Partnership Proposal

This is in reference to our meeting with the Owner of Bella Vita yesterday to discuss a promotional
campaign as to educate the Bella Vita customer that the Tea/ Coffee at Bella Vita is made from Dayfresh
Milk.

Following points were discussed:

 Initially, we discussed for brand visibility of Dayfresh at the store in the form of standee
and Table top Play card. The idea was dropped by the Owner of Bella Vita as they do not allow
any other brand to have visibility at there outlet.
 After a series of discussion, an idea was agreed that Dayfresh will partnership Bella Vita
for a promotional campaign. The mechanics of the idea are as follows:
o There will be one table at Bella Vita where customers will be served 1 FOC Cup
of Tea/ Coffee.
o The Customer needs to checkin at Bella Vita from their Facebook and write
“Drinking Tea/ Coffee made from Dayfresh milk”
o This activity initially will be for one month.
o We shall try to convince Bella Vita that Dayfresh will only share FOC milk which
will be used for the making FOC Tea/ Coffee. (Actual amount to be shared by Bella Vita)
 Marketing Tools
o Campaign promotion on Dayfresh & Bella Vita FB page
o Table top Playcard to be placed on the table mentioning “How to available the
offer”
o Waiters & Staff will guide the customer on “How to available the offer”

Way Forward

 Hasan to follow up with the Bella Vita team on the mechanics of the above offer.
 Once, we have the locked the mechanic, Wasiq is to develop the promotional campaign
and negotiate on marketing collaterals at Bella Vita.