Running Head: CAPSTONE INTRODUCTION 1

How Athletes get affected by Social Media

Capstone Introduction
Tyrell Wolfe

Career life Post Sec 12 BA

Mr.Koshman

29/09/2017

INTRODUCTION
Social media is websites and applications that enables people to share and participate

in social networking.

Examples:

 Facebook : Facebook is a free and popular networking website that allows you to create

a profile, connect with friends and family and colleagues.

 Twitter: Twitter is a free microblogging website that allows registered users to make short

posts called ‘tweets’.

 Instagram: Instagram is a social networking application made for sharing video and

pictures from a smartphone. Similar to Facebook and Twitter, everyone who makes an

Instagram has access to a profile and new feed.

CAPSTONE INTRODUCTION 2

Over the last few years, social media has blown up everywhere around the world. Most

traditional online media include social components, such as comment fields for other

users. In business, social media is used to promote products, market products and

connect to current customers and foster new businesses.

As social media has exploded over the past few years it has introduced new opportunities,

along with its share of challenges, with respect to how we communicate. The implications,

both positive and negative, are amplified when it comes to celebrities on social media. At

the college level some coaches, have banned players from using Twitter altogether. I

think this approach misses the point. Today many young athletes are already active on

social media by the time they enter college. Prohibiting them from using social media cuts

off one of their primary conduits for communication. It also delays the need for these

young adults to assume accountability for what they say. Student-athletes should be

taught how to use social media responsibly, in the same way they are prepared to deal

with traditional media.

At the college level the use of social media can allow athletes to share a bit more of

themselves with friends and fans, while teaching them to behave responsibly and act as

an ambassador for their university. With social media savvy becoming an increasingly

important job skill, this will help provide student-athletes with a leg up as they enter the

workforce. And for the lucky few that become professional athletes it can be an extremely

valuable asset as well.