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A) defining goals
B) identifying a strategy for attaining goals
C) settling disputes between employees
D) coordinating organizational activities
2) In informal planning, goals are usually ________ shared with others in the
organization.
A) written, but little is
B) unwritten, and little is
C) written, and much is
D) unwritten, but much is
9) Studies of planning show that the key to successful planning is to make sure that
the plans ________.
A) cover every possible detail
B) are high in quality and insight
C) are exceedingly simple to follow
D) are not shared with employees
11) The first step in the six-step strategic management process is to ________.
A) analyze the organization's strengths and weaknesses
B) identify the organization's mission
C) identify strategies to reach the organization's goals
D) analyze the opportunities the organization has
12) The first three steps of the strategic management process involve ________
strategies.
A) planning
B) implementing
C) evaluating
D) identifying
14) An external analysis, the second step of the strategic management process, helps
identify ________.
A) the products that a company makes
B) the long-term goals of a company
C) a company's opportunities and threats
D) a company's concern for its employees
15) An internal analysis, the third step of the strategic management process helps
identify ________.
A) opportunities and threats
B) resources and capabilities
C) opportunities and possibilities
D) values and philosophy
21) Once SWOT analysis is complete, managers ________ to address the issues that
came up during the analysis.
A) formulate strategies
B) implement strategies
C) evaluate strategies
D) eliminate strategies
22) The three different types of strategies that managers implement are ________.
A) corporate, private, functional
B) corporate, competitive, functional
C) long-term, short-term, public
D) competitive, noncompetitive, corporate
23) Which of the following makes up the three main types of corporate strategies?
A) growth, vertical integration, horizontal integration
B) growth, retrenchment, renewal
C) renewal, retrenchment, diversification
D) growth, stability, renewal
25) A salad dressing company that buys a large olive grove to produce olive oil is
practicing which of the following?
A) concentration
B) forward vertical integration
C) backward vertical integration
D) horizontal integration
26) A sneaker company creating its own stores where it sells only its own brand is an
example of which of the following?
A) forward vertical integration
B) backward horizontal integration
C) forward horizontal integration
D) reverse vertical integration
27) In forward vertical integration, a company becomes its own ________, while in
backward vertical integration, the company is its own ________.
A) supplier; distributor
B) supplier; customer
C) distributor; monitor
D) distributor; supplier
28) Two movie studios combining to form one larger studio is an example of which of
the following?
A) forward vertical integration
B) horizontal integration
C) backward vertical integration
D) diversification
29) When Google purchased YouTube, a company that featured different, but related
products, Google was engaging in which of the following?
A) concentration
B) forward vertical integration
C) backward vertical integration
D) diversification
30) A company whose goal is to retain its ideal size and market share is employing
which kind of strategy?
A) noncorporate
B) growth
C) renewal
D) stability
33) A company that is on the verge of collapse or bankruptcy might employ this
strategy.
A) retrenchment
B) incremental improvement
C) turnaround
D) hunker down
34) Remedies that all renewal strategies employ include which of the following?
A) hiring efficiency experts
B) new ad campaigns
C) emulating competitors
D) cutting costs
39) Which of the following would you expect to find in a clothing store that follows a
cost leadership strategy?
A) only the finest, most expensive materials
B) pampered, personalized service
C) state-of-the-art design
D) basic, no frills, practical items
43) Which of the following describes a company that is following a focus strategy?
A) a software company that makes a wide variety of games and financial products
B) a software company that makes games for a wide audience
C) a software company that makes financial products for accountants, consumers, and
businesses
D) a software company that makes financial products for accountants only
44) According to Michael Porter, a company with good products that has no clear
competitive advantage is said to be ________.
A) perfectly positioned
B) stuck in the middle
C) in the wheelhouse
D) outside of the box
45) Most successful companies find that ________ a competitive advantage is almost
as difficult as developing a competitive advantage.
A) assessing
B) sustaining
C) modifying
D) eliminating
46) All of the following are threats to a sustainable, long-term competitive advantage
EXCEPT ________.
A) market stability
B) market instabilities and disturbances
C) evolution of the industry
D) new technology in the industry
49) An organization's real goals and priorities are best revealed by ________.
A) its official stated goals
B) its actions in the marketplace
C) its statements to the press
D) its mission statement
50) In traditional goal setting, as they work their way from top management to
employees, goals are likely to ________.
A) become more clear
B) be more rigorously followed
C) be unchanged
D) become less clear
53) In addition to being made by both managers and employees, MBO goals must be
________.
A) nonspecific and open-ended with regard to time
B) specific and open-ended with regard to time
C) specific and include an explicit time limit
D) nonspecific and include no time limit
57) Which of the following defines the time frame of a long-term plan?
A) over seven years
B) over three years
C) under three years
D) over one year
61) The more uncertain a situation is, the more ________ plans must be.
A) unspecific
B) long term
C) flexible
D) short term