Académique Documents
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ON
Submitted To
degree of
Submitted By Guided By
____ Ms/Mr.____
(Roll No-___) (Instructor)
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CERTIFICATE 1
(Instructor)
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CERTIFICATE 2
(Instructor)
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STUDENT DECLARATION
To
Is my original work.
Date:
Place: Phillaur
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ACKNOWLEDGEMENT
Student
______________
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PREFACE
Dilbag Malik
9711499020
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Index
1 Introduction 8 -9
2 Product List of Cremica 10 -10
3 Special Features 11 - 11
4 Objectives of Company 12 - 14
5 Strategic Business Unit 15 - 20
6 Sections of Company 21- 23
7 Different Departments 24 - 25
8 Slogan 26 - 26
9 Market Shares 27- 27
10 SWOT Analysis 28 - 30
11 Management of Cremica 31 - 31
12 Job Satisfaction 32 - 37
13 Factors of Job Satisfaction 38 - 39
14 Research Methodology 40 - 44
15 Data Analyze 45 - 55
16 Suggestions 56 - 56
17 Needs of Study 57 - 57
18 Objectives 58 - 58
19 Limitations 59 - 59
20 Findings 60 - 60
21 Conclusion 61 - 61
22 Bibliography 62 -62
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INTRODUCTION
Mrs.BECTOR
Slogan
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Items
• Biscuits
• Confectionary
• Namkeen
• ICE-CREAM
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The above product list is the list of entire ‘CREMICA GROUP’.
However, all the products are manufactured in different units of the
CREMICA Group. All units of the CREMICA Group have been
located at different places like in Punjab at Ludhiana and Phillaur
Distt. Jalandhar, In Uttar Pradesh at Greater Noida, In Himachal
Pradesh at Tahliwal Distt. Una.
SPECIAL FEATURES
• The products are being sold through out the country as well as
export. For this purpose, a very trained & qualified marketing team
has been working hardly which makes the dealers in various
states and manages to export also. All dealers and agents are
appointed on commission bases and they also enjoying the
schemes, which are given by the company time to time to boost
up the business and to compete its competitors.
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S. No Name of companies Deals in
1 Mrs. Bectors food specialties Ltd. Liquid Products, Sauces,
Biscuits, Namkeen
2 Cremica foods Confectionary
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Main objectives
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• To maintain very high level of quality of its all products.
• To set up its new units at different states for proper delivery of its
goods and to help the country by generating revenue as well as
employment.
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This company deals in liquid products. The plant started its
operations from October 1996 joint venture with Quacker a USA
based company.
COMPANY AT GLANCE
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STRATEGIC BUSINESS UNITS
Liquid condiments:
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This product line started out as a 50-50 joint
venture with the erstwhile Quaker Qats Inc of USA. The highly
sophisticated plant with its state-of-the-art facilities and completely
automated processes was, in fact, designed and set up buy the
Quaker Qats technical team.
• Mayonnaise
• Toppings
• Syrups
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• Crackers
• Cream Biscuits
• Cookies
• Glucose Biscuits
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This unit manufactures bread and bunes as its fully automated
state-of-the-art plant at NOIDA. The processes are computer
controlled and totally hygienic, with all ingredients remaning
untouched by human hands- right from raw materials to the finished
products stage. Set up with technical support from North-East foods
of USA, the plant can produce10,000 buns per hour.
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This product line, established in 1995, comprises a
confectionery plant producing hard and soft boiled sweets and toffees
in a variety of flavors- Caramel, strawberry, Jal-Jeera, Orange candy,
mango candy and ice cool to name a few. Spurred by spiraling
demand, the unit has grown exponentially. Plans are a foot to add on
a new plant to meet the needs of this rapidly expanding market.
Gourmet ice-cream:
• Chocolate
• Choco Dip
NAMKEEN
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It is a new product of the company. Day by day company
launching many new varieties of Namkeen in the market and
getting good response in this field.
• Aloo Bhujia
• Bikaneri Bhujia
• Moog Dal
• Navratan Bhujia
• Nut Cracker
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Company has following sections:
Mixing: -
All the ingredients are mixed as per recipe norms in mixing section.
Production: -
Retort Section:-
After the production, all the products, which require some standard
level of temperature for their life shelf are gaining through the
process in the retort section.
Quality Assurance:-
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Packaging:-
Store:-
Maintenance:-
Dispatch:-
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Accounts Section:-
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Administration & Personnel Department:-
Marketing:
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Slogan of the company:
“Khaya Kya” is the slogan of the company which have the concept
that When did you last snack your lips? Try our sauces and get back
into the habit. They are a wow! Tomato Ketchup, thick as it is flows
easy. Is packed with lip smacking taste of the best that you can get.
Tanginess of the Mustard Sauce and peppiness of the Salsa Mexican
with all the peppers and chilies in it will have you tango with your
favorite food.
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MARKET SHARES
Biscuits 22%
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SWOT ANALYSIS OF CREMICA
STRENGTHS
In the biscuits segment, CREMICA enjoys the status of a market
leader in the northern and central parts of India — primarily across
Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Delhi, Uttar
Pradesh, Uttranchal, Rajasthan, Maharashtra and Madhya Pradesh.
• Marketing Team: 200
• Distributors: 500
• Super Stockiest: 15
• Depots: 15
WEAKNESS
• Growing competition
OPPORTUNITIES
There lays good market potentials for economics varieties and
growing middle class to consume the Products.
THREATS
Competitors
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MANAGEMENT OF MRS. BECTORS FOOD
SPECIALITIES LTD. FOODS LTD
NAMES DESIGNATION
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WHAT IS JOB ?
According to the encyclopedia of psychology," Job is a
task, an occupational activity performed in return for a monetary
reward.
WHAT IS SATISFACTION ?
Satisfaction is a word, which is difficult to define.
Webster's encyclopedia dictionary of English language define it as:
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Job satisfaction and work-related stress are important
determinants of physician retention and turnover, and may affect the
performance of the National Health Service (NHS) Scotland. The
extent to which general practitioners (GPs) are satisfied with their job
and experience stress at work also influence patient satisfaction and
compliance.
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In presenting the results for this question, Options 5 and 6 are
combined as "satisfied" and Options 2 and 3 are combined as
"dissatisfied." Overall, 27% of respondents were not in the same type
of facility as three years before.
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The survey had a follow-up question seeking reasons for
dissatisfaction. For SLPs across all health care settings, the major
factors contributing to dissatisfaction were volume of paperwork
(57%), involuntary reduction in salary or benefits (35%), involuntary
increase in caseload (32%), and involuntary increase in number of
sites served (28%). The factors contributing to dissatisfaction varied
across settings, with volume of paperwork rated highest in pediatric
hospitals (63%), involuntary reduction in salary or benefits highest in
SNFs (58%), involuntary increase in caseload highest in rehabilitation
hospitals (60%), and involuntary increase in number of sites served
highest in SNFs (54%)
Job satisfaction factor ratings for the 2003 Omnibus Survey were
also examined by age and gender. Gender differences were also
noted. Rankings for the females were the same as for the total, likely
due to the preponderance of females in the professions. Males gave
noticeably different rankings for several factors. Pay ranked first, and
challenging work environment and opportunities for advancement
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ranked above those factors for females. In contrast, males ranked a
flexible schedule and collaborative relationship with others lower than
did females.
PROBLEM STATEMENT
To find out the satisfaction level in the employees of the Mrs. Bectors
Food Specialities Ltd.
(a)ENVIRONMENTAL FACTORS
- Job content
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- Occupational level
- Pay and promotion
- Work group
- Supervision
(b)PERSONAL FACTORS
- Age
- Sex
- Educational level
- Marital status
- Experience
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RESEARCH METHODOLOGY
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"Research Methodology is the description, explanation and
justification of various methods of conducting research".
under the primary data which are used to collect current information
newspapers etc.
• Determination of Population:
In view of the fact this was a survey which is completed with
limited period of time and limited sources, present study was
restricted to Cremica industry.
DATA COLLECTION
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1. Primary data
2. Secondary data
2. Secondary Data: -
In this search, there is also secondary data that is collected
through previous research.
• Collection of data:
• Analysis of data:
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For the purpose of analysis, the statistical tool like mean,
average and percentages are used. The likert scaling system
consisting of five categories of agreements and disagreements was
applied to each item. Each item could be replied by checking any of
the five answers: "Strongly Agreed, Agreed, Undecided, Disagreed,
Strongly disagreed". The items were selected in such a way the
satisfied scale indicates by 'strongly agreed' and 'disagree' for the
other half. The neutral responses were 'undecided'.
• Sample design:-
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DATA ANALYSE
1. Employee’s present job is as per their ability, qualification
experience etc.
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Tabular Representation
Responses No. of Percentage
Respondents
Strongly Agree 45 90%
Agree 4 8%
Undecided 0 0%
Disagree 1 2%
Strongly Disagree 0 0%
Total 50 100%
Graphical Representation
100% 90%
80%
Strongly Agree
Respondents
60% Agree
Undecided
40% Disagree
Strongly Disagree
20% 8%
0% 2% 0%
0%
Analysis:
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Tabular Representation
Responses No. of Percentage
Respondents
Strongly Agree 30 60%
Agree 10 20%
Undecided 2 4%
Disagree 6 12%
Strongly Disagree 2 4%
Total 50 100%
Graphical Representation
70%
60%
60%
Strongly Agree
50%
Respondents
Agree
40%
Undecided
30%
20% Disagree
20% 12% Strongly Disagree
10% 4% 4%
0%
Analysis:
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3. Employees are satisfied with the working conditions
that prevail within the organization.
Tabular Representation
Responses No. of Percentage
Respondents
Strongly Agree 20 40%
Agree 18 36%
Undecided 3 6%
Disagree 7 14%
Strongly Disagree 2 4%
Total 50 100%
Graphical Representation
45% 40%
40% 36%
35%
Strongly Agree
30%
Respondents
Agree
25%
Undecided
20%
14% Disagree
15%
Strongly Disagree
10% 6%
4%
5%
0%
Analysis:
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4. As per their work, their pay is fair.
Tabular Representation
Responses No. of Percentage
Respondents
Strongly Agree 10 20%
Agree 31 62%
Undecided 0 0%
Disagree 8 16%
Strongly Disagree 1 2%
Total 50 100%
Graphical Representation
70% 62%
60%
Agree
40%
Undecided
30%
20% Disagree
20% 16%
Strongly Disagree
10% 2%
0%
0%
Analysis:
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5. Employees have full confidence in the management of the
organization.
Tabular Representation
Responses No. of Percentage
Respondents
Strongly Agree 45 90%
Agree 3 6%
Undecided 0 0%
Disagree 2 4%
Strongly Disagree 0 0%
Total 50 100%
Graphical Representation
100% 90%
80%
Strongly Agree
Respondents
60% Agree
Undecided
40% Disagree
Strongly Disagree
20%
6% 4%
0% 0%
0%
Analysis:
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6. There is no place for favoritism in the organization.
Tabular Representation
Responses No. of Percentage
Respondents
Strongly Agree 44 88%
Agree 3 6%
Undecided 0 0%
Disagree 2 4%
Strongly Disagree 1 2%
Total 50 100%
Graphical Representation
100%
88%
80%
Strongly Agree
Respondents
60% Agree
Undecided
40% Disagree
Strongly Disagree
20%
6% 4%
0% 2%
0%
Analysis:
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7. Employee’s supervisor behaves properly with him.
Tabular Representation
Responses No. of Percentage
Respondents
Strongly Agree 30 60%
Agree 5 10%
Undecided 1 2%
Disagree 7 14%
Strongly Disagree 7 14%
Total 50 100%
Graphical Representation
70%
60%
60%
Agree
40%
Undecided
30%
Disagree
20% 14% 14% Strongly Disagree
10%
10% 2%
0%
Analysis:
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8. Suggestions given by employees for the benefit for the
benefit of the organization are accepted and implemented.
Tabular Representation
Responses No. of Percentage
Respondents
Strongly Agree 5 10%
Agree 9 18%
Undecided 2 4%
Disagree 15 30%
Strongly Disagree 19 38%
Total 50 100%
Graphical Representation
40% 38%
35%
30%
30% Strongly Agree
Respondents
25% Agree
18%
20% Undecided
15% Disagree
10%
10% Strongly Disagree
4%
5%
0%
Analysis:
Tabular Representation
Responses No. of Percentage
Respondents
Strongly Agree 48 96%
Agree 2 4%
Undecided 0 0%
Disagree 0 0%
Strongly Disagree 0 0%
Total 50 100%
Graphical Representation
120%
96%
100%
Strongly Agree
80%
Respondents
Agree
60% Undecided
Disagree
40%
Strongly Disagree
20%
4% 0% 0% 0%
0%
Analysis:
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10. There is high team sprit in the working group.
Tabular Representation
Responses No. of Percentage
Respondents
Strongly Agree 45 90%
Agree 5 10%
Undecided 0 0%
Disagree 0 0%
Strongly Disagree 0 0%
Total 50 100%
Graphical Representation
100% 90%
80%
Strongly Agree
Respondents
60% Agree
Undecided
40% Disagree
Strongly Disagree
20% 10%
0% 0% 0%
0%
Analysis:
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11. As a whole, they feel that they have a better prospects of
advancement in this organization.
Tabular Representation
Responses No. of Percentage
Respondents
Strongly Agree 12 24%
Agree 25 50%
Undecided 5 10%
Disagree 5 10%
Strongly Disagree 3 6%
Total 50 100%
Graphical Representation
60%
50%
50%
Strongly Agree
40%
Respondents
Agree
30% 24% Undecided
Disagree
20%
10% 10% Strongly Disagree
10% 6%
0%
Analysis:
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SUGGESTIONS
regulations.
implemented in organizations.
PERSONAL PROFILE :
Name : ________________________
Age : ________________________
Address : ________________________
Occupation : ________________________
Annual Income ________________________
Signature
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NEED OF THE STUDY
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OBJECTIVES
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Limitations
1. The workers did not give accurate answers of all question with
broad minded.
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FINDINGS
1. This research shows that the most workers are satisfied by their
Work environment.
Management.
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CONCLUSION
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BIBLIOGRAPHY
Books
• Organization Behavior
Web Sites
• www.cremicafoods.com
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