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Process Book 2.

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Virtual Reality Fashion Experience

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Martijn van Rooij - 500712290


Index
Personal learning goals 3
Personal learning goals evaluation 5

Sprint 0 7
Sprint 1 9
Sprint 2 14
Sprint 3 21
Sprint 4 26
Sprint 5 32

Extra: 3D sound design in VR 51


Final conclusion 53

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1. Goal: By the end of the minor I want to be able to create a dress with
different prints and in different sizes in CLO3D

Specific - What, exactly, is it that you want to achieve?


Make 1 dress in different sizes. It should have more then 1 print and should be made in
Clo3D
Measurable - How will you know you’ve achieved it?
This will be judged by Ineke, since she knows if I achieved it and at what level
Achievable - Is it realistic?
With the fashion course and all the tutorials this is achievable
Relevant - Why are you doing this? Is it really what you want?
As a team we need this and I really love to improve my skills in Clo3D
Time Bound - When will you achieve this by?
By the end of sprint 3

2. Goal: I want to be a master at the scrum method

Specific - What, exactly, is it that you want to achieve?


I want to be able to make a scrum board that lives up to all the expectations of the project
leaders, without tips
Measurable - How will you know you’ve achieved it?
When I don’t get comments on the scrum board
Achievable - Is it realistic?
Yes, this will take some time but every sprint I have to focus on it and improve
Relevant - Why are you doing this? Is it really what you want?
It’s very important for this minor, but also in the future I think that the scrum method can
really improve the way you work in a group
Time Bound - When will you achieve this by?
By the end of sprint 5

3. Goal: I want to improve my English

Specific - What, exactly, is it that you want to achieve?


I want to improve my English writing
Measurable - How will you know you’ve achieved it?
When I make documents without many mistakes
Achievable - Is it realistic?
It will be hard to learn English since I won’t learn the language, but from speaking and
reading in English it should improve
Relevant - Why are you doing this? Is it really what you want?
This will be something that I would benefit from in my everyday life
Time Bound - When will you achieve this by?
By the end of the minor

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4. Goal: I want to understand the user experience to be able to improve it

Specific - What, exactly, is it that you want to achieve?


I want to do a lot of user testing to really understand the user and the way they
experience our product
Measurable - How will you know you’ve achieved it?
When the people who test understand our prototype and there isn’t much negative
feedback on it
(a tot z alles duidelijk en zonder mondelinge toelichting.)
Achievable - Is it realistic?
Yes, because every test I will try to understand the user better and improve our prototype
using the research
Relevant - Why are you doing this? Is it really what you want?
It’s something that i’ve always been excited about. User Experience is very important to
me and I want users to not be annoyed by a product.
Time Bound - When will you achieve this by?
By the end of sprint 5

5. Goal: I want to have a better understanding of Vlisco’s fabric and the


textures

Specific - What, exactly, is it that you want to achieve?


I want to do a lot of research online and in the lab to get a better understanding of the
Vlisco fabric and how I can simulate that fabric in Clo3D
Measurable – How will you know you’ve achieved it?
When the clothing that is used it Clo3D is similar to the real fabric from Vlisco and I can
support those claims with a rapport about it.
Achievable - Is it realistic?
Yes, because I have the ability to test a fabric at school and I have the Vlisco fabric too.
With research this is very realistic.
Relevant - Why are you doing this? Is it really what you want?
It’s something that is very important to our project. Because it is all about the Vlisco fabric
and the design that are being made. That’s why it’s very important that the fabric is
simulated correctly.
Time Bound - When will you achieve this by?
By the end of sprint 4

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Goal 1
I achieved my first goal since I did not only make 1 garment, but 2 to 4 garments in CLO.
I made them with different prints and was able to change the size when we switched to
another avatar (from Asian to African). With the help of Amber, Ineke and Tatiana I was
able to get a better understanding of patterns and the way that clothes are made. There
is a lot more to a garment then I previously had thought. Sometimes I wish I had more
knowledge on making garments, but I think I also could have learned even more if I was
more pro active. I should have asked for help a lot sooner, and also should have
experiment a lot more. I did try a lot of different things, but if I had more time, I’m sure I
would have created better garments with more detail and that would look more realistic.

In the end I’m really proud of all the garments I made, because they are exactly in the
style I wanted them to be, and they taught me a lot about creating garments from scratch.

Goal 2
I also achieved this goal, although I can say it took me some time to figure it out. I was
always the type of guy that didn’t like things like Trello. I came across it multiple times
during my study, but never really used it and never saw the potential either.

The first sprint was a disaster, we got away with it since it was the “try out” phase, but to
be honest it really sucked. The second sprint I kind of had to improve our board so I
added labels and a checklist to it. This helped us a little bit, but I still didn’t fully see the
benefit of using Trello. But that was only until the third sprint. I got in contact with other
groups and asked them how they used Trello, and if I could get a look at their boards. It
actually surprised me how they organized it. They told me about a plugin that made it
possible to put numbers in. This way I could easily see how many hours 1 card will take,
and how many hours I had in total (this saved us a lot of counting hours). They also said
they had a check list with all the group members (and sometimes the professionals)
names in it. This way you could “verify” a card before it is fully finished. All these tips from
the other groups and with help from Lisette helped us create the perfect Trello board that
worked for us. I started seeing the benefit from it and started using is actively. It was such
a good feeling to tick boxes, drag things to “verify” and “done”. It gave a feeling of
accomplishing something every time.

Goal 3
I didn’t really achieve this goal. Most of my group members were from here so they all
spoke dutch, and the one person from Finland in our group, well, let’s say she didn’t really
speak a lot. Also she would go and sit somewhere away from the rest of the group, what
makes it ok for the rest to speak dutch. I wish the whole minor would be in English, that
way I would have learned more.

Goal 4
I didn’t focus as much on this user story as I wanted to. User Experience is usually
something I really like and am also good at. This time it was a bit different. I felt as if the
team wasn't as open to new ideas. They often said “it’s good enough”, just when I wanted
to fully think of the User Experience and what the user wants. When I had ideas or things
I’d like to see differently they didn’t always agree with me, or they just didn’t want to put
the effort in to try or change things. Sometimes I was limited myself (knowledge of game
engine programs etc) so I couldn’t just do it by myself.

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Goal 5
I achieved this goal because I got a good understanding of the Vlisco fabric now. I
learned a lot by testing the fabric itself. For example about the weft and warp, but also
about the stretch and thickness of the fabric. I now know how you can test all these things
at AMFI.

I also have a better understanding of how to change the fabrics in CLO. There are a lot of
options within this program. Sometimes we had to cheat to create the right look (use
leather instead of cotton) but most of the time I was able to use the right fabrics in CLO. If
only I had more time I could have gotten deeper into the fabric dynamics to make all the
garments look even more realistic and detailed. For example the “170 years Vlisco” fabric
with the gold details, I actually wanted to make the gold parts glittery, just like the real
fabric. I heard from Amber that this was really really hard and could not be done using
CLO and Photoshop, but had to be done in Unity. Because of the time I had to change to
prototype it wasn’t an option to really look into this.

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Sprint 0
Week 1 6-2
The first week was all about introducing all the student to the minor Virtual Reality
(fashion) Experience. We got an introduction to all the courses that would be given and
we met the the 5 companies. I knew that I wanted to be assigned to one of the three
fashion companies, since the fashion part was one of the main reasons I applied for this
minor. I was instantly drawn to Vlisco. The company and their story really got to me and I
knew I wanted to focus on being assigned to this company the most.

Week 2 13-2
The groups were formed on monday and this week was all about the pitches for all the
companies. I was relieved when I found out I was in a group with 4 different students who
all wanted to focus on getting to work for Vlisco. I started doing our research and coming
up with the concept to make the pitch presentations. Yassine already had a clear vision of
the concept and how it should be, that really helped us creating it. We decided that we
would focus on Alchemist and Vlisco, since we did not want to only focus on Vlisco, in
case we didn’t get assigned to them. I made both the presentation for Vlisco and for
Alchemist, and also had to present them both. That put some pressure on me. Since I
was the one who would pitch our concepts for the two companies we really wanted I
knew I had to perform well.

On the day of the pitches I was nervous and I rehearsed a lot at home to make sure
everything would go smoothly. On the day itself it turned out that Vlisco could not attend
the pitches, which was a bit disappointing, since we really wanted that company. I could
still present for Lisette who was recording me, to later send the video to Vlisco.
Somewhere in the afternoon we got to hear that we were assigned to Vlisco, what really
made our team happy. We finally had the company that we wanted.

We had a Skype team meeting and also had a phone appointment with Betty, since we
had some questions regarding the process from fabric to garment. The rest of the week I
just focussed on finalizing the concept more. I thought of new possibilities within our
concept and tried to understand the target group more.

Vlisco’s challenge is that the communication between tailors and costumers needs to be
improved. Costumers don’t always get the garment they had in mind and tailors are
sometimes afraid to take risks and cut in the (expensive) fabric. We wanted to improve
this communication by our concept and presented it to everyone at the end of this week.

Week 3 20-2
(Spring break)
On Thursday the 23rd we were invited to visit the Vlisco factory in Helmond. This was a
very interesting experience that gave us even more inspiration for the concept. We got to
see the whole process of how they turn plain fabric into to the final Vlisco fabric that you
would find in stores. Unfortunately we were not allowed to take any pictures inside the
factory itself, but we did get some snapshots from the entrance hall of the factory.

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I personally did not expect the process to be like this. You could tell the company has
been around for many years, because they seemed really old fashioned in some ways. It
truly showed that Vlisco is a piece of art on it’s own. I loved seeing all the different prints
and fabrics develop through our tour. From a plain white cotton it turned into yards of
beautiful fabrics.

Vlisco’s factory entrance hall

Week 4 27-2
On Friday I came to school while not feeling well. Since we agreed that I was the one who
had to present our presentation I wanted to be there and not let my team down.

I really believe in our concept. The tailor workshop and the viewing mode can really work
together, and create a experience for the costumer. I also really think that this could solve
the problem that Vlisco is currently facing.

Because I was not feeling well I missed the second class for Interaction Design in VR. I
already have a lot of knowledge from my study Communication and Multimedia Design
where I learn a lot about interaction design. I thought that the course would be much like
what I’ve already known. Ofcourse VR needs different interaction then other multimedia
platforms and works differently. This article was very helpful for me to get a better
understanding of interaction in VR. It also showed a lot of possibilities like the fact that a
interface doesn’t have to be flat like on screens.
http://www.vrinflux.com/the-basics-of-virtual-reality-ux/

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Sprint 1
● Nigerians find it important to have a complete matching outfit (matching
accessories included)
Week
5 6-3
This week
Problems I did research on the tailors. I made a summery of the research files Vlisco sent
us and got a better understanding of what kind of tailors are out there. Some are creative
Problems costumers experience:
people who want to express themselves in tailoring, while other simply do it because they
● Garments do not always turn out the way the costumer hoped
● Tailors are sometimes delayed, thereby the garments isn’t finished on time
see (especially when there is a special occasion, this can cause a problem)
it as a way to make money. They are not as passionate about what they do then the
● Costumers don’t find Vlisco as pretty in the stores as on the big billboards
skilled tailors. Now I also understand why garments might turn out different and some
● It takes a lot of time to get the garment done
tailors are afraid to start working with the (expensive) fabric.
● You don’t have your garment right away, it takes about two weeks to make a
garment


Tailors

Basic tailor
Hard working to make a living
The basic tailor sees her profession as a way to make a living. it’s usually hardworking,
meeting clients’ demands and facing day-to-day problems such as power cuts and
having to look a er her children. She never says ‘no’ because she needs the money but
this attitude creates problems every now and then when she is not able to meet clients
needs.

Skilled tailor
Loves to be admired for craftsmanship
The skilled tailor provides tailor- made services to the clientele, offering highly skilled
tailor work and adding a bit of creativity in the nishing of her products. They can ask a
premium price because of the high quality work.

Designer
Loves to create, dreams to be celebrated
The designer is very creative and loves to surprise people with new creations. She
wants to be in charge of the design, production and styling of the outfit. She is working
towards international recognition on a global stage.

Ambulant
Being the successful business woman
The ambulant has a small network of high-class and upper-middle class clients that are
money rich, time poor. She knows her clients taste and style, and does everything to
meet their wishes. She pays visits to their workplace or homes (upon request) and
provides them a sneak preview of new collections. She takes care of the tailoring
process too. Problems tailors experience:


It also turned out that the whole process from customer to tailor was quite complex. The
costumer would come with ideas and styles while the tailors would most of the time make
a quick sketch/drawing on a post it, without any real visuals. That was the only
communication tool they used. This made me understand the problem even better.

On Wednesday we were invited to go to the Virtual Revolution fair in Veldhoven. Once


there I found out that most part of the fair was not about VR or AR. The stands that were
about VR or AR were not very interesting and informative. Although it was kind of a let
down, me and Marouschka still got the chance to try out the Microsoft HoloLens.

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Marouschka trying on the Microsoft HoloLens at Virtual Revolution Fair

Week 6 13-3
This week was all about Clo3D. I downloaded Clo3D on
my laptop and started working on the tutorials. It took
some time before I really understood how all the
important functions in the software worked. I had
trouble with the sewing, since that was challenging to
learn. With some help from the tutorials I learned how to
sew. But still it was sometimes hard to learn what
patterns should be sewed to what other patterns. I
found a easier way to do this by selecting the fabric in
CLO, a blue spot would appear. This made it easier to
see where on the fabric you were about to sew.

I started to adjust the sizing of the default CLO avatar. I


actually measured Marouschka’s body size and turned
the avatar into her measurements. Now the avatar still
needed a garment, so with the tutorials fresh in mind
me and Marouschka made a garment on the new
avatar. I looked for Vlisco fabrics on Google and put
them into CLO on top of the existing plain garment.
With help from Tiia we were able to get the avatar in our
VR environment. This was the first time I tried on the
HTC Vive and I was really surprised by the result. The
ability to look up close and see the details of the
garment was amazing. I knew at this moment that our
prototype could really work if we used the right finished
Vlisco garments.

Marouschka’s body sized avatar with Vlisco garment

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Week 7 20-3
This was the week of the sprint 1 presentation. I made the Keynote presentation with
everyones input. I collected everything that everyone did this sprint and made the look of
the presentation. I didn’t use a lot of text but mostly visuals for this presentation.

This week I also did the Lynda tutorials on Maya to get some basic knowledge of the
program. I did the first three chapters of the course to get on the level of the first to
lessons of game engine and assets. I later made these objects and gave them beautiful
colors.

Making objects and coloring in Maya

I watched these series of tutorials:


https://www.lynda.com/Maya-tutorials/Work-Outliner/432363/514727-4.html?autoplay=true

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Lynda tutorials on the basics of Maya

The presentation went good. I was able to talk about the tailor and customer research I
did and I could also show the garment that we made on the Marouschka sized avatar.
Besides that I of course explained our concept further.

After the presentation we joined Betty from Vlisco at a presentation she was giving for
other master students at the HvA. This gave us new insights and I made notes during this
presentation, because we could later use this information. It was a good type of research.
For example I learned what Vlisco did to adjust to the African context that is changing
because of internet and technology. I also got numbers on where people use Vlisco
fabrics and how much money is spent on certain type of occasions. I learned that most
money is spent on Religious/ceremonial, business and cocktail outfits. Right here we
knew we had to adjust our type of environments to this. That’s why we came up with the 3
environments Red Carpet/ Wedding and Church.

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Betty works at Vlisco for 8 years. She is the consumer innovation manager.

Indonesië bedoeld. Stoppen in west Afrika, daar geliefd en populair geworden.
Afrikaanse smaak aanpassing.

The African context is changing. Internet technology makes them part of the world.
Their perception of the world changes.The African consumer is changing. They think
more about what is my identity, who am I. The African roots sometimes fade into what
happens in the world.

Consumer centric
They follow and live with the costumers to really understand and observe them. Deep
hanging out. The context is completely different there.

Persona’s are being made out of the deep hanging out research. You need to understand
pain points etc.

Inspiration (Instagram, Google, Billboards) to visiting tailor to fitting.

Pre-purchase
Purchase
Post-purchase

8 to 10 times more expensive - Not being bought because of the risk in tailoring process

Online services to facilitate African Fashion - DIY tutorials (Showing designs)

Style configurator visualises and helps consumers making sillouets into a garment.
Doesn’t tell how many yards you need (just yet) It is to communicate with the tailor

The big designs have been there around since the beginning and challenges for special
designs. It is playful and tongue and cheek.
Vlisco doesn’t just wanna give the fabric to the customer but want to help them with the
possibilities and option they have with the fabric. Give inspiration to them.

Currently they don’t really adept to the market and seasons etc. They want to do that in
the future and work together with designers. (Some styles never go out of fashion).

Funeral Burial
Business Corporate
Smart Casual
Ceremonial Religious
Cocktail
Clubbing dance party
Leisure

Cultural
Religious Funeral

Formal
Bus COck

Informal
Rest

12 styles for each user moment in Vlisco archive
Through card sorting they got a better understanding of what people prefer as a style

Most Monet spent on:
1 Religious ceremonial 21%
2 Business 20%
3 Cocktail 19%
4 Smart casual 17%
5 Leisure 11%
6 Funeral 7%
7 Clubbing Dance party 6%

Cocktail, business, ceremonial more expensive (people spend more on garment)

Traditional dress was 6yards. That’s why they still sell in that amount.

Notes from Betty’s presentation

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Sprint 2
Week 8 27-3
We started the week with our retrospective that was supposed to be held the week
before, but moved up because of agenda issues. The retrospective was very very
interesting and really opened my eyes. I was reflecting the past few weeks and really saw
our qualities and pain points. It made me aware of all the things I had to focus on as a
team member and made me realize I had to improve the way I communicate in the team.

It turned out that we did not use Trello to it’s full potential. I struggled with the board and
thought it was all complicated. I spend a lot of time this week to adjust the Trello board,
but I just didn’t seem to get it right.

Friday I had a meeting with suzanne. It mostly was about our Trello board, since it wasn’t
correct yet. I finally started understanding how Trello worked and what was expected from
us as a group. I added not only names to each card, but also labels that would indicate
what kind of work had to be done (does it need research, Maya, Unity or CLO?). On top of
that a checklist with all tasks that should be done made it even easier for us to use the
scrum method. The feeling of ticking a box is actually really satisfying.

A card from Trello during sprint 2

This week I also did research on Pinterest and Instagram. I made a Pinterest board for
inspirations for the future garments. On this board I would Pin styles that people are
wearing in Nigeria. I searched for Vlisco styles in Nigeria, but also specifically for Red
Carpet/ and church styles. I found out that Pinterest was very handy for finding styles
made by designers that were very creative and well made. Instagram on the other hand
showed another side. On Instagram people themselves post pictures of what they are
wearing. The things we found on Instagram are very diverse and sometimes simply
made.

Conclusion: Instagram was great for finding out what the target group (Nigerian woman)
are wearing to certain occasions. Pinterest on the other hand was a great tool to find and
get to understand the design language and styles used in Nigeria. (Good for inspiration)

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Pinterest board for style and design language inspirations

Instagram post for red carpet inspiration

When I searched further on the internet I found a lot of articles and blogs related to
fashion in Nigeria (and Lagos). One blog that really showed me a lot of different styles (a
lot of Vlisco fabrics) was this one: http://www.lagosstreetstyle.com. This blog has such
nice pictures that really portray what woman there like to wear as ‘street style’ I also
looked at the placement of the prints in these examples. At this point it was still very much
about understanding the design language of the people there and being inspired.
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For our first environment ‘Red carpet’ I had to create a Vlisco
garment. To get a better understanding of what people wear
to red carpet events in Nigeria, I looked up Youtube videos of
red carpets in Lagos.

One of the Youtube videos that inspired me.


https://www.youtube.com/watch?v=CjP_3OHhaW0&t=193s

Eventually the style of the red carpet garment was inspired


by this image on the right.

I wanted to make a one shoulder dress with an opening at
the bottom of it. This style is something Nigerian woman
would wear at an red carpet event.

Week 9 3-4
This week I finally finished the Trello board and started working by it full-time. The morning
meetings are becoming more important since the team really discusses what everyone is
going to do that day. This motivates me to get the tasks done.

I started doing desk research on the Nigerian target group. I looked up articles and tried
to really understand what the people there experience. In this research I found the the
richest people of Nigeria live on Banana Island. I also found that Lagos, Nigeria has the
worlds fastest growing middle class. A lot of people there are under 25 years old. They
are the future customers of Vlisco and it’s the group Vlisco should focus on, since they are
the future. That’s why VR is a good solution for their problem. I also learned during Betty’s
presentation that the target group’s generation isn’t as traditional as the previous.
RESEARCH NIGERIAN TARGET GROUP

1. How do Nigerian people dress?

Nigerian people dress very colourful. The styles are sometimes very similar to western styles
but they always put their own twist to it. Sometimes they put an extra layer to a top or make
their skirt even longer than an ordinary style. The Nigerian people trying really hard to stay
original and to come up with new styles.

In the north, women wear long flowing robes and headscarves, though they rarely cover their
faces. In the south, women may choose to wear Western-style clothes for everyday wear,
often buying cheap second-hand items in markets.
But on Sunday, most women in the south will put on their best traditional clothes and
headdresses. These are frequently made from locally produced and dyed fabrics.

1.1 How is the textile business?

Nigerians have a love of naturally dyed fabrics and in southern regions of pattern and design,
with many prints based on traditional motifs. However, traditional methods of dying fabrics
are threatened by cheap imports from abroad.

The work of local dyers, weavers and textile mills is threatened by the growing fashion for
wearing Western-style second-hand clothes. Even when Nigerians choose to wear traditional
outfits (as they often do on Sunday or for special occasions), they are able to buy cheaper
machine-made cloths imported from Asia which copy popular Nigerian designs (and
sometimes falsely claim they are made in Nigeria).

2. What do Nigerian people do on a daily basis?

Nigerian people often go to church. In the Northern States Nigeria is Muslim. In the southern
states, the majority of Nigerians are Christian, while some groups continue to practice
indigenous beliefs. Generally, religion is taken very seriously. Most people will attend church
on a Sunday and make frequent references to God or Jesus in everyday conversation.

3. Where do the richest people live?

The richest people live on Banana Island. Banana Island is a artificial island. The island has
the shape of a banana, hence its name. Banana island is a gated community and is entirely
different from the other parts of the country. Its inhabitants enjoy such luxuries as
underground electrical systems and water supply networks, extremely tight security, good
road layout and 24 hour-electricity supply (the only other place such privileged is the Nigerian
President’s residence). THe island is the most expensive place in Nigeria and one of the
most expensive in Africa to own a house.

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Where do Nigerian people get their fashion inspiration from? 16
a lot of woman get their inspiration from magazines like Anima, Vogue and Elle. They
also use Google Images for style inspiration.

The people from Nigeria watch a lot of television and also get inspired there.
The richest people live on Banana Island. Banana Island is a artificial island. The island has
the shape of a banana, hence its name. Banana island is a gated community and is entirely
different from the other parts of the country. Its inhabitants enjoy such luxuries as
underground electrical systems and water supply networks, extremely tight security, good
road layout and 24 hour-electricity supply (the only other place such privileged is the Nigerian
President’s residence). THe island is the most expensive place in Nigeria and one of the
most expensive in Africa to own a house.

4. Where do Nigerian people get their fashion inspiration from?

a lot of woman get their inspiration from magazines like Anima, Vogue and Elle. They
also use Google Images for style inspiration.

The people from Nigeria watch a lot of television and also get inspired there.

The world’s fastest-growing middle class

New five-star hotels are being constructed: currently 10 in Lagos, Nigeria, alone. Prices for
apartments in fashionable districts of Lagos match those of Western cities.

As a result, Africa now has the fastest-growing middle class in the world. Some 313 million
people, 34% of Africa’s population, spend USD 2.20 a day, a 100% rise in less than 20
years, according to the African Development Bank.

Sources:
http://www.our-africa.org/nigeria/food-daily-life
http://www.our-africa.org/nigeria/people-culture
https://www.forbes.com/sites/mfonobongnsehe/2011/05/04/the-most-expensive-
neighborhood-in-nigeria/#7f5ba2d58a95
http://www.uhy.com/the-worlds-fastest-growing-middle-class/

I made different mood boards so Yassine could use these to style the environments. The
goal was to focus on location and color of all the 3 environments we wanted to create:
Red carpet, wedding and church.

I first focused on red carpet and wedding and started looking at images on Pinterest,
Google Images and Instagram. I also looked at some Youtube videos I previously viewed
for the garment inspiration. Here I noticed that red carpet environments were universally
the same, and were very western. It was just a red carpet with a lot of light, paparazzi and
it always had a wall with sponsorships and logo’s.

Mood boards for the red carpet environment

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For the wedding environment I noticed that Nigerian weddings are usually over the top
and very colorful. I watched this video on Youtube: https://www.youtube.com/watch?
v=oovE1eG3WBE. I saw that a lot of weddings there use purple lights and have a lot of
white curtains. I looked for pictures that showed the combination of these white curtains
and purple lights. I said to Yassine that we would would need white curtains in the
wedding environment, and Tiia, who did the lighting later put purple lights in the
environment.

The more I found out about Nigerian Weddings, the better I understood them. They are
super over the top and flamboyant. I found a very interesting article form The Guardian.
They describe how weddings there became competitive with the arrival of the internet.
The decor of such weddings are being referred to as next-level wedding decor.

Nigerians love to enjoy themselves and what makes a wedding there stand out? The
number of people. The average wedding has between 350 and 500 people.

Clothing influences are that they embrace the African culture. The look of people who
attend such weddings is really important for their status

'Go big or go home’


Whether the budget is 3m naira or 50m, Nigerian weddings are loud, flamboyant and
often come with their own hashtag

“You can go to a wedding in Lagos every day between April and December,
and you don’t even need to be invited” - Mo Dharrah Sage

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Article: https://www.theguardian.com/world/2016/feb/26/perfect-nigerian-wedding-lagos-
top-tips

Another article with a lot of pictures to understand the mood: https://


entertainment.naij.com/311651-photos-lagos-socialite-joke-azeez-ogedengbe-wed-the-
big-way.html

Mood boards for the wedding environment

Week 10 10-4
This was the week of the sprint 2 presentation. I ran into a lot of problems.

I started with creating the red carpet garment in CLO. I wanted to create the style that I
researched earlier and everything seemed to be fine, until I simulated the garment. The
avatar that was made in MakeHuman didn’t work the way I wanted it to work. I tried to
solve the problem but couldn't find where the problem came from. As showed on the
picture below the garment would go trough the skin of the avatar.

CLO garment going right through the avatar

Martijn van Rooij - 500712290 19


I was able to create a first version of the red carpet garment, but unfortunately I couldn’t
fix the avatar skin problem in time before the presentation. Because I didn’t know what
Vlisco print to use, yet, I just picked a green one to use for the presentation. Next sprint I
will start with researching the available prints. This is what the garment looked like in CLO
and below you can see the end result with the skin coming through the garment.

Red carpet garment version 0.1 with green fabric

Red carpet garment version 0.1 with skin coming through fabric

Martijn van Rooij - 500712290 20


Sprint 3
Week 11 17-4
Because of the problems with the African avatar I put the garment back on the Asian
default avatar from CLO. I made minor changes to the patterns to make it fit and started
looking into the print I would use for the red carpet garment.

Since it was my idea to make the red carpet event a Vlisco event, I really had to translate
this concept to my design. In my research to red carpet environments I noticed all events
had a wall with sponsorships in the back, I said to Yassine we have to put Vlisco’s logo
there and that we recreate a event for the company. Because of this theme I started
looking for possible prints I could use. Vlisco just celebrated their 170th year of Vlisco
and I came across multiple celebration fabric specially made for this celebration. Since it
was a Vlisco event I thought it would be fun to use these fabrics made for this special
Vlisco celebration.

Link with celebration fabrics: http://v-inspired.vlisco.com/nl/170-years-celebrating/

This is the place where I was inspired to use these two fabrics for my red carpet garment.

First celebration fabric Second celebration fabric

the ‘170 years Vlisco’ celebration fabric (on the left) was especially suited for this event,
since it had gold details in it. These would really shine on the red carpet and the gold
would stand out. Here is a video about the creation of the fabric: https://
www.youtube.com/watch?v=spYDH9OOo6U

I think the second celebration fabric really went well together with the first one. Before I
came to these two I tried to combine multiple Vlisco fabrics that sometimes would
mismatch color wise. These two only complimented each other.

Martijn van Rooij - 500712290 21


To be inspired on how to place the print I looked at garments that were made with these
fabrics. I saw that some garments had the Vlisco Factory at the front and center, while
others played around with the gold ‘leaves’ on the fabric. I decided to do both and play
around with it as much as possible.

Martijn van Rooij - 500712290 22


Red carpet garment from inspiration to design with right print placement

I also tried to fix the African avatar. It was such a let down that the MakeHuman avatar did
not work as expected. It turned out that there wasn’t a problem with the avatar itself, but a
setting in CLO. I had to change the ‘skin offset’ measurements so that the fabric would be
further away from the avatars skin. On default it was 0.3 but should be set to 3.0, just like
the CLO avatars. This turned out to work fine and was really great to discover.

Skin Offset in CLO3D

As soon as the avatar was working I started with finishing what I didn’t complete in the
previous sprint. I started with the red carpet garment on the African avatar. I needed to
make a lot of small changes going from the Asian to the African avatar, since her body
proportions were completely different.

I came up with the idea to implement the stories of Vlisco fabrics in the VR experience. A
lot of Vlisco fabrics have their own story and some of them can be found here. https://
stories.vlisco.com/en/. On this site people link fabrics to a story. At first I thought this
could really improve the viewing mode, so that the costumer can see the story behind the
fabric they are seeing. Unfortunately we found out not all fabrics have their own story, and
they might be different in each city or country. This made it really hard to implement it in
the prototype, because it would only work for a few fabrics. That is why I decided to not
use the stories in the viewing mode.

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Week 13 1-5
This week we decided that Marouschka would focus on the sizing of the avatar and I
would focus on the fabric dynamics and Vlisco fabrics in general. Because I did not
implement these subjects in the process planning I move these things up to the next
sprint. I also added the fabric dynamics to my personal goals. I tried to focus on finishing
the garments this week together with Marouschka.

Marouschka made the styles for the 2 wedding


garments and together we made the church
garment. For the church garment I wanted a long
dress that would cover up the body. In church you
can’t show too much skin. The print we used was
very colorful and I wasn’t sure if this would become
the final print since it might be a bit too much for
church. It didn’t really have a meaning either.

Week 14 8-5
We held our first test this sprint. On Monday we were looking for participants for our test
that would be held on Tuesday and Wednesday. I found out that it is really hard to get in
touch with the direct target group. Next sprint I will start with this and try harder to get in
touch with the target group.

Although we did not use the direct target group I found many participants to test on.
Marouschka made the test plan and questions while I helped testing and I wrote down all
the feedback we got from the participants. I later made a summary to get better a insight.

Design mode
Veel testpersonen denken dat er kleding op de avatar gezet kan worden en dat die aangepast
kan worden

De interface heeft niemand problemen mee en is simpel en goed te begrijpen. Het was alleen
niet altijd even duidelijk hoe die te bedienen was (controllers)

De navigatie was duidelijk en de knoppen waren simpel en helder

Het kleur gebruik was niet veel op aan te merken en niemand keek daar echt naar

Viewing mode
Iedereen wist dat hij op een rode loper event aanwezig was

Ze vonden de omgeving goed, de ‘pop’ en jurk kon je echt goed bekijken, alleen de paparazzi
was heel erg nep, de flitsen waren statisch en je zag een vierkant om hen heen

Alle testpersonen wisten dat het bedoeld was voor showcase van kleding en ze vonden de outfit
passen bij de gelegenheid

Ze zouden graag de camera flitsen ook tot leven zien komen door geluid van flitsen en wat
pratende mensen en muziek op de achtergrond

De buitenkant zag er niet erg realistisch uit, alleen de rode loper zelf met de avatar

Testresultaten 1ste test

Martijn van Rooij - 500712290 24


These test results were really positive, although there was some helpful feedback. I
noticed that the red carpet environment needed some improvements. I discussed this
with Yassine and Tiia and told them we needed to make new paparazzi in the
environment, without a grey border around them to make them look more realistic. They
were also still in 2D, what was weird in a 3D environment with a lot of 3D objects. Also the
static flashes should be changed for live flashes including sound. I sat down Tiia to
decide how shiny the paparazzi should be to come of as realistic as possible. The
environment itself was a little bit too bright, which made it look less realistic. By making
the room darker the environment would become better.

While it wasn’t direct feedback from the participants I noticed that as soon as the user
would go into the viewing mode they would be faced towards something weird. For
example the red carpet environment the user would face the paparazzi, and be so close
to them that they didn’t know where to look. In the perfect scenario you would always face
the avatar from a certain distance so directly know what the environment is about. I told
this to the team and discussed it with Tiia, since it was something she had to adjust in
Unity. She said it was harder then it looked and she was not able to fix it. That was a
disappointment for me because it really would improve the User Experience, but Tiia
didn’t seem to think it was that important.

Also one participant thought the red carpet environment looked kind of empty with only
the paparazzi there, he missed more people in the environment. I then went to Make
Humans and exported the default basis avatar with clothes on, and let Tiia implement
them in the environment at the balcony. This made the environment more alive.

First user test with someone who never experienced VR before


I once again made the presentation for this sprint review. The presentation itself went
pretty good, since I haven’t received feedback this positive. Since Betty wasn’t able to
join us we had a Skype meeting arranged with her afterwards. She was very excited and
she said she liked the church garment we made, but since we didn’t make the
environment yet we asked about how we should decorate the church environment. At that
moment she was not so sure about the environment itself anymore. I came with questions
like what should the church look like and what religion etc. Betty explained that Vlisco
does not want to mingle itself in religion or politics. I can understood this completely. As a
company the latest thing you want is to separate yourself from some people by picking a
certain religion or culture and thereby cutting off a whole other group of people.

I came up with the idea to have a cocktail party as the third environment. This was based
on the previous research that a lot of money for Vlisco garments is spent on Cocktail party
events (see page 13). I also thought we could make another environment with a positive
vibe and that that would really add to the positive feeling of our concept. It would bring

Martijn van Rooij - 500712290 25


less ethical questions to the environment. I made the new sprint planning with this
Sprint 4
environment in our minds and started thinking of the possibilities.

Week 15 15-5
This week I got an insight in what all the other groups were doing and also got feedback
on our own concept. It was nice to see what all the other groups were dealing with and I
was able to give some tips to the groups. For example to Unicef I told them how they
could ask for money within their VR game.

We got feedback from Betty on the idea of making a cocktail party environment. She
thought it looked to much like the other environments (red carpet and wedding are very
festive already) and she would rather see a traditional environment.

I first had to start all over again with our research to this environment. Traditional turned
out to be a pretty hard because it is very diverse and there isn’t one look to it, like a red
carpet and a Nigerian wedding.

LOCATIE Traditional

KLEUR Traditional

Mood boards for traditional environment

I came up with the idea to create a building from the outside with a lot of green and a
parking place with fancy cars. The banners outside should indicate that it was a
traditional (Vlisco) event. Yassine started looking for assets of such
environment.

For the garment I decided that it was good to keep the church
garment. Betty already liked that garment and it was pretty neutral.
We might had to change the print, but the style was fine.

Martijn van Rooij - 500712290 26


I started to make the sound for the red carpet environment.

I did not just wanna play some music in the background and just put some flash sounds
here and there. I really wanted to make it sound like you were in a environment where
everything sounds different.

Since the red carpet environment looks like a big mansion and there is a stairs going up, I
wanted to simulate a ‘party’ upstairs. To create this effect I had to into how I could lower
the high’s and mid’s from a track and turn up the bass. This would create the effect a
song is playing further away behind closed walls. Also the ambience and reverb could
make it sound more spacious, like it was in a big building. Since I never worked in
Garageband before I looked up tutorials on Youtube on how to use the equalizer.

Research about equalizer in Garageband: https://www.youtube.com/watch?v=tix_G-


mSRIU

After I knew how to make it sound right I looked for the right music. I looked up Nigerian
party music, where people could dance to (like there was a party going on). I came
across P-Square, a Nigerian R&B duo of identical twins, who are very popular in Nigeria
and even the rest of the world. I choose the song Personally, since this turned out to be a
huge hit where people are dancing to.

To add to the mood I searched for sounds of a crowd. It was challenge to find the right
crowd noise, since you should not be able to hear what the people are saying. I
eventually found one and mixed it together with the song. I also looked for camera flash
sounds and mixed them in the track. Then I came to the conclusion that it was hard to get
the sound of the flashes at the same time with the real visual flashes in the environment. I
asked Tiia if we could add the camera flash sound at the moment they flash visually, and
this was possible. So I exported the camera flash sound separately and Tiia put it into
Unity.
Martijn van Rooij - 500712290 27
After I finished the red carpet sound I started on the wedding. I already had the
knowledge on how to edit the sound and I also had the perfect sound of a crowd. I just
needed to find the right song for the environment.

I started using Google to find the right wedding song. I came across a really nice soulful
track. Song The Vow by Timi Dakolo - https://www.youtube.com/watch?v=HI419IFhujs

I thought this song would really fit in the environment, but I got feedback from the team
that this was not what they played at Nigerian wedding, so I searched a little deeper. I
once again used Youtube to look at Nigerian weddings. I watched multiple video’s:
Nigerian wedding 1 - https://www.youtube.com/watch?v=hNmCGW-yW_U
Nigerian wedding 2 - https://www.youtube.com/watch?v=oovE1eG3WBE
Nigerian wedding 3 - https://www.youtube.com/watch?v=QUgDY4z40Zo&t=202s
Nigerian wedding 4 - https://www.youtube.com/watch?v=S5xtuwmKgLo

I found out that most people at a Nigerian wedding dance to up-tempo African music. I
noticed a lot of tracks that were used came from Wizkid, a musician that was born in
Lagos, Nigeria. I’ve heard his music before, since he has had success in Europe and
America too.

Song In My Bed by Wizkid - https://www.youtube.com/watch?v=2YsSCQpJm7M

I choose for the song In My Bed. This was a very popular song that would also be played
at weddings.

Week 16 22-5
Our current wedding guest garment that Marouschka
made needed a lot of improvements before it was
finished. The straps on the shoulders were too small
and would stretch way too much. If I animate the
garment it would come off the avatar, because it was
too tight. Also the top part of the dress would stretch
way too much and was not fitting well. I sat down with
Amber to make adjustments to the garment. She
explained me some basic pattern knowledge.
Wedding garment before changes

She explained that


the bottom of the
dress could be
made out of two half
circles and she
helped with the
strap at the top.

Patterns for the skirt (two half circles)

I also added this half circle technique to the red carpet


garment’s bottom part.
Wedding garment after changes
Martijn van Rooij - 500712290 28
Week 17 29-5
On Wednesday we went to Vlisco’s office in Amstelveen. It was good to finally see Betty
again and to be able to test our prototype with the target group. Two African colleagues
who are also Vlisco costumers were there and they got to experience the prototype.

We first let 2 people try out the prototype while all the other people in the room (6) were
watching on the big screen. I first explained them our concept and them guided them
through the experience. Marouschka prepared questions and made a test plan for
afterwards. Together with Marouschka I asked the questions and I recorded the whole
test on my phone.

Interview
· What do you think of the VR experience?
Discussing
· Is it clearthe
whatprototype
you can do inand writing down the feedback we got at Vlisco’s office
the environments?
· Do you think that the interface is easy to use?
When· Dowe returned
you think at look
the environments therealistic?
atelier I looked back on the recording and made a summery of
· Do you get an African feeling with these last environments?
all the test results.
· What do you think of the sounds in the environments?
· Do you think the outfits look like African styles?
· Is there something you would change in these environments?

Complex VR voor de doelgroep. Simpel houden en uitleg geven.

The dress itself isn’t really playing a big role. The starting point is somewhere and the focus should be more on
the avatar/garment.

The quality of the fabric is too static and doesn’t really look realistic and like the real fabric. The fabric should
explode and really show (experience) (maybe animate the fabric)

The environment takes a lot of focus, it should not distract you. The sound and environment really work to get in
the mood of the occasion, but there is not happening enough, yet. There should be more movement (animation).

Ability to rotate or change and grab the environment/avatar. Move the entire environment around.

Really make the outfit suiting for the environment.

The avatar should twirl around.

You should be able to get a close look at the garment and really focus on the details of the garment like stitches.
Maybe a zoom function?

The interface is very clear only the controllers are not really clear and maybe need an introduction or small test to
get used to how to navigate and work with the controllers.

The environments are really nice and suiting for the concept. The wedding looks very real and African, but the
red carpet could be anywhere and is not too special.

The sounds of the environments are good and really suit the environments.

The garment styles are ok.

It should become more clear that it is about the dress, and not the room. Maybe focus more on the garment
before the environments. Use a spotlight on the right garment.

When you’re wearing Vlisco everyone is looking at you, you look fabulous. Inject the feeling that everyone is
looking at you. You should be on the stage, the centre of attention. It should not really be about the bride, it
should be about you.

Maybe the wedding dress is not too important, but the bridesmaid is.

The last environment should be a business environment. So for example a office. Work setting. Giving a lecture,
having a meeting. The garment doesn’t have to be a traditional dress, but maybe just a skirt or top from Vlisco.
Not too much.

Crossover style between ‘normal’ and a Vlisco piece.

Summary of all the test results

Martijn van Rooij - 500712290 29


The feedback was mostly positive, although they thought the garments didn’t get enough
attention. The fabric also looked to static and didn’t look like the real Vlisco fabric. To
solve this I later will focus on the fabric dynamics to make it look more like Vlisco fabric.

Also they wanted to see the avatars move because everything was still too static. To solve
this problem I will do research on how people move in certain environments and how we
can animate them.

Also the focus should be on the garment and sometimes the busy environment could
distract from that. To fix this I sat down with Tiia to put a spotlight on the avatars. This way
you would focus more easily on the avatars and the garments.

They also noted that the wedding environment looked kind of empty with a few guest only.
Since my research showed that 350 to 500 people attend a Nigerian wedding, I could
only agree with them. I asked Tiia if she could duplicate the already existing avatars in the
wedding environment, so it would be more crowded. She did that and it looked better.

Vlisco’s office in Amstelveen

We also got feedback on our third environment (that wasn’t yet finished so we couldn’t
show it yet) that it might not be the best idea to have a traditional environment. Instead
they would rather see a business/ office type of environment, because woman also wear
Vlisco to their work. This would also solve the problem we had before with the cocktail
environment. A Office one is completely different from a wedding or a red carpet.

I was inspired by the office we were in. It was a beautiful, modern, glass office that would
really fit. Especially since people in Africa are modernizing a lot.

The office environment will be something I will start with next sprint, making the
moodboards and garment for it all have to be done in this last sprint.

Martijn van Rooij - 500712290 30


On Thursday Ineke and I sat down together to have a look at all garments. We mostly
focussed on the red carpet garment, since that was the hardest one, that always needed
the most work. I started with looking into the print itself. Vlisco yesterday said the
garments didn’t yet look like Vlisco, since colors didn’t pop and were not as vibrant as
they are in real life. It seemed like all garments had a dull look with a grey overlay. Ineke
helped me change the images we had from the fabrics in photoshop. She learned me
some interesting tricks like changing the saturation. This way the colors would come out
more and become more bright. She also showed me how to use the normal maps.

Fabric before the help of Ineke (not as vibrant in color)

Normal map of the red carpet garment fabric

Red carpet garment after Ineke’s help with the fabric (left CLO file, right rendered)

Martijn van Rooij - 500712290 31


Sprint 5
Week 18 5-6
This week I started to create the two mood boards for the office environment. We decided
last week that we would make the third environment a office one, so all research on this
one had to be done.

I was very inspired by the glass office at Vlisco’s place in Amstelveen. I also got some
inspiration for Pinterest, where I looked up modern office buildings and assets. For this
environment the colors should be very simple grey, black and white, so the focus will
really be on the colorful Vlisco garment.

LOCATION Office

COLOR Office

Mood boards for office environment

As soon as I finished the mood boards I was looking into the office sound. This one was
hard to make since a meeting room is usually very silent. I didn’t want to use talking
people in there, because the conversation they would have might distract the user too
much. Instead I just put some noise on the background and used a some office tools like
a ringing phone and a printer every once in a while. This would add a little bit to the
experience of being in a office environment.

I made changes to all the existing garments. I made normal maps for all of them and
adjusted the colors too. I made the same changes as I did with Ineke last sprint. Then I
started creating my second garment from scratch. I discussed with Betty what the Office
garment should be like and she said to me she would like a see a typical African work
outfit. A simple dress with some details. I went back to Pinterest and made a Pin board for
the office garment. I looked at all the styles that came up with keywords like ‘work’ ‘office’
‘Nigeria’ and ‘Vlisco’. I found a lot of similar styles that also were exactly what Betty
described.

Martijn van Rooij - 500712290 32


Pinterest board ‘Vlisco office garment’

I was inspired by the basics simple dress with the extra fabric around the waist. This was
that detail that differentiates it from western styles.

I started to make the patterns in CLO and once again struggled with it. The first version of
the office garment looked like this (I just used as Vlisco print without research, the right
one will be placed later).

Patterns of office garment 0.1

Martijn van Rooij - 500712290 33


On Wednesday I finally was able to test the Vlisco fabric at AMFI. I really wanted to test
the fabric to later translate the dynamics to CLO to get a more realistic simulation and
drape. I went to AMFI where Ineke was already working with another student who was
graduating and doing research. I didn’t expect the fabric testing to be that time
consuming. It took me more then 2 hours, since I first had to cut the fabric into 10 pieces,
in a certain way. Here I learned the difference between the weft and the warp of a fabric.
The student gave me a better understanding of how a fabric is made, what was really
interesting.

I didn’t understand what all the numbers that showed up meant, but I got told that Vlisco
fabric is quite thin, and does not have a lot of stretch to it. These were things I already
knew, but it was interesting to get exact numbers on how thick and heavy etc it was. I
really wanted to get a better understanding of these numbers and made an appointment
with Sandra Kuijpers, a teacher who is specialized in fabric testing and drape.

Vlisco fabric test results

In the end it turned out that I could not exactly use these numbers to implement them into
CLO, since they work with another metric system since CLO comes from a game engine.
Because there was no translation possible between these two I couldn’t use it. I am still
glad I tested the fabric, because I now know how to test fabric and learned something
about how the fabric is made.

This last sprint Yassine and Tiia would focus on getting the animation to work. I thought
about what kind of animations would be nice in each environment. I looked back on the
video that we made when we tested at Vlisco’s office in Amstelveen. Those participants
were really direct on what kind of movement they wanted to see and what they missed. I
really tried to think of the User Experience here and what would work.

I decided that every environment should get multiple animations so that the user can
choose between different ones on the interface. There should be an option to just see the
avatar in an idle position (almost static) so you can really see the garment in detail. Then
there should also be 2 to 3 moving animations in each environment.

Martijn van Rooij - 500712290 34


First I looked at Youtube videos on how people move at certain events.

Video of Nigerian red carpet event: https://www.youtube.com/watch?v=XMYORFuUqUI


I noticed that people move really slow at a red carpet. No one is in a hurry and everybody
takes his/her time. A lot of people pose in front of the camera with one or two hands on
their hip(s). I noticed this while searched for paparazzi pictures of Nigerian red carpet
events.

Collage of Nigerian woman at a (Vlisco) red carpet event

After this research I came to the conclusion I wanted these 3 animations:


- Twirling avatar that turns around once
- Avatar that walks very slow and looks to the side
- Avatar that changes pose from idle to hand on the hip, twice

With these 3 animation you would get a better experience and you would see the garment
move, like in real life.

Martijn van Rooij - 500712290 35


For the wedding environment I did the same research as I did for the red carpet
environment. I also tried to look for typical things and found an article about the dab
being a trend at Nigerian weddings. It might be fun for Vlisco to insert such a hype in their
prototype, since it could only do good for them. It shows they know what is going on and
are current.

Article: http://weddingdigestnaija.com/dab-amazing-pose-trending-nigerian-weddings/

Videos that inspired me: https://www.youtube.com/watch?v=QUgDY4z40Zo&t=494s


https://www.youtube.com/watch?v=oovE1eG3WBE&t=7s
https://www.youtube.com/watch?v=6A5PRqnrNwU

On Youtube I looked at the way Nigerian people act at a wedding. One thing is sure, they
dance a lot. Everything is, just as the environment itself, over the top. They dance a lot
with their hips and have up-tempo music playing. They seem to have their own way of
dancing and a lot of men dance with another woman.

I think it would be amazing to get some of these movements in the environment.

After this research I came to the conclusion I wanted these 3 animations:


- Avatar that shakes her hips to the music and also uses her arms
- Avatar that twirls around while moving her hips in a loose way
- Avatar that does the dab together with the bride and groom (playful)

For the office environment it was really hard to find content online that showed how
people act in such environment, since nobody really films or takes pictures inside a
meeting. That’s why I came up with these animation to still showcase the garment in such
environment.

After this research I came to the conclusion I wanted these 3 animations:


- Go from standing to sitting down on a chair (to see how the garment reacts)
- Walk slowly inside the office
- Spin around slowly to the the garment move from every side

Martijn van Rooij - 500712290 36


I personally think that the office and wedding environment could use more assets to
complete them and really give them the finishing touch they deserve.

A few weeks earlier I also told Yassine I did not think the lamp he choose fitted in the
environment. Most Nigerian weddings have big chandeliers of glass on the ceiling. I found
this asset and asked if he could use it.

Unfortunately he explained that it had too many vertices, so we couldn’t use it. I tried
looking for other lamps but he didn’t want to change it anymore.

It seemed like everyone kind of agreed with the fact we could put more in the
environments, but no one really wanted to put the effort in doing it. I noticed that it wasn’t
too hard to put an asset in the environment so I started looking for assets online.

I downloaded the following assets and asked Tiia to put the prototype on Google drive so I
could put the assets in myself.

Office:
- Mobile phones (iPhones)
- A office phone wired
- Pen and paper

Wedding:
- A wedding cake
- A bar with food and drinks
- A different lamp on the ceiling

I already had all the assets but when I tried to open our prototype in Unity it didn’t open,
since Tiia used another program that was needed to open the prototype. She said it would
be better to not mess around with the prototype. She didn’t want me to mess it up. I then
sent all the assets to her (on Google drive) and she said she would try to implement them.
I reminded her many times, but it never got placed.

Martijn van Rooij - 500712290 37


Week 19 12-6
This week I worked in CLO full-time.

On Monday I asked Tatiana, from team Alchemist, to help me with the red carpet
garment. I had some problems with the fit and especially the shoulder part. It just didn’t fit
right on the avatars skin. Because Tatiana couldn’t fix it right away we decided to start all
over with the top and take the existing patterns that were handed to us by Ineke. We
changed it to the desired fit and it turned out to work. It already fitted much better on the
Avatar. I noticed once again that it is super important to have pattern knowledge. Most of
our garments were designed around the body, but didn’t fully come from understanding
the way clothing fits. It was interesting to see what happened. Down here you can see the
difference.

Before the help of Tatiana After the help of Tatiana



Because I always designed ‘around the body’ without any pattern knowledge, the hardest
part was for me to make it fit around the breast area. Tatiana explained me what darts
were. A dart is a place where you take in fabric to make it fit better on the body. and I
started implementing them in all the garment right after she told me.

A problem we ran
into was that the
fabric itself would
cross the pattern
lines that we made.
I couldn’t figure out
why, but it made
the garment not so
smooth and it
seemed to have
sharp edges in it.

Here on the side


you can see that
the fabric crosses
the pattern lines.

Martijn van Rooij - 500712290 38


Yassine tried to give the avatar heels, because the avatar can’t go in the environments
with flat bare feet. This turned out to be more of a challenge then I expected. Yassine said
it was really hard to make them on our avatar. After some help from others and a lot of
work he had heels that might not fit perfectly, but looked all right. I noticed that the ankle
of the avatar looked very weird, so I asked Yassine if he could fix it. Had I’ve known
before that the second version would be a disaster, I would not have asked for it. The
second version of the heels looked like big slippers, and her feet came through the
“heels”. When I asked Yassine if we could fix it he said “no, I will not change it again”.

If I had the time and knowledge I would have tried fixing it myself, but because of all the
deadlines I just ignored the fact that we failed to get good looking heels. For the look
book and my portfolio I used the avatars on bare feet, because I still think it looks a lot
better then the latest version of heels.

First version of the heels

Second version of the heels

Martijn van Rooij - 500712290 39


I worked on improving the office garment. I
started with print research. I came across a
beautiful print with flowers all over it. It is
from the ‘Woven Wisdom’ collection from
2016. It was inspired by nature and shows
the color salmon pink, with a combination of
bright and vibrant colors. Vlisco themselves
linked this fabric to mothers day. Because
Vlisco fabrics get their own story in different
counties I thought this fabric would be
perfect for the office environment. A proud
mother could wear this fabric to work, letting
everyone know she is a mother. Also the
very bright and vibrant colors would stand
out in the modern office environment.

I tried to find garments that used this fabric,


but failed to find one. I also looked at
Vlisco’s stories web page. This page is
dedicated to all the fabrics that get their own
story from the people who wear it. I was not
able to find this particular fabric on there.
Used fabric for the office garment

Vlisco stories: https://stories.vlisco.com/en/


Video of the used fabric (mothersday): https://
www.youtube.com/watch?v=p0qb_Ha-Syg

When I placed the print I noticed that the fabric in


the middle of the garment was placed a little bit too
low. I asked Tatiana what she thought of the
placement and she explained that it emphasized
the hips of the avatar. Since our avatar already has
wide hips she agreed it might be better to place it a
bit higher up. I immediately saw the difference and
it already looked a lot better. I still thought the
garment was a little bit tight, but when I tried to
make it more loose the whole fit would change and
it would look weird. That’s when I made an
appointment with Amber, the CLO expert, to have a
look at my garment(s).

I also sat down with Marouschka to decide the look


of the avatars. I wanted to give all avatars a
different look and make-up. I came up with the idea
that a tailor could potentially not only design the
garments in the design mode, but could also
change between different hair styles and looks.
This would help the user recognize themselves
more in the avatar. Second version of the office garment

Martijn van Rooij - 500712290 40


On Thursday I had the appointment with Amber. She knows so much about the software
(probably since she works there) that every time I meet up with her she inspires me with
all the new possibilities I didn’t know about.

I started with asking about the problem I faced with Tatiana, that the fabric would come
outside of the fine pattern lines that were created. She explained that a garment is made
up out of small triangles that together form the garment. The more triangles you have, the
bigger the file will be (and the longer it would take to simulate in CLO), but the more
details you’ll get. This was called the “Particle Distance” right under the Simulation
Properties. On default this was on 20mm, but to get a more realistic look you could set it
to 10mm. When I changed this setting the problem was solved and the lines looked more
smooth and realistic.

Simulation Properties in CLO3D

Amber also took a look at all garments and explained to me what I could improve. For the
red carpet garment we changed the skirt shape from half a circle to multiple tiny parts.
This way it would fall better and give a better effect.

New patterns for the red carpet garment

On the back of the garment there was excessive fabric that needed to go. I placed two
darts there and that fixed the problem. You can now see that there isn’t a lot of extra
fabric.

Martijn van Rooij - 500712290 41


Red carpet garment with multiple darts in it Final red carped garment Print placement on the back

For the final print placement I looked back on my research (page 22) and started playing
around with the back of the garment. I knew I wanted the factory on the front and in the
center, but for the back I wanted to play around with the leaves and weaves.

For the office garment, she explained that it was too tight. She took a simple dress
example from the patterns we got from Ineke and used it to recreate our office garment.
This way it became more loose and didn’t look like it was painted to the body. She said “it
looks like a garment now” and I could only agree with it. After she helped with creating
the shape I adjusted it further. I played around with the darts do make them big enough to
follow her shape and I took in some fabric at places where it was too loose. This is one of
the things I really learned that I didn’t understand in the beginning. I tried to fit the
garments as tight on the avatar as possible, but this is not how clothes are sized.

On the patterns down here here you can see the difference between the two.

Patterns version 1 Patterns final version


Martijn van Rooij - 500712290 42
Stretch map shows that nothing is too tight Final office garment

\\\

Office garment before Amber’s help ‘painted on body’ Office garment after Amber’s help ‘like a garment’

I was able to finalize all garments and after many many versions I came to Final6.0 of
each garment. With all the versions of before and after you can really see the growth I’ve
made during the last couple of weeks. We started off with really bad patterns, and ended
with ‘correct’ ones. Here are all the final garments that I’ve worked on.

Martijn van Rooij - 500712290 43


Red carpet garment
For the red carpet garment I did everything from scratch.
Research the style
Research the print
Create the patterns
Change and improve the patterns
Adjust and place the print

Martijn van Rooij - 500712290 44


Office garment
For the office garment I also did everything from scratch.
Research the style
Research the print
Create the patterns
Change and improve the patterns
`adjust and place the print

Martijn van Rooij - 500712290 45


Wedding guest garment
The wedding guest garment was Marouschka’s idea and concept. What I did was:
Completely make the patterns all over
Adjust and place the print

Martijn van Rooij - 500712290 46


Wedding bride garment
The wedding bride garment was Marouschka’s idea and concept. What I did was:
Change and improve the patterns (mostly the top)
Adjust and place the print

Martijn van Rooij - 500712290 47


Week 20 19-6
This was the last week of the last sprint of the minor. We started the week with Vlisco
joining us in the VR room. We discussed our latest development. They also brought
someone from the target group where we could test on. This was extremely helpful since
we could test the photo type once again.

I made notes to write down all the feedback, but everything turned out pretty positive.
They didn’t have a lot of feedback to begin with. They really liked the environments and
the garments. The only feedback we got was that they wanted a zero state and they want
to see the morphing avatar to be dressed, but not in a Vlisco garment (you wouldn’t be
able to see the body curves because of the busy print). Unfortunately we do not have
enough time to look into dressing the avatar. We dress one, but since they’d have to
morph that would look weird and it would stretch out. They said that if that would take too
much time, then just focus on the zero state.

This week I looked at the Vlisco fabric to take a look at the drape. I put the fabric on
Marouschka’s body to see how it moved and falls. I noticed that the drape was not too far
off of our own designs, that was a good validation.

Testing the Vlisco drape on Marouschka

I made a look book video to showcase all the garment that we’ve made in 360 degrees. I
used a track that was used by Vlisco themselves to release a new fabric. I think the sound
fitted with the video and I’m happy of the result of it.

Look book video: https://youtu.be/RPIwWv0xQIU

Martijn van Rooij - 500712290 48


I started on the zero state together with Marouschka. I Tried to come op with different
solutions. I asked Shane from team Individuals for advice on how they did their zero state.
They explained the controllers on 4 different sides of the wall and also had a lot of speech
in their prototype. I really wanted to use speech, but Tiia told me she would not be able to
fix that in the time we had left. Then Tiia came with the idea to just have 4 pictures inside
a square, where you could look around in. These pictures should explain the navigation in
our prototype. Marouschka and I started making the zero state and this is the end result.
We wanted to explain the trigger and the touchpad where you’d had to press on to
teleport. It was a challenge to not use too many words. I still think speech would have
been a better way to communicate the zero state, so if we only had the time that would be
something we’d work on.

Zero state pictures for the VR environment

Because I talked with Shane I noticed their prototype used haptic feedback in the
controllers. I think this type of feedback is the perfect way to guide and help the user. I
looked up online on how to add the haptic feedback to the controllers. I asked Tiia if she
could still implement it, but because of the deadlines and shortage in time she didn’t want
to start with figuring it out.

Adding haptic feedback to controllers explained: http://answers.unity3d.com/questions/


1170587/haptic-feedback-on-htc-vive-controller.html

The way I thought it could really work was when someone pointed to the interface that
they would then get haptic feedback. This would indicate them that they can change the
sliders. The more you go up on the sliders the faster the controller would vibrate. This also
gives you feedback that something is changing. Ofcourse this had to be tested, if we had
implemented it, but I personally think it could only make improvements.

Martijn van Rooij - 500712290 49


In the last week of the minor I was able to arrange a
masterclass. Actually I had 2 masterclasses planned, but
Sandra Kuijpers had to cancel (again) since she was double
booked. Luis Matta, a AMFI fashion & management student,
gave a masterclass about how to implement a new concept in
the fashion industry. This was very interesting, especially for
Yassine, who focussed on the marketing plan. For me it would
have been more interesting to get the masterclass about fabric
drape and testing from Sandra. I hope I am able to join her
next semester, when she will give a masterclass to the next
group of students.

Changing avatar’s pose in CLO

Expo
In preparation of the expo that would be held on
Wednesday I had to get all our avatars in a pose to
showcase the garments. Ineke gave feedback on the
avatars, that they were too static. I could only
agree with her and I looked for inspiration on:
http://changeofparadigm.com. Since all the
avatars were rigger I could change the pose
of the avatars in CLO.

Since the team was not able to give the


avatar good heels in VR, I added them in
Photoshop to still give the feeling of what it
would look like.

For this expo I made the backdrop video


that would showcase our work and some
Vlisco commercials to add something to
the stand. I also made the end
presentation and presented our final
concept and prototype to everyone.

Martijn van Rooij - 500712290 50


Extra: 3D sound design in VR

“The premise of VR is to create an alternate reality, but


without the right audio cues to match the visuals, the brain
doesn't buy into the illusion.”
While creating the sounds for the environments I did some research on the effect and how
to make it sound better. What I haven’t done is researching 3D sound in VR. I now want to
learn more about this and would like to give advice on how to implement the sounds in
our prototype.

I started looking up articles about sounds in VR and came across many articles
One talked about 3D sounds being far from perfect, and that they need a lot
improvements. There are still a lot of things that need to be perfected to really simulate
sounds like in real life. Article: https://creators.vice.com/en_au/article/d74n7x/how-3d-
sound-makes-virtual-reality-more-real

Then I found this article, that goes deep into the subject, and explains a lot: https://
www.engadget.com/2016/01/22/vr-needs-3d-audio/

It explained that for VR to be truly immersive it needs convincing sound to match. The
article also has a video included: https://www.youtube.com/watch?v=CjsZfIoihKs that let’s
you hear the 3D sound in a game.

I played the video (with headphones) and was amazed by what I heard. In real life all
sounds come from somewhere. We can hear whether it comes from the right, left, or
wherever it may come from. Since it is Virtual Reality, you want the sound to be like in real
life too. Like the article describes: for people to buy into the illusion, people need the right
audio cues to match the visuals.

There are a couple of ways to capture and play back 3D audio.


1. Binaural recordings on a dummy head with microphones for ears
2. Ambisonics. A spherical microphone to capture a sound field in all directions,
including above and below.
3. Creating it in a rendering engine that’s capable of attaching sounds to objects as they
move through the setting.

Out of these ways the last one is most used for VR experiences. This object-based audio
technique uses software to assign audible cues to things and characters in 3D space.

Since our prototype does not have moving things in it, but always exists out of a static
room, we would only have to assign audible cues to certain points in the environments.

I think that for the red carpet and wedding environment music it would be nice to put
assets of a audio system/speakers in the setting. The sound then could be added to
these object(s). The closer you would get to the speakers the louder they would get.

Martijn van Rooij - 500712290 51


Audio speakers 3D asset for the environment: https://
www.cgtrader.com/free-3d-models/electronics/audio/
desktop-speakers-series

Asset of audio speakers

The sound effect would also be very important for the flashes of the paparazzi. The
paparazzi is in a specific place in the environment and it would be great to hear the
flashes come from that position, using 3D sound.

In the red carpet and wedding environment we also added crowd noise. For this it would
be nice to play around with volume and different crowd noises. This way your ears would
pick up different sounds and that gives more the feeling of being in a 3D environment.

I looked up the code that would be needed to add the sound to an object in Unity.
Code: http://answers.unity3d.com/questions/294555/how-do-you-attach-a-sound-to-a-
gameobject-.html

To let the sound fade due to distance I found this tutorial on Youtube: https://
www.youtube.com/watch?v=1v3JaA8SaB0

I knew that the previous G-Star group Also worked with sound
design and I also looked up their work. They created a different
sound, coming from different angles every step you proceed in
the prototype. Besides that there was one sound you would
always hear.
I you would visualize their sound design it would look like this.
https://drive.google.com/drive/folders/
0BwrZZtCcT8MYVk5POG4wdU0ybmM

If we actually had this working, I think it would be interesting to play around with the
sound even more. We could look into the Spatialization (the direction of incoming sound).
Now I was kind of limited with 2D sound and I could only play around with the effects from
each audio clip. With 3D sounds a whole lot more is possible, and it would be interesting
to play around and explore that.

Other articles I’ve used:


https://outhousegames.org/2016/12/11/audio-in-vr-creating-3d-sound/
https://visionvrar.com/blog/surround-sound-understanding-audio-challenges-of-vr-and-ar

Martijn van Rooij - 500712290 52


Final conclusion
During this minor I learned a lot about myself. I still happy that I choose to do this minor,
because I think our end product is really great, and I am proud of it. Ofcourse I had some
problems, also in the group and not everything went super smooth. Especially planning
seemed to be a problem from time to time.

Our team existed out of four different types of people, what didn’t always work out. We
had our fights and discussions, but in the end always solved all issues we had. We did
this as a group and without any of the members we would not be able to present the end
result.

It was a challenge for me to keep all files organized and I kind of failed at this. I’m terrible
at organizing files and before I knew it the desktops of my laptop as well as the
computers at school were all filled with files named “FinalGarment” “FinalFinalGarment”
“Final1.0” “Final2.0” etc. You get the point. At the end I got a little better at putting
everything in folders, but it was still too complicated to find every file. Our Google Drive
file organizing, well, let’s not get into that.

For me it was amazing to see our concept come to life. It started with this concept, and I
couldn’t really imagine it coming to life. But eventually it did. We made progress every
week and that was really great to experience. I take away so much knowledge from this
minor. I learned about researching, testing, making garments in CLO, and everything that
comes at you when making a Virtual Reality experience.

It also was great to be part of something that is still developing each day. It’s a new
technology that we will see a lot more in the future. I’m very curious on what the future
developments in VR will be. Maybe one day we’re able to see our concept being used for
real.

Martijn van Rooij - 500712290 53

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