Internship in

Data Analytics with Managerial Applications

Prof. Sameer Mathur
IIM Lucknow

I am offering an internship in ​Data Science and Analytics with Managerial Applications​. This
document has detailed information about the internship and instructions on how to apply.

Internship Duration Application Deadline

Jan 29 - Feb 24, 2018 Jan 18, 2018

● This is a ​remote​ internship. This means that if you are selected, you will do your assigned
work, long-distance, as per your own convenience. You will interact with me by means of
email, phone and/or other digital media.
● There are ​no fees​. There is ​no stipend​. You do need to purchase some teaching materials
prescribed by me, in original - some Cases sold by Harvard Business Publishing and
some videos on Data Science and Analytics using R programming.
● If you successfully complete this internship, you will receive a ​certificate​ from me.
If you are interested, please carefully review this document and precisely follow the instructions
on how to apply. You may also read about some ​successful past interns​ and read ​testimonials
written by past interns​. Thank you for your interest.

Yours sincerely,
Prof. Sameer Mathur, Ph.D. (Carnegie Mellon University)
Marketing Professor (IIM Lucknow)

Marketing Management​: You may also be interested in my Internship in Marketing

Management. Please see ​https://goo.gl/eP12xp​ for details.

Authenticity Check​: If you doubt the genuineness of this internship, you may seek confirmation
from me, ​Prof. Sameer Mathur​, by sending an email to my official email address
sameer@iiml.ac.in​.

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 Internship Information
This internship is divided into the following 7​ modules​ and a ​project ​that will be completed
over 4 weeks.

MODULE DATA ANALYTICS TOPIC(S) COVERED

1 Describing Data
2a Visualizing Data
2b Visualizing Data (2)
3 Frequency Tables
4 Correlations
5 T - Tests
6 Linear Regression: Ordinary Least Squares (OLS)
7 Analysis of Variation (ANOVA)

Project​: My intern will need to complete a project during the last few days of the internship.
This project is likely to be related to the Hotel Industry. It will provide the intern with an
open-ended, unstructured opportunity to explore and apply the data analytics skills taught by me
during the internship. Additional information about the project will be separately shared.
Readings​: The quantitative training using the R programming language will be supplemented by
some qualitative readings on Data Analytics and Data Science.

Study Materials - Cases and Videos

The course materials used during this internship will be a mix of the following learning aids: (i)
Videos, (ii) Slides, (iii) R code samples, (iv) Cases available on Harvard Business Publishing.
You will also need a computer with regular internet access.
There are no fees and no stipend.
The total expenses that each intern will individually incur in purchasing teaching materials will
be ​approximately Rs 5450/- ​, as follows:
Expected Expense
3 Cases from Harvard Business Publishing Rs 1750/-
($8.95 + $8.95 + $8.95 = $26.85)

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Videos from UDemy.com on “Data Science Rs 3840/-
and Analytics using R programming”

Total Expected Expenses on Teaching Rs 5590/-

Materials

Videos from UDemy.com:​ Your learning will be closely tied to several hours of videos on Data
Science and Analytics using R programming, created by me, published by ​www.UDemy.com​.
Please browse ​this link​.

Cases from Harvard Business Publishing: ​During the internship, I will also expose you to how
to analyse cases from Harvard Business Publishing.
Pioneered by HBS faculty, the case method is a profound educational innovation that presents
the greatest challenges confronting companies—complete with the constraints and incomplete
information found in real business issues—and places the student in the role of the decision
maker.
Top MBA schools in India, including the well-known IIM ABCL, use the Case Method. I
extensively employ Harvard Cases in my own teaching at IIM Lucknow. For example, I use
Harvard cases while teaching the compulsory Marketing Management II course to 1st year MBA
students. I also use them extensively while teaching my 2nd year electives on Data Analysis in
Marketing and Brand Management at IIM Lucknow.
During the internship, I will give you ​a flavour​ of what a typical MBA student learns. You will
be analysing the following ​three​ cases​ during the internship:

DATA ANALYTICS
CASE CASE TITLE SUBJECT CONCEPTS

Contingency Tables,
A Dean's Dilemma: Chi-Square Test,
Selection of Students for LEADERSHIP & Visualizing Categorical
C1. the MBA Program MANAGING PEOPLE Variables

FINANCE & Descriptive Statistics,

C2. MBA Starting Salaries ACCOUNTING T-Test, ANOVA,

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 Visualizing Continuous
Variables

Store24 (A): Managing TECHNOLOGY & Regression Analysis; Data

C3. Employee Retention OPERATIONS Visualization

These three cases have been thoughtfully prescribed by me, since they are applicable to a variety
of Management subjects and cover a variety of topics related to Data Analytics.

Assignments
You will also be doing two assignments during this internship, as described below.

ASSIGNMENT DATA ANALYTICS

ASSIGNMENT TITLE SUBJECT CONCEPTS

Predicting Titanic LEADERSHIP & Contingency Tables,

A1. Deaths MANAGING PEOPLE Logistic regression

Analysis of Airline Descriptive Statistics,

A2. Ticket Pricing SALES & MARKETING TTest, ANOVA

Additional information about the Assignments will be separately shared by me after the
internship begins.

TED Videos
TED​ Talks are influential videos from expert speakers on education, business, science,
technology and creativity. ​TED​ (​Technology, Entertainment, Design​) is a media organization
which posts talks online for free distribution, under the slogan "ideas worth spreading". During
your internship, you will watch and critically analyze a few TED Talks of special relevance to
Data Analytics.

Free Articles and Blog Posts from ​www.hbr.org

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Harvard Business Review's mission is to improve the practice of management in a changing
world. HBR provides professionals around the world with rigorous insights and best practices to
lead themselves and their organizations more effectively and to make a positive impact. During
your internship, you will critically read and analyze some recent, free articles posted on
www.hbr.org

Tentative Schedule of the Internship

You will be expected to ​work six-days a week, for four weeks​, during this internship. There
will be a fixed set of tasks for you to do everyday of the internship (except Sundays).
The tentative schedule for Week X, Day Y, where X = {1,2,3,4,} and Y = {1,2,3,4,5,6} is shown
below.
Week 1*:
Day Modules Schedule
Mon 1 Describing Data using R
Tue 2a Visualizing Data using R
Wed 2b Visualizing Data (2) using R
Thu 3, 4 Frequency Tables; Correlations using R
Fri 1,2,3,4 HBR Case 1: ​A Dean's Dilemma
Sat 1,2,3,4 Assignment 1: Predicting Titanic Deaths
Sun - -

Week 2*:
Day Modules Schedule
Mon 5, 6 T-Test, Linear Regression
Tue 1,2,5 HBR Case 2: ​MBA Starting Salaries
Wed 1,2,3,4,5 Assignment 2: ​Analysis of Airline Ticket Pricing
Thu 6 Linear Regression
Fri 6 HBR Case 2: ​MBA Starting Salaries​ ​continued
Sat 6 HBR Case 1: ​A Dean's Dilemma​ ​continued
Sun - -
* ​In addition to your quantitative training using the R programming language, you will be learning
Data Analytics from a qualitative perspective by analyzing a TED Video and / or analyzing a
HBR.org article.
Week 3*:

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 Day Modules Schedule
Mon 6 HBR Case 1: ​A Dean's Dilemma​ ​(continued)
Tue 6 HBR Case 3: ​Store24 (A)
Wed 6 HBR Case 3: ​Store24 (A)
Thu 7 Analysis of Variance (ANOVA)
Fri 7 Analysis of Variance (ANOVA)
Sat 7 HBR Case 2: ​MBA Starting Salaries​ ​(continued)
Sun - -

* ​In addition to your quantitative training using the R programming language, you will be learning
Data Analytics from a qualitative perspective by analyzing a TED Video and / or analyzing a free
HBR.org article.

Week 4:
Day Modules Schedule
Mon 7 HBR Case 2: ​MBA Starting Salaries​ ​(continued)
Tue 7 Assignment 2: Pricing of Airline Tickets (continued)
Wed Final Project
Thu Final Project
Fri Final Project
Sat Final Project
Sun - -

Eligibility
1. This internship is meant for current students / working professionals who are currently
pursuing / have completed a bachelor's degree in any branch of Engineering or Science.

2. Some prior programming experience is recommended. It does not matter which programming
language you have previously used (e.g. C / C++ / Java). A prior knowledge of R programming
is NOT required -- you will be taught R programming by me during this internship.

3. Some prior background in college-level Mathematics is recommended. If you have not studied
Mathematics beyond Class XII, your application will be rejected.

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4. Prospective Interns will be screened by Prof. Sameer Mathur based on their academic merit
and experience.

How To Apply
This is a remote / long-distance internship, four-weeks in duration. You may select any one of
the following time-frames to pursue this internship.
Internship Duration Application Deadline
Jan 29 - Feb 24, 2018 Jan 08, 2018

Please follow the following three steps to submit your application:

STEP 1: ​Please review this document carefully and follow this link to fill the ​APPLICATION
FORM​ at ​https://goo.gl/hnmA3H

STEP 2: ​Please send an email to ​MBASkillsIN@GMail.COM

● The ​subject​ of your email should indicate your internship dates (e.g. ​Jan 29 - Feb 24,
2018​)
● The ​body​ of your email should have a ​cover letter​ addressing the following points.
a. Your College, Subject, Year In College, CGPA/Percentage (if you are a current
student) / The name of your Company and your work profile (if you are working)
● Your email should have the following ​attachments​:
a. CV
b. A recent passport-sized ​photo
c. College / Company identity card
d. Marksheets of each term of college education
e. Aadhaar​ Card or ​Passport
f. If you are working full-time, your ​college degree​ and recent ​payslip​ from your
employer

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STEP 3: ​Please create / update your LinkedIn profile and ​connect with Prof. Sameer Mathur​.
Please ensure that your LinkedIn profile includes your photograph and current education.
LinkedIn Profile: ​https://in.​linkedin​.com/in/​sameermathur

Questions / Concerns / Doubts: ​If you have any questions or concerns regarding this internship,
please email Prof. Mathur at ​MBASkillsIN@GMail.COM

Prof. Sameer Mathur’s profile

Sameer Mathur 
Associate Professor
Specializatio
: Marketing
n
Qualification : Carnegie Mellon University, Ph.D. (Marketing)
Carnegie Mellon University, M.S. (Marketing)
University of Illinois at Urbana-Champaign, M.S. (Computer Science)
Indian Institute of Technology, Roorkee (Bachelor of Engineering)
Experience : Indian Institute of Management, Lucknow (Marketing Professor, 2013-)
McGill University, Montreal, Canada (Marketing Professor, 2009-2013)

http://www.iiml.ac.in/?page_id=2682&link=50
Contact:​ ​MBASkillsIN@GMail.COM

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Testimonials from Past Interns who did my remote Internship on Data Analytics with
Managerial Application

● Harsh Bansal -- IIT Bombay

● Avani Jain -- NIT Kanpur
● Beera Bharath -- IIT Kharagpur
● Swaathi Rameshwar -- VCET Madurai
● More Testimonials​ from Rajat Tiwari (PES University Bangalore), Vinod Nebhnani
(MNIT Jaipur), Dharamveer (HBTU Kanpur), Siddartha Mashetty (IIT
Kharagpur), Arpit Agrawal (IIM Ahmedabad), Shubham Jaiswal (HBTU Kanpur)