“Transformation Of Retail Banking In India With

Reference To Bank Of India”

Bachelor of Commerce
Banking & Insurance
Semester V
2017-18
Submitted
In Partial Fulfillment of the requirements
For the Award of Degree of
Bachelor of Commerce- Banking & Insurance
By
Siddesh Shrikant Ajvilkar
Roll no : 01
Parle Tilak Vidyalaya Association’s
M.L.DAHANUKAR COLLEGE OF COMMERCE
Dixit Road, Vile-Parle (E) Mumbai- 400057.

DECLARATION
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 I, Mr. Siddesh Shrikant Ajvilkar the student of T.Y.B.Com.
Banking & Insurance Semester V (2017- 2018) hereby declare
that I have completed the project on Transformation Of Retail
Banking In India With Reference To Bank Of India.
The information submitted is true and original to the best of
my knowledge.

_____________________
(Signature of Student)
Name: Siddesh Ajvilkar
Roll number: 01

M.L.DAHANUKAR COLLEGE OF COMMERCE

Dixit Road, Vile-Parle (E)
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 Mumbai- 400057.

CERTIFICATE

This is to certify that Mr. Siddesh Shrikant Ajvilkar, Roll

no:64 of Third Year B.Com. Banking & Insurance, Semester V
(2017- 2018) has successfully completed the project on
Transformation Of Retail Banking In India With
Reference To Bank Of India under the guidance of Mrs.
Karishma Shetty.

Course Coordinator I/C Principal

Project Guide/ Internal Examiner

External Examiner

ACKNOWLEDGEMENT

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To list who all have helped me is difficult because they are so numerous and the depth is so
enormous.

I would like to acknowledge the following as being idealistic channels and fresh dimensions in
the completion of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to do this
project.

I would like to thank my I/C Principal, Dr. D. M. DOKE for providing the necessary facilities
required for completion of this project.

I take this opportunity to thank our Coordinator Prof.Mrs.Mitali Shelankar, for her moral
support and guidance.

I would also like to express my sincere gratitude towards my project guide Mrs. Karishma
Shetty whose guidance and care made the project successful.

I would like to thank my College Library, for having provided various reference books and
magazines related to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped me in the
completion of the project especially my Parents and Peers who supported me throughout my
project.

Table of Contents:

Contents: Page No.

Executive Summary 6

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Introduction 7
Industry/Sector overview 8
Company Profile (Core products, market share etc.) 12
Literature Review 15
Objectives & Need for the Study 36
Research Methodology, Analysis of Data, Findings and
Interpretations 37
Recommendations & Suggestions 49
Conclusions 51
Bibliography, References & Websites 52

Executive Summary:

Retail banking has been expanding in every economy and India is no exception.
Availability of superior technology drives retail banking into greater heights. Retail
banking in India is growing at a great speed and major players in the banking and financial
services sector are contending with each other to penetrate into the market with their
competencies synergizing with software and the IT. The concept of retail banking is not new

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to Indian banks, as some nationalized banks have been giving a limited retail services.
With the changing trends in the income patterns and distribution in the wake of liberalization and
globalization, Indian banks are turning tobe media-expansive, offering services through
the ATMs, tele-banking and online banking.as major players are exercising to cater to
the retail banking needs of the second largest populated economy, more focus on
local needs along with the developing trends in consumer spending is the need of
the hour. As of now, customization of products to the local needs is less than the
expectations of the customers. Focus
onl o c a l n e e d s m a y g i v e a n o p p o r t u n i t y a n d a c c e s s t o t h e r u r a l m a r k
e t w h e r e equivalent opportunity is available for immediate expansion about a decade of
development in the banking sector as a consequence of reforms a large pie of the economy is still
untouched by the modern banking services. Retail banking is promising a future for the
bankers, an opportunity for the unemployed enhanced service to the consumers and boost-
up to the consumer goods industry. So keeping in mind the importance of the whole banking
industry in Indian economy this report is divided into two parts. The first part of this report deals
with The Indian banking Sector as a whole where we have included the basic functions
of a bank, Banking in India, Basel accords and Asset-Liability management in banks. The
second and the major part of this report covers Retail Banking and concerned topics such as
emerging trends in retail banking, products and services
offered,N P A s i n r e t a i l b a n k i n g , S W O T a n d f u t u r e o f r e t a i l b a n
k i n g f o l l o w e d b y a questionnaire which shows the effect of recession on the
products and services offered by the banks involved in Retail Banking.

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