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DIAMOND INSIGHT

2016 DIAMOND JEWELLERY DEMAND AND


OUTLOOK FOR 2017
Global consumer demand for diamond jewellery increased marginally to US$80
billion in 2016. Consumer demand in the US, which remained the fastest growing
region, climbed more than four per cent to exceed US$40 billion for the rst time,
supported by job creation, wage growth and a strong stock market.

GLOBAL

US

CHINA
INDIA

JAPAN

GULF

REST OF WORLD

GLOBAL DIAMOND JEWELLERY VALUE GROWTH

GLOBAL POLISHED DIAMOND DEMAND SHARE BY


GEOGRAPHY
( U S D AT P O L I S H E D W H O L E S A L E P R I C E S )
The analysis of the polished diamond content (the value of diamonds measured in
Polished Wholesale Prices in US dollars) in diamond jewellery consumed around the
world shows that both the US and Japanese markets gained share in 2016.
CONSUMER TRENDS

1 2 3 4

2017 OUTLOOK
Further marginal growth in diamond jewellery demand is expected, in US dollars,
driven by continued sales growth in the US and more encouraging demand trends in
China and India.

While the US has seen slower GDP growth in the rst quarter, which generally signals
slower growth in diamond jewellery demand, the outlook for 2017 is for higher
consumer con dence and GDP growth.

Retailers in China expect demand to continue to grow at a slightly faster rate, in local
currency.

In India, the e ect of demonetisation in 2017 proved to be less severe than


anticipated, with consumption returning to more normal levels in the rst quarter.

DOWNLOADS MEDIA COVERAGE


Media release (PDF)
THE TELEGRAPH: MORE PEOPLE ARE BUYING
D I A M O N D S F O R T H E M S E LV E S A S G L O B A L S A L E S
Fact Sheet (PDF) BOUNCE BACK
B U S I N E S S D AY : D E B E E R S P I N S H O P E O N I N D I A ,
C H I N A F O R R E V I VA L I N 2 0 1 7 J E W E L L E R Y D E M A N D
Supporting images ( JPEG)
REUTERS: U.S. DIAMOND MARKET SLOWS VERSUS
2016, INDIA BRIGHTER
B-roll (MP4)
TIMES OF INDIA: GLOBAL DIAMOND JEWELLERY
D E M A N D AT $ 8 0 B I L L I O N I N 2 0 1 6
M I N I N G W E E K LY : U S D I A M O N D J E W E L L E R Y
D E M A N D H I T S A L L-T I M E H I G H
DIAMOND WORLD: U.S. DIAMOND JEWELLERY
DEMAND HITS US$41 BILLION HIGH
DIAMOND LOUPE: 2016 U.S. DIAMOND JEWELRY
DEMAND HIGHEST EVER (+$40B)

This hand-out is for information purposes only. De Beers Group does not o er any representation or

warranty as to the accuracy or completeness of the hand-out and no reliance should be placed on the

information disclosed for any purpose. Nothing in this hand-out should be interpreted to mean that

De Beers or the diamond industry will perform in accordance with the analysis or data contained in

this hand-out. Reliance should not be placed on any forward-looking statement because such

statements are based on assumptions and can be a ected by numerous uncertain factors. De Beers

expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any

forward-looking statement contained herein.

* Greater China, including Mainland China, Hong Kong and Macau

P = Provisional

Sources: De Beers-commissioned studies; Retailers’ publicly available information