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Football report
2008
This report charts key topics that Orange currently provides the
football fans, journalists and experts most comprehensive mobile
are constantly discussing as the coverage and club content
game moves towards this year’s of any operator in the UK. What’s
European Championships and into the more, we have first-hand experience
second decade of the 21st century. in providing communication solutions
for organisations such as FIFA, and
Over the next 10 pages, we chart football clubs including Manchester
expert opinion to reveal the central City FC, who we’re working with
role advances in communications will to trial a service that allows their
have on the game, benefiting players, fans to enter the stadium using
referees, managers, and fans alike. only their mobile handsets.
On behalf of Orange, I would like to This is just the start. We’ll continue to
thank The Future Laboratory for its work with the leading experts in football
expert guidance in producing this and continue to keep customers
piece of research. I would also like updated – feeding their football fix.
to thank Stage One Storyboards for
its unique snapshots of the future. Enjoy the report.
Graham Fisher
Managing Director, Orange
Research & Development
In this report, we examine how football could look in 2020 from a fan and business
perspective, as the introduction of technology changes the face of the great game.
Bespoke kits
Rapid prototyping technology will be used
to create boots to fit a specific player’s foot;
goalkeepers will benefit from protective suits
that prevent injury; new protective kit will be
lightweight, effective and won’t restrict movement.
Female takeover
The increased attention and attendances
of the women’s football will see the stature
of the women’s game elevated.