SUGBA-SUGBA NI MADZAM

A RESEARCH PROPOSAL PRESENTED TO THE FACULTY OF BP. PUEBLOS SENIOR

HIGH SCHOOL PROGRAM.

IN PRACTICAL FULFILMENT OF THE REQUIREMENT FOR ECONOMICS 220

BY:

ATO, CHIBBIE MOON

CASTILLA, ADRIAN REX

CATUBAG, ANNA JANE

CEBALLOS, JENNYLYN

DORMIDO, CHAMPAGNE

JULOM, ANGELA

OMAYANA, LISETTE

PETALLO, BERNADETH

VISAYA, JAYSON

2017
Brief history of Industry

Barbecue is considered as street food in the Philippines, because almost anyone could
vend at any street. It does not require a big capital – a starting amount of Php 500 would be
enough to make Php 1,000 in a single day. Filipinos could easily pass the skills to another, so
there is no need to become a great cook to prepare great barbecues.

Filipinos selling barbecue at the streets practically use coal made from highly-heated
wood (called as “uling” in the Filipino language) so that they could save money in the production
of heat. In preparing barbecue with available grill appliances, they could either use electricity or
LPG (which means “Liquefied Petroleum Gas” in case someone does not know). The smell of
grilling barbecue is already good enough to attract the attention of any passerby. There is no
need for a barbecue vendor to actively invite people to look at his or her barbecue products.

For the other types of barbecue, they may only be available in the Philippines because
Filipinos try not to waste any part of any animal that can be used as food.

Isaw (Intestines) – These may be the intestines of either pork or chicken. Pork intestines
are cut into small pieces then placed horizontally on a stick, while chicken intestines are cut in
larger lengths and folded before placing vertically on a stick. The reason why people do not eat
this because they think that undigested animal food may still be present with these parts.

Adidas (Chicken feet) – They may sound like a brand for shoes, but do not mistake this
for what Filipinos refer the word to. They are made of cleaned chicken feet. They are also sold at
low prices.

Betamax (Pork or Chicken blood) – These are of course dried and solidified first. They
are sold at much lower prices.

Barbecue vendors are available in most streets in the cities. The prices of the barbecues
from each vendor do not differ much (based from my recent purchases). In fast foods, I notice
that about 1 out 4 of them offer barbecues as part of the menu. That does not include barbecue-
style meals that do not have real barbecues. It depends on their prices if I would buy them.
Buying a barbecue meal in the Philippines will most likely be served with rice.
 In the Philippines, there are really many types of food. For barbecue alone, there are
simply many recipes which may differ in every local community. That said, I hope that this
article about barbecue in the Philippines would have informed you about how to make barbecue,
where to get it and what types are available in the country.

1. Type of Business Organization

It is a limited liability because this business provides limited liability for all of its
members, but typically can be treated as a partnership for federal income tax purposes. State
laws may differ as to whether it is treated as a partnership or a corporation for state income tax
purposes. It can be managed by all of the members or can have centralized management in one or
more of the members.

2. Business Size

The size of the business was determined by calculating the estimated cost of production
such as direct materials and factory overhead.

Direct Materials

Materials Cost

Barbecue Stick Php. 25.00/each

Oil Php. 15.00/each

Brush Php. 10.00/each

Cellophane Php. 10.00/each

Charcoal Php. 30.00/each

 Factory Overheard

Equipment Purpose Estimated cost

A barbecue grill is a device Php. 200.00

that cooks food by applying heat

from below.

Barbecue Grill

Use to see the display food that Php. 100.00

people can buy.

Table

A chair that people can Php. 50.00

sit while waiting their order food.

Chair

In accordance to the estimated cost of production mentioned above, this business shall be
classified as small business, with estimated assets from Php 500.00 to Php 1,000.00.
3. Geographical Description

The Barbecue business is one of the popular foods in Golden Ribbon, Butuan City. According to
the survey conducted by Father Saturnino Urios University BP. Pueblos Senior High Students, Economics
220 students in Barangay-2 Golden Ribbon, there are 5 out of 10 respondents said that the Barbecue
business is the main street food of their Barangay, putting Lechon manok as a second to the list. Golden
Ribbon, Butuan City as a result from the survey conducted, consisted mostly of teenagers, a perfect
business proposed.

4. Product and Business Description

The food industry is one of the most successful kind of business that isn't seasonal. A
Barbecue or a street food can operate ever day regardless of what season or day it can be, which
is why a lot of entrepreneur are encouraged to build their own brand in the field. Barbecue,
commonly referred to as “BBQ”, restaurants are popular all across the country. Some BBQ
restaurants are old-fashioned, family-style establishments, while others try to break from the
norm and serve BBQ inspired by various different types of cuisines. Having business of a BBQ
sidewalk can be enjoyable and quite profitable. This industry comprises establishments that
manufacture barbecue and grilling equipment, including gas and solid fuel barbecues, grills and
braziers as well as parts and accessories. Other outdoor cooking equipment, like outdoor stoves,
is excluded from this industry.

In The Philippines, street food business use paper fan when grilling the food products. It
is marinated meet that will be skewered with the bamboo stick and grilled using charcoal. Our
menu consists of juicy, thick steaks that are coated with a secret combination of flavorings and
zesty spices. These steaks are grilled to perfection. The menu is Isaw (Intestine), Adidas,
Betamax, Hotdog, Pork that includes the specialty sauce that can penetrates into the meat for real
barbecue taste. This product is very affordable to the buyers especially to the Filipinos.
 Characteristics and Attributes

The Barbecue contains raw meat. The sauce itself has a lot of varieties like sweet & sour
and spicy sauce. Both can be eaten with or without rice. Less hassle to the buyers and can be
done in any location. Barbecue is usually done outdoors by smoking the meat over wood or
charcoal.

ORGANIZATIONAL CHART

ChibbieAto
Manager

Lisette Omayana
Asst. Manager

Jenny Lyn Ceballos

Secretary

Bernadette Petallo Anna Jane Catubag Champagne Dormido

Cashier Auditor Treasurer

Adrian Rex Castilla Jayson Visaya Angela Julom

Asst. Cashier Asst. Auditor Asst. Treasurer

5. Economics Forces: Supply and Demand Analysis

The Philippines is basically loves to eat street food specifically grilled foods. For so
many years, barbecue business maintain as a one of the well known and affordable food in the
Philippines. With the data given below, it is obvious that most of the prospective buyers of
barbecue in Golden Ribbon are teenagers and household. According to Mr. Frediano Catubag, 57
years old, one of the residents of Golden Ribbon who tends to sell barbecue few years ago, he is
willing to sell again to the people of Golden Ribbon, the barbecue since he is a good cook and
has a background in this business.

Series 1
5
4.5
4
3.5
3
2.5
Series 1
2
1.5
1
0.5
0
HOUSEWIFE
NO WORK
 Products and Services Needed

40

30 30 30
25 25 25 25
20

10 10 10
5
6. List of the Major Players in the Industry

Name of Major Players in Description Address Number of

the Industry Year(s) in the

Industry
1. Coca-cola (Aling Coring) In Coca-cola A.D Curato 5 years
Store we choose Street, Butuan
Aling Coring BBQ City
grilled it has the
capacity to sell
Php 500 per night

2. Mendoza BBQ Mendoza has the P-5 Ube Maon, 2 years

capacity to sell Butuan City
Php 250 BBQ
per day
3. House of Beef They sale beef A.D Curato 7 years
and BBQ grilled it Street, Butuan
has a capacity to City
to sell Php 3,000
per night

7. Demography of Possible Customers

Organization Number of Customer (Annually)

Student’s from Elementary, 50

Highschool and College

 Adult 20

Government Workers 10

Age Brackets Number of Customer

7-25 39

26-30 15

31-40 10

Income Brackets (Monthly) Number of Customer

Php. 100.00- Php. 500.00 39

Php. 10, 000.00- Php. 15, 000.00 15

Php. 20, 000.00- Php. 30, 000.00 10

8. List of Suppliers

This socio-impact study is more concern on how the research can possibly help the
people residing in Golden Ribbon, Butuan City, in the same reason why the Barbecue can sale in
the community.

Name of Suppliers Address

 Wet Market Langihan, Butuan City, Agusan Del Norte

Wing-on Langihan, Butuan City, Agusan Del Norte

9. List of Possible Substitutes

Name of Substitutes Description Address

Pancake is readymade mix
readily available in grocery
stores, this dish is very easy Wing-on Langihan, Butuan
Pancake to make. It is served while it City
is still hot and fresh from
frying pan. This could be the
reason why we called it Hot
Cake.

Pancake is the best and affordable for everyone. It is very easy to make Although
pancake is not the healthiest, but we developed an alternative for people who are limited on their
food consumption or have nutritional restrictions.

10. Process of Government Law and Regulation that Apply to the Business

Government Law and Description Payment/Fees

Regulation
Food Safety Act of 2013 An act to strengthen the food P50,000 to P500,000 and the
safety regulatory system in the suspension of appropriate
(RA 10611)
Philippines to protect licenses to conduct business or
consumer health and facilitate to prepare food.
market access of local foods
and food products was signed
into law on August 23, 2013.
Republic Act No. 10611, the
Food Safety Act of 2013, set
the benchmark for food safety
in various stages from the
harvest to manufacturing,
processing, handling,
packaging, distribution,
marketing, and food
preparation until consumption.
11. Types of Marketing Strategies Prevalent within the Industry

a) Involve Your Staff

Whether you have a business with five employees or more, involve everyone when making a
long-term strategic plan. For growth to occur, changes may be needed in the way the business
operates. Your employees will be more likely to embrace these changes if they are part of the team
that creates the new process.

b) Identify your business goals

increasing awareness of your products and services, selling more products from a certain
supplier reaching a new customer segment.

c) Staff Training

A top-notch staff constantly helps to grow your business. Ideally, each member of the
staff is well versed in all the internal workings of your business and is an expert in one or more
areas. Finding, hiring and retaining these individuals will save you time and money over the long
run, as you will have loyal employees whose greatest interest is in working together to grow the
company.

d) Make Adjustments

You need to continually change in order to grow. You must be willing to let go of old
ways of doing things and ready to embrace new methods. As a person cannot grow without
painful transitions, so to must a business suffer some difficulties when growing. Accept change
as necessary and profitable. Don't get stuck in the way you have always worked. Making
adjustments can keep your business moving upward.

e) Budgeting

A final very important aspect of your strategy is budgeting. Maintain a firm grasp of your
accounts. Knowing what is coming in and going out is essential to planning how much you can
spend on new technology and new marketing campaigns that will further build your business.
Consult with professionals in the field prior to making expensive investments in long-term
growth plans. There will always be a certain amount of risk, but you must educate yourself to
minimize it and move forward
11. Interview at least 5 Business Industry