external external c

business business environment. e

20% environment. Ties

these factors in with Ti

reference

to the Australian/local
SLO addressed: business

A
a) Research and environment/context.

References this env

relate industry information to

develop decision
specific factors making info

r
to the strategies.

organisation

decision-making

Application of Does not address Identifies certain Identifies all Applies known
Framework selected issues relevant issues by framework

discussed in report applying known thoroughly to situation e

issues in any way. with correct framework as to

methods as discussed in course correctly identify all re

15% discussed in course content to issues
 Partially adresses which need to be fram
issues with content. situation accurately. addressed.

cur
SLO addressed: incorrect methods.

b) Apply a relevant

framework to

evaluate the

macro and micro

environmental

influences on an

organisation

Growth Opportunity Does not address possible Provides relatively broad idea Provides specific st

future growth of business for future growth by applying potential future g

15% using frameworks and tools concepts and discussing four addressing each o

from course content, or areas of external environment. environmental

SLO addressed: through discussion of specificall

c) Create a business external environment.

case for potential

growth

opportunities

based on analysis

of external

environmental
 factors

Team Work Places individual goals Identifies team and individual Works together w

ahead of the group goals, tasks, responsibilities towards shared

10% responsibility. and schedules Identifies team

and individual goals, tasks, Renegotiates respon

Hinders the group process responsibilities and schedules meet needed

and upsets the schedule.

issues. Contributes to group Supports the team i

processes. way.