MASTER IN

PERFORMING ARTS
MANAGEMENT
2018/2019

IN COLLABORATION WITH

POLITECNICO DI MILANO SCHOOL OF MANAGEMENT

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photo by Rudy Amisano - Teatro alla Scala
INDEX

Welcome Message 4

Accademia Teatro alla Scala 6

MIP Politecnico di Milano 7

Piccolo Teatro di Milano 8

Brief Description 9

Program Goals/Participants 10

Key Features 11

Program Modules 12

Internship Programs - Field Project 13

Master in Performing Arts Management - Core Faculty 14

Alumni Testimonials 15

Key Facts 16

How to apply 18

The Partners 19

Cover photo by Rudy Amisano © Teatro alla Scala

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 photo by Andrea Angeli
WELCOME
MESSAGE
Accademia Teatro alla Scala trains and
develops all professional figures associated
in some way with theatre performances,
with a special emphasis on opera, through
its four departments (Music, Dance,
Stagecraft Workshops and Management).
The teaching methodology, grounded in the
philosophy of learning by doing, provides
daily experience on stage and behind the
scenes alongside the established artists,
managers, professionals and technicians
of Teatro alla Scala, supported by the
contributions of internationally famous
experts and specialists.
Welcome Message
Always attuned to socioeconomic
developments in the employment market,
the Accademia firmly believes in the
importance of training managers for the
performing arts, professionals who are not
only capable of weaving a dense network of
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international relations, optimizing available
financial resources and generating new
ones, but also able to produce broad-
reaching projects within a well targeted and
effective cultural policy.
The partnership with MIP Politecnico
di Milano, an internationally recognized
management school that fully shares
the Accademia’s vision and educational
mission, fully responds to that objective.
And the same commonality of purpose
is also shared with the Piccolo Teatro
di Milano – Teatro d’Europa, one of the
city’s most active institutions in cultural
marketing.
photo by Giulia Baresi
Luisa Vinci
Accademia Teatro alla Scala
General Manager
5
Welcome Message
 ACCADEMIA TEATRO
ALLA SCALA
The Accademia Teatro alla Scala, presided
over by Alexander Pereira and managed by
Luisa Vinci, has celebrated in 2011 its first
decennial as private foundation and today
it is an institution universally recognized as
among the best of its kind for the training in
performing arts.
A unique experience in Europe, through its
four departments – Music, Ballet, Stage-
workshops, Management – and a Didactical
Area, it covers all of the professional profiles
tied to musical theatre, availing itself with
teachers who represent the finest experts
from the Scala and pertinent fields. There
are students from all over the world, ranging
in age from 6 to 30, who every year work
Accademia Teatro alla Scala
6
hard to embody excellence, not only in
the artistic realm, but also in technical
and managerial matters: opera singers,
musicians, chorus singers, assistant
conductors, piano accompaniers, dancers,
set designers, costume technicians and
designers, hair and makeup artists, lighting
designers, carpenters, stage technicians,
sound technicians, set photographers and
managers.
The teaching approach of the institution is
based on the direct engagement with the
work environment through workshops and
internships, concerts, shows and exhibitions.
In addition, there is the annual “Academy
Project”, part of the calendar of the Teatro
itself. Through these appointments the
students are challenged at a national and
international level. In the past few years,
the Accademia has increased international
performances of its student body in well-
known theatres as well as festivals. To which
are also to be added the international activity
carried out by the Cultural Cooperation
Section. Ever since it was first constituted,
the Accademia has considered it a priority to
maintain an international outlook and, with
European Community funding, to develop
valuable projects based on research and
cultural cooperation with European and non-
European theatrical institutions.
 MIP POLITECNICO DI MILANO

Founded in 1979 as a Consortium between the Politecnico di Milano and many Italian institutions
and several leading public and private industrial groups, today MIP is a non-for-profit consortium
limited company. MIP and the Department of Management, Economics and Industrial Engineering
together make up the School of Management of Politecnico di Milano, which is involved in all the many
aspects surrounding research and education in the fields of management, economics and industrial
engineering.

ACCREDITATIONS & RANKINGS

In 2007, the School of Management was initially

EFMD
accredited by EQUIS. Since first joining the Financial
Times’ rankings of best European Business Schools
in 2009, for the seventh consecutive year, in 2015, the
Financial Times has endorsed the School, listed among
photo by Benedetta Pitscheider

the best schools in Europe. Today, the School is listed

with: Executive MBA, Full-Time MBA, Master of Science
in Management Engineering, Customised Executive

MIP Politecnico di Milano

Programs for business, Open Executive Programs for
managers and professionals. In 2013, the MBA and
Executive MBA programs received the prestigious
international accreditation, AMBA (Association of MBAs).
From 2014, the School is member of UniCON (International
University Consortium for Executive Education), PRME
(Principles for Responsible Management Education)
and Cladea (Latin American Council of Management
Schools).

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 PICCOLO TEATRO
DI MILANO
The Piccolo Teatro was established on the 14th of May
1947 by Giorgio Strehler, Paolo Grassi and Nina Vinchi.
It was the first public Italian theatre to be built in Italy, and
the most popular on the national and international scene.
The vision of the founders was to create an institution,
supported by the central government and by local
authorities (the Municipality and the Province of Milan,
the Region of Lombardy), as a public service essential for
the wellbeing of its citizens. The slogan that accompanied
the birth of the Piccolo Teatro was “An Arts Theatre for
Everyone” and this phrase still sums up the theatre’s
mission today: to stage quality shows for the broadest
possible audience. Since 1991, the Piccolo Teatro di
Milano is also a “Teatro d’Europa” (Theatre of Europe).
In over sixty-seven years of activity, the Piccolo Teatro has
produced more than 300 shows (200 of which directed
by Strehler). Since 1998, with the changeover to Sergio
Escobar and Luca Ronconi, the Piccolo has expanded its
international and interdisciplinary dimension, proposing
itself as the ideal cultural centre for the city and for
Europe. At the Piccolo Teatro, dance, prose, festivals,
film screenings, round tables and in-depth meetings on
cultural matters alternate on stage. Since 1st September
2015 Stefano Massini has been the artistic consultant of
the Piccolo Teatro.

photo by Attilio Marasco/Piccolo Teatro di Milano - Teatro d’Europa

Piccolo Teatro di Milano

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BRIEF DESCRIPTION
Conceived and organized by Accademia Teatro alla Scala in collaboration with the MIP
Politecnico di Milano Graduate School of Business and the Piccolo Teatro di Milano - Teatro
d’Europa, the Master in Performing Arts Management promotes stage arts as a fundamental
social, political and economic asset, and live performances as a means for conserving and
passing on to future generations a people’s cultural heritage and identity.

The Master’s program is designed to prepare global professionals who can bring a solid cultural
and artistic background coupled with economic and managerial skills to the production of
stage performances, with a particular focus on Europe, North America and emerging markets.
Centering the development of each individual student, the curriculum features an organically
structured set of complementary and interdependent modules and activities.

The introductory coursework, addressing cultural policies, outreach and education, defines the
objectives and goals of theatre managers. The course plan continues by providing methods and
instruments – auditing, marketing, communication and PR, fundraising, project management,
legislative framework – to allow professionals to produce projects that are in line with a given
contemporary economic and social context. The course is completed with an internship at an
internationally acclaimed performance institute.

Alexander Pereira Nicholas Payne

CEO and Artistic Director Director
Teatro alla Scala Opera Europa

The Master in Performing Arts Management
is a crucial program because nowadays
running an Opera Theater requires not
only a good administration of the available
resources, but also the capability to find
new ones. An healthy theater should reach
the balance between public funds, private
The Master in Performing Arts Management
can play a fundamental role in creating the
expertise needed to run opera companies.
More than ever today and tomorrow, opera
managers must be competent in a variety
of skills. My wish is that this wonderful
initiative in Milano, at the heart of the land
Brief Description

funds and revenues from the box office.
which invented opera, will attract students
not only from Italy but throughout Europe
and beyond Europe. It promises to become
a centre of excellence which will nurture
both the future of our profession and the
diffusion of the art which we love.

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 PROGRAM
GOALS
>> To acquire a global vision of the international cultural
sector, with a special focus on European, North American
and emerging markets;
>> To recognize the relevance of public cultural policies at
the local and international level and the social impact of
the performing arts;
>> To understand the economics, regulation and organization
of the performing arts industry;
>> To study the impact of new technologies on the
performing arts;
>> To learn how to use marketing, project management and
fundraising tools;
>> To live the uniqueness of Italian cultural traditions and
the extraordinary experience of the city of Milan;
>> To learn by doing with field projects and internships at
acclaimed italian and international institutions.

PARTICIPANTS
Candidates with a B.A. or equivalent who wish to
pursue a career in the performing arts or cultural
sector.
Program Goals/Participants

Candidates with formal music, arts, or dance

education who wish to acquire general knowledge
of international cultural policies and develop their
management and organizational skills.

Candidates without a formal degree who have a

photo by Federica Capo

minimum of 3 to 5 years working experience in

any field and wish to pursue a career change.
General knowledge of the non-profit sector would
be advantageous.

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KEY FEATURES

OSMOSIS GLOBAL
NETWORK
Economics and culture are complementary in the
performing arts. The primary aim of the Master’s The partnership between
program is to forge fully rounded professionals with both Accademia Teatro alla Scala,
managerial and artistic skills. MIP Politecnico di Milano
Graduate School of Business
and Piccolo Teatro di Milano
provides students with the
benefit of a solid and extensive
international network of theatres,
festivals and performing arts
institutions. With guest speakers
UNIQUENESS
and experts from internationally
The Accademia Teatro alla Scala has developed an renowned institutions, the
educational methodology of the highest standard. Master’s program offers
Students are offered the exclusive and unique chance to the opportunity to learn the
fully “live” the experience of the Teatro alla Scala, working peculiarities of the performing
and learning in close contact with the Theatre’s top arts sector on a global level
executive professionals. through lectures, seminars
and talks. Our faculty features
preeminent professionals from
the Berliner Philharmoniker,
The Brooklyn Academy of
Music, The John F. Kennedy
Center for the Performing Arts,
LEARNING BY DOING The Hong Kong Arts Festival,
The Metropolitan Opera, The
Our method gives priority to direct contact with the Opéra de Lyon, The Opéra de
professional world. Internships at acclaimed Italian and Rennes, Opera Europa, The
foreign institutions are key features of our program. Royal Opera House Covent
Garden, the Stuttgart Opera,
Royal Opera House Muscat,
BBC Arts Online, Casa da
Música, Ping Pong Arts, School
of Oriental and African Studies,
Music Fund, Glyndebourne,
TUTORING UNESCO, Grand Teatre del
Key Features

Liceu, Abu Dhabi Tourism and

The Master’s staff provides continuous guidance and Culture Authority, University of
orientation to students along their educational path and Zurich, WolfBrown.
in their entry to the professional world.

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 PROGRAM
MODULES
>> Cultural policies, community engagement >> Team building and negotiation skills
and education
>> Management and innovation for the
>> Theatre as production model performing arts
>> Festival as production model
>> International legal and regulatory
>> Economic sustainability and performance framework
management
>> Emerging markets
>> Human resources and corporate
organization >> Arts and crafts in the performing arts
>> Performing arts marketing >> Supply chain management for the
>> Field project (Piccolo Teatro) performing arts

>> Fundraising for the performing arts >> Artistic administration intensive

>> Communication >> Dance management intensive

photo by Federica Capo

Program Modules

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 photo by Rudy Amisano - Teatro alla Scala
INTERNSHIP PROGRAMS
The educational path is completed with an internship experience (3 to 6 months)
guaranteed to each student. This is a great opportunity for them to learn on the job.

Among the relevant hosting performing arts institutions are:

>> Teatro alla Scala, Milan >> The Metropolitan Opera, New York
>> Piccolo Teatro di Milano - >> American Ballet Theatre, New York
Teatro d’Europa, Milan
>> New York City Ballet, New York
>> Teatro dell’Opera di Roma, Rome
>> Brooklyn Academy of
>> Accademia Nazionale di Music, New York
Santa Cecilia, Rome
>> London Symphony
>> Teatro Massimo, Palermo Orchestra, London
>> Fondazione Cariplo, Milan >> Hong Kong Arts Festival,
>> As.Li.Co, Como Hong Kong

>> Comune di Milano, Department >> Opera Europa, Bruxelles

of Cultural Affairs, Milan >> Opèra de Lyon, Lyon
>> Fondazione Monzino, Milan
>> Teatro Real, Madrid
>> Festival Verdi, Parma
>> Mercat de les Flors, Barcellona
>> Music Fund, Bruxelles

FIELD PROJECT
Internship Programs - Field Project
The Field Project is an opportunity for the students to interact “from within” with the
working environment of the Piccolo Teatro. The class of students is divided into groups:
each group is assigned a different office of the theatre and is followed by a tutor from
the Piccolo. The Field Project follows on from the theory lessons in class organised
by the Piccolo Teatro di Milano: through this experience the students will have the
opportunity to apply the models of theory acquired in class directly with the Piccolo’s
professional staff, contextualising what they have learned within the reality of daily
working life. Each group is assigned a project which is developed autonomously, under
the supervision of the tutor. At the end of the week-long Field Project the various groups
are given the opportunity to present their projects at the Theatre.

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 MASTER IN PERFORMING
ARTS MANAGEMENT
CORE FACULTY
>> Marco Amoruso, Head of
Personnel Teatro alla Scala
>> Michela Arnaboldi, Full
Professor Politecnico di Milano
School of Management
>> Alberto Benedetto, Head of
Production Management Piccolo
Teatro di Milano - Teatro d’Europa
>> Alessandro Borchini, Head of Marketing
and Communications Piccolo Teatro
di Milano - Teatro d’Europa
>> Alan Brown, Principal WolfBrown
>> Karen Brown, Executive Director
New York City Ballet
>> Raffaella Cagliano, Full
Professor Politecnico di Milano
School of Management
>> Francesca Campagna, Senior Artistic
Manager Royal Opera House Muscat
Master in Performing Arts Management - Core Faculty
>> Maria Di Freda, General
Manager Teatro alla Scala
>> Dina Dodina, International Manager The
Maly Drama Theatre St. Petersburg
>> Serge Dorny, Artistic Director and
General Director Opèra de Lyon
>> Sergio Escobar, Director Piccolo
Teatro di Milano - Teatro d’Europa
>> Gastón Fournier-Facio, Artistic
Director Teatro Regio di Torino
>> Francesco Giambrone, Chief Executive
Officer Teatro Massimo di Palermo
>> Andrew Higgings, Director of
Development Glyndebourne
>> Tisa Ho, Executive Director
Hong Kong Arts Festival
>> Eva Kleinitz, Opera Europa President
and Opera Director and Deputy
Intendant of Oper Stuttgart
>> Lanfranco Li Cauli, Head of Marketing
and Fundraising Teatro alla Scala
>> Peter Maniura, Director BBC Arts Online
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>> Joe Melillo, Execuitve Producer
Brooklyn Academy of Music
>> Angelo Nicastro, Artistic
Director Ravenna Festival
>> Adelechiara Nicoletti, Senior
Manager International Marketing &
Promotions Classics, Warner Music
>> Giuliano Noci, Full Professor Politecnico
di Milano School of Management
>> Frédéric Olivieri, Director Dance
Department and Director Ballet School
Accademia Teatro alla Scala
>> Nicholas Payne Director Opera Europa
>> Alexander Pereira, Chief Executive Officer
and Artistic Director Teatro alla Scala
>> Ronald Perlwitz, Abu Dhabi
Tourism and Culture Authority
>> Jorge Prendas, Director Educational
Program Casa da Música
>> Amanda Saunders, Director
of Development Royal Opera
House Covent Garden
>> Christina Scheppelmann, Artistic
and Production Director General
Gran Teatre del Liceu
>> Jordi Sellas Ferrés, Director General
for Creation and Cultural Industries,
Government of Catalonia
>> Keith Stubblefield, CFO Brooklyn
Academy of Music
>> Andrea Tober, Director Educational
Programs Berliner Philharmoniker
>> Andrea Valioni, Director of Production
Management Teatro alla Scala
>> Tobias Veit, Vice Director
Schaubühne Berlin
photo by Giulia di Vitantonio
>> Roberto Verganti, Full Professor
Politecnico di Milano School
of Management
>> Walter Vergnano, Chief Executive
Officer Teatro Regio di Torino
ALUMNI TESTIMONIALS
Klara Popelkova
Artistic Direction Teatro alla Scala
My six month internship in the Artistic
Direction was a rewarding experience.
It allowed me to develop valuable skills
and gave me a distinctive understanding
of the working structure of a world-class
cultural institution. The various tasks and
challenging experiences have formed me
in many ways and I am convinced it was a
long term contribution to my future.
Lucrezia Giacomini
Metropolitan Opera
Thanks to Accademia Teatro alla Scala
I’ve had the opportunity to work in the
Marketing Department at the Metropolitan
Opera of New York. I’ve experienced the
great professional care given to each and
every project in this department, and it has
thrilled and captivated me just as much as
being backstage!
Davide Falco
Hong Kong Arts Festival
Thanks to Accademia Teatro alla Scala, I
was given the wonderful and rather unique
opportunity to experience my internship at
the Hong Kong Arts Festival.
Visiting another country is the best choice
to broaden one’s horizon and learning
from the differences, at the same time
understanding how much things could be
similar in unexpected ways.
Sara Troiani
Piccolo Teatro di Milano - Teatro d’Europa
Piccolo Teatro it’s like a family and the Alumni Testimonials
theatre itself is like your home, because
you spend days and nights there. And
the audience is like a guest, who decides
to spend its time by you: therefore you
choose the shows, organize the rehearsals,
set up the stage only to give a wonderful
experience to your guests.
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 photo by Benedetta Pitscheider

photo by Benedetta Pitscheider

KEY FACTS
DURATION TUITION
18 MONTHS: >> 15,000 euros
January 2018 - June 2019 (includes course materials)

TIMELINE

>> Intensive coursework

>> 3 to 6-month internship in a qualified
>> Attendance: 5 days per week, Monday
Key Facts

performing arts institution in Italy or abroad

through Friday, 6 hours a day

JANUARY 2018 - JUNE 2018 JUNE 2018 - JUNE 2019

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LANGUAGE
OF INSTRUCTION LOCATION
>> English (upper intermediate level or above) MILAN (ITALY):
>> A fair knowledge of Italian is required >> Accademia Teatro alla Scala;
>> English and Italian preparatory courses will >> MIP Politecnico di Milano
be available on request (not included in the Graduate School of Business;
tuition fee) >> Piccolo Teatro di Milano
- Teatro d’Europa

Key Facts

>> Project Work presentation

>> Graduation
LATE JUNE 2019

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 photo by Federica Capo

HOW TO APPLY
Enrolment in the Master in Performing Arts Management takes place
once a year with courses beginning every January. Enrolment is rolling
based and until full capacity.

APPLICATION
DEADLINES
Candidates must submit their applications by the deadlines indicated
below to be admitted to the course beginning the following January.

EU citizens: November 30
Non-EU citizens: October 30

Please fill out the application form available through the MIP website and
send the following documentation to your school contact:

>> CV
>> Copy of passport or European ID
>> University transcript or equivalent
>> English certificate (if available)
>> Proof of payment of the admission fee (€80)

The selection will be based on CV analysis, an interview (face to face or

via Skype) and a written test.

INFORMATION

For more information about the master’s

How to apply

program, scholarships and other means for

financing your studies please contact:

master.mpam@mip.polimi.it

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 photo by Federica Capo
THE PARTNERS
In partnership with In collaboration with

With the sponsorship of

With the advocacy of With special thanks to

Distinguished Lecture and Internship programme

METROPOLITAN OPERA
New York

Academic exchange and field project with

The Partners

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WWW.ACCADEMIALASCALA.IT

WWW.MIP.POLIMI.IT

WWW.PICCOLOTEATRO.ORG