THE CHINESE UNIVERSITY OF HONG KONG

SCHOOL OF CONTINUING & PROFESSIONAL STUDIES

Higher Diploma in Health Products Management (2-Yr)

Final Year Project

Marketing Plan

Wong Chun Hung, Danny (30141883)

Hon Cheuk Laam, Iris (30139227)
Lo Tze Kai, Kenny (30141884)
Fung Pui Yan, Joanne (30138133)
Shiu Ting (30139350)
Executive Summary:

Royal Medic established in 2002 (Royal Medic, n.d.). It is a brand under Wisdom

Come Medical Group Limited (Royal Medic, n.d.). Mission of Royal Medical is “Genuine

health is due to sincerity and genuine material” (Royal Medic, n.d., para. 4).

Wisdom Come Medical Group Limited is “consultant of Association of Hong Kong &

Kowloon Practitioners of Chinese Medicine Limited” (Royal Medic, n.d., para. 3). This

gives good reputation and confident to customers to purchase the company products.

Royal Medic cooperates with Mannings (Royal Medic, n.d.), which is a well-known

chain store in Hong Kong. Mannings has 300 stores in Hong Kong (Mannings, n.d.) which

provides dense marketing network and buying point to Royal Medic products.

Hong Kong ageing population is increasing and public is more aware to health issues

which increase demand of health products in Hong Kong. Number of traveler from

mainland increased every year and Hong Kong citizen income was increasing which backed

the demand of health product in Hong Kong by purchasing power.

“Royalmedic Cardio Health” contains Papaya Powder, Coenzyme Q-10, Soluble Fiber,

Magnesium Stearate and Silicon Dioxide. The product claims that it can keep heart healthy,

promote smooth blood circulation, help body excrete waste, against oxidation stress and keep

blood vessel healthy (御藥堂, n.d.).

Our market objective is to “improve product reputation”.

Our target market is people aged over 45.

Our product strategy is to improve package of “Royalmedic Cardio Health”, including

the guarantee label and adding ingredients’ pictures onto the package.

The price strategy is suggested that the price should remain unchanged for the mass

market.

The place strategy is suggested that Royalmedic continuous cooperates with Mannings

for dense and efficient marketing network.

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 The promotion strategy is to focus the promotion of the advantages of “Royalmedic

Cardio Health” on the existing advertisement. We set 3 strategic opportunities that are

Chinese Lunar New Year, Labor Day Golden Week and National Day Golden Week. We

suggest that posting advertisement in MTR station, using HK$210,600, purchasing MTR

adventising package together with production and installation advertising every day in month

of that 3 strategic opportunities.

In ethical market strategies, we divide it into 4 parts that are without high pressure

selling, informed consent, strict product liability and fair price.

Customers are free to make the decision about they need the product or not. Customers

are not misled by exaggerated benefits or professional image.

Informed consent is to expose full information to customer for informed buying decision.

Together with real possible benefits and disadvantages, our customers can make their buying

decision with autonomy and rationality.

Strict Product liability is indicating to the liability of all the parties among the procession

of manufacturing a product for damages caused by the product (Ezine articles, 2008).

Royalmedic takes notice on strict product liability and places importance on the safety of the

products.

The price of “Royalmedic Cardio Health” is comparative low, unchanged and clear

labeled. This not only maintains the competitiveness in mass market, but also provides

equal opportunities to the purchaser and potential consumers.

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Content:

1. Situation Analysis P.5

A. Company Profile P.5

B. Marketing Environment P.5

I. Micro Environment P.5

II. Macro Environment P.7

C. SWOT Analysis P.11

D. Product Evaluation P.12

2. Marketing Objective P.12

3. Marketing Strategies P.12

A. Target Market P.12

B. Product Strategy P.13

C. Price Strategy P.14

D. Place Strategy P.14

E. Promotion Strategy P.15

4. Budget P.15

5. Ethical Marketing Strategies P.16

6. Reference P.19

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1. Situation Analysis:

A. Company Profile:

Royal Medic established in 2002 (Royal Medic, n.d.). It is a brand under Wisdom

Come Medical Group Limited (Royal Medic, n.d.). Wisdom Come Medical Group Limited

is registered in Hong Kong providing products includes traditional Chinese medicine, Western

health food and Chinese medicine diagnosis (Royal Medic, n.d.).

Mission of Royal Medical is “Genuine health is due to sincerity and genuine material”

(Royal Medic, n.d., para. 4).

B. Marketing Environment:

A. Micro Environment:

Consumer Evaluation:

We mainly divide our customer into two categories. One is the people who have obvious

concern on cardiovascular health. Other is the tourists who have strong consumption power

from China Mainland.

In fact, since the flow of the information is more rapidly and globally, people are easier to

obtain the data, such as the prevalence or mortality rate of cardiovascular health. Therefore,

the awareness of preventing disease is raising, hence, those people are willing to spend more

money on health care products.

On the other hands, tourists from China Mainland have huge spending power and they are our

main target consumer too. Actually, people in China tend to buy health care products from

Hong Kong rather than China because the monitoring system in China is not credible.

Competitor Analysis:

Cardio Pro as a health care product is also for cardiovascular health too.

It is a combination of Nattokinase and Monascus Ruber. Moreover, it becomes the only

one health care product for cardiovascular health using double-effect dissolved suppression

technology. They claimed that their product can dissolve the waste of blood vessels and
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promote the inhibition of cholesterol synthesis. Therefore, it is work for maintaining healthy

cholesterol levels and cardiovascular health (草姬 HERBS, 2010).

As the main competitor, the strength of Cardio Pro is that they have online shopping and

much more Internet promotion than “Royalmedic Cardio Health” (BonBon Tong.com, 2013).

Cardio Pro offers online shopping service through BonBonTong which is a health and

beauty e-shop. People can buy the products of Herbs from Taiwan directly through that

convenient service from Internet. Furthermore, Cardio Pro promotes itself in Internet, such

as facebook fans page so that people can find out the information of their products or the

updated discount offer effortless.

Public:

Finance public:

Honk Kong play a fundamental role in development in China. Hong Kong put the

emphasis on developing finance and international trade instead of heavy industry nowadays

(Hong Kong Economy HKSAR, 2012). A lot of banks provide finance service to Hong

Kong companies. Therefore, companies can collect and lend easily in Hong Kong.

Media public:

According to the basic law, Hong Kong media can show their opinions without any

political restriction. With the mass media development and freedom of media, our media

can co-operate with international media with easy. There are 47 daily newspapers and 652

magazines in Hong Kong (香港電台網站, n.d.). Therefore, our media publics can allow us

get and show in formation with easy (香港電台網站, n.d.).

Government public:

The Hong Kong government insists the low tax rate, which can encourage trade and

production. The tax rate in Hong Kong is 17.5% (全球台商服務網, 2012). On the other

hand, our government does not affect the system of finance and bank in Hong Kong (全球台

商服務網, 2012). Also, ICAC put much efforts on Hong Kong for the favorable the trade
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environment (全球台商服務網, 2012). It can provide the customers with a fair chance to

trade. Moreover, the high transportation rate of airport can attract oversea customers too (全

球台商服務網, 2012). Therefore, our financial public can provide us with a chance for

international trade.

General public:

Hong Kong citizens are more and more aware to body health. Under high frequency of

life, Hong Kong citizen normally without time to take care their body. Therefore, fast and

efficient way to maintain healthy body is in demand which create opportunity to health

products.

B. Macro Environment:

Demography:

In the end of 2012, Hong Kong population was more than 7 million, more than 90% are

Chinese (Census and Statistics Department, HKSAR, 2013), and expected it will continuous

to increase. Ratio of male to female in Hon Kong was around 370:427 which showed that

more female than male (Census and Statistics Department, HKSAR, 2013). One third of

population in Hong Kong was in middle age (Census and Statistics Department, HKSAR,

2011). Population density in Hong Kong was around 55 thousand/km2 (Census and

Statistics Department, HKSAR, 2011).

About occupation, around one fifth of Hong Kong citizen works in “import/export,

wholesale and retail trades” industry (Census and Statistics Department, HKSAR, 2011).

In the end of 2012, it was expected that population in China will more than

1,360,000,000 (中華人民共和國國家統計局, 2011) and expected it will continuous to

increase. Ratio of male to female in Hon Kong was around 4873:5127 which showed that

more male than female but it is needed to notice that population of female was increased

while male was decreased. (中華人民共和國國家統計局, 2011). It was estimated that

around one third of population in China was in middle age (中華人民共和國國家統計局,

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2011). Different areas of China have significant difference on population density, south east

China has much higher population density than north west China.

About occupation, In China, population works in primary, secondary and tertiary industry

reached 760,000,000 in China (中華人民共和國國家統計局, 2011). Poplulation in tertiary

industry in China was around 260,000,000 (中華人民共和國國家統計局, 2011).

Economic Environment:

Figure1.11 (Census and Statistic Department, 2012a, p.6)

Figure1.12 (Census and Statistic Department, 2012a)

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 Figure1.11 shows that the prices of goods were high and figure1.12 shows that Hong

Kong Citizen income was increasing. Under the condition of devaluation, price of goods

continuous are increased.

Median of monthly income of Hong Kong citizen was continuously increasing from 10

thousand to 11 thousand from the year of 2001 to 2011 (Census and Statistics Department,

HKSAR, 2011).

Figure1.13 (中華人民共和國中央人民政府,2009a, 2009b, 2010, 2012a, 2012b, 2012c)

Figure1.13 shows that total GDP of China was increasing from 2007 to 2011 and

dropped in 2012. Purchasing power of Mainland traveler needed to be worried.

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Natural Environment:

Figure1.14 (Planning Department, 2012)

Figure 1.14 shows that open space in Hong Kong only has 4% only. As land resource

in Hong Kong is limited, rent in Hong Kong is high.

Cultural Environment:

Language of Hong Kong official language includes English and Chinese (Kwintessential.

n.d.). Cantonese is common spoken language among Hong Kong citizen (Kwintessential.

n.d.) and more and more Hong Kong citizens speak Mandarin. Mandarin is official and

spoken language of China.

In Chinese society, there is a concept of “Face”. “Face” is action giving respect to

others among Chinese and it is important in business section (Frans, 2009; Kwintessential.

n.d.). There is also a kind of polite in Chinese.

In Chinese society, it is not rare to see Confucianism. “Confucianism is a system of

behaviors and ethics that stress the obligations of people towards one another based upon their

relationship. Confucianism stresses duty, loyalty, honor, filial piety, respect for age and

seniority, and sincerity.” (Kwintessential. n.d.)

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 In buying behavior, Chinese people tend to gain information from TV and newspaper

(Frans, 2009). They are more affected by the brand effect during making the buying

decision (Frans, 2009). As China economy is well, Chinese people basic needs is satisfied

and seeks for high level of needs such as being healthy (Frans, 2009). New generation of

China has much better education level that previous, so they are more familiar to technology

(Frans, 2009).

C. SWOT Analysis:

Strength:

Wisdom Come Medical Group Limited is “consultant of Association of Hong Kong &

Kowloon Practitioners of Chinese Medicine Limited” (Royal Medic, n.d., para. 3). This

gives good reputation and confident to customers to purchase the company products.

Royal Medic cooperates with Mannings (Royal Medic, n.d.), which is a well-known

chain store in Hong Kong. Mannings has 300 stores in Hong Kong (Mannings, n.d.) which

provides dense marketing network and buying point to Royal Medic products.

Opportunity:

Hong Kong ageing population is increasing and public is more aware to health issues

which increase demand of health products in Hong Kong. Number of traveler from

mainland increased every year and Hong Kong citizen income was increasing which backed

the demand of health product in Hong Kong by purchasing power.

Weakness:

Royal Medic did not develop now product recently and relied on existed series of

products.

In general, new generation, such as teenage and young adult, is not so familiar to theory

of traditional Chinese Medicine. This may become an abstraction when promoting Royal

Medic product to them.

Health products are normally needed to be taken for few weeks or even months which
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may loss royalty from customers due to slow action of products.

Threats:

More and more health product retail shops are established, competition in Hong Kong is

increasing.

Western health products commonly have well presented mechanism of action which

cause customer with high confident to purchase Western health products than Chinese health

products.

D. Product Evaluation:

“Royalmedic Cardio Health” contains Papaya Powder, Coenzyme Q-10, Soluble Fiber,

Magnesium Stearate and Silicon Dioxide.

Coenzyme Q10 with reliable evidences that it can used to lower the blood pressure, thus

used to relief hypertension (Natural Medicines Comprehensive Database, 2013a; University

of Maryland Medical Center, 2011)

Papaya powder is one of the selling points of “Royalmedic Cardio Health”. Main

compound of papaya powder is Papain. Function of Papain is to relieve pain and

inflammation (WebMD, n.d.a).

The product claims that it can keep heart healthy, promote smooth blood circulation, help

body excrete waste, against oxidation stress and keep blood vessel healthy(御藥堂, n.d.).

2. Marketing Objective:

Our market objective is to “improve product reputation”.

3. Marketing Strategies

A. Target Market:

Based on demographic perspective, the market segmentation of this product is aged over

45.

According to figure 3.11, the percentage of total population in Hong Kong who are over

45 years old has been rising dramatically. In 2008, there were only 42.3% citizens in this
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group. However, the percentage was increased rapidly by 3.4% to 45.7% in 2012.

Since there is a serious aging population in Hong Kong society, more middle ages would

concern their health problem such as preventing the cardiovascular disease.

On the other hand, some late ages would probably have to face those problems caused by

a decline of body function. Additionally, they might generally have other geriatric disease

such as diabetes, arthritis and osteoporosis which enhance their awareness to pay attention to

any other problem such as cardiovascular disease.

Figure 3.11 (Census and Statistic Department, 2012b)

B. Product Strategy:

Improving the package is one of the most important actions in product strategy since it

provides a first impression to those customers. For health product, the most significant

image and impression is its quality and sense of safety.

Firstly, it should include the guarantee label on package. For instance, the product

should include the label of A-Mark Quality Chinese Medicine Authentication Scheme which

is proved by Hong Kong Chinese Medicines Authentication Centre. All products with

‘A-Mark’ must be tested through three significant procedures and taken at least eight samples

under the annual safety inspection (Hong Kong Chinese Medicine Authentication Centre,
13
2012). Therefore, it would be a great advantage for “Royalmedic Cardio Health” with an

‘A-Mark’ comparing with other competitors for providing senses of profession, safety and

stability.

Figure 3.21 Figure 3.22

Secondly, adding ingredients’ pictures onto the package. It could greatly help those

elderly people to understand clearly what ingredients are involved in the particular product

such as papaya, Q10 and fiber in “Royalmedic Cardio Health”.

C. Price Strategy:

The price strategy is suggested that the price should remain unchanged for the mass

market. Since there are lots of competitors in the market, keep selling at a lower price could

be an advantage for “Royalmedic Cardio Health”.

By comparing the similar products which sold at Mannings, “Royalmedic Cardio

Health” is only sold at $299 per 60 pills while Cardio Pro and Heart Support Factor are sold at

$660 and $570 per 60 pills respectively Concord Alliance Lt, 2012).

Therefore, between those well-known brands of this kind of product, “Royalmedic

Cardio Health” is the cheapest which gives a strong motivation to the targeted customers.

D. Place Strategy:

Wide-coverage is one of the most crucial elements of distribution in order to reach those

customers in a mass market.

The “Royalmedic Cardio Health” is mainly sold in Mannings recently. The place

strategy is that continuing to sell this product in Mannings in Hong Kong. Since there are

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300 Mannings chain store in Hong Kong, customers could easily buy the products in a

convenient and effective way. Furthermore, Mannings Health Advisors in there would also

provide some information and explain the dosage of “Royalmedic Cardio Health” to

customers that it can offer the confidence to this product.

E. Promotion Strategy:

The promotion strategy is to focus the promotion of the advantages of “Royalmedic

Cardio Health” on the existing advertisement.

Since Royal Medic used to emphasize the promotion of Chinese Caterpillar Fungus such

as CS4 and CS5 which are very famous in Hong Kong, we should use this brand name and

reputation to attach the product of “Royalmedic Cardio Health”. It will then satisfy the

customer’s psychological needs for providing the confidence to them.

Moreover, compatible with the previous strategies, the promotion of “Royalmedic

Cardio Health” should consist of promoting safety guarantee, cheap price and the

convenience of buying this product.

As one of our target customers is traveler from mainland China, we set our strategic

opportunity to 3 annual 7-day national holidays of China. They are Chinese Lunar New

Year, Labor Day Golden Week and National Day Golden Week. During that 3 strategic

opportunity, we suggest that posting advertisement in MTR station.

4. Budget:

Using HK$210,600, purchasing MTR adventising package together with production and

installation, posted in Admiralty, Wan Chai, Causeway Bay, Tin Hau, Fortress Hill, Tsim Sha

Tsui, Jordan, Mong Kok, Prince Edward, Tsuen Wan, Kowloon Tong Station (JCDecaux

Transport, 2012) everyday in month of Chinese Lunar New Year, Labor Day Golden Week

and National Day Golden Week.

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5. Ethical Marketing Strategies:

We divide ethical marketing strategies into 4 parts that are without high pressure selling,

informed consent, strict product liability and fair price.

Without high pressure selling:

“Royalmedic Cardio Health” does not exaggerate its benefit, as most of its benefits are

proved by trust worthy organization.

The style of Royalmedic advertisements is user feedback to the product, which is not

someone wearing a lab coat acting like a doctor or professional, so Royalmedic is not using

the image of professional to mislead people having a sense of feeling about it is a powerful,

godlike medication.

Customers are free to make the decision about they need the product or not. Customers

are not misled by exaggerated benefits or professional image.

Informed consent:

Informed consent is to expose full information to customer for informed buying decision.

Therefore, not only improve package of “Royalmedic Cardio Health” including the

guarantee label and adding ingredients’ pictures onto the package, but also the package need

to include the information about possible side effect and precaution.

Together with real possible benefits and disadvantages, our customers can make their

buying decision with autonomy and rationality.

Strict Product Liability:

Strict Product liability is indicating to the liability of all the parties among the procession

of manufacturing a product for damages caused by the product (Ezine articles, 2008).

Under strict product liability, every small pieces of manufacturer or assemblers of the

product owning by the wholesaler or any retail store should be ensure that no defect of the

product will lead to harm to the consumer or anyone using that product (Ezine articles, 2008).

In fact, Royalmedic has putting lots of effort on providing safe and reliable products to
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the consumer. The business philosophy of it is to orientate their products as professional and

rigorous. Besides, it also uses updated technology and newly scientific research to promote

the improvement in pharmaceutical products continuously. Moreover, products from

Royalmedic have been appraised by many experts in order to make sure that the products will

not cause any side effect or damage to the consumer (御藥堂, n.d.).

Therefore, Royalmedic has many guarantee labels, such as the label of A-Mark Quality

Chinese Medicine Authentication Scheme. This label is proved by Hong Kong Chinese

Medicines Authentication Centre. After three significant procedures testing and taking of at

least eight samples for the annual safety inspection, products which pass can get an “A-Mark”

logo (Hong Kong Chinese Medicine Authentication Centre, 2012).

Furthermore, the products of Royalmedic have sent to IACM, Institute for the

advancement of Chinese medicine LTD, for quality inspection services. It is to make sure

that the content of heavy metals, pesticide residues and microscopic organisms is in

compliance with the statutory standards.

Hence, we can see that Royalmedic takes notice on strict product liability and places

importance on the safety of the products.

Fair Price:

There are three values about fair pricing ethics. Firstly, respect for consumer’s

autonomy. Secondly, the actual benefits bring to consumers through pricing. Third, the

fairness and equal opportunity related to third parties such as competitors, potential

consumers.

In respecting the consumer’s autonomy, the Mannings Health Advisors will not give any

suggestion based on the price to consumer actively. They will only telling them the recent

favorable price when the consumers inquire for any promotion. Since the advertising will

create wants and the desire to buy must be independently accepted by individual, it may

violate consumer autonomy ethically if the promotion were advertised intensely by the
17
advisors.

Moreover, the price must be authentic as the authenticity will affect the consumer’s

autonomy. Therefore, the price of “Royalmedic Cardio Health” always been unchanged and

clear labeled.

The price of “Royalmedic Cardio Health” benefits the consumer actually. By

comparing the similar products which sold at Mannings, “Royalmedic Cardio Health” is only

sold at $299 per 60 pills while Cardio Pro and Heart Support Factor are sold at $660 and $570

per 60 pills respectively (Concord Alliance Lt,2012).

Therefore, between those well-known brands of this kind of product, “Royalmedic

Cardio Health” provides the lowest price to consumers.

There are lots of similar products sold at Mannings, they are all in different price and the

range is wide. However, comparing with the brands which are not famous in Hong Kong,

“Royalmedic Cardio Health” sold at the similar price which also between $250 and $350

generally. On the other hand, comparing with the well-known brands, it provides more

reasonable price.

Therefore, the price not only maintains the competitiveness in mass market, but also

provides equal opportunities to the purchaser and potential consumers.

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6. Reference:

Census and Statistics Department, HKSAR. (2011). Summary results. Retrieved from

http://www.statistics.gov.hk/pub/B11200552011XXXXB0100.pdf

Census and Statistic Department. (2012a). Monthly report on the consumer price index

october 2012. Retrieved from

http://www.statistics.gov.hk/pub/B10300012012QQ03B0100.pdf

Census and Statistic Department. (2012b). Table 002: Population by Age Group and Sex.

Retrieved from

http://www.censtatd.gov.hk/hkstat/sub/sp150.jsp?tableID=002&ID=0&productType=8.

Census and Statistics Department, HKSAR. (2013). Population. Retrieved from

http://www.censtatd.gov.hk/hkstat/sub/so20.jsp

Concord Alliance Ltd. (2012). Heart Support Factor. Retrieved from

http://www.meiriki-jp.com.hk/index.php/ctr-product/tid-13/pid-5/weblan-3/

Ezine artiles. (2008). What is strict product liability?. Retrieved from

http://ezinearticles.com/?What-is-Strict-Product-Liability?&id=1492833

Frans, G. (2009). Chinese consumer behavior. Retrieved from

http://www.fransgiele.be/freematerial/2009chineseconsumerbehaviour.pdf

Hong Kong Chinese Medicine Authentication Centre. (2012). A-Mark Quality Chinese

Medicine Authentication Scheme. Retrieved from

http://www.hkcmac.org/hkcmac/page/amark?lang=en

Hong Kong Economy HKSAR. (2012). Welcome message. Retrieved from

http://www.hkeconomy.gov.hk/en/home/index.htm

Kwintessential.(n.d.).Hong kong - language, culture, customs and etiquette. Retrieved from

http://www.kwintessential.co.uk/resources/global-etiquette/hongkong-country-profile.ht

ml

Mannings. (n.d.). No. 1 store network. Retrieved from

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 http://www.mannings.com.hk/eng/store_location.html

Natural Medicines Comprehensive Database. (2013a). Coenzyme q10. Retrieved from

http://naturaldatabase.therapeuticresearch.com/%28X%281%29S%28qlstga45qqvdre55o

bzl3w45%29%29/nd/Search.aspx?cs=&s=ND&pt=100&id=938&fs=ND&searchid=399

80678

Planning Department. (2012). Land utilization in hongkong. Retrieved from

http://www.pland.gov.hk/pland_en/info_serv/statistic/landu.html

Royal Medic. (n.d.). About us. Retrieved from

http://www.royalmedic.com.hk/index.php?option=com_content&view=article&id=10&It

emid=4&lang=en

University of Maryland Medical Center. (2011). Coenzyme q10. Retrieved from

http://www.umm.edu/altmed/articles/coenzyme-q10-000295.htm

WebMD. (n.d.a). Papain. Retrieved from http://www.webmd.com/vitamins-

supplements/ingredientmono-69-PAPAIN.aspx?activeIngredientId=69&activeIngredient

Name=PAPAIN

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6c5a&ItemID=0309143f-8ab8-4f45-a04e-0fac70853e0d

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http://www.stats.gov.cn/tjsj/ndsj/2011/indexch.htm

中華人民共和國中央人民政府。(2009b)。《國家統計局關於修訂 2008 年 GDP 資料的公

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中華人民共和國中央人民政府。(2010)。《國家統計局關於 2009 年年度國內生產總值

（GDP）資料修訂的公告》。檢自

http://www.gov.cn/gzdt/2010-07/02/content_1644101.htm

中華人民共和國中央人民政府。(2012a)。《2010 年 GDP 最終核實數》。檢自

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 http://www.gov.cn/zwgk/2012-01/10/content_2041140.htm

中華人民共和國中央人民政府。(2012b)。《2011 年 GDP 初步核實數》。檢自

http://www.gov.cn/zwgk/2012-09/05/content_2217342.htm

中華人民共和國中央人民政府。(2012c)。《統計局公佈 2012 年 1-3 季度國內生產總值

(GDP)情況》。檢自

http://www.gov.cn/gzdt/2012-10/23/content_2249478.htm011/2713/68/64/7_1.html

全球台商服務網。(2012)。《經濟環境》。檢自

http://twbusiness.nat.gov.tw/countryPage.do?id=10&country=HK

香港電台網站。(n.d.)。《大氣候轉變下的香港傳媒》。檢自

http://www.rthk.org.hk/mediadigest/20020415_76_21455.html

草姬 HERBS。(2010)。《草姬洋方系列》。檢自

http://www.newimmax.com/herbs_product_b1.html

御藥堂。(n.d.)。《公司簡介》。檢自

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emid=4&lang=zh

御藥堂。(n.d.)。《心血通(輔木瓜精華膠囊保健食品)》。檢自

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emid=7&lang=en

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