Contact

@paulklebanov | @SEMrush

SEMrush feedback:
paul.klebanov@semrush.com
Contact

@paulklebanov | @SEMrush

SEMrush feedback:
paul.klebanov@semrush.com
Contact

@paulklebanov | @SEMrush

SEMrush feedback:
paul.klebanov@semrush.com
Contact

@paulklebanov | @SEMrush

SEMrush feedback:
paul.klebanov@semrush.com
Contact

@paulklebanov | @SEMrush

SEMrush feedback:
paul.klebanov@semrush.com
 Contact

@paulklebanov | @SEMrush

SEMrush feedback:
paul.klebanov@semrush.com

@paulklebanov
@paulklebanov
 Where I wanted to be

@paulklebanov
@paulklebanov
@paulklebanov
STEP Can Google Find Your Site ?
1
STEP Can Google Crawl Your Site ?
2
STEP Can Google Index Your Site ?
3
STEP Can Google Rank Your Site ?
4

@paulklebanov
 Can Google Find Your Site ?

@paulklebanov
 Step 1:
Create a sitemap and connet
your site to Googles Search
Console.

@paulklebanov
 Screaming Frog

bit.ly/SEMrush-Sitemaps

@paulklebanov
 1

@paulklebanov
 Implement Structured Data
1

@paulklebanov
 Implement Structured Data Manually

@paulklebanov
 Knowledge Graph

@paulklebanov
 Can Google Crawl Your Site ?

@paulklebanov
 Google Crawl Error Report

@paulklebanov
 4 Types of Errors
1. DNS Errors
2. Server Errors
3. URL Errors
4. Robot.txt Errors

@paulklebanov
@paulklebanov
 Server Error Robots.txt URL Errors DNS
Time Out Failure 404(not found) Latency
Truncated Headers
410(gone)

Connection Reset
500(server error)

Truncated Response 301(redirects)

Connection Refused

Connection Failed

Connetion Timeout

No Response

bit.ly/Fix-Google-Error
@paulklebanov
@paulklebanov
 bit.ly/Site-Speed
@paulklebanov
 bit.ly/Web-Mobile-Friendly-01
@paulklebanov
@paulklebanov
@paulklebanov
@paulklebanov
@paulklebanov
 Can Google Index Your Site ?

@paulklebanov
 Google Index Report

@paulklebanov
 Two Things To Monitor
1. Beware of downward trend — Off page SEO issue.
2. Content Keywords — Strange keywords appearing in the
content report.

@paulklebanov
 Google Penguin

@paulklebanov
 bit.ly/Google-Disavow-Tool
@paulklebanov
 Can Google Rank Your Site ?

@paulklebanov
 Three Types of Keywords
1. Informational Keywords — Informative keywords that
are based on answers to a specific problem.
2. Transactional Keywords — Keywords that signal an intent
to purchase based on keyword or specifics of query.
For example:
Buy, Subscribe, For Sale, Brand + product name.
3. Navigational Keywords — Navigational keywords help
people find your web page and are often branded.
For example:
“SEMRush, bodybuilding.com”

@paulklebanov
 Google Keyword Planner:

@paulklebanov
 Related Searches:

@paulklebanov
Copy related searches by
manually clicking through
each keyword: 1

@paulklebanov
With SEMrush:

@paulklebanov
Using Your Topic’s Keyword:

@paulklebanov
 1
2

@paulklebanov
Using Your Competitors:

@paulklebanov
 1

@paulklebanov
 Step 2:
Rank the competitiveness of
the keywords to determine
how hard it is to get there.

@paulklebanov
With SEMrush:

@paulklebanov
 1

@paulklebanov
 Specific, Medium, Keyword
Keyword Keyword Volume
Broad Difficulty(1-100)

how long does it take

specific 2400 78.26
to get a six pack

at home ab workout medium 2900 90.3

best ab workout for

medium 2900 87.15
men

how to get abs in a

medium 4400 84.13
week

abs in 30 days specific 1000 86.52

@paulklebanov
 SEMrush ranks the competitiveness
automatically.

SEMrush will analyze the top domains that are ranking in the first
twenty organic search results for the given keyword.

Based on each website’s SEMrush Rank, we calculate its domain

strength and define its keyword difficulty.

@paulklebanov
 Step 3 (Write The Article)

Introduce yourself, take them

by the hand, and guide them.

@paulklebanov
Structure Your Article:
• Identify the problem.
• Talk about the struggles.
• Talk about the solution.
• Exceed their expectations by giving
something away to aid their journey.

@paulklebanov
Article Check List:
• Provide a complete answer.
• Make sure it’s actionable.
• Make sure you answer and/or adddress the
initial question.
• Hit all keywords in the keyword group.

@paulklebanov
Formatting Tips:
• Create headings
• Create breaks
• Create a table of contents
• Have images ( not a wall of text)
• Include internal links

@paulklebanov
Headline Tips:
• Specify what you are answering.
• Show the results that they will get.

@paulklebanov
End Result Customer Wants + Specific Period of
Time
How to get six pack abs in 30 days using this
step-by-step workout plan.

@paulklebanov
 Step 4: Promotion Tips
•Promote to your audience (email, and social)
•Promote to other peoples' audience
•Update your internal linking structure

•Find influencers in your market and ask them to share

insight and the article.
•Post on a sub reddit board, message boards

@paulklebanov
rightrelevance.com

@paulklebanov
 Step 5: Level Up
(updating your article)
•Identify the higher volume keywords that your article is
starting to rank for.
•Rewrite the meta title tag to include the new keyword.

@paulklebanov
GET A FREE TRIAL
OF SEMRUSH TODAY!

@paulklebanov
GET A FREE TRIAL
OF SEMRUSH TODAY!

@paulklebanov
@paulklebanov
@paulklebanov