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MONTHS CAMPAIGN
that aims to educate
youths aged 9 to 14
about the internet safety
practices.
Aims to collaborate with MINISTRY
OF EDUCATION to launch a student
leader training programme
GOOGLET PROGRAMME
GOOGLET
GOOGLET
- THE UNIFORM
GOOGLET PROGRAMME
● Selected Googlets will have to undergo a one month training
○ Learn internet safety knowledge
○ Learn how to use Google’s softwares
○ Setting up booths
○ Learn how to educate their peers
● After the one month training, the Googlets will be certified and will start working on
their task #1.
GOOGLET PROGRAMME
TASK 1
● Googlets to strategize together with teacher on how to get students and parents to come down
for school tours on the Googlet weekend (Friday and Saturday) at the Google office.
● Each school have to send down minimum one class and two teachers from each cohort
GOOGLET WEEKEND
● School tours with Parents
● Educational booths
● Defend House
GOOGLET WEEKEND - EDUCATIONAL BOOTHS
GOOGLET WEEKEND - EDUCATIONAL BOOTHS
PASSWORD CREDIBILITY OF
POSTING ONLINE
SETTING CONTENT
3. Dangers of
posting online
GOOGLET WEEKEND - GAME
The DEFEND HOUSE - Play and testing of knowledge
GOOGLET
WEEKEND
INTEGRATED
MARKETING
COMMUNICATIONS
IMC OVERVIEW
Email pitch to
MOE & schools
Google landing
pages
GOOGLE LANDING PAGE
Google Doodle
Background can
change
SOCIAL MEDIA - FACEBOOK
HIGH EXPOSURE
EASY TO RAISE
AWARENESS
GATHER TARGET
AUDIENCE
Videos + Visuals
+ Photos PROVIDE UPDATES ON
EVENT
SOCIAL MEDIA - YOUTUBE
Create collaboration video with
Create a video to promote the WAH!BANANA on internet safety issue
Googlet Programme + Googlet Programme welcome sign
ups
SOCIAL MEDIA - GOOGLE+
ADVERTISEMENT ON
GOOGLET PROGRAMME
Create an
event for
Googlet
weekend
EMAIL PITCH - EDM
5 schools in 5
regions
PRESS RELEASE
INTERACTIVE POSTER
Googlet Weekend
“DEFEND HOUSE”
poster
26 Jan: Task #1
9 . 6 %
●
9
99.6% of youths use the internet at home
and on a daily basis.
● Only 30 percent of parents are aware of what their children are doing on their devices.
HELP
!
?
● Singapore is among the region’s five most vulnerable countries when it comes to
cyberattacks, according to a 2016 report by accountancy, Deloitte.
Key findings
● Youths in today’s society are very used to the digital life. Owning a digital device (e.g.
Smartphone/tablet) allows them to easily surf the net.
● Guided by curiosity, youths explore the Internet with no prior knowledge about the dangers of
Internet and how to use the Internet safely.
● Google is responsible to keep these young users safe online. Hence, there is a need to create a
campaign which will be able to educate these youths on good practices that will keep
themselves safe online.
Source: http://www.medialiteracycouncil.sg/Lists/Resources/Attachments/176/Clique%20Click.pdf
Primary target audience - Youths
1 2 3 4
DEPENDENT ON SPEND MOST OF LOVE TO HANG TECH SAVVY
PARENTS THEIR TIME IN OUT WITH
SCHOOL FRIENDS
SOURCE:
https://www.emarketer.com/Article/Tweens-Teens-Do-You-Know-Difference/1004194
https://www.imda.gov.sg/~/media/imda/files/inner/about%20us/newsroom/mda/documents/for%20public%20release%20cs%202015%20final.pdf?la=e
Secondary target audience - Parents
1 2 3 4
CONCERN TRY TO EXPLAIN INSUFFICIENT WORKING
ABOUT THE RISKS OF KNOWLEDGE AND PARENTS HAVE
CHILDREN’S ONLINE MEDIA TO SKILLS ABOUT NO TIME TO
SAFETY YOUTHS INTERNET SAFETY TEACH
Source:
http://family.org.sg/fotfs/downloads/slidenotes/frn/Report_Event_Summary.pdf
EVALUATION (Attendance Rate for Event)
Count each student in each school in SG Clicker to count how many people arrive at “Googlet
Weekend”
- Numbers tracked and recorded by the Googlets
every week will be compiled over an excel sheet to
track outreach
- The number of students that the Googlets have
reached out to will be counted as outreach numbers
EVALUATION (Awareness of Campaign)
Measure Page Views from Interactive Posters Social Media Analysis
- Page views & engagement will be tracked and - Number of tweets & facebook posts with the word
recorded every week to understand how popular our “google”, “googlets”, “google office”
website are.
- Number of engagement with tweets & posts
Questionnaire Survey to find out effectiveness of - Measure tweets & posts for sentiment/opinion
Campaign