Heba Abu Hamideh LO2 Feedback.

23/11/17

Current Grade for LO2: Pass

The current grade is calculated on the work that is present on your blog. You may have missing
items, or vastly incomplete sections of work. Please improve this. If you require help with any of
this work, or need to show me work before re-submitting to check the quality, please do so.

Remember, the highest grade you can achieve on this learning outcome is a Merit Grade, even
if you have achieved this, if there are any minor corrections or additions, can you please
ensure these are made.

Please ensure all of the work is uploaded on the blog.

Remember – Don’t overwrite the blog posts, make new blog posts that are clearly labelled with
the words “Re-Submission”.

Make sure colour coded work has a key at the top – so the examiner can identify who has
contributed to the work

LO2 Part A. Initial Ideas

Note: This work is technically for LO3 (as it is in the LO3 criteria) However, you cannot do the
subsequent work without this document. Hence why it has been moved.

Some good ideas here. You would benefit from expanding on some elements such as mise en scene,
sound (diegetic and non diegetic). Also add what additional campaign content you would include?
Would you use posters, social media? Billboards? Radio adverts? Re-visit this. More detail.

LO2 Part B. Treatment Proposal

Please also add in some detail on the other elements of the campaign you would develop (print
adverts etc) and when explaining the audience, make sure you use the terminology (demographics,
psychographics, socio-economic groups). Also, add in the BCAP code (specify the section) that could
be an issue. Re-visit the handout.

LO2 Part C. Campaign Schedule

What you have here is ok. But add the full document that has been done in the group. Make sure it
is colour coded, so I can easily see who has made the work. In the Saturday column, you mention
about looking for locations etc. This schedule is meant to detail how the advertisement campaign
will develop over time – I’m not sure you have understood this. I will go through it with you.

The resubmission deadline is: 13/12/17