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ARA
23,2
The impact of social and
environmental information
on managers’ decisions
156
Experimental evidence from Indonesia
Received 15 November 2013
Revised 6 August 2014 Afdal Madein
Accepted 8 August 2014 Department of Accounting, Universitas Fajar, Makassar, Indonesia, and
Mahfud Sholihin
Department of Accounting, Gadjah Mada University, Yogyakarta, Indonesia
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Abstract
Purpose – The purpose of this paper is to examine whether managers consider social and environmental
information in evaluating projects.
Design/methodology/approach – Built on the stakeholder theory, this study hypothesises that
managers consider social and environmental information in evaluating their projects. To test the
hypotheses, this study employs experimental design.
Findings – The authors find evidence that managers consider social and environmental information
in evaluating their projects.
Research limitations/implications – This study finds that social and environmental information
is relevant for managerial decision making, particularly in project evaluation.
Practical implications – Social and environmental information is considered relevant for project
evaluation decision. Hence, managers should be provided those information.
Originality/value – To the best of the knowledge, this is the first accounting study which examines
the effect of social and environmental information on managers’ decisions, particularly in the Asian
context using experimental approach. Previous studies only examined the effect social and environmental
information on external stakeholders, such as investors.
Keywords Social and environmental accounting, Stakeholder theory, Project evaluations
Paper type Research paper
Introduction
The traditional approach to rational decision making derived from economic theory
assumes that managers make decisions to maximise profitability (Harrison and
Harrell, 1993). Therefore, accounting information that shows economic performance is
the primary source of information in the project evaluation decisions (Staw, 1976;
Harrison and Harrell, 1993; Rutledge and Karim, 1999; Booth and Schulz, 2004; Chong
and Suryawati, 2010). Others, however, suggest that the current focus of business
should not be limited only to profit maximisation at the expense of the environment and
society (Larson and Gray, 2011; Atkinson et al., 2011; Boddy, 2002).
Increasing attention and concern over the social and environmental impact of business,
and the impact of social and environmental issues on business, have led a number of
companies to actively account for and manage them (Adams and Frost, 2008). A study by
EY and Boston College Center for Corporate Citizenship (2013) found that sustainability
Asian Review of Accounting
Vol. 23 No. 2, 2015
pp. 156-169 The authors thanks go to participants of Asian Pacific Conference on International Accounting
© Emerald Group Publishing Limited
1321-7348
Issues 2013, as well as two anonymous reviewers of Asian Review of Accounting, for their
DOI 10.1108/ARA-11-2013-0074 helpful comments.
(social and environmental) reporting is perceived to lead to: an improved reputation, Information
increased employee loyalty, reduced inaccurate information about the organisation’s on managers’
corporate social performance, helping the organisation to refine its corporate vision and
strategy, reduced waste within the organisation, improved relationships with regulatory
decisions
bodies, cost savings, increased consumer loyalty, improved access to capital, preferred
insurance rates, increased long-term profitabiity, and better long-term risk monitoring,
improvement, and management. In practice, the attention paid by business to social 157
and environmental information is shown by a KPMG (2013) survey which revealed that
93 per cent of the 250 largest companies in the world (G250 companies) now report their
corporate responsibility activities.
Research on the use of social and environmental information, however, has so far
mainly focused on external users. Only limited studies have tested the use of social
and environmental information for internal decision makers, including in the project
evaluation decision. Among the limited ones, to the best of our knowedge, none of them
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problem may be found. The problem can be social and environmental issues, as Larson
and Gray (2011, p. 11) state:
Businesses can no longer simply focus on maximizing profit to the detriment of the environment
and society. Efforts to reduce carbon imprint and utilize renewable resources are realized
through effective project management. The impact of this movement towards sustainability can
be seen in changes in the objectives and techniques used to complete projects.
Accounting is one of the main sources of information for managers’ decision making
(Davidson and Trueblood, 1961; Bruns, 1968; Hall, 2010). Accounting as an information
resource can help managers to develop knowledge of the work environment (Hall,
2010). Therefore, accounting should also be able to show the problems and benefits
associated with the social and environmental aspects in managers’ decision making.
The emergence of social and environmental issues encourages the development
of accounting to consider more than the economic aspect. This development has given
rise to environmental accounting that emphasises environmental impacts, which
extends to the social aspects (Schaltegger et al., 2006). Accounting of the social
and environmental impacts is often referred to by other names such as: environmental
management accounting that is only focused on the environmental aspects including
eco-control (Henri and Journeault, 2010) and environmental costing (Atkinson et al.,
2011); social accounting (Gray, 2002) that has its focus on the social aspect; social
and environmental accounting (Mathews, 1997), corporate social responsibility
accounting (Wall and Greiling, 2011), triple bottom line accounting (Elkington, 1997),
and sustainability accounting (Schaltegger et al., 2006) which combines the social
and environmental aspects.
Various studies using accounting information in the evaluation of the project
show only the economic aspect is considered (Harrison and Harrell, 1993; Booth and
Schulz, 2004; Rutledge and Karim, 1999; Chong and Suryawati, 2010). Meanwhile,
research on social and environmental accounting information has only focused on
assessing the use of this information by external parties, as has been shown by
Guidry and Patten (2010), Rikhardsson and Holm (2008), Murray et al. (2006), Hassel
et al. (2005), Al-Tuwaijri et al. (2004), Milne and Patten (2002), Chan and Milne (1999),
Teoh and Shiu (1990), Anderson and Frankle (1980), Ingram (1978), Hendricks (1976),
Belkaoui (1976). To the best of our knowedge, however, none of them has
experimentally examined the effect of social and environmental information on project
evaluation decisions, particularly in an Asian context.
Stakeholder theory Information
Robert E. Freeman was a pioneer in the corporate stakeholder approach with a book on managers’
entitled Strategic Management: A Stakeholder Approach, published in 1984 (Donaldson
and Preston, 1995; Jones, 1995). The main idea of this theory is the need for
decisions
organisations to manage relationships with stakeholders groups: the groups or
individuals who can affect, or are affected by, the achievement of corporate objectives
(Freeman, 1984). Jones and Wicks (1999, p. 207) contend that the essential premises of 159
the stakeholder theory are:
(1) the corporation has relationships with many constituents groups (“stakeholders”)
that affect and are affected by its decision (Freeman, 1984);
(2) the theory is concerned with the nature of these relationships in terms of both
processes and outcomes for the firm and its stakeholders;
(3) the interests of all (legitimate) stakeholders have intrinsic value, and no set of
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Hypothesis formulation
The stakeholder theory is a theory of organisational management and ethics (Phillips
et al., 2003). Therefore, the stakeholder theory explains management decisions based on
the organisational management principles and values, especially in decision making
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compared to that held in the 1990s. However, information related to health, safety,
community, pollution, and compliance with government regulations, as covered in the
instruments, is still considered important, especially for businesses that wish to be
considered as ethical (see, e.g. Velasquez, 2012).
Descriptive statistics
Table I shows the number of participants (n), the mean (Ȳ), and standard deviation
(SD) (σY) for each group. The table shows that the numbers of participants in each
group are: 13 (Group A), 12 (Group B), 11 (Group C), and 13 (Group D). Additionally, the
table shows that the mean of the experimental group who received both good economic
information and bad social and social environment (Group B) is higher than that of the
control group who received only good economic information (Group A), i.e. 6.25
(SD ¼ 2.18) for Group B and 3.78 (SD ¼ 2.74) for Group A. Further, the table indicates
that the mean of the experimental group who received both bad economic information
and good social and environmental information (Group D) is lower than that of the
control group who received only bad economic information (Group C), i.e. 3.61
(SD ¼ 1.89) for Group D and 6.91 (SD ¼ 1.87) for Group C. Overall, the table shows
that the highest mean belongs to Group C and the lowest one belongs to Group D.
The results indicate that subjects may consider social and environmental information
more important than economic information.
Economic information
Information
Social and environmental information Good Bad on managers’
decisions
Present Good n/a Group D
n ¼ 13
Ȳ ¼ 3.61
σY ¼ 1.89
Bad Group B n/a 163
n ¼ 12
Ȳ ¼ 6.25
σY ¼ 2.18
Absent Group A Group C
n ¼ 13 n ¼ 11
Ȳ ¼ 3.78 Ȳ ¼ 6.91 Table I.
σY ¼ 2.74 σY ¼ 1.87 Descriptive statistics
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Hypothesis testing
Table II panel A shows the results of ANOVA for hypothesis testing. These results
indicate a significant difference (p-valueo0.05) among all the groups formed in the
experiment. To test the hypotheses, further analysis of the differences in specific groups
is needed because the hypotheses implies the necessity of doing planned comparisons
between certain groups. Planned comparisons were conducted using contrast analysis.
The hypotheses predict that managers who are provided bad (good) economic
information and good (bad) social and environmental information are more likely (not)
to continue the company’s project rather than managers who are provided with only bad
(good) economic information. As indicated in Table I, the mean of the experimental group
who gets both good economic information and bad social and environmental information
(Group B) is higher than the control group who get only good economic information
(Group A). Table II panel B shows the mean distance of the two groups (2.48) and confirms
the statistically significant difference ( p-valueo0.05). Furthermore, as also indicated in
Table I, the mean of the experimental group who get both bad economic information, and
good social and environmental information (Group D) is lower than the control group who
get only bad economic information (Group C). Table II panel B also shows the mean
distance of the two groups (3.29) and confirms the statistically significant difference
( p-valueo0.05). This is also illustrated by Figure 1.
The results show that social and environment information may affect managers’
decisions. In particular, our findings suggest that although project managers experience
economic benefits (good economic performance), if they see bad effects of the project on
Panel A
Sum of squares df Mean square F Sig
Between groups 103.375 3 34.458 7.095 0.001
Within groups 218.544 45 4.857
Total 321.918 48
Panel B
Contrast Value of contrast SE t df Sig Table II.
Group A vs Group B 2.4808 0.88221 2.812 45 0.014 ANOVA and
Group C vs Group D 3.2937 0.90282 −3.648 45 0.002 contrast analysis
ARA 7.0
23,2
164
5.0
4.0
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3.0
A B C D
Information
Figure 1. Notes: Information: A, good economic information;
Mean of B, good economic information and bad social and environmental
managers’ project
evaluation decision information; C, bad economic information; D, bad economic
information and good social and environmental information
society and environment (because they are provided with bad society and environment
information), they will discontinue the project. In other words, H1 which states managers
who are provided with bad economic information and good social and environmental
information are more likely to continue the project than managers who are provided with
only bad economic information is supported. Additionally, H2 which states managers
who are provided with good economic information and bad social and environmental
information are more likely not to continue the project than managers who are provided
with only good economic information is also supported.
As previously mentioned, a meta-analysis by Borkowski and Ugras (1998) found that
female business students exhibit stronger ethical attitudes compared to male students.
As considering various stakeholders, including social and environment, can be seen as
an ethical attitude, following Chang and Yen (2007) we performed a sensitivity test using
ANCOVA with gender as the covariate to examine if gender affected the results. The
results (see Table III) show that after controlling the influence of gender, our hypotheses
are still confirmed.
economic information and bad social and environmental information was higher than
the control group who were provided with only good economic information. In contrast,
that of the experimental group who were provided with both bad economic information
and good social and environmental information was lower than the control group who
were provided with only bad economic information. Therefore, the hypotheses are
supported by our data. Further, we analysed if our results are affected by gender of our
participants. The results, however, show no significant effect of gender on managers’
decisions. Hence, it can be concluded that in our study gender does not matter.
Additionally, this study provides empirical evidence of how managers make
decisions in cases involving many stakeholders. This study also provides empirical
evidence that has not been included in previous studies on how the internal party, the
manager, uses social and environmental information. Currently empirical evidence only
shows how the external parties use social and environmental information.
The main implication of this study is the need for management accountants to
provide social and environmental information for the managers’ decision-making
processes. As predicted, when the manager gets social and environmental information,
they take that information into consideration in their decision making. Currently, social
and environmental information has not been integrated into the information presented
by the management accountants, so that the best management information systems are
inefficient, and at worst they lead to poor decision making and lax accountability
(Schaltegger et al., 2006).
The provision of social and environment information will have good impacts. Demski
and Feltham (1976) explain that the accounting information, in this case the social and
environmental information, influences managerial decision making in two ways: directly
as an input to the decision and indirectly as an influence on the managers’ behaviour.
Our findings indicate that the social and environmental information may be a source
of information as well to alter the managers’ behaviour to become more socially
responsible. Of the instrumental approach, this will improve the company’s financial
performance because corporate social performance improves economic performance
as stated by Surroca et al. (2010) and Simpson and Kohers (2002). Therefore, the provision
of social and environmental information by accountants can be encouraged to improve
corporate performance.
Results and implications, however, should be understood in the context of the
inherent limitations of this study. A limitation of this study is related to the use of social
ARA and environmental information in qualitative form. Qualitative information has
23,2 disadvantages in terms of its ability to be compared. Another limitation is that this
study does not consider the individual characteristics of the decision maker. Future
studies may overcome the limitations of this study. For example, a future study
may conduct experiments using different cases. Additionally, future research may use
a different research approach, such as using the survey method.
166
Notes
1. Since agency theory only focuses on the contractual relationship between managers and
stockholders, the theory does not explain contractual relationships between managers and other
stakeholders. Implicit contractual is “informal agreements supported by reputation rather than
law” (Baker et al., 1997).
2. This subject did not pass the manipulation check because he did not demonstrate a good
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