T.Y.

BANKING AND INSURANCE (SEM-V)

“TO STUDY ABOUT RURAL BANKING IN

KOKAN REGION”
IN PARTIAL FULLFILLMENT FOR THE AWARD OF THE
DEGREE OF BACHELOR OF BANKING INSURANCE

PREPARED BY

KEDAR BHIDE

ROLL NO. 03

T.Y.B&I

MATRUSHRI KASHIBEN MOTILAL PATEL COLLEGE OF

COMMERCE AND SCIENCE
THAKURLI (E) - 421201

GUIDE
Mrs. LEKHA VISARIA.

UNIVERSITY OF MUMBAI,

MUMBAI- 400028
Year 2013- 2014

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T.Y. BANKING AND INSURANCE (SEM-V)

MAT.K.M.PAETL COLLEGE OF
COMMERCE AND SCIENCE
THAKURLI (E)

Format of Declaration by Research

Student
I declare that the thesis/dissertation entitled “ MR.KEDAR
BHIDE” submitted by the undersigned as a part of Third Year
TYBBI Projects is a record of independent research work carried
out by me under the supervision and guidance of Prof. and
research guide MRS LEKHA VISARIA. This research project
has not been previously submitted for the award of any diploma,
degree, associate ship, or other similar title.

Place: _________

Date: __________

Signature of the Researcher: ______________

FORMAT RESEARCH SUPERVISOR’S

CERTIFICATE

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T.Y. BANKING AND INSURANCE (SEM-V)

MAT. K.M.PATEL SENIOR COLLEGE

OF COMMERCE & SCIENCE
This is to certify that the work incorporated in
the thesis submitted by MR.KEDAR BHIDE under
was carried out under the guidance and supervision of
MRS.LEKHA VISARIA such material is a record of
independent research work carried out and has not been
previously submitted for the award of any diploma,
degree, associate-ship, or other similar title.

Place: __________

Date: ___________

Supervisor : ___________________

External Examiner: ____________________

Internal Examiner : ____________________

ACKNOWLEDGEMENT

In this section, the researcher acknowledges the

assistance and support received from individuals and

3
T.Y. BANKING AND INSURANCE (SEM-V)

organisations in conducting the researcher. It is thus

intended to show his gratitude. Good taste calls for
acknowledgement to be expressed simply expressed and
nicely.

I take this opportunity to thank all of them who played a

major role in completing this project.

I express my deep gratitude towards Prof.MRS.LEKHA

VISAIRAcourse coordinator for encouraging me to
work on this project.

I also thank our in charge Principal Mrs. Lekha Visaria

for her continuous encouragement to our activities.

I must especially record my sincere thanks to my family

members and all my friends for their constant support.

Abstract

„Rural banking‟ describes the provision of banking and

financial services that consequently pursue, as their main

4
T.Y. BANKING AND INSURANCE (SEM-V)

objective, a positive contribution to the potential of all

human beings to develop, today and in the future.

In Rural Banking, the focus is on satisfying existing needs

in the rural economy and the society whilst simultaneously
taking into account their social, cultural, ecological and
economic sustainability. Furthering the common good by
generating multiple returns with respects to these aspects
is at its core. Generating a monetary profit is not an end but
a frequent prerequisite to guaranteeing the necessary
flexibility for pursuing its objective in a continuously
changing environment.

INDEX
SR.NO PARTICULER PAGE.NO
CHAPTER.1 INTRODUCTION 08

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T.Y. BANKING AND INSURANCE (SEM-V)

1.1 BACKGROUND OF TOPIC

1.2 PLACING RESEARCH

PROBLEM
1.3.
STATING NEEDS FOR
SURVEYING
1.4. RESEARCHERS PRECISE

1.5 INTERESTS IN THE STUDY

1.6 TITLE OF THE STUDY

1.7 OBJECTIVES OF THE STUDY

1.8 HYPOTSIS

DEFINITION OF THE
IMPORTANT TERNS
1.9

ASSUMPTION OF THE
1.10
STUDY
1.11
REVIEW OF LITERATURE

1.12
METHODOLOGY

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T.Y. BANKING AND INSURANCE (SEM-V)

1.13 THE RESEARCH QUESTION

1.14 SIGNIFICANCE OF PRESENT

STUDY

1.15 SCOPE & LIMITATIONS OF

THE PRESENT STUDY

CHAPTER.2 REVIEW OF LITERATURE 39

CHAPTER.3 RESEARCH 46
METHEDOLOGY

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T.Y. BANKING AND INSURANCE (SEM-V)

3.1 RESEARCH METHOD

3.2 SOURCES OF DATA

3.3 RESEARCH AREA

3.4 METHOD USE FOR DECIDING

PLAN
3.5
SAMPLING PLAN
3.6
VALIDATION OF TOOL
3.7
DATA COLLECTION
3.8 INSTRUMENTS

3.9 RATING SACLE

3.10 RESEARCH PERIOD

DATA PROCESSING &

ANALYSIS

CHAPTER.4 DATA ANALYASIS & 51

INTERPRITENTION

CHAPTER 5 FINDING, SUMMERY& 70

CONCLUSION

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T.Y. BANKING AND INSURANCE (SEM-V)

CHAPTER 6 SUGGESTION &B 76

RECOMMENDATION

BIBLIOGRAPHY 80
ANNEXURE 81

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T.Y. BANKING AND INSURANCE (SEM-V)

Chapter-1

INTRODUCTION

1.1) Background Of The Study

Indian economy is basically agrarian. Nearly 65% of the
Indian population depends upon agriculture for a livelihood.
As one of the measures to develop the economy and to
provide support for nation building rural banking services
are provided by banks. Since independence, the efforts of
the Government have revolved around expanding financial
institution to rural and unbanked areas, so as to increase
access to formal credit in rural underdeveloped regions.

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T.Y. BANKING AND INSURANCE (SEM-V)

Banks were supposed to concentrate on rendering service

to underprivileged people, living below poverty line, and
cover more and more unbanked areas rather than just
concentrating on commercial and corporate banking and
not just their own profitability.

The sectors now well known as priority sector such as

Agriculture, Small-Scale Industries and exports remained
the last priority of the Banking Sector.

The All India Rural Credit Review Committee (1969)

observed that
Commercial banks have generally been more successful
than co-operative institutionsinmobilizing deposits in the
semi-urban areas. This may be partly on account
ofsuperior customer services and partly because of a more
sustained drive for deposits.
In short rural banking provides the basic financial support
required by the economically weaker sections of the
society and thereby enables them to participate and
benefit from the development programme. Once this is
achieved, rural banking plays pivotal role for poverty
alleviation through the network of Commercial banks,
Regional banks (RRBs), Microfinance Institutions,

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T.Y. BANKING AND INSURANCE (SEM-V)

Primary Agriculture Credit Societies and Self Help Groups

(SHGs). Rural banking provides banking services like
credit, deposits (recurring, fixed, savings and current),
sale of third party products (insurance, mutual funds,
goldcoins), remittances, and bill payment
Majority of poor rural and semi urban population in India
are unable to avail the basic banking facilities. As a result
they are made to rely on private money lenders, charging
exorbitant interest rates and are trapped in vicious circle of
debt. The banks also rarely evaluate customer expectation.

DIFFERENT SCHEMES PROVIDED UNDER RURAL

BANKING

LAGHU UDHAMI CREDIT CARD SCHEME-

The objective is to provide credit facility to small business

retail traders, professionals, self-employed person and
small industrial unites.

▪ Existing customers with a satisfactory record with working

capital limits up to Rs.10 lakhs for the last three years are
eligible for card.

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T.Y. BANKING AND INSURANCE (SEM-V)

▪ The credit card limits are fixed at 20% of the annual

turnover declared for tax purposes in the case of artisans,
businessmen, traders, and small entrepreneurs, while for
the self employed.

▪ In case of professionals, it is 50% of the gross annual

income

▪ Maximum per party credit limit is Rs.10 lakhs.

▪ The credit limit will be valid for three years and the bank
will conduct internal reviews annually and enhancement of
the limit will happen based on the operations.

● SWAROJGAR CREDIT SCHEME-

▪ Objective-

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T.Y. BANKING AND INSURANCE (SEM-V)

To provide adequate/timely credit, i.e, working capital or

block capital or both to small artisans, handloom weavers,
service sector, fishermen, self employed person, rickshaw
owners, other micro entrepreneurs etc. In a flexible, hassle
free and cost effective manner.

▪ Nature of financial accommodation-

Composite loan including term loan (repayable 5 years) /

revolving cash credit.

▪ Ceiling-

Rs.25,000 based on initial investment in fixed assets

and/or working capital requirements/recurring
expenditure. (banks have discretion to enhance this limit
beyond Rs.25,000)

▪ Validity and issue-

Validity for five years and could be renewed on a yearly

basis.

▪ Renewal of working capital limits-

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T.Y. BANKING AND INSURANCE (SEM-V)

*Annual renewal based on the amount credited to the cash

credit account/repayment performance in term loan
account.

*The revolving cash credit for working capital repaid within

12 months may be renewed

*No withdrawal should be permitted if revolving cash credit

remains outstanding for more than twelve months.

▪ Insurance-

Beneficiaries would automatically be covered under the

group insurance scheme and the premium would be
shared by the bank and the borrower equally.

▪ Security/Margin/Interests/Prudential Norms-

Security, margin, rate of interest and prudential norms

would be applicable as per the Reserve Bank‟s norms.

● NATIONAL EQUITY FUNDS-

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T.Y. BANKING AND INSURANCE (SEM-V)

To provide equity type support to small entrepreneurs for

their projects, a fund entitled National Equity Fund is being
administered by small industries Bank of India in
participation with the Government.

▪ Eligible concerns-

*New as well as existing entrepreneurs in the tiny and SSI

sector and service industry are eligible for assistance.
*Sanction of refinance in respect of term loan for the
projects by SIDBI is a pre-requisite for equity type
assistance under the scheme.

*The complete requirement of the project in the form of

equity assistance, the term loan and working capital will be
provided by one agency i.e the Nationalized Bank/SFCs.

● KVIC‟S MARGIN MONEY SCHEME-

GRAMODYOG ROJGAR SCHEME-

Scheme introduced during July 1997 with the objective of

improving employment in rural areas and check migration
to urban area now called Gramodyog Rojgar (REGP).

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T.Y. BANKING AND INSURANCE (SEM-V)

Scheme is operated through public sector banks and

RRBs.

▪Purpose-

To start industrial activity in rural area in which fixed capital

investment per head of an artisan or a worker does not
exceed Rs.50,000 thus generating employment.

▪ Borrower‟s contribution-

10% of project cost in case of SC/ST and other weaker

section 5%.

▪ Bank finance-

90% of the project cost for General Category beneficiary

and 95% of the project cost weaker section beneficiary.
Project can also be financed by the Bank in the form of
Composite Loan.

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T.Y. BANKING AND INSURANCE (SEM-V)

● REVISED KISSAN CREDIT SCHEME-

Kissan Credit Card (KCC) Scheme was introduced in

banks in August 1998 on the lines of Model Scheme
prepared by NABARD on RV Gupta committee
recommendations. In order to cover term loans and
agriculture.

▪ Objective-

The Scheme aims at providing adequate and timely credit

for the comprehensive of farmers under single window,
including the short-term credit needs and a reasonable
component for consumption needs, through Kissan Credit
Card.

▪ Participating Bank-

All Commercial Banks RRBs, State Co-operative Banks

PACS/DCCBs and Scheduled Primary Co-operative
Banks.

▪ Nature of financial accommodation-

Term loan and revolving cash credit.

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T.Y. BANKING AND INSURANCE (SEM-V)

▪ Quantum of limit-

Short term credit limit for crops term loan and working
capital limit for agriculture.

▪ Validity period of KCC-

Coinciding with the introduction of term loan facility under

KCC, the validity of KC card may be extended from 3 years
as at present to 5 years.

INTENSIFICATION OF PRIORITY SECTIONS-

Priority sectors are identification by National Credit Council.

The finance minister of Central Government is the
chairman of this Council and the Governor of Reserve
Bank of India is the Vice-chairman.

SEGMENTS OF PRIORITY SECTOR-

The following is a list of the segments forming the priority

sector-

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T.Y. BANKING AND INSURANCE (SEM-V)

● AGRICULTURE-

▪ Short-term loan for raising crops i.e for crop loans-

In addition, advances up to 10 lakh to farmers against

pledge of agriculture produce (including warehouse
receipts) for a period not exceeding 12 months, where the
farmers were given crop loans for raising the produce,
provided the borrowers drawn credit from one bank.

▪ Medium and Long-term loans-

*Purchase of agriculture implements and machinery.

*Construction of farm building and structures.

*Land Development Schemes.

*Production and processing of hybrid seeds for crops.

▪ Indirect Finance to Agriculture-

*Credit for financing the distribution of fertilizers, pesticides,

seeds etc.

*Loans up to Rs.40 lakhs granted for financing distribution

of inputs for the allied activities such as, cattle feed, poultry
feed, etc. incurred by them for providing Low Tension

20
T.Y. BANKING AND INSURANCE (SEM-V)

connection from step-down point to individual farmers for

energizing their wells.

*Loans to SEB are for systems Improvement Scheme

under Special Project Agriculture (SISPA)

*Loans to farmers through PACS, FSS and LAMPS.

*Deposits held by the banks in RIDF maintained with

NABARD.

*Subscription to bonds issued by Rural Electrification

Corporation (REC) exclusively for financing in rural and
semi-urban areas and also for financing System
Improvement Program.

*Subscription to bonds issued by NABARD for financing

exclusively for agriculture/allied activities.

● SMALL SCALE INDUSTRY-

A working definition of small scale unit was first evolved in

the year 1955 where after review was undertaken from time
to time and presently the investment ceiling for SSI is
Rs.100 lakhs from December 24, 1999. Units which had
obtained permanent registration (i.e investment up to Rs.3

21
T.Y. BANKING AND INSURANCE (SEM-V)

crore) prior to December 1999 notification would continue

to be regarded as Small Scale Industries.

Government increased the investment ceiling from Rs.1

crore to Rs.5 crore.

● TINY UNITS-

The small scale units engaged in manufacturing processing

preservation of goods, mining, servicing and repairing of
specified type of machinery and equipment, agro service
units, where the investment in plant and machinery does
not exceeds Rs.25 lakhs.

●SMALL SCALE INDUSTRIES-

An undertaking which is engaged or is proposed to be in

the manufacturing of production of parts, components,
tooling or intermediates or the rendering of services and
undertaking supplies or proposes to supply or renders not
more than 50% of its production or services, as the case
may be, to one or more other industrial undertaking and
whose investment in fixed assets in plans and machinery,

22
T.Y. BANKING AND INSURANCE (SEM-V)

where held on ownership terms or on lease or on hire

purchase, does not exceed Rs.100 lakh.

●ARTISANS, VILLAGE AND COTTAGE INDUSTRY-

It is defined as Artisans or small industrial activities in

villages and small towns with a population not exceeding
50,000 involving utilization of locally available natural
resources and/or human skills were individual credit
requirements do not exceeds 50,000/-. It possesses
negligible capital investment. There is hand-made
production and no wage earning person is employed in
cottage industry. The industries in rural areas having
population below 10,000 and having less than Rs.50,000
as fixed capital investment per worker are termed village
industries and KVIC provide economic and technical
assistance in establishment and operation of such
industries.

● RETAIL TRADE-

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T.Y. BANKING AND INSURANCE (SEM-V)

Advances granted to retail traders dealing in essential

commodities and consumer co-operation stores and
private retail traders with credit limits not exceeding Rs.10
lakhs.

●SMALL ROAD AND WATER TRANSPORT

OPERATORS-

▪ Advances to small road and water transport operator

sowing a fleet of vehicles not exceeding 10 vehicles,
including the one proposed to be financed.

▪ Advances to NBFC‟s for on-lending to truck operator and

SRWTO‟s other than truck operators satisfying the
eligibility criteria. Also, portfolio purchases from NBFC‟s
made after 31.07.98 would also qualify for inclusion under
priority sector lending, provided the portfolio purchases
relate to SRWTO‟s satisfying priority sector norms.

24
T.Y. BANKING AND INSURANCE (SEM-V)

● PROFESSIONAL AND SELF- EMPLOYED PERSONS-

▪Loans to professional and self-employed persons include

loans for the purpose of purchasing repairing or renovating
equipment including computer for professional use and/or
business or tools and/or for working capital requirement to
medical practicing company secretary, Lawyers,
Engineers, Architects, Surveyors, or Management
Consultants, Accredited freelancer journalists,
Cameramen, persons running health centre or to a person
trained in any other art or craft who holds either a degree
or diploma from many institutions established, Aided, or
recognized by Government or to a person who is
considered by the Bank as technically qualified or skilled in
the field in which he is employed. The following will also be
eligible for classified under this item-

*The term also includes firms and joint ventures of such

professional and self-employed persons. This category will
include all advances granted by the bank under special
schemes, if any, introduced for the purpose.

25
T.Y. BANKING AND INSURANCE (SEM-V)

*Only such professional and self-employed persons whose

borrowings do not exceed Rs.10 lakhs which not more than
Rs.2 lakhs should be for working capital requirements, are
covered under this category. However, in the case of
professionally qualified medical practitioners, setting up of
practice in semi-urban and rural areas, the borrowing limits
should not exceed Rs.15 lakhs with a sub-selling of Rs.3
lakhs for working capital requirements. Advances granted
for purchases of one motor vehicles to professional and
self-employed persons other than qualified medical
practitioners will not be included under the priority sector.

● EDUCATION LOAN SCHEME-

Courses eligible for studies-

▪In India- All kinds of education in India.

▪Abroad- Graduation, Post graduation, Courses conducted

by CIMA-London, CPA in USA etc. ▪Eligibility-Indian

26
T.Y. BANKING AND INSURANCE (SEM-V)

National having secured admission to

professional/technical courses through Entrance
Test/selection process secured admission to foreign
university/institution. There are no minimum marks criteria.

▪Quantum of finance- Need based subjected to repaying

capacity of parent/student.

▪Studies abroad- Maximum Rs.15 lakhs.

▪Collateral Security- No security may be insisted upon for

loans up to Rs.7.50 lakhs. Parents would be co-obligates.

▪Moratorium- Course period plus one year or six months

after getting job whichever is earlier.

▪Repayment- 5-7 year after commencement of repayment.

The accrued interest during there payment holiday period

27
T.Y. BANKING AND INSURANCE (SEM-V)

to be added the principal and repayment in Equated

Installment (EMI) fixed. Half percentage interest
concession may be provided when repayment holiday is
specified for interest/repayment under the scheme.

●STATE SPONSERED ORGANISATION FOR

SCHEDULED CASTE/SCHEDULED TRIBES-

Advanced sanctioned to such organizations for the specific

purpose of purchases and supply of inputs to and/or the
marketing of the outputs of the beneficiaries of these
organizations.

● WEAKER SECTION PRIORITY SECTOR-

The concept of weaker sections under priority sector was

introduced as per recommendations of Krishna Swami
Committee (1980). It comprises-

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T.Y. BANKING AND INSURANCE (SEM-V)

▪ Small and marginal farmers with land holding of 5 acres

and less and landless laborers, tenant farmers and share
croppers.

▪Artisans, village and cottage industries where individual

credit limits do not exceed Rs.50,000/-.

▪Beneficiaries of Differential Rate Interest (DRI) scheme.

▪Beneficiaries of SwarnaJayantiRojgarYojana (SJSRY).

▪Beneficiaries under Scheme for Liberation and

Rehabilitation of Scavengers (SLRS).

▪Advances to Self Help Group including NGOs for

onlending purposes.

29
T.Y. BANKING AND INSURANCE (SEM-V)

▪Loans to distressed urban poor to prepay their debt to non-

institutional lenders.

1.2) Placing The Research Problem:-

An important implication of the challenge which awaits

banks generally and co-operative banks in particular is that
they can win the confidence and patronage of the
prospective depositor (rural), only if they can provide him
with banking services attuned to his needs, preferences
and convenience.

Rural banks are engaged in providing finance to farmers to

meet their agriculture requirement i.e. purchase of seed,
machinery, equipment etc.Rural population is illiterate so
either they do not have information on how to avail loans or
they may not understand legal formalities to be complied to
avail banking services.

>Cultural and Psychological Barriers: Low income

households believe that it is primarily rich households that
save in bank accounts, whereas poor households are seen
to be more likely to save informally at home or in livestock.

30
T.Y. BANKING AND INSURANCE (SEM-V)

>High Minimum Deposits: Banks typically require high

minimum balances to open accounts, which low-income
households are unable to provide.
>Lack of Proper Documentation: Poor households rarely
have proof of identity, address, or employment. This
problem is more acute for women and migrant workers.

1.3) Stating the Need for Survey:-

Regional Rural Banks (RRBs) are a type of

governmentowned commercial bank that account for 19
percent of total deposits in rural areas.51 Over thepast
couple of years, deposits in RRBshave been growing, but
in different ways compared to othercommercial banks. For
example, regular savings deposits inRRBs exceed term
deposits, and a larger number of accounts that are opened
focus on high liquidity.
Rural banking plays an important role in rural development.
More people of rural area is engaged with the activities like
farming, poultry, horticulture, cottage industry, small scale

31
T.Y. BANKING AND INSURANCE (SEM-V)

industry related to the agriculture etc. banks provides the

finance to those sectors for their development. so there is
need to see the actual scenario of effectiveness of the rural
banking in rural areas of the country.

What is more important, in providing these services the

banks have to display a degree of enterprise and spirit of
innovation? The innovation may have to vary from area to
area and can only come up from experience depending on
the local circumstances and preferences.

1.4) Researcher Precise Interest In Study:-

Being student of T.Y.B&I it is necessary to take the

banking project of Vth semester .For this researcher
accessed people residing at devgad, sindhudurg district.
The area is mond village of devgadtaluka, where
researcher met the rural people having accounts in bank. It
was interesting to know how many people residing in these
rural areas had bank accounts and for what purpose. The
researcher was also intrigued to find if these rural people
were aware of various banking facilities provided to them,

32
T.Y. BANKING AND INSURANCE (SEM-V)

difficulties and also satisfaction of the customers while

availing the rural banking facilities. The researcher also
wanted to find the various difficulties faced while availing
rural banking facilities like complying with legal formalities,
requirement of documentation, limited knowledge about
the various credit schemes, and limitation on credit, interest
amount and security issues.

1.5) Title of the Study: - To Study About Rural

Banking In Kokan Region.

1.6) Objective of The Study:-

1) To know popular sources of awareness of rural banking

among the customer.

2) To know the various scheme under rural banking.

3) Find out customer satisfaction towards legal formalities

of rural banking.

33
T.Y. BANKING AND INSURANCE (SEM-V)

4) To find out the overall satisfaction about the rural

banking-

5) To know the sources from which customer get

awareness about rural banking facilities.

1.7) Hypothesis: -

Majority rural people are aware about rural banking facility

and they also avail the banking facility.

1.8) Definition Of The Important Terms:-

1)Bank:-An establishment authorized by a government to

accept deposits, pay interest, clear checks, make loans,
act as an intermediary in financial transactions, and provide
other financial services to its customers.

2) Rural banking: - Rural banking is also called as ethical

banking. It is a bank concerned with rural and
environment impact of its investment and loan. The „Rural
Banking‟ policies being followed by the country resulted in
widening the „geographical spread and functional reach‟ of
commercial banks in rural areas in the period that followed

34
T.Y. BANKING AND INSURANCE (SEM-V)

the nationalization of Banks.Borrowers in priority sector are

given preferential treatment while lending.

Interest rates are lower, security norms are relaxed.

1.9) Assumption Made For Present Study:-

1) Customer quires are solved by bank immediately.

2) With the minimum balance and minimum legal

formalities they get the rural banking facilities.

1.10) Review Of Literature:-

Government of India promoted rural banking through

Regional Rural Banks (RRBs) through the RRBs Act of
1976 to bridge the gap in the flow of credit to the rural poor.
The RRBs have a special place in the multi-agency
approach adopted to provide agricultural and rural credit in
India. These banks are state-sponsored, regionallybased
and rural-oriented. Besides the RRBs, commercial and co-
operative banks have been catering to the credit
requirements of the rural sector.

35
T.Y. BANKING AND INSURANCE (SEM-V)

The renewed emphasis on agricultural and rural

development by the Government of India would lead to a
growing demand for different types of financial services in
the rural areas. The present structure of rural credit may
not be able to cater to the same. RRBs would be called
upon to play a greater role in providing such services due
to their rural character and feel. RRBs have to take over a
larger share of credit disbursements calling for much larger
resource mobilization, as also greater efforts for their
institutional strengthening.

1.11) Methodology:-

The researcher approaches to 50 respondents in Devgad

Taluka. Out of 50respondent 35 respond to questionnaire.
The final study of project was done through based on these
35 respondents. The analysis of data was done with help
of mean (%) and excel sheet.

1.12) Research Question:-

36
T.Y. BANKING AND INSURANCE (SEM-V)

Which facility provided under rural banking facility.

1.13) Significance Of The Study:-

1) The importance of the rural banking in the economic

development of a country cannot be overlooked.

2) Without the upliftment of the rural economy as well

as the rural people of our country, the objectives of
economic planning cannot be achieved.

3) The real growth of Indian economy lied in the

emancipation of rural masses from acute poverty,
unemployment, and socio-economic backwardness.

4) Bank and other financial institutions are of vital

importance for development of rural economy of a country.

1.14) Scope and Limitation Of The Present Study:-

Scope-

The present study has been taken to find out various rural
banking facilities and analyze the customer awareness

37
T.Y. BANKING AND INSURANCE (SEM-V)

and satisfaction from the above scheme. The study will

also identify effectiveness of rural banking.

Limitation-

1) A study was conduct by researcher in Sindhudurg

district in Devgad Taluka only.

2) The data was collected from only thirty-five

customer applied for rural banking services and from one
bank offering social banking services.

3) The study was limited to only respondents in this

district .To analysis the number of visits made by them to
bank for which they are applied loan for, satisfaction
towards legal formalities by rural banking services.

38
T.Y. BANKING AND INSURANCE (SEM-V)

Chapter- 2

Review Of Literature

39
T.Y. BANKING AND INSURANCE (SEM-V)

(1) Do Rural Banks Matter? Evidence from the Indian

Rural Banking Experiment

http://ideas.repec.org/p/bri/cmpowp/04-104.html

Background -

Lack of access to finance is often cited as a key reason for

why poor people remain poor.Between 1977 and 1990, the
Indian central bank mandated that a commercial bank can
open a branch in a location with one or more bank
branches only if it opens four locations with no bank
branches.

Findings –

1) We show that, between 1977 and 1990, this rule

caused banks to open relatively more rural
branches in Indian states with lower initial financial
development.
2) The reverse was true outside this period. We
exploit this fact to identify the impact of opening a
rural bank on poverty and output. Our estimates
suggest that the Indian rural branch expansion

40
T.Y. BANKING AND INSURANCE (SEM-V)

program significantly lowered rural poverty, and

increased non-agricultural output.

(2) Financial Inclusion –Role of Banking Industry

http://ideas.repec.org/a/ucp/ecdecc/doi10.1086-
657122.html

Background -

Banks that have global ambitions must meet local

aspirations. Financial access will also attract global
market players to our country that will result in increasing
employment and business opportunities.

Findings -

1) If we look at the progress that has been achieved,

banks are able to scale up and sustain their efforts,
India is quite hopeful that the targets set by the
banks and objectives of achieving universal
financial inclusion are attainable.

41
T.Y. BANKING AND INSURANCE (SEM-V)

(3) The Distributive Consequences of Rural

Banking: A Micro empirical Analysis of the Indian
Experience

JMINTERNATIONAL JOURNAL OF HR REVIEW

Background-

The governments of many developing economies have

actively promoted the expansion of banks in rural areas,
believing that such investments are necessary to reduce
poverty and existing levels of wealth inequality. There is
little evidence on whether such “rural banking” programs
succeed in their objectives. This article uses the
government of India's credit policies of the 1980s to test
the effect of the two main components of the
socialbanking program on households, the spread of rural
banks and required lending for agriculture.

Findings-
1) I find that rural banking had a larger effect on no
poor households relative to poor, defined in terms of

42
T.Y. BANKING AND INSURANCE (SEM-V)

wealth and land ownership. Of the two components

of the program, it is bank access that matters.
(4) A STUDY RURAL BANKING IN INDIA:
PRIORITY SECTOR LENDING AND ITS
DEVELOPMENTS

P.Raman Research Scholar, Bharathiar University,

Coimbatore. raams_ram@yahoo.com

Background-
The banking system touches the lives of millions and has
to be inspired by larger social purpose and has sub verse
national priorities and objectives such as rapid growth of
agriculture, small industries and exports, rising of literacy
rate, encouraging new entrepreneurs and development of
backward areas.

Findings-
1) Branch expansion and priority sector lending scheme
became the main part of rural banking.
2) During the post nationalization period, spanning more
than 3 decades, the Bank has grown in size and stature
with more than 80,547 branches (31,667 branches in

43
T.Y. BANKING AND INSURANCE (SEM-V)

rural and 18,969 branches in semi-urban) spread across

the length and breadth of the country.
.

(5) Rural banking for operational flexibility and

Effectiveness.

http://ideas.repec.org/p/bri/cmpowp/04-104.html
Background-
Government of India initiated the revolutionary concept of
rural banking for operational flexibility and effectiveness.
Priority sector lending is another notable initiative of the
government of India to strengthen the rural banking
concept. Branch banking into unbanked areas and priority
sector lending to target sectors have succeeded in the
reduction of poverty in India and bringing about a uniform
sect oral development particularly in rural areas to some
extent.

Findings-

44
T.Y. BANKING AND INSURANCE (SEM-V)

1) The extension of banks to rural areas has led to

increases were driven by agricultural and
nonagricultural output.
2) When the banks were given freedom in case of
placing branches they seem to bypass the needy
and poor society.

(6)The Future of Rural Banking

http://www.kpmg.com/global/en/issuesandinsights/articles
publications/social-banker/pages/future-of-socialbanking.aspx

Background -

"One thing is certain: rural networking will be a game

changer for banks."

45
T.Y. BANKING AND INSURANCE (SEM-V)

Chapter – 3
RESEARCH METHODOLOGY

46
T.Y. BANKING AND INSURANCE (SEM-V)

3.1) Research Method:-

Researcher decides to survey in Devgad Taluka at

Sindhudurg District. The researcher used survey method
for present study.

3.2) Sources of Data:-

a) Primary data:-

47
T.Y. BANKING AND INSURANCE (SEM-V)

The researcher collected the primary data personally

through face to face interaction and also with observation
method.

a) Secondary data:-

The secondary data was collected through various ways

which

Journals

Newspaper

Internet

Books

3.3) Research Area:-

The researcher has made research in devgad taluka at

kokan region.

48
T.Y. BANKING AND INSURANCE (SEM-V)

3.4) Method Use for Deciding the Sampling Plan:-

The sample constituted of 35 respondents. The sample

size was 35.the element of sample was customer selected
through random method. The entire respondent whom
researcher approaches was availing rural banking facility.

3.5) Sampling Plan:-

The approach was made to the respondent two times.at

first visits out of 35 respondents 19 responded very
perfectly and then remaining 16 respondents responded on
second visit.

49
T.Y. BANKING AND INSURANCE (SEM-V)

3.6) Validation of Tool:-

The tool was send to bank official, professor to verify their

validity & correction where made after receiving their
suggestion the tool was then finalize.

3.7) Data Collection Instruments:-

The types of instruments used for data collection

were through surveying, internet, approaching to banks
and customer to know about rural banking services for rural
people.

3.8) Rating Scale:-

Liker scale used for quantative analysis.

3.9) Research Period:-

The researcher has made research during

the month of July to December 2013.

3.10) Data Processing &Analysis of Plan:-

The data processing & analysis with the help of mean

percentage method using excel sheet.

50
T.Y. BANKING AND INSURANCE (SEM-V)

Chapter - 4

Data Analysis and Interpretation

51
T.Y. BANKING AND INSURANCE (SEM-V)

1) Are you aware about rural banking facility?

TABLE PARTICULAR YES NO
NO.
1 RESPONSE RECEIVED 45 05
2 TOTAL RESPONDENT 50 50

100
90%
90
80
70
60
50
40
30
20
10%
10
0
YES NO

52
T.Y. BANKING AND INSURANCE (SEM-V)

Interpretation: -
1) Out of total respondent 90% are aware about rural banking
facility.
2) Only 10% respondent is unaware about rural banking facility.

2) Where did you come to know about rural banking facility?

TABLE PARTICULAR PERSONAL COMMERICAL PUBLIC
NO
1 RESPONSE 07 08 35
RECEIVED
2 TOTAL 50 50 50
RESPONDENT

100
90
80
70%
70
60
50
40
30
20 14% 16%
10
0
PERSONAL COMMERICAL PUBLIC

53
T.Y. BANKING AND INSURANCE (SEM-V)

Interpretation: -
1) Out of total respondents 70% are knowing about rural
banking facility through public source i.e. TV, Radio etc.
2) 10-20% respondents are knows through commercial and
personal sources.

3) Have you applied for any loan or borrowing?

TABLE NO PARTICULAR YES NO
1 RESPONSE RECEIVED 35 15
2 TOTAL RESPONDENT 50 50

54
T.Y. BANKING AND INSURANCE (SEM-V)

100

90

80
70%
70

60

50

40
30%
30

20

10

0
YES NO

Interpretation:-
1) More than 50% respondents are applies for loan under rural
banking facility.
2) Only 30% are not applies for loan.

4) How many times you approach for inquiry in banks?

TABLE PARTICULAR 1 2 3 3& MORE
NO VISIT VISITS VISITS VISITS
1 RESPONSE 15 11 06 03
RECEIVED
2 TOTAL 35 35 35 35
RESPONDENT

55
T.Y. BANKING AND INSURANCE (SEM-V)

100

90

80

70

60

50
43%
40
31%
30

20 17%
8%
10

0
1 VISITS 2 VISITS 3 VISITS 3 + VISITS

Interpretation: -
1) Maximum people are visited in bank only 1 time for inquiry.
2) 31% are visited by 2 times.
3) 05-20% people are visited for 3 and more times.

5) Were your quires cleared by bank?

TABLE NO PARTICULAR YES NO
1 RESPONSE 35 00
RECEIVED

56
T.Y. BANKING AND INSURANCE (SEM-V)

2 TOTAL 35 35
RESPONDENT

100 100%

90

80

70

60

50

40

30

20

10
0%
0
YES NO

Interpretation: -
1) 100% respondent responded that all quires are solved by
banks.

6) For which purpose you apply a loan?

TABLE PARTICULAR AGRICULTURE SME’s EDUCATION OTHER
NO

57
T.Y. BANKING AND INSURANCE (SEM-V)

1 RESPONSE 20 05 10 00
RECEIVED
2 TOTAL 35 35 35 35
RESPONDENT

100

90

80

70

60 57%

50

40
29%
30

20 14%
10
0%
0
AGRICULTURE SME's EDUCATION OTHER

Interpretation: -
1) Maximum people are taking loan for agriculture purpose.
2) Up to 14% are taking for SMEs purpose.
3) More than 20% customers is applying for education loan.

7) What minimum balance required to opening bank account?

TABLE PARTICULAR 0 BALANCE UPTO RS- UPTO RS-
NO 200 400

58
T.Y. BANKING AND INSURANCE (SEM-V)

1 RESPONSE 22 06 07
RECEIVED
2 TOTAL 35 35 35
RESPONDENT

100

90

80

70 63%
60

50

40

30
20%
20 17%

10

0
ZERO BALANCE UPTO RS 200 UPTO RS 400

Interpretation: -
1) In maximum banks minimum balance is 0 for opening account
to avail rural banking facilities.
2) 15-20% banks charges from Rs-0 to Rs-400 for account
opening.
8) How are the legal formalities to avail the banking service?

59
T.Y. BANKING AND INSURANCE (SEM-V)

TABLE PARTICULAR GOOD SATISFACTORY NON

NO SATISFACTORY

1 RESPONSE 13 18 04
RECEIVED
2 TOTAL 35 35 35
RESPONDENT

100

90

80

70

60
51%
50

40 37%

30

20
12%
10

0
GOOD SATISFACTORY NON
SATISFACTORY

Interpretation: -
1) Maximum i.e.51%respondent said that legal formalities are
satisfactory.
2) 37% respondents told that legal formality is good.
3) Only 12% customer dissatisfied with this formalities.

60
T.Y. BANKING AND INSURANCE (SEM-V)

9) Do you expect softer legal formalities?

TABLE NO PARTICULAR YES NO
1 RESPONSE 29 06
RECEIVED
2 TOTAL 35 35
RESPONDENT

90
83%
80

70

60

50

40

30

20 17%

10

0
YES NO

Interpretation: -
1) Out of total respondents only 17% are not expecting softer
legal formalities.

61
T.Y. BANKING AND INSURANCE (SEM-V)

2) Maximum respondents are expects softer legal formalities

from the bank.

10) How did bank provide you consultancy services?

TABLE PARTICULAR PERSONAL COMMERICAL PUBLIC
NO
1 RESPONSE 18 17 00
RECIVED
2 TOTAL 35 35 35
RESPONDENT

100

90

80

70

60
51% 49%
50

40

30

20

10
0%
0
PERSONAL COMMERICAL PUBLIC

Interpretation: -

62
T.Y. BANKING AND INSURANCE (SEM-V)

1) 51% banks provide consultancy services through their

personal sources i.e. employee, executive etc.
2) Only 49% banks provide through commercial sources.

11) How much amount of loan or funds you

applied?
TABLE PARTICULAR UPTO RS-100000 RS-100000 RS-1000000
NO TO & MORE
1000000
1 RESPONSE 15 08 12
RECEIVED
2 TOTAL 35 35 35
RESPONDENT

100

90

80

70

60

50

40

30
43%
20
34%

63
T.Y. BANKING AND INSURANCE (SEM-V)

10 23%
0

UPTO RS-100000 TO RS-1000000&

RS100000 1000000 MORE

Interpretation: -
1) Maximum people are taking loan up to Rs 100000 only.
2) 34% is taking loan more than Rs 1000000.
3) Up to 23% people are taking Rs 100000 to 1000000.

12) Any problem you faced while taking the loan?

TABLE NO PARTICULAR YES NO
1 RESPONSE 06 29
RECEIVED
2 TOTAL 35 35
RESPONDENT

100

64
T.Y. BANKING AND INSURANCE (SEM-V)

90

80 83%
70

60

50

40

30

20

10

17%

YES NO
Interpretation: -

1) Maximum respondents have not faced any problem while taking

loan.
2) Only 17% respondents faced problem while taking loan.

65
T.Y. BANKING AND INSURANCE (SEM-V)

13) Is rate of interest charged by bank, is

satisfactory?
TABLE NO PARTICULAR YES NO
1 RESPONSE 20 15
RECEIVED
2 TOTAL 35 35
RESPONDENT

100

90

80

70

60 57%

50
43%
40

30

20

10

0
YES NO

Interpretation: -
1) Majority respondent are satisfied with interest rate charged
by banks.

66
T.Y. BANKING AND INSURANCE (SEM-V)

2) Below 50% respondents are not satisfied with interest rate

charged by banks.

14) How do you make repayment of borrowing? Loans?

TABLE NO PARTICULAR BY CASH BY CHEQUE
1 RESPONSE 20 15
RECEIVED
2 TOTAL 35 35
RESPONDENT

100

90

80

70

60 57%

50
43%
40

30

20

10

0
BY CASH BY CHEQUE

67
T.Y. BANKING AND INSURANCE (SEM-V)

Interpretation: -
1) Maximum respondent respond makes repayment through
cash mode only.
2) Out of total respondents only 43% make repayment by
cheque.

15) What is period for repayment amount?

TABLE PARTICULAR MONTHLY QUARTERLY HALF YEARLY
NO YEARLY

1 RESPONSE 02 04 16 13
RECEIVED
2 TOTAL 35 35 35 35
RESPONDENT

68
T.Y. BANKING AND INSURANCE (SEM-V)

100

90

80

70

60

50 46%

40 37%

30

20
11%
10 6%

0
MONTHLY QUERTARLY HALF- YEARLY YEARLY

Interpretation: -
1) Generally the period for repayment is half yearly.
2) 37% repaid by yearly.
3) 5%-20% respondent repaid money monthly to quarterly. 16)
Have you failed to make repayment of loan?
TABLE NO PARTICULAR YES NO
1 RESPONSE 01 34
RECEIVED
2 TOTAL 35 35
RESPONDENT

69
T.Y. BANKING AND INSURANCE (SEM-V)

100 97%

90

80

70

60

50

40

30

20

10
3%
0
YES NO

Interpretation: -
1) Maximum respondent have not failed to make repayment of
loan.
2) Only 3% respondent are failed to make repayment of loan.

17) Do you have any complaint against rural banking facilities?

TABLE NO PARTICULAR YES NO
1 RESPONSE 03 32
RECEIVED

70
T.Y. BANKING AND INSURANCE (SEM-V)

2 TOTAL 35 35
RESPONDENT

100
91%
90

80

70

60

50

40

30

20

10 9%

0
YES NO

Interpretation: -

1) 91% respondent doesn’t have any complain regarding rural

banking.

2) Only 9% having complained regarding rural banking.

71
T.Y. BANKING AND INSURANCE (SEM-V)

18) Will you suggest to other for rural banking facilities?

TABLE NO PARTICULAR YES NO
1 RESPONSE 25 10
RECEIVED
2 TOTAL 35 35
RESPONDENT

100

90
71%
80

70

60

50

40
29%
30

20

10

0
YES NO

Interpretation: -
1) 71% respondents suggest to other for rural banking
facility.
2) 29% respondents are not suggested for rural
banking facility.

72
T.Y. BANKING AND INSURANCE (SEM-V)

Chapter 5

SUMMERY OF
FINDINGS AND
CONCLUSIUON

73
T.Y. BANKING AND INSURANCE (SEM-V)

Findings:-

1) It is found that awareness of rural banking

facility in rural area are more?

2) It is found that majority People i.e. are aware

about rural banking facility through public

source i.e.TV, Radio.

3) It is found that majority people from rural area

are taking loan facility.

4) Major people approaches in banks only 1 time

for their inquiry.

5) No people have a quires regarding rural

banking facility. Means banks solve all the

quires of the customer.

6) Majority people apply for agriculture loan than

the other type of loan.

74
T.Y. BANKING AND INSURANCE (SEM-V)

7) It is found that Banks provides the rural

banking facility with zero balance account to

majority people i.e.63%.

8) Most of customer is feeling that legal formality

is satisfactory and not too much hard.

9) Although customer satisfied with the present

legal formality, but they want that it should be

softer in future.

10) It is found that in rural areas banks provides

constancy through personal sources i.e. by

face to face, through sales personal etc.

11) Majority customer is low earning group, so they

may take loan of small amount that is up to Rs

.100000.

75
T.Y. BANKING AND INSURANCE (SEM-V)

12) It is found that there is no major problem faced

by people while taking credits under rural

banking scheme.

13) It is found that more people are satisfied with

interest rate charged by the banks.

14) It is found that because of customer‟s

unawareness about modern banking facility,

they prefer to make repayment by cash mode
only.

15) It is found that majority customer is repaying

the loan amount half yearly basis i.e. after

completing the one crop season.

16) It is found that major customer repays their

loan amount in specific time limit which given

by the banks.

76
T.Y. BANKING AND INSURANCE (SEM-V)

17) It is found that most customers are satisfied

with the rural banking services provided by

banks.

18) It is found that awareness and Popularity of

rural banking facility in rural area is very large.

Summary:-

Nowadays rural people are interested to take

rural credit because of easy availability and
smooth functioning of their agricultural activity.
The main objective of this study is to know the
present scenery & nature of rural banking in
kokan region.in this study researcher found that
majority rural people have applied for rural credit.
Mainly it has taken for agriculture purpose &
amount taken as loan is mostly up to
Rs100000.and most of the customer are satisfied
with the facility and interest rate provided by
bank.

77
T.Y. BANKING AND INSURANCE (SEM-V)

Conclusion:-

Rural banking provides the basic financial support required

by the economically weaker sections of the society and
thereby enables them to participate and benefit from the
development programme. Once this is achieved, rural
banking plays pivotal role for poverty alleviation through the
network of Commercial banks, Regional banks (RRBs),
Microfinance Institutions, Primary Agriculture Credit
Societies and Self Help Groups (SHGs). However,
availability of credit alone cannot alleviate poverty. Several
other reforms are too needed like land reform which would
better enable absorption of microfinance. But in any case,
banks and financial institutions do ensure flow of credit to
the poor strengthen their economy.

78
T.Y. BANKING AND INSURANCE (SEM-V)

Chapter 6

SUGGESTION

1) Government should encourage and support banks

to take appropriate steps in rural development.

2) Efforts should be made to ensure that the non-

interest cost of credit to small borrowers is kept as low as
possible.

3) Policy should be made by government for opening

more branches in weaker and remote areas of state.

79
T.Y. BANKING AND INSURANCE (SEM-V)

4) Productivity can be improved by controlling the

costs and increasing the income.

5) To participation cost, subsidy should be adjusted

towards the end of the transaction for which loan
assistance is sanctioned.

6) Government should take firm action against the

defaulters and shouldn‟t make popular announcements
like waiving of loans.
7) The rural banks have to make an important change
in their decision making with regard to their investments.

8) The Rural banks have to be very careful and reduce

the operating expenses, because it has been found from
our study that these expenses have increased the total
expenditure of the banks.

9) The Rural banks have to give due preference to the

micro-credit scheme and encourage in the formation of
self-help group.

10) Cooperative societies may be allowed to sponsor or

co-sponsor with commercial banks in the establishment of
the rural banks.

80
T.Y. BANKING AND INSURANCE (SEM-V)

11) A uniform pattern of interest rate structure should be

devised for the rural financial agencies.

12) The rural banks must strengthen effective credit

administration by way of credit appraisal, monitoring the
progress of loans and their efficient recovery.

13) The credit policy of the rural banks should be based

on the group approach of financing rural activities.
14) The rural banks may relax their procedure for
lending and make them easier for village borrowers.

81
T.Y. BANKING AND INSURANCE (SEM-V)

BIBLIOGRAPHY

WWW.RBI.CO.IN

WWW.SME.IN

82
T.Y. BANKING AND INSURANCE (SEM-V)

WWW.MANAGEMENT PARADIZE.COM ANNEXURE

Questionnaire for Customer

MAT.K.M.Patel senior College of Commerce

& Science
Padmakar Colony, Near railway
station, thakurli(East)

Research Topic : To study about rural Banking in kokan region.

By – kedar Bhide. (T.Y.B.B.I )

Name : --------------------------------------------------------------

Address : --------------------------------------------------------------

-------------------------------------------------------------- Phone No : -----

--------------------------------------------------------- Qualification : ----------

----------------------------------------------------

Questioner for customer

1) Are you aware about rural banking facilities?

1. Yes 2. No

2) Where did you come to know about rural banking

facility?

83
T.Y. BANKING AND INSURANCE (SEM-V)

1. Personal sources – face to face

2. Commercial sources – Pamphlet, advertisement

3. Public sources – TV, radio

3) Are you applied for any loan or borrowing?

1. Yes 2. No

4) How many time you approach for inquiry in bank

1. 1 visit

2. 2 visits

3. 3 visits

4. More than 3 visits

5) Were your quires cleared by bank?

1. Yes 2. No
6) For which purpose you applied a loan?

1. Agriculture 2.SME’s 3.Education

4. Other

7) What minimum balance required to open bank account?

1. Zero balance 2. Up to Rs 200

3. Up to Rs 400

8) Which documents are submitted by you?

----------------------------------------------------------------------
---------

84
T.Y. BANKING AND INSURANCE (SEM-V)

----------------------------------------------------------------------
--------

9) How are the legal formalities to avail banking services?

1. Good 2. Satisfactory
3. Non- Satisfactory

10) Do you except softer legal formalities?

1. Yes 2. No

11) How did bank provide you consultancy services?

1. Personal 2. Commercial

3. other

12) How much amount of loan or funds you applied?

1. Rs.100000 2. Rs.100000 to 1000000

2. Rs.1000000and more

13) Any problem/ error faced by you while taking funds?

1. Yes 2. No

14) Is rate of interest charged by bank , is satisfactory?

1. Yes 2. No

15) How do you make repayment of borrowing? loans?

1. By Cash 2. By Cheque

16) What is period of repayment amount?

1. Monthly 2. Quarterly

3. Half-yearly 4. Yearly

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T.Y. BANKING AND INSURANCE (SEM-V)

17) Have you failed to make repayment of loan?

1. Yes 2.No

18) How much amount bank charged as fine for

laterepayment ?

---------------------------------------------------------------
--------------
----------------------------------------------------------------
------------

19) Do you have any complaint against rural banking

facilities?

1. Yes 2. No

20) Will you suggest to other for rural banking facility or this
service?

1. Yes 2. No

21) Any suggestions to bank & customer you would like to

give?

---------------------------------------------------------------
-------------
----------------------------------------------------------------
-----------

86
T.Y. BANKING AND INSURANCE (SEM-V)

Questionnaire for Bank

MAT.K.M.Patel senior College of Commerce &

Science
Padmakar Colony, Near railway station, thakurli(East)

87
T.Y. BANKING AND INSURANCE (SEM-V)

Research Topic : Social Banking with Reference to Bank of India

By – kedar Bhide. (T.Y.B.B.I )

Questioners for bank

1) Do your bank providing rural banking related facility?

1. Yes 2. No
2.

2) For which sector bank is providing?

1. Agriculture sector 2. Small scale industry
2. Retail trade 4. Professional – self
employed
5. Other

3) Which is preferred by the customer? Why?

1. For Agriculture 2. For small scale industry
3. For self-employed 4. For other purpose
--------------------------------------------------------------------

4) How do you bring awareness among customer with respect

to different facilities?
1. Personal - face to face, workshop,
seminar
2. Commercial – News paper,
advertisement, pamphlet

88
T.Y. BANKING AND INSURANCE (SEM-V)

5) How many customer approach for enquiry with respect to

social banking?
1. Yes 2. No

6) How many customer approximately do you provide rural

banking service in your branch?
1. Up to 25 2. 25 to 50 3. 50 & more

7) What is minimum balance need for open account to avail

facility under priority sector?
1. Zero balance 2. Upto Rs.200 3. Upto Rs.
400

8) What are the norms accessing facilities under social

banking?
1. Documents 2. Minimum balance 3. Eligibility
criteria
4. Other

9) How are the legal formalities to avail banking service?

1. Convenient to customer 2. Easy & quick
3.Liberal
4. Strict

10) Do you expect softer legal provisions for increasing

opportunities in rural banking?
1. Yes 2. No
2.

11) How do you provide consultancy service to customer in

priority sector?

89
T.Y. BANKING AND INSURANCE (SEM-V)

1.By personal service 2.By commercial service

12) How big is your portfolio of credit with respect to priority

sector lending?
1.Upto 30% 2.Upto 50 3.More than 50%

13) What is policy regarding or respect with SME’s (Small

Scale enterprise)
------------------------------------------------------------------
------
------------------------------------------------------------------
------

14) Any special policy for Agriculture sector?

------------------------------------------------------------------
----
------------------------------------------------------------------
----

15) Do you have regulatory body to safeguard frauds?

1.Yes 2.No

16) Do you follow any model of cost management technique to

mitigate any losses?
1.Yes 2.No
17) Which technique followed by bank?
----------------------------------------------------------------
------

90
T.Y. BANKING AND INSURANCE (SEM-V)

----------------------------------------------------------------
------

18) It is really helpful to this people i.e farmer, small traders

etc to implementing this Policy?
1.Yes 2.No

19) Do you need to keep innovative to match bank

requirements?

1.Yes 2.No

20) Will innovations in banking industry increase social

banking opportunity agriculture
Sector?
1.Yes 2.No
21) Will social banking lead to sustainable development of
banking industry?
1. Yes 2. No
22) Have you achieved your objective of mass banking through
social banking?
1.Yes 2.No

91
T.Y. BANKING AND INSURANCE (SEM-V)

92
T.Y. BANKING AND INSURANCE (SEM-V)

93
T.Y. BANKING AND INSURANCE (SEM-V)

94
T.Y. BANKING AND INSURANCE (SEM-V)

95