INTRODUCTION

About Chairman

Mr. Sunil Bharti Mital, is the chairman and Group Managing Director
of Bharti Tele ventures. He is a graduate of Punjab University and has completed
the “Owner/President Management Programme” from Harvard Business School in
1999. He started his career in 1976 by setting up an unit to manufacture bicycle
components. In 1986, he partnered with siemens to produce telephone equipment.
When the telecommunications sector was opened for private sector participation,
Mr. Mittal took advantage of the opportunity and acquired two cellular license and
one fixed line license, He is the founder, past president and chairman of various
telecom industry associations such as Cellular Operator Association of India,

MEANING OF BRAND
A name, term, sign, symbol, or design, or a combination of them, intended to
identify the goods and service of one seller or group of seller & to differentiate
them from those of competitor we can say brand means the name associated with
one or more item in the product line that is used to identified the source for
character of items.

2.IMAGE
Image is the set of believes ideas &impressions that a person holds of an object.

3. BRAND IMAGE
It is the stereotype consisting if the entire impression consumer receives from
whatever sources about the particular manufacture brand of product. Part of brand
image inevitability is the product image brand images are the unique characteristics
of a brand that distinguishes it from the other this include how &how
Well the brand is seen as fulfilling the function of the product class, its appearance
&style from a package, price &the degree to which it is believe to be economical
& good value.

. Definition of Research

Research is a common parlance refers to a search for knowledge. One can also
define research as a scientific and systematic search for pertinent information on a
specific topic. In fact, research is an art of scientific investigation.

According to Advanced Learner Dictionary of Current English,

“A careful investigation or inquiry specially through search for new

facts in any branch of knowledge.”

OBJECTIVE OF STUDY:

1. To find Brand Image among consumers.

2. To Ascertains the Position of Airtel Telephone.

3. To find major factors that contributes towards developing positive brand

image Airtel Telephone.

4. To know wather Airtel has conformity with the telecommunication.

Research Design
Data Collection Method: - The task data collection begins after a research problem
has been defined and research design/plan is chalked out. First of all we should
analyze two types of data:

1. Primary Data

This is the data collected a fresh and for the first time and thus happens to be
original in character for the purpose of investigation at hand. There are various
methods of collecting primary data such as

1. Interview Method

2. Method of questionnaire

3. Through Schedules etc.

SUGGESTIONS & RECOMMENDATION

After doing a research study certain suggestion have come from my site which will
help Airtel to attract more customer if the proposed recommendation are taken into
account.

1) It is important to increase the customer base in semi urban and rural areas,
which offer a huge potential, which still remains.

2) Prices of the Airtel should be made more competitive.

3) Company should try to emotionally attach the consumer to the company.

4) If the company wants to grow & develop, it must increase it’s marketing not
only to urban areas but also rural areas where it is lagging behind.

5) From Marketing point of view the company should display its name on the
premises as it leaves clear picture & identification marks in the mind of
customers.
6) Since distribution is a key determinant of success for all Telecom companies.
Airtel Have proper distribution channel, which make aware to the people in
company’s regard.

7) If the company increases the customer list, company have to do adopt a good
advertising media therefore, a clear picture will be make in customer’s mind
about the company and company’s plans and policy.

Limitation

1. Sample size was just 80 due to limited time span & other infrastructural

Inadequacies.

2. Above point is also a factor for adopting particular sampling procedure.

3. Since research was conducted in Hyderabad about Airtel so There could be

An element bias on time part of respondent.

BIBLIOGRAPHY

To obtain more information regarding the present study and to substantiate it with
theoretical proof, the following references were made:-
List of Books & Other Supplementary Material referred to:

Research Methodology – KOTHARI C.R.

Marketing Management – KOTLAR PHILIP

Consumer Behavior – LONG G.SHIFFMAN

Service marketing – GUPTA S.L.

Websites

www.airtelworld.com