www.militaryaerospace.

com

2013
MEDIA
PLANNER
 www.militaryaerospace.com

From the Publisher

A Media Landscape Typified By Rapid Change
Table of Contents
The media landscape is not just changing – it is change typified.
Each day, marketers are confronted with new tools, new channels, and
Media Planning Tools
new audience habits – as well as an influx of new data and evolving
Campaign Objectives/Solutions Matrix 1 methods of analyzing it, whether dealing with print, digital magazines, website audiences,
Integrated Media/Audience Behaviors 2 digital display ad metrics, email, lead generation, video and more.
Subscriber Profile 3
For more than 20 years, Military & Aerospace Electronics has been the trusted source for
engineers, engineering managers and program managers who need to understand pivotal
Editorial Calendar
military and aerospace technologies, applications and opportunities.
January-March 4
April-June 5 Education and Insight Into Audience Preferences and Behavior
July-September 6 During that time, and now more than ever, Military & Aerospace Electronics has also been
October-December 7 a powerful resource for marketers seeking to earn the greatest return on their investment.
M&AE and its parent company PennWell have invested heavily in insuring our suite of
Magazine Advertising media products, and our expertise in print and all aspects of digital marketing, are
Magazine Rates & Specifications 8-9 second to none. And a part of our mission is to provide not just those tools, but also
the consultative expertise needed to make use of them to our advertisers.
Buyers Guide – Print+Online 10-11 The Military & Aerospace Electronics media brand offers the fullest array of media
options to assure advertising investors the best access to the minds and hearts of
Digital Display Advertising the heaviest concentration of electronic engineering influencers in the custom-design
Homepage/Banner Ads 12 U.S. military market.
Pushdown Ads 13 Not Just A Product Catalog; A Media Planning Guide
Article Sponsorship 14
The 2013 Military & Aerospace Electronics Media Planner provides an outline of how
Page Peels Ads 14 marketers can achieve these objectives in an ever-more complicated media landscape.
Mobile Banners 15 We’ve included not just a catalog of products, but a guide to how to apply those products
Email Advertising to a campaign and data on how audiences are using media.
eNewsletter– Banner & Hybrid Ads 16 Please contact us today to dive even deeper into our metrics, our audience’s preferences
eNewsletter Topic Center Sponsorships 17 and how we can help you shape your media campaigns.
Product Showcase 17 Sincerely,
Ernesto Burden
Lead Generation Publisher, Military & Aerospace Electronics and Avionics Intelligence
Executive Briefing Sponsorships 18
White Paper Sponsorships 19
Webcast Sponsorships 20
Trivia Sponsorships 20 For more than 20 years,
Other Opportunities
List Rentals 21
Military & Aerospace
Podcast Sponsorships
Content Rotator Sponsorships
21
21
Electronics
Search Sponsorships 21 has been the trusted source for engineers,
Video engineering managers and program managers
Video Sponsorships 22
Video Showcase Sponsorships 22 who need to understand pivotal military and
Custom Video Channel Sponsorships 22
aerospace technologies, applications
Event Advertising 23
and opportunities.
Sales & Editorial Contacts 24
 www.militaryaerospace.com

Campaign Objectives/Solutions Matrix Brand Lead Traffic Thought SEO Push Pull

A Brand Awareness campaign strengthens your company's image

and helps define how your company and products are perceived by
Brand Lead professionals
Traffic SEOMilAeroPush
in the community.
Brand Lead Thought
Traffic Thought SEO
Pull
Push Pull

Match your campaign

A Lead Generation campaign provides targeted sales leads by actively
generating interest from prospects and requiring registration for content
Brand Lead Traffic Thought SEO
consumption. Push Pull
Brand Lead Traffic Thought SEO Push Pull
objectives to our A Traffic Driving campaign is designed to push MilAero professionals
to your website or other online offerings.
solutions! Brand Lead
Brand
Traffic Thought SEO
Lead Traffic Thought SEO
Push Pull
Push Pull
A Thought Leadership/Education campaign authenticates your messaging
by comprehensively communicating innovation and a sustainable competitive
TheseBrand
icons
Lead appear
Brand
Traffic Thought SEO
Lead Traffic Thought
Push —
advantage
SEO
Pull
building business over the long term.
Push Pull
A Search Engine Optimization (SEO) campaign improves your site’s
throughout the visibility with search engines, which is enhanced by an effective linking
Brand Lead Traffic Thought SEO Push Pull
strategy
Brand Lead Traffic Thought SEO Push on high-ranking
Pull websites with relevant content.
media planner for In a Push Marketing strategy, we create consumer demand by delivering
your information directly to key industry professionals who have previously
Brand easyTraffic
Lead
Brand identification.
Lead Thought SEO
Traffic Thought SEOPush Pull
Push indicated
Pull an interest in a topic related to your products and services.

In a Pull Marketing strategy, your campaign is seen by industry

professionals as they actively seek out information via search or
Brand Lead SEO
browse vehicles.
Traffic Thought Push Pull
BrandBrand
Lead
Brand
Lead
Brand
Traffic
Lead
Brand
Traffic
Thought
Brand
Lead
Traffic
Thought
Brand
Lead SEOTraffic
Traffic
Lead
ThoughtSEO
Lead SEO
Thought
Traffic SEO
Thought
Traffic
Push
Thought
Push SEOSEO
Thought
Pull
PushPull SEO
PushPull
Push
Push
Pull Push
PullPull Pull
Your Marketing Campaign Objectives Marketing Approach
Our Solutions
BrandBrand
Lead
Brand
Lead
Brand
Lead
Brand
Traffic Thought
Brand
Lead
Traffic Thought
Brand
Lead
Traffic SEOLead
Lead
Thought
Traffic SEO SEO
Thought
Traffic Thought
Push
Traffic SEO
Thought
Push
Traffic SEOSEO
Thought
Pull
PushPull SEO
PushPull
Push
Push
Pull Push
PullPull Pull
Print Magazine • • • • •
Banner • • •
Pushdown Banner • • •
Page Peel • • •
Content Rotator • • • •
Search Sponsorship • • • •
Welcome Page Sponsorship • • •
Trivia Contest • • • • •
Topic Center Sponsorship • • •
eNewsletter Sponsorship • • •
List Rental • • • •
Executive Briefings • • • • • • •
Webcast • • • • •
Video • • • • •
Community • • • •
Virtual Event • • • • • •
Digital Edition/eMagazine • • •
White Paper • • • • •
Podcast • • • • •
Buyers Guide • • • • •
Custom Content • • • • •
Face-to-Face Event • • • • •
All digital media rates are subject to change.
Check our website regularly for updates.

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Brand Lead Traffic Thought SEO Push Pull

Military & Aerospace Electronics

Integrated Media/Audience Behaviors
Background
As audiences’ media usage habits evolve,
marketers must consider not only how to
weight these channels, from print and digital
magazines, to Web display advertising, to email,
to mobile channels such as apps and mobile
friendly Web pages but also how marketing
across multiple channels affects advertising
effectiveness.
In April 2012, Military & Aerospace Electronics
conducted a survey of its print, digital and
email newsletter readers. Based on the
responses, of 793 readers who indicated
they had purchasing authority or influence at
their company, we can offer marketers key
insights into evolving audience behaviors.
The Results
• 90% of respondents said they were more likely to click on
an online advertisement if they had previously seen that
company’s information in an industry magazine
• 93% of respondents said they had gone directly to a
supplier’s website for more information after seeing an ad
• 86% of respondents said online and print advertising
made them more aware of a company and its products
and services
The Bottom Line
The key to success in advertising in this rapidly changing,
multi-channel landscape is to find effective ways to use
print, digital magazine, Web display, email and mobile
channels in the right combination to meet your campaign
objectives. Military & Aerospace Electronics has the
portfolio, media channels and ad vehicles, as well as the
expertise to help you guide advertisers to the right mix of
tools to maximize the ROI on marketing spend.

Create a Continuous Sales Cycle with Qualified Buyers

Your Marketing Objectives Customer Behavior Our Media Solutions

eNewsletter
Awareness Consideration Banner Event
Mobile
Preference Magazine Ad
Brand SEO Welcome Page Video

Response Banner Event Webcast

Purchase Intention
White Paper
Buyers Guide
Purchase
Executive Briefing
Traffic Lead SEO eNewsletter

Loyalty Video
White Paper
Advocacy Event
Custom Content
Referral
Magazine Ad Banner
Thought Brand
Webcast

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Brand Lead Traffic Thought SEO Push Pull

Monthly Magazine
Subscriber Profile
Military & Aerospace Electronics is the leading media resource serving
program and project managers, engineering managers, and engineers
The only magazine in involved in electronic and electro-optic design for military, space, and
our market category aviation applications.

that is BPA audited Military & Aerospace Electronics magazine delivers time-sensitive news,
in-depth analyses, case studies, real-world applications of new products,
industry opinion, and the latest trends in the use of mil-spec, rugged
and commercial off-the-shelf components, subsystems, and systems.

Business & Industry*

Prime Contractor – 28.9%
37,000 Subcontractor/Integrator – 17.3%
Manufacturer of finished electronic/
software products for use by
government or industry – 13.8%
100% Qualified OEM 25.6% Manufacturer of electronic

Subscribers* Contractor/
subassemblies or major
system components for use
Integrator 46.2% Dept. of Defense & other by the military/aerospace
gov’t agencies 11.6% industry – 11.8%
Research &
Development Department of Defense (Army,
15.1%
Navy, Air Force, Marine Corps,
or Civilian) – 7.4%
NASA, FAA or other non-DOD gov’t
aeronautics agency or facility – 3.4%
Other 1%
CIA, FBI, NSA or other non-DOD intelligence
R&D Private Industry – 9.4%
agency or facility – 0.8%
Our readers are who we say they are, R&D Government – 5.7%

and we can prove it! You can’t say

that about the competition. Military &
Buy/Specify Products*
Aerospace Electronics serves program
and project managers, engineering
Computers 66.2%
managers and engineers involved in
electronic and electro-optic design for Software 66.2%
military, space, and aviation applications.
Integrated Circuits 58.1%

Components 57.0%
Don’t just take our word for it.
Military & Aerospace Electronics Communications Equipment 55.4%
is the only magazine in our market
Test & Measurement Equipment 55.0%
with a circulation 100% audited
by BPA Worldwide, the acknowledged Power Electronics 54.1%
third-party authority on audience
verification. That means you can trust Design & Development Tools 47.9%

Military & Aerospace Electronics to Board Products 45.6%

reach your most important customers.
Sensors 43.6%

*June 2012 BPA Worldwide Statement

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2013 Magazine & eNewsletter

Brand Lead Traffic Thought SEO Push Pull

Editorial Calendar 2013 ANNUAL BUYERS GUIDE

Ad Closing: 2.4.13
Mat’l Due: 2.6.13

January February March

Closing Dates Ad 12.5.12 Mat’l 12.7.12 Ad 1.7.13 Mat’l 1.9.13 Ad 2.4.13 Mat’l 2.6.13

Special Report ● Optical technologies for non-lethal ● Navigation, guidance, control, ● Trends in electronic systems for
weapons and crowd deterrents and communications avionics for surface warships and submarines
Reporter: CH next-generation combat aircraft Reporter: Edward Walsh
Reporter: CH

Technology Focus ● Rugged portable computing ● Trends in embedded real-time ● Graphics processing units (GPUs)
such as laptops, handhelds, software for embedded parallel processing
and smartphones Reporter: SF Reporter: JK
Reporter: SF

Product Intelligence ● Hyperspectral sensors for ● Embedded computing: trends and ● Power supplies for power-efficient
aerospace and defense applications in CompactPCI Express embedded systems
Reporter: JK and CompactPCI Serial Reporter: SF
Reporter: JK

Special Issues/
Supplements ● Digital Technology Supplement

ENEWSLETTERS ● 1/2: Optical technologies for
non-lethal weapon & crowd control
● 1/9: Rugged portable computing
such as laptops, handhelds,
& smartphones
● 2/6: Navigation, guidance, control,
& communications avionics for
next-generation combat aircraft
● 2/13: Trends in embedded real-time
software
● 3/6: Trends in electronic systems
for surface warships & submarines
● 3/13: Graphics processing units
(GPUs) for embedded parallel
processing

● 1/16: Hyperspectral sensors for
aerospace and defense
● 1/23: Industry trends & technologies
● 1/30: Industry trends & technologies
● 2/20: Embedded computing: trends
& applications in CompactPCI
Express & CompactPCI Serial
● 2/27: Industry trends & technologies
● 3/20: Power supplies for power-
efficient embedded systems
● 3/27: Industry trends &
technologies

CORRESPONDING ● AFCEA West ● Avionics Europe ● Embedded Systems –

29-31 Jan. 2013 20-21 Feb. 2013 Silicon Valley
EVENTS San Diego, CA Munich, Germany 25-28 Mar. 2013
(Subject to Change) ● AUSA Winter Meeting
San Jose, CA
● Photonics West
2-7 Feb. 2013, 20-22 Feb. 2013 ● Navy League Sea-Air-Space

San Francisco, CA Fort Lauderdale, FL Conference

8-10 Apr. 2013
National Harbor, MD

Writer/Reporter: JK - John Keller • jkeller@pennwell.com • 603.891.9117 Contact the respective writer/reporter for possible
CH - Courtney Howard • courtney@pennwell.com • 509.413.1522 inclusion of editorial content no later than six
SF - Skyler Frink • skylerf@pennwell.com • 603.891.9119 weeks prior to the first of the issue month.

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Brand Lead Traffic Thought SEO Push Pull

2013 Magazine & eNewsletter Brand Lead Traffic Thought SEO Push Pull

Editorial Calendar
Ad Impact Study Issue

April May June

Closing Dates Ad 3.7.13 Mat’l 3.11.13 Ad 4.8.13 Mat’l 4.10.13 Ad 5.3.13 Mat’l 5.7.13

Special Report ● The VICTORY architecture and what ● Trends in flight deck and cabin
● Sensor processing and RF and micro-
it means for next-generation vehicle avionics for commercial aircraft
wave technologies for advanced radar
electronics (vetronics) Reporter: CH
in the era of digitally programmable
electronic warfare Reporter: JK
Reporter: JK

Smart antenna technologies ● Trends in radiation-hardened

Technology Focus ● Power control and thermal manage- ●
electronics
ment for military and aerospace using digital signal processing
applications and software-reprogrammability Reporter: SF
Reporter: SF Reporter: SF

Product Intelligence ● Rugged sealed cables, cable ● Rugged displays for military ● Software design and
assemblies, and connectors vehicles and other harsh- development tools
Reporter: CH environment applications Reporter: JK
Reporter: CH

Special Issues/
Supplements ● Digital Technology Supplement

ENEWSLETTERS ● 4/3: The VICTORY architecture & what
it means for next-generation vehicle
electronics (vetronics)
● 4/10: Power control & thermal
management for military &
aerospace applications
● 4/17: Rugged sealed cables,
cable assemblies, & connectors
● 4/24: Industry trends & technologies
● 5/1: Sensor processing & RF & micro-
wave technologies for advanced radar
in the era of digitally programmable
electronic warfare
● 5/8: Smart antenna technologies
using digital signal processing & soft-
ware-reprogrammability
● 5/15: Rugged displays for military
vehicles & other harsh-environment
applications
● 5/22: Industry trends & technologies
● 5/29: Industry trends & technologies
● 6/5: Trends in flight deck & cabin
avionics for commercial aircraft
● 6/12: Trends in radiation-
hardened electronics
● 6/19: Software design &
development tools
● 6/26: Industry trends &
technologies

CORRESPONDING ● SPIE Defense, Security & Sensing ● International Microwave ● Paris Air Show
29 Apr. - 3 May 2013 Symposium 17-23 Jun. 2013
EVENTS Baltimore, MD 2-7 Jun. 2013 Paris, France
(Subject to Change) Seattle, WA
● NSREC
8-12 Jul. 2013
San Francisco, CA

Writer/Reporter: JK - John Keller • jkeller@pennwell.com • 603.891.9117 Contact the respective writer/reporter for possible
CH - Courtney Howard • courtney@pennwell.com • 509.413.1522 inclusion of editorial content no later than six
SF - Skyler Frink • skylerf@pennwell.com • 603.891.9119 weeks prior to the first of the issue month.

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2013 Magazine & eNewsletter

Brand Lead Traffic Thought SEO Push Pull

Editorial Calendar

July August September

Closing Dates Ad 6.7.13 Mat’l 6.11.13 Ad 7.8.13 Mat’l 7.10.13 Ad 8.5.13 Mat’l 8.7.13

Special Report ● Secure command, control, and
communications for unmanned
aerial vehicles (UAVs)
Reporter: CH
● Guidance, navigation, control, ● Trends in electronic warfare
and fuzing for next-generation to counter hostile digitally
bunker-busting munitions programmable radar and
Reporter: SF communications
Reporter: JK

Technology Focus ● Trends in quantum computing for ● Small-form-factor embedded ● Mission-and safety-critical
aerospace and defense applications computing software development,
Reporter: SF Reporter: JK verification, and certification
Reporter: CH

Product Intelligence ● Radios for wireless control of ● Trends in embedded test and ● Aerospace and defense batteries
unmanned vehicles measurement instruments Reporter: SF
Reporter: JK Reporter: CH

Special Issues/
Supplements ● Digital Technology Supplement

ENEWSLETTERS ● 7/4: Secure command, control, &
communications for unmanned aerial
vehicles (UAVs)
● 7/10: Trends in quantum computing
for aerospace & defense applications
● 7/17: Radios for wireless control of
unmanned vehicles
● 7/24: Industry trends & technologies
● 7/31: Industry trends & technologies
● 8/7: Guidance, navigation, control,
& fuzing for next-generation bunker-
busting
● 8/14: Small-form-factor embedded
computing
● 8/21: Trends in embedded test &
measurement instruments
● 8/28: Industry trends & technologies
● 9/4: Trends in electronic warfare to
counter hostile digitally program-
mable radar & communications
● 9/11: Mission-and safety-critical
software development, verifica-
tion, & certification
● 9/18: Aerospace & defense
batteries
● 9/25: Industry trends &
technologies

CORRESPONDING ● AUVSI Show ● Defense Systems & Eqt Int’l (DSEI) ● DesignEast Conference,
13-16 Aug 2013 10-13 Sep. 2013 30 Sep.-3 Oct. 2013
EVENTS London, UK Boston Convention & Exhibition
Washington Convention Ctr, DC
(Subject to Change) Center, Boston, MA
● Autotestcon
16-19 Sep. 2013 ● ATCA Show
Renaissance Hotel 28 Sep.-1 Oct. 2013
Schaumburg, IL Gaylor Resort, Nat’l Harbor, MD

Writer/Reporter: JK - John Keller • jkeller@pennwell.com • 603.891.9117 Contact the respective writer/reporter for possible
CH - Courtney Howard • courtney@pennwell.com • 509.413.1522 inclusion of editorial content no later than six
SF - Skyler Frink • skylerf@pennwell.com • 603.891.9119 weeks prior to the first of the issue month.

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2013 Magazine & eNewsletter Brand Lead Traffic Thought SEO Push Pull

Editorial Calendar
Ad Impact Study Issue

October November December

Closing Dates Ad 9.9.13 Mat’l 9.11.13 Ad 10.7.13 Mat’l 10.9.13 Ad 11.7.13 Mat’l 11.11.13

Robotics technology for next- ● Displays, graphics, and data links for ● Executive challenges in counterfeit
Special Report ●
unmanned vehicle command parts, parts obsolescence, and
generation prosthetics for wounded
warfighters and control ITAR regulations
Reporter: SF Reporter: CH Reporter: CH

● Electro-optical sensor payloads ● Secure cloud computing for aero- ● Trends in rugged information stor-
Technology Focus space and defense applications age for avionics, vetronics, and
for unmanned vehicles
Reporter: JK Reporter: SF other demanding environments
Reporter: SF

Product Intelligence ● Sensors for security and ● Wearable computers for aerospace ● Rugged backplanes and chassis
surveillance and defense for embedded computing
Reporter: CH Reporter: JK Reporter: JK

Special Issues/
Supplements ● Digital Technology Supplement

ENEWSLETTERS ● 10/2: Robotics technology for next-
generation prosthetics for wounded
warfighters
● 10/9: Electro-optical sensor payloads
for unmanned vehicles
● 10/16: Sensors for security &
surveillance
● 10/23: Industry trends & technolo-
gies
● 10/30: Industry trends & technolo-
gies
● 11/6: Displays, graphics, & data links
for unmanned vehicle command &
control
● 11/13: Secure cloud computing for
aerospace & defense applications
● 11/20: Wearable computers for aero-
space & defense
● 11/27: Industry trends &
technologies
● 12/4: Executive challenges in
counterfeit parts, parts obsoles-
cence, & ITAR regulations
● 12/11: Trends in rugged informa-
tion storage for avionics, vetronics,
& other demanding environments
● 12/18: Rugged backplanes &
chassis for embedded computing

CORRESPONDING ● AUSA Annual Meeting ● MILCOM

21-23 Oct. 2013 19-21 Nov. 2013,
EVENTS
Washington, DC San Diego Convention Center
(Subject to Change) San Diego, CA
● National Business Aviation
Association (NBAA) ● I/ITSEC
22-24 Oct. 2013 2-5 Dec. 2013
Las Vegas, NV Orlando, FL
● Old Crows Convention,
27-30 Oct. 2013,
Sheraton, Washington, DC

Writer/Reporter: JK - John Keller • jkeller@pennwell.com • 603.891.9117 Contact the respective writer/reporter for possible
CH - Courtney Howard • courtney@pennwell.com • 509.413.1522 inclusion of editorial content no later than six
SF - Skyler Frink • skylerf@pennwell.com • 603.891.9119 weeks prior to the first of the issue month.

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2013 Magazine Circulation:

Brand Lead Traffic Thought SEO Push Pull

Rates 37,000+ Subscribers

1x Guaranteed Positioning Issuance: Monthly
Print edition mails by the
Full Page $9,185 Cover II + 15%
20th of each issue month.
2/3 Page $7,310 Cover III + 10%
1/2 Page $6,440 Digital edition is available
Cover IV + 20% by the 10th of each issue month.
1/3 Page $4,190
1/4 Page $3,500 Other + 10%
Rates are net per insertion and include 4-color process.
Frequency discounts are available. Ask your sales representative for details.

Digital Edition • Starburst – Located anywhere on the page, any size or shape,
indicating an external link or call to action
Each issue of Military & Aerospace Electronics is also published
• Full and Partial Page Animation – Advertisers can portray a
digitally and distributed upon request to subscribers who prefer
message with movement
to read our magazine via app or download on their iPad, tablet,
• Video Playing on a Page – Can be positioned anywhere on the
smartphone, laptop or desktop computer. As mobile device use
page; can be different sizes, but 320 x 240 pixels is standard.
explodes, digital editions of print magazines are becoming a first
Ask about pricing.
choice for many tech savvy readers who want both the design
elements of print and the convenience Advertiser Benefits:
and functionality of digital. Your print ad can be enhanced with • Users can click on the links in your ads, easier to respond
animation or video. Or you can use a different ad entirely for to your call to action
the digital edition. You can also purchase one of the following • Track usage metrics in a way you can’t in print
special digital edition-exclusive advertising positions: • Enhance your advertising message with unique ad positions
not available in print
• Cover Sponsorship – Located opposite of the publication cover
• Attract & focus attention on the important part of an ad or
• Announcement Sponsor – Located in the email alert announcing
your call to action
new Digital Editions
• Belly Band – Placed over the digital cover, it is the same width Exclusive Digital Magazine
Frequency disc
as the cover but no more than half the height of the cover Cover: ounts
• Blow in Card (Pop Up) – Positioned on any page, at any size, $3,550 net per month
are available.
in any location, you may overlay your print ad Contact your media representative Ask your sales
• Gatefold – Located anywhere inside the magazine; can be about all other positions. representative
multiple pages that “fold out” for details.

PRODUCT & LITERATURE SHOWCASE

ST-9020 rugged computer

system with 20” display,

Product & Literature Showcase

MIL STD shock & vibration
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Advertising Section



 

  

   
 


A low-cost advertising section appearing

  

    
 

 
  
   

near the back of every issue.

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2013 Magazine
Specifications
Page Specs Publication trim size: 8˝x 10.5˝ (203 x 267 mm)
Full PAGE Spread Full Page 2/3 Page 1/2 PAGE

AD SIZE

SHAPE — — — Island Horizontal Vertical

TRIM (W × H) 16˝ × 10.5˝ 8˝ × 10.5˝ — — — —
406 mm × 267 mm 203 mm × 267 mm

BLEED 16.25˝ × 10.75˝ 8.25˝ × 10.75˝ 5.25˝ × 10.75˝ 5.25˝ × 8.25˝ 8.25˝ × 5.5˝ 4.125˝ × 10.75˝
413 mm × 274 mm 210 mm × 274 mm 133 mm × 274 mm 133 mm × 210 mm 210 mm × 140 mm 105 mm × 274 mm

LIVE AREA 15˝ × 9.5˝ 7˝ × 9.5˝ 4.5˝ × 9.5˝ 4.5˝ × 7.375˝ 7˝ × 4.875˝ 3.375˝ × 9.5˝
381 mm × 241 mm 178 mm × 241 mm 114 mm × 241 mm 114 mm × 187 mm 178 mm × 124 mm 86 mm × 241 mm

Page Specs Continued

1/3 PAGE 1/4 Page 1/6 PAGE

ASK YOUR SALES

AD SIZE
REPRESENTATIVE ABOUT
ADDITIONAL AD FORMATS,
SHAPE Horizontal Vertical Square Square — SUCH AS BELLY BAND,
TRIM (W × H) — — — — —
BLEED n/a n/a n/a n/a n/a
GATEFOLD INSERTS

7˝ × 3.312˝ 2.25˝ × 9.5˝ 4.5˝ × 4.875˝ 3.375˝ × 2.25˝ × AND OTHERS!

LIVE AREA
178 mm × 84 mm 57 mm × 241 mm 114 mm × 124 mm
4.875˝ 4.875˝
86 mm × 124 mm 57 mm × 124 mm

3
➊ UPLOAD TO OUR FTP SITE:
Go to http://digitalads.pennwell.com. Select Military &
Creative Specs: Aerospace Electronics from the scroll-down menu.
• Format (hi-resolution, full color): Fill in the required information and then select upload ad.
– PDF with PDF/X-1a option (preferred) Our FTP site will accept up to 100 MB. Please stuff or zip
– InDesign your files before sending & wait for your confirmation.
– Quark ➋ EMAIL YOUR AD:
– Photoshop For files under 10 MB, please email your ad to:
• Required supplementary items: admaterial@pennwell.com. Include advertiser name,
publication name, and issue date.
– Fonts (embedded)
– Images (CMYK color space)
– Artwork (CMYK color space)
ways ➌ SEND PHYSICAL
MATERIAL TO:
TO SEND PennWell Corporation
For complete PennWell specifications, please see YOUR AD Attn: M&AE Ad Traffic Team
our “spec sheet” at digitalads.pennwell.com. (Issue Date)
1421 South Sheridan Road
Tulsa, OK 74112

9
 Brand Lead Traffic Thought SEO Push Pull

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Brand Lead Traffic Thought SEO Push Pull

Buyers Guide
Brand Lead Traffic Thought SEO Push Pull

Branding, Visibility, & Messaging A SUPPLEMENT TO

for 12 Months
The Military & Aerospace Electronics Buyers Guide is a
comprehensive product guide and vendor directory reaching
program and project managers, engineering managers, and
engineers involved in electronic and electro-optic design for
military, space, and aviation applications. Advertising in
M&AE’s print and online Buyers Guides will reach key
decision makers at OEMs, prime and sub-contractors, 2012
BUYERS
government agencies and R&D facilities.
GUIDE
Annual Print Edition
• Delivered to 37,000+ military electronics buyers and purchase
influencers1 with digital and print editions and polybagged with the
March 2013 print issue of Military & Aerospace Electronics magazine. DISTRIBUTION DATE: March 2013
Also delivered as a downloadable PDF file with the digital magazine. AD CLOSE: 2/4/13
Digital magazine subscribers can also view the Buyers Guide in an
online/browser version. MATERIAL DUE: 2/6/13
• Vendor Directory includes an A-Z listing of more than 500 key industry
suppliers including detailed contact information.
• Coverage of more than 140 product categories, including boards, COMMUNICATIONS/PERIPHERALS

ICs, computers, communication, power, software, optoelectronics COMMUNICATIONS

EQUIPMENT

LASER COMMUNICATIONS
KITCO Fiber Optics
n Kontron
(See ad page 8)
L-3 Communications Interstate
Spectrum Signal Processing by
Vecima
Statek Corp
Tektronix Component Solutions
Mercury Computer Systems Inc
Protokraft LLC

NETWORK INTERFACE

and more.
Electronics Corp Thales Communications Inc CONTROLLERS
Ball Aerospace and Technologies Corp
The Light Brigade Inc Aitech Defense Systems Inc
n Falcon Electronics
(See ad page 13) MICRO-ANT LLC SATELLITE EQUIPMENT AND BittWare
FiberSavvy.com Mobile Mark TELEMETRY CES - Creative Electronic Systems SA
MOOG Advanced Cooling Technologies Data Bus Products
Power Technology Inc
Aitech Defense Systems Inc

• Distribution at major conferences and exhibitions throughout 2013.

Protokraft LLC Pentek Inc Data Device Corp (DDC)
Peregrine Semiconductor Corp ASE Optics LLC Dynamic Systems Inc
MICROWAVE COMMUNICATIONS n Phillips Service Industries Inc ATS Cases Inc n Falcon Electronics
Advanced Microwave Products (See ad page 10) Canyonwest Cases LLC (See ad page 13)
AR Receiver Systems CES - Creative Electronic Systems SA GACI
Canyonwest Cases LLC General Digital Corp Harris CapRock Communications
Evans Capacitor Co GridPlex Networks Holt Integrated Circuits
INNOTRONIKS Harris CapRock Communications Interface Concept

Print Advertising Rates (net)

MICRO-ANT LLC n PIC Wire & Cable ITT Power Solutions MEN Micro Inc
(See ad page 14) KVH Industries Inc Pleora Technologies Inc
n PIC Wire & Cable
(See ad page 14) L-3 Communications Interstate Powell Electronics
RF Precision Products Protokraft LLC Electronics Corp Protokraft LLC
Tektronix Component Solutions QinetiQ Minco
u2t photonics AG Sealing Devices Inc Peregrine Semiconductor Corp TACTICAL NETWORKS
Spectrum Control Amphenol Fiber Systems International

Full Page $10,480

MILITARY Spectrum Signal Processing by Ballard Technology
TELECOMMUNICATIONS Vecima Dynatem Inc
3SAE Technologies Inc Statek Corp GACI
Advanced Microwave Products Tech Products Inc Red Rapids Protokraft LLC
ATS Cases Inc Tektronix Component Solutions SeaLevel Systems

2/3 Page $ 7,890

Avittor International Corp Telkonet Inc SENER VT Miltope
BittWare Thermacore Inc Spectrum Signal Processing by
Canyonwest Cases LLC u2t photonics AG Vecima WIRED NETWORKS
CES - Creative Electronic Systems SA SPINNER GmbH Ballard Technology
Crystal Group Inc RADIO Connect Tech Inc
Dynatem Inc Arada Systems Inc DATA BUSES AND
Data Bus Products

1/2 Page $ 6,675

Canyonwest Cases LLC
NETWORKING
n EDT Inc Dynamic Systems Inc
(See ad page 6)
BOARD PRODUCTS
n EDT Inc
(See ad page 6) HIGH-SPEED SWITCHED FiberSavvy.com
Evans Capacitor Co
GPS Source Inc
FFABRICS
FABRICS Harris CapRock Communications
n Falcon Electronics
Aitech Defense Systems Inc IMC Networks
(See ad page 13) INNOTRONIKS
n Curtiss-Wright Controls Defense BETA Transformer Technology Corp Honeywell
Parvus Corp Protokraft LLC
Aerospace GDCA Inc

1/3 Page $ 3,605

FiberSavvy.com Innovative Integration
Solutions BittWare
Pentek Inc Telkonet
Hypertronics Inc
Corp Holt Integrated Circuits
Fralock
(SeeITT
ad Power
page 5)Solutions
VT Miltope
GACI PhoenixCES - Creative Electronic Systems SAInterconnect
International SystemsInc Hypertronics Corp
Pentek Inc
CyberResearch Inc Powell Electronics
Crystal Group Inc Interface Concept n Kontron
n GE Intelligent Platforms
latforms PrymeInc
Diamond-MT
(See ad page 7)
WIRELESS NETWORKS
n Curtiss-Wright Controls Defensen Kontron
Red Rapids (See ad page 8)
dSPACEQinetiQ
Inc Solutions
SeaLevel Systems (SeeApplied
ad page 8) Technology Inc
Signal MEN Micro Inc
General Digital Corp n EDT Inc

1/4 Page $ 2,880

(See ad
Spectrum Signal page 5) by
Processing MEN Micro IncSystems Inc
Arada One Stop Systems Inc
GridPlex Networks (See ad page 6) Vecima
Data Device Corp (DDC) One Stop Systems Inc
BittWare Parvus Corp
Harris CapRock Communications ELMA Electronic Inc TTTech Dynatem
Computertechnik AG
Inc Phoenix International Pentek Inc
Extreme Engineering Solutions Inc Dynamic Systems Inc
Holt Integrated Circuits VersaLogic Corp TCS Space & Component Technology Pleora Technologies Inc
(X-ES) ELMA Electronic Inc Harris CapRock Communications
Industrial Computing Red Rapids Ross Engineering Corp
GDCA Inc MEMORY BOARDS
FiberSavvy.com MEZZANINE/DAUGHTER
IMC Networks
Innovative Integration Aitech Defense BOARDS Touch International
n GE Intelligent Platforms GACI Systems Inc Industrial Computing
Interface Concept (SeeRohde
ad page 7) CES - Creative Electronic Systems SA Acromag Inc VersaLogic Corp
& Schwarz n Kontron

Discounts apply for advertisers in other M&AE media products

Mobile Mark
ITT Power Solutions Honeywell Aerospace
SeaLevel Systems Connect Tech
(SeeIncad page 8) Ballard Technology SINGLE-BOARD COMPUTERS
Hypertronics Corp n Curtiss-Wright Controls Defense BittWare Aitech Defense Systems Inc
Infotech Enterprises Ltd Solutions CES - Creative Electronic Systems SA Arada Systems Inc
Innovative Integration (See ad page 5) Clear Align Avittor International Corp
Interconnect Systems Inc Diamond-MT Inc Conduant Corp

and for multiple insertions in the Buyers Guide. Contact your sales
Interface Concept dSPACE Inc n Curtiss-Wright Controls Defense
www.militaryaerospace.comKineticSystems Co LLC MILITARY
ELMA Electronic Solutions M A R C H 2 0 1 2
Inc & AEROSPACE ELECTRONICS 9
Extreme Engineering Solutions Inc (See ad page 5)
n Kontron
(See ad page 8) (X-ES) Diamond-MT Inc
MEN Micro Inc n Falcon Electronics n EDT Inc CES - Creative Electronic Systems

representative for more information.

(See ad page 13) (See ad page 6) SA
Mercury Computer Systems Inc
GDCA Inc ELMA Electronic Inc
North Atlantic Industries Inc
n GE Intelligent Platforms Emerson Network Power Crystal Group Inc
Octagon Systems Corp (See ad page 7) Extreme Engineering Solutions Inc CSP Inc
One Stop Systems Inc
(X-ES) n Curtiss-Wright Controls Defense
GDCA Inc Solutions
n GE Intelligent Platforms (See ad page 5)

Display Advertisers Receive:

(See ad page 7) CyberResearch Inc
Hypertronics Corp Diamond-MT Inc
Innovative Integration ELMA Electronic Inc
Interconnect Systems Inc Embedded Planet
n Kontron Emerson Network Power
(See ad page 8) Extreme Engineering Solutions Inc
MEN Micro Inc (X-ES)

• Company name printed in red

Mercury Computer Systems Inc GDCA Inc
One Stop Systems Inc n GE Intelligent Platforms
Pentek Inc (See ad page 7)
Pleora Technologies Inc General Dynamics C4 Systems
Powell Electronics Honeywell Aerospace
Hypertronics Corp

• A bold-face listing with a 50-word company description

Red Rapids
Spectrum Signal Processing by
Vecima
Tektronix Component Solutions
TTTech Computertechnik AG
Infotech Enterprises Ltd
Interconnect Systems Inc
Interface Concept
KineticSystems Co LLC

in Vendor Directory
VersaLogic Corp n Kontron
(See ad page 8)
PERIPHERAL/DEVICE
CONTROLLERS LynuxWorks Inc
Aitech Defense Systems Inc Maxwell Technologies Inc
Conduant Corp MEN Micro Inc
n Curtiss-Wright Controls Defense
Mercury Computer Systems Inc

• Bold-face company listing in 15 categories

Solutions North Atlantic Industries Inc
(See ad page 5) Octagon Systems Corp
Diamond-MT Inc One Stop Systems Inc
Elan Technical Corp Parvus Corp
Extreme Engineering Solutions Inc Pentek Inc
(X-ES) Themis Computer

• A reference to your display ad page number each time

n Falcon Electronics VersaLogic Corp
(See ad page 13)

6 MARCH 2012 MILITARY & AEROSPACE ELECTRONICS www.militaryaerospace.com

the company is listed

June 2012 BPA Worldwide Statement

1

Rates are subject to change

10
 Brand Lead Traffic Thought SEO Push Pull

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Brand Lead Traffic Thought SEO Push Pull

Buyers Guide
Brand Lead Traffic Thought SEO Push Pull

Online Format
The M&AE online Buyers Guide is specifically designed to enhance, expedite and complete
the buying process while providing readers with indispensable user comments, industry news,
and analysis. Online listings can be upgraded any time.

Online Advertising Rates and Enhanced Print Listing Options

ONLINE PRINT
Product Name Features Rate Features RATE
Select Package ● Company listing with 50-word $445/yr ● Company logo in A-Z company $445
description directory
● Company logo in browse/search ● Listing is bold-faced, boxed

listing ● 50-word company description

● 10 Product details 10% discount when you

(1 photo, 30-word description, and URL)
● Listing in 15 categories
Select Plus ● Company listing with 50-word
Package description
● Company logo in browse/search
buy both online AND print
$695/yr ● Company logo in A-Z company $695
directory and 50-word description
● Listing is bold-faced and boxed

listing in A to Z Directory
● 10 Product details ● 25 categories

(1 photo, 30-word description, and URL) ● 5 categories with boxed logos

● Email lead generation and reporting 10% discount when you

● Priority returns in search results buy both online AND print
(appear after All Access Package listings)
● Listing in 25 categories

● Includes everything in the Select Plus ● Not Available in Print

Select Plus package $995/yr
with eNewsletter ● One (1) inclusion in Buyer’s Guide

Product eNewsletter
All Access ● Company listing with unlimited $6,000/yr ● Not Available in Print
Package company description, products,
and categories
● Lead generation and reporting;

visitors can contact your company

directly from the home page
● TOP priority returns in search results

● Company profile including:

products, press releases, and events

with downloadable files and video
● One (1) inclusion in Buyer’s Guide

Product eNewsletter
● One (1) custom email promotion

to 10,000 targeted readers

Rates are net and subject to change

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 Brand Lead Traffic Thought SEO Push Pull

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Brand Lead Traffic Thought SEO Push Pull

SEO

Digital Display Advertising

Brand Lead Traffic Thought Push Pull

Banners
The industry’s leading online media brand provides global viewers a Pricing & Specifications:
timely first look at the latest mil-spec, rugged, high-reliability, and
Banner positions appear on
cots electronic technologies, design trends and standards.
all run-of-site pages and have
3 rotations (except leaderboard:
5 rotations)
Max. file size: 40K

Sponsor 1 Top Leaderboard

$1,945 $1,670
125 x 125 px 728 x 90 px;
5 rotations
Sponsor 2
$1,910 Sponsor 8
125 x 125 px $2,285
180 x 150 px
Sponsor 3
$1,820 Sponsor 9
125 x 125 px $2,195
Sponsor 4 180 x 150 px
$1,805
125 x 125 px Skyscraper
$3,150
Sponsor 5 180 x 600 px
$1,390
125 x 125 px Sponsor 10
Sponsor 6 $1,570
$1,350 180 x 150 px
125 x 125 px
Sponsor 7
$1,285
125 x 125 px Ad Specifications:
Bottom Leaderboard • Max file size: 40k
Rotates with • Animation: 15 seconds max.,
Top Leaderboard with no more than 3 loops
of 3 images in that time.
• Format: gif, jpg, swf (flash)

All prices are net per month and

subject to change

12
 Brand Lead Traffic Thought SEO Push Pull

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Brand Lead Traffic Thought SEO Push Pull

Digital Display Advertising

Brand Lead Traffic Thought SEO Push Pull

Pushdown Banner
The Pushdown Banner is a highly interactive, rich media ad unit
providing an impactful branding and direct response experience. This
premium position ad unit auto-expands beneath site navigation once
EXPANDED
every 24 hours and provides ongoing visibility even when collapsed. BANNER
As one of the largest ad units available, the Pushdown Banner can
support a more detailed message through the use of streaming video
and multiple targeted links to your offerings.

Sponsorship Benefits:
Brand
Strengthens your company image by aligning your message with
targeted content, helping to create an affinity for your company and
products among thousands of military, space and aviation electronics
decision makers worldwide.
Traffic
Pushes targeted readers directly to product or content offerings when
they click on your message. Increases traffic potential by providing
multiple calls to action.
Lead
Generates leads from a targeted audience of military, space and
aviation professionals when you designlanding pages or embedded
short forms.

Sponsorship Specifications: COLLAPSED

BANNER
Standard Specs
• Collapsed: 970 x 66, max. file size: 40k
• Expanded: 970 x 418, max. file size: 100k
• Allow space for “open” and “close” button on both versions of the ad
(collapsed and expanded). Button will be placed 15 pixels from the
right and 15 pixels from the top. Please do NOT incorporate a button
in your design.
• File Formats: .gif, .jpg, .swf, 3rd party tags also accepted
Video Specs
• Collapsed: 970 x 66; Max. file size: 40k
• Expanded: 239 x 68 logo image, 15k OR 239 x 46 15k logo with text
of up to 45 characters + click-thru URL; 307 x 543 left hand image +
click-thru URL, 40k; sub brand copy over video, 30 characters
• Video max. file size: 4:3 aspect ratio video + click-thru URL; 2.2 meg;
.flv is preferred format; .wmv, .avi and .mpg formats are accepted Sponsorship Net Rate:
• Allow space for “open” and “close” button on both versions of the ad $3,340 per month, 3 month minimum
(collapsed and expanded). Button will be placed 15 pixels from the 3x rotations. Ask your sales representative
right and 15 pixels from the top. Please do NOT incorporate a button for details.
in your design.
• File Formats: .gif, .jpg, flv, wmv, avi, mpg
For sales contact information,
see back cover.

13
 Brand Lead Traffic Thought SEO Push Pull

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Brand Lead Traffic Thought SEO Push Pull

Digital Display Advertising

Brand Lead Traffic Thought SEO Push Pull

Article Sponsor, Page Peel

Article Sponsor
300 x 250 px; 2 rotations
$3,630 net per month

Page Peel
Expands to 900 x 650 pixels when the cursor
is rolled over its corner area (Dog Ear) to reveal
sponsor’s content as the largest ad on the page
Max. file size: 100K

Dog Ear
75 x 75 pixels displayed in the upper-right corner
of every page, including the home page of
militaryaerospace.com
Max. file size: 40K
$2,680 net per month; 2 rotations
Contact your sales representative for
more information and availability.

ONLINE FACTS
Geographic Distribution of M&AE Web Visitors

North America
67% Europe/Middle East
18%

Asia Pacific
12%

ROW 3%

Source: Omniture Site Catalyst: Jan-June 2012 Average

SE N D BA N N E R
C RE AT IVE / F I L E T O • Average monthly page views: 148,800+
W E BM AT E RIAL@ P E N N W EL L . C O M • Average monthly visits: 88,600+
• Average monthly unique visitors: 73,600+

All prices are net per month

and subject to change

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 Brand Lead Traffic Thought SEO Push Pull

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Brand Lead Traffic Thought SEO Push Pull

Digital Display Advertising

Mobile Banners
Mobile Applications
Thirty five percent of American adults own a smartphone and 25 percent
of them say they now do the majority of their Web browsing on that device.
As smartphone and tablet adoption surges, new must-address channels
are opening for marketers who wish to continue to reach the greatest
numbers of their target audience. Mobile apps and mobile-friendly versions
of the site push the latest and most pertinent news, hand-picked by our
editorial team. A small number of ad positions within the app means an
extremely high share of voice for marketers looking to reach this deeply
engaged, highly targeted audience.  

User Benefits & Features

• Access anywhere, anytime, from the office to the grocery store
checkout line
• Read the latest news from militaryaerospace.com
• See most-viewed articles
• Watch the latest newscast videos
• Save your favorite articles
• Share with friends

Advertiser Benefits iPad App available

• Mobile ad positions are distinct from the brand website, and represent
unique opportunities in new channels to reach an extended audience to subscribers of
• Smartphone users are always within arms’ reach of their phone,
even when other media are not available the Digital Edition
• Mobile screens are small, limiting ad space and making your ads The Military & Aerospace Electronics
more prominent iPad app is a great way to reach readers
• Exclusive app sponsors lock out competitive ads of our monthly magazine with unique
custom ads.
Ad Specifications:
320 x 50 gif, animated gif or jpg + click thru URL

App Sponsorship available for:

• iPhone
• Android
• Mobile-friendly PAGES
Inquire about pricing and network-wide pricing bundles

15
 Brand Lead Traffic Thought SEO Push Pull

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Brand Lead Traffic Thought SEO Push Pull

Email Advertising Brand Lead Traffic Thought SEO Push Pull

Weekly eNewsletter
Deployed to 35,000+* subscribers each week, the Military & Aerospace Electronics weekly eNewsletter is the
ideal vehicle for promoting a new product or brand message to a targeted audience of military electronics
buyers and purchase influencers. Filled with trusted technical content, news and product information, the
weekly eNewsletter is a simple and effective way to drive traffic and push your marketing message to your
target audience as they make strategic purchasing decisions. The eNewsletter reaches subscribers beyond
the magazine’s circulation.

Pricing & Specifications: Deployed each

All banner positions are single Wednesday
sponsor. Max. file size: 40K at 11 a.m. Eastern –
52 issues per year!
Animated gifs do not work in all email
clients and are not recommended. Ad close:
7 days prior to issue
Top Leaderboard
$1,270 Creative due:
728 x 90 px; jpg or gif 3 days prior to issue
See 2012 Editorial Calendar
Skyscraper
for dates and topics
$1,140
180 x 600 px; jpg or gif
Middle 1 Hybrid Ads
$895
300 x 250 Or Want To Shake Up Your
468 x 60 px; jpg or gif eNewsletter Advertising?
Hybrid ads are a concise
Middle 2 combination of text, link, and
$770 image that allow you to present
300 x 250 Or the reader with a call to action that
468 x 60 px; jpg or gif takes advantage of key elements of
Middle 3 text-based and display advertising.
$640 These ads, in conjunction with a
300 x 250 Or well-crafted call to action, drive
468 x 60 px; jpg or gif high engagement and click-thru.
Net Rates: Specifications:
Anchor Leaderboard
Middle 1: $895 150 x 150 image
$520
Middle 2: $770 Max 45 words
728 x 90 px; jpg or gif
Middle 3: $640 One URL link

S END BANNER
CREAT IV E/ F IL E T O
W EBMAT ERIAL @ P ENNW ELL.COM

All prices are net per issue

and subject to change
*Publisher’s own data
16
 Brand Lead Traffic Thought SEO Push Pull

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Brand Lead Traffic Thought SEO Push Pull

SEO

Email Advertising
Brand Lead Traffic Thought Push Pull

Targeted eNewsletters
Defense Executive Embedded Computing
Each month, Military & Aerospace Report
Electronics Defense Executive Embedded Computing Report
eNewsletter delivers strategic delivers monthly to more than
insights and business news to 35,000* targeted decision-makers
26,000+* executive managers throughout the world and who have
around the globe. Defense demonstrated an interest in
Executive covers embedded computing technologies
topics of interest to executive such as single-board computers,
leadership in organizations real-time software, power-efficient
that produce or procure electronic and electro-optic systems, microprocessors and FPGAs,
subsystems, components, software and services for military, space, backplanes and enclosures, as well as embedded computing power
and commercial aviation industries. This exclusive branding and management and control.
lead generation opportunity offers advertisers 100% share-of-voice. Articles focus on aerospace, defense, and industrial-rugged
EXCLUSIVE SPONSORSHIP PRICING – 100% SHARE OF VOICE applications, and highlight new products, design-in case studies,
industry standards, thermal management, market studies, and
All five banner positions include a single-sponsor each issue,
design challenges.
assuring 100% share of voice.
• 1-6 issues $5,350/net per issue • Top Leaderboard $1,215
• 7-11 issues $4,905/net per issue • Skyscraper $1,090
• 12 issues $4,460/net per issue • Middle 1 $ 850
• Middle 2 $ 730
• Middle 3 $ 605
Paris Air Show Daily • Anchor Leaderboard $ 490
eNewsletter** EXCLUSIVE SPONSORSHIP PRICING – 100% SHARE-OF-VOICE
(Paris Air Show, June 17-23, 2013)
All six banner positions include a single-sponsor each issue,
Promote your company through a
assuring 100% share-of-voice $4,845
sponsorship of the Paris Air Show
Daily eNewsletter — delivered to
more than 49,000* established
aerospace professionals and
covering one of the industry’s
largest shows!
Sponsorship opportunity positions consist of:
• Top • Article Sponsorship Position Promote your products in Military & Aerospace Electronics’ Product
• Middle • Anchor Showcase eNewsletter! The showcase is a great way to generate
interest and drive prospects to your website, literature, products
Military & Aerospace Electronics and Avionics Intelligence combined in and services. Your message will reach OVER 35,000 buyers and
July 2012 to produce 64 stories covering the most relevant news from purchase influencers who subscribe to the Military & Aerospace
the Farnborough International Airshow for the electronics, avionics, and Electronics eNewsletter!
electro-optics industries. Over the course of that weeklong show, the Sponsorship Specifications:
Farnborough Report produced 24,961 page views on the websites.
• Product Name
• eNewsletter Top (728x90) $ 4,205
• eNewsletter Middle (300x250) $ 3,990 • Description: 30 words
• eNewsletter Anchor (728x90) $ 2,750 • Click-thru URL for Showcase eNewsletter
• Web Article Sponsorship (300x250) $ 3,960 • Product Image: 150 x 150 jpg or gif; max. file size 25k
• Exclusive All-Position Sponsorship $12,670 Sponsorship Rate: (net) $750
• Banner rates are for the entire five-day week
Deployment: Third Monday of each month
• Article sponsorship rate is for 2 months (2 max. rotations)
• Exclusive sponsorship rate is for all 3 banners and web article Custom eNewsletters also available (see page 18)

*Publisher’s own data.

**Alternating every other year
S END BANNER with the Farnborough Report
CREAT IV E/ F IL E T O 17
W EB MAT ERIAL @ P ENNW EL L .COM
 Brand Lead Traffic Thought SEO Push Pull

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Brand Lead Traffic Thought SEO Push Pull

Lead Generation
Executive Briefings
Generate High-Level Leads
Executive Briefing
EXECUTIVE BRIEFING What is an Executive Briefing?
Unmanned vehicles retain
important position in Executive Briefings are designed to provide the Military & Aerospace Electronics
shrinking Pentagon budget
The U.S. defense budget might be headed downward in
audience with a downloadable PDF format of in-depth, valuable content on a key
general, but not for select technologies determined to
be critical for the nation’s warfighting efforts. Among industry topic. Garnered from the pages of Military & Aerospace Electronics’ highly
respected magazine and website, Executive Briefings are posted to M&AE’s
these critical technologies are unmanned vehicles
— surveillance and weapon systems that operate
autonomously on the ground, in the air, on the water,
and beneath the seas. U.S. military leaders maintain
that unmanned aerial vehicles (UAVs), unmanned website to generate leads not only from our audience but from online search as
well. Additionally, Executive Briefings offer you the opportunity to align your
ground vehicles (UGVs), unmanned underwater vehicles
(UUVs), and unmanned surface vessels (USVs) will
play a central role in tasks such as aerial surveillance

SPONSORED BY:
and target detection, mine detection and disposal,
anti-submarine warfare, ground surveillance, and company with high-value, thought leadership oriented content.
helping haul military gear into and out of war zones.

The Executive Briefing gives readers a direct line to Editor-in-Chief John Keller’s
Proliferation of unmanned vehicles in the nation’s
military arsenal means growing demand for sensor
payloads, on-board digital signal processing, navigation
and guidance, and many more sensor and embedded
computing technologies. insight into an ongoing industry topic. The downloadable format makes them
perfect not only for desktop reading and printing, but also for taking on the go –
3 COTS and open
standards drive 10 The time
has come for 21 Unmanned
underwater 33 Unmanned
submarine
ground or air – on a laptop, iPad, tablet, Kindle or other eBook device.
unmanned military ground vehicles able to operate
vehicle robots independently

Suggested Topics:
• Next-generation embedded computing • Software-defined radio
• Rugged computing • Connectors
SPONSOR INVESTMENT:
• Unmanned aerial vehicles (UAVs) • Power supplies $7,500 net per sponsorship
Ask about how we can develop a custom topic for you. (introductory price) for the
3-month sponsorship
Sponsorship Benefits:
The Executive Briefing is a branding and lead generation tool designed to identify
prospects interested in the technology that your organization designs and markets
by aligning your organization with specific editorial content.
The Executive Briefing package includes a registration wall to capture all those that wish to download the
Executive Briefing; this list is available on an exclusive basis to the Executive Briefing sponsor.

Additional Benefits include:

Company Description
• Sponsor logo on each page of the Executive Briefing
FLIR Motion Control Systems (MCS), formerly Directed Perception, is a leading
manufacturer of innovative devices and software for the intelligent control of sensors
and sensor processing. Our pan-tilt devices provide precise control of sensors such
as video cameras, thermal imagers, laser rangefinders, and microwave antennas

• Sponsor-contributed white paper (if desired) can be appended to

for Robotics, Communications, Military/Aerospace, Law Enforcement, Education,
R&D, Webcams, and Teleconferencing/Distance Learning applications. FLIR MCS
maintains engineering capabilities in mechanical design, electronics, and embedded

the end of the Executive Briefing (1,000 words max.)

and network software development.

The complete line of FLIR MCS high-performance pan-tilts offers unparalleled

performance in accuracy, speed, ruggedness, and reliability. All units offer a real-

• Resource page at the end of the Briefing includes sponsor company time computer control interface for fast, reliable response in applications such as
tracking, scanning, and slew-to-cue. E-Series models include built-in Ethernet/Web
interfaces for simple integration with networks and IP cameras.

overview and links to related topics on sponsor website (5 links max.) FLIR MCS pan-tilt units are:
• Fully programmable to meet any application requirement. Speeds, accelerations,
power levels, and ranges of motion can all be user programmed for flexible and
dynamic operation.

• Each Executive Briefing will be promoted in two Military & Aerospace • Reliable: E-Series models feature high-resolution digital encoders for fast, absolute
positioning.
• Modular and support bracketing options for any type of payload(s), including

Electronics eNewsletters during the three-month sponsorship period cameras, lasers, antennas, and other instruments.
• Designed for continuous operation in harsh, all-weather environments and 100%
duty cycles to provide years of service without maintenance.
• Customizable, including low-cost inertial stabilization for applications on-the-

• The Briefing and sponsor logo will be featured on the Military & Aerospace move, and geo-pointing to easily link pan-tilt pointing with geo-spatial interfaces.

www.FLIR.com/mcs

Electronics website homepage for one week (min.) LINKS:

FLIR Motion Control Systems

• Exclusive email promotion will be sent to targeted users, promoting the 6 Key Factors in Selecting a Pan-Tilt System

FLIR MCS/Case Studies

Executive Briefing and highlighting the sponsor FLIR MCS/Request Information

36 FLIR MCS/Request a Quote

Military & Aerospace Electronics :: EXECUTIVE BRIEFING :: sponsored by

18
 Brand Lead Traffic Thought SEO Push Pull

www.militaryaerospace.com
Brand Lead Traffic Thought SEO Push Pull

Lead Generation Brand Lead Traffic Thought SEO Push Pull

White Papers
Drive More Leads with Your Expert
Content Using Our Promotional
Capabilities
Summary:
White Papers ensure your content is visible where decision makers in
the military and aerospace electronics industry go to conduct purchasing
research and create vendor short lists. Online White Paper sponsorships
leverage our site’s content depth and SEO expertise, resulting in a powerful
marketing tool to educate your next potential customer. Custom registration
forms help provide your sales staff with a database of quality leads.

Sponsorship Benefits:
Brand Awareness
Positions your brand as an industry expert on a
specific technology or service.
Lead Generation
Generates leads as military, space and aviation
professionals access your White Paper, including
full reporting and contact information from anyone
who downloads it.
Thought Leadership/Education
Educates decision makers as they begin research
on upcoming projects.

Details/Specs
Your White Paper with logo (gif or jpg file) and brief abstract are posted
in the online White Paper library. Users who click on the link must
register to download the White Paper, resulting in instant leads for you.
We will also deploy a monthly targeted email promoting our White
Papers to our subscribers.

White Paper Sponsorship Rate:

$680 net monthly per White Paper; 3 month minimum
$340 net monthly for each additional White Paper run
concurrently with the first

19
 Brand Lead Traffic Thought SEO Push Pull

www.militaryaerospace.com
Brand Lead Traffic Thought SEO Push Pull

Lead Generation Brand Lead Traffic Thought SEO Push Pull

Webcasts
Powerful Lead Generation Tool
Summary:
Webcasts generate highly qualified, active leads while presenting your
technology expertise to military, space and aviation professionals.
Sponsorships leverage the M&AE brand to help position sponsoring
organizations as industry experts. Sponsors can participate in brand-
selected topics or fully sponsor a custom M&AE-selected topic. The live
event is available on demand and promoted on M&AE’s website for six
months. Sponsors receive detailed registration information from all
registrants, providing your sales staff with a database of quality prospects.

Sponsorship Benefits:
Brand Awareness
Builds sponsor’s brand awareness to thousands of military, space and
aviation professionals before, during and after the webcast.
Lead Generation
Provides detailed registration information (name, title, company, email,
address) from each of the registrants. Sponsors can provide two
questions for each webcast registrant to answer as part of the
registration process, allowing sponsors to get even more detailed
information to aid their marketing research efforts.
Thought Leadership/Education Brand
Brand Lead
Lead Traffic
Traffic Thought
Thought SEO
SEO Push
Push Pull
Pull
Positions your company as a forward-thinking market leader that
educates an active and engaged audience of decision makers.
Brand
Brand Lead
Lead Traffic Thought
Traffic Thought SEO
SEO Push
Push Pull
Pull

Your Sponsorship Package Includes:

Trivia Contest
• Company mention in two promotional email blasts
A great promotional tool for your
• Your company logo prominently displayed on the homepage
brand, M&AE’s monthly Trivia Contest
website during promotion
builds a potential customer database
• Webcast posted on the industry-relevant website and linked of targeted leads and provides a
to sponsor’s website for six months after webcast unique branding opportunity. Fun
• Reminder email message to all registrants 24 hours before webcast and interactive, the Trivia Contest
• Reminder email message to all registrants 30 minutes before webcast involves, engages, and challenges
participants, allowing you to connect
Rates with potential customers in a unique
Co-sponsorship: $4,685 net per sponsor and enjoyable way. As a sponsor, you
Exclusive: $14,055 net will receive targeted leads from
contest participants, top and bottom
leaderboard ads and your logo on the
quiz page. Your logo will also appear
in the promotional email.
Rate: $2,500 net per month

Rates are net and subject to change

20
 www.militaryaerospace.com

Additional Digital
Sponsorship Opportunities
Brand Lead Traffic Thought SEO Push Pull

Your Brand Lead Traffic Thought SEO Push Pull

turnkey List Rental: Direct Mail, Email, and Deployment

solution Target your most desired prospects with direct mail or a
customized email. Includes production, testing, and deployment
in as little as 3 days notice. ($2,000 minimum order.)
Base prices per thousand (demo selects additional):
• Email (Advertiser*): $450/M
• Email (Non-Advertiser): $550/M
• Direct Mail (U.S. Names): $185/M
• Direct Mail (International Names): $240/M
* Advertiser Criteria
Brand Lead
Brand Traffic
Lead Thought SEO
Traffic Thought SEOPush Pull
Push Pull

Brand Lead
Brand Lead Thought
Traffic SEO
Traffic Thought SEOPush Pull
Push Pull

Podcasts
Podcasts, a digital media file in audio or video format distributed primarily
through RSS feeds, are a simple and effective way to reach your target
audience. Completely searchable, Podcasts allow easy access and increased
exposure for your company with just a script and a telephone. Our staff can
help you create a thought-provoking, downloadable podcast that reaches
Brand Lead
Brand
military,
Traffic
Lead Thought
Brand
space
Traffic
Lead Thought
Traffic
and
SEO Thought
aviation
SEOPush SEOPush
Pull
professionals
Pull
Push Pull
while they are on the go.

Brand Lead
Brand Lead Thought
Brand
Traffic SEO Thought
Lead Thought
Traffic Traffic SEOPush SEOPush
Pull Push
Pull Pull

Searchbox Sponsor Ad
Through a keyword-rich text link adjacent to M&AE’s website search
box you will enhance your site’s search engine relevance and ranking.
The text link remains persistent throughout the M&AE website. This
solution enhances your SEO strategy by providing link juice benefits
from thousands of pages on well-respected sites.
Rate: $3,000 net per month

Rates are net monthly

and subject to change

21
 www.militaryaerospace.com

Video Sponsorships
Production & Distribution
Brand Lead Traffic
Brand Thought SEO Thought
Lead Traffic Push SEOPull Push Brand
Pull Lead
Brand Traffic
Lead Thought SEO
Traffic Thought SEOPush Pull
Push Pull

Brand Lead Brand Thought

Traffic SEO Thought
Lead Traffic Push SEOPull
Video Sponsor
By sponsoring Military &
Aerospace Electronics’ video
channel, you associate your
brand and message with
our cutting-edge rich media
content, including news
and opinion from our edi-
tors in weekly video reports.
The exclusive sponsorship
includes:
• 300 x 100 banner position on M&AE’s homepage
beneath the video player unit
• 728 x 90 leaderboard positions (top and bottom) in
the main M&AE video channel
• 728 x 90 position beneath the primary video player
• 10 second preroll video
Rate: $1,990 net per month
Brand Lead Traffic
Brand Thought SEO Thought
Lead Traffic Push SEOPull Push
Brand Lead Brand Thought
Traffic SEO Thought
Lead Traffic Push SEOPull Push
Video Showcase
Bring your marketing
message to life!
Take advantage of our Video Showcase programs and
announce your new products and technologies LIVE
ON CAMERA at some of the industry’s most important
events. The Video Showcase package includes:
• Pre-show product announcement eNewsletter
• Video filmed, produced, and edited by our
experienced video staff and posted on our websites;
we’ll also give you the video to post on your own site or
to use as you wish
• Post-show video messaging eNewsletter
with a link to your video
Rate: $1,990 net per month
Push Brand
Pull Lead
Brand Lead Thought
Traffic SEO
Traffic Thought SEOPush Pull
Push Pull
Custom Video Channel
The Custom Video Channel
extends the reach of video
you have created (or we
custom produce at an
additional cost) with an
exclusive landing page
on our relevant website
providing exposure to your
target audience. Banner advertising is included on the
landing page and provides a branding opportunity for your
company and/or products. A targeted email and email
promotions to our audience drive viewers to your content.
Direct links to your site from the Channel page provides
a boost to your site’s search ranking which will drives
incremental traffic.
Rates: $2,500 net per month; 3 month min.
Creative:
• Up to 5 videos with title and description
• Formats accepted are .wmv, .mov, .avi, .mpeg2,
Pull
mpeg4, .3gp, .dv, h.264 that is no smaller than
480 x 360 pixels
Pull • ‘About Us’ introductory paragraph up to
1000 characters including up to 3 web links
• Top & bottom leaderboards – 728 x 90
+ click through url link, 40K
• Targeted custom email promoting your channel
• Introductory paragraph for targeted email –
up to 500 characters, including spaces

Rates subject to change

22
 Conference & Exhibition
20-21 February 2013
Avionics Europe M.O.C. Event Centre
Munich, Germany
Conference & Exhibition
Single Sky, Many Platforms
Avionics Europe is the premier platform for discussing commercial and military- Job Function
related avionics and defence electronics issues in Europe; bringing together the Engineering & Maintenance 29%
most influential and high-ranking members from the market and has become R&D / Consultants 18%
the ‘must attend’ event on the avionics and defence electronics calendar. Systems Integration / Technical 17%
Corporate & Operations Mgt 15%
The event allows key decision makers, scientists, technologists, engineers and Government / Military 10%
procurement specialists from within the leading avionics manufacturers, suppliers, Project Management 6%
integrators, airlines, operators and air-framers, prime contractors, mission sys- Pilots 3%
tems, defence agencies and end users to discover and discuss the latest issues Purchasing 2%
and developments affecting aerospace and defence electronics technology.
• Showcase your products and technologies and develop new customer bases Purchasing Responsibility
• Unique access to purchasing & procurement professionals from across the Recommend 33%
region and the globe Influence 29%
• Discuss trade ventures and meet new partners in dynamic surroundings Final Decision 21%
• Promote products and services to the world’s leading press figures Other 17%
• Unrivalled platform to create sales leads and make lasting relationships
Attending Companies
with clients
Airlines & Operators 10%
• Access to the industries most influential decision makers over 2 days Airframers 10%
Exhibiting at Avionics Europe will enable you to make important connections that Systems Integrators / Technical 13%
are key to success in the European and global commercial and military avionics OEM Business 11%
and defense electronics industry. Components Manufacturers 16%
Systems Software 10%
Aftermarket Business 3%
Airport Operations / ATC 2%
James McAuley Kelly Barker Government / Military 6%
International North America Distributor 12%
T: +34 952 118 018 T: 603.891.9186 R&D / Consultants 7%
E-mail: jmcauley@pennwell.com C: 603.930.5724
E-mail: kellybarker@pennwell.com
Attendance has
grown more than
Visit www.avionics-events.com for 2013 event details and updates.
45% since 2010
www.militaryaerospace.com

Sales & Editorial

Contacts
Ernesto Burden Editorial Contacts
Publisher
ernestob@pennwell.com John Keller
Phone: 603.921.0098 Editor-in-Chief
Fax: 603.891.9146 jkeller@pennwell.com
Phone: 603.891.9117
Fax: 603.891.9146
Worldwide Sales Contacts
Military & Aerospace Electronics
Avionics Intelligence Media Products Courtney E. Howard
Executive Editor
Phil Davis Holger Gerisch courtney@pennwell.com
U.S., Canada-East, U.K. France, Netherlands, Belgium, Phone: 509.413.1522
phild@pennwell.com West Switzerland, Spain, Greece Fax: 509.413.1522
Phone: 864.288.2290 Germany, Austria, Eastern Europe,
Fax: 864.284.9934 North Switzerland
Mobile: 630.248.5525 Verlagsbuero Gerisch
holgerg@pennwell.com Skyler Frink
Jay Mendelson Phone: +49.0.8856.8020228 Assistant Editor
U.S. and Canada-West Fax: +49.0.8801.913220 skylerf@pennwell.com
jaym@pennwell.com Phone: 603.891.9119
Mobile: 408.221.2828 Dan Aronovic Fax: 603.891.9146
Israel
Margola Ltd.
aronovic@actcom.co.il
Phone: +09.899.5813
Fax: +09.899.5813
Mobile: +059.799.1121

Event Avionics Europe Contributing

James McAuley Kelly Barker Editors
Worldwide North America J. R. Wilson
jmcauley@pennwell.com kellybarker@pennwell.com jrwilson@reporters.net
Phone: +34.952.118.018 Phone: 603.891.9186 Phone: 702.434.3903
Fax: +34.951.248.927 Fax: 603.930.5724 Fax: 702.920.8068
Edward J. Walsh
Phone: 703.588.1010