DAFTAR PUSTAKA

Aaker, David. 1996. Building a Strong Brands. The Free Press

Brewer, Michael (2000) Creating Value in The New Economy ”Measuring Customer
Loyalty”. Valoris Abram Hawkes

Davis, M. Scott (2002). Brand Asset Management : Driving Profitable

GrowthThrough Your Brands, California : John Wiley & Sons INC.

Dharmmesta, B.S. (1999). Loyalitas Pelanggan : Sebuah Kajian Konseptual Sebagai

Ghozali, Imam. 2005. Analisis Multivariate Lanjutan Dengan Program SPSS.

Semarang:BP Undip

Griffin, Jill. 2002. Customer Loyalty. Jakarta:Erlangga

Gustiasya, Thia. 2005. Pengaruh Faktor-Faktor Marketing Mix terhadap Kepuasan

Nasabah studi Kasus pada Bank Mega Cabang Kebon Jeruk.

Hamzah, Amir. 2007. Analisis Experiential Marketing, Emotional Branding, dan Brand
Trust Terhadap Loyalitas Merek Mentari. Usahawan No 06 tahun XXXVI Juni
2007 hal 22-28

Hendra, Baskara Adhi. 2006. Tahap yang Dilalui Pelanggan Pada Experiential
Marketing. Jurnal Manajemen Prasetya Mulya volume II No. 1 Mei 2006 hal 35-
52.

Kertajaya, Hermawan. 2004. Marketing In Venus. Jakarta:PT Gramedia

Kertajaya, Hermawan. 2006. Hermawan Kertajaya On Marketing. Jakarta:PT Gramedia

Kertajaya, Hermawan. 2007. Bosting Loyalty Marketing Performance. Jakarta:Mark Plus

Kotler, Armstrong, Gary. 2001. The Principle of Marketing 9th edition. Prentice Hall Inc.

Kotler, Philip. 1993. Manjemen Pemasaran Volume 1 Edisi Ketujuh. Jakarta:FE

Universitas Indonesia
Kotler,Philip (2003), Marketing Management, 11th ed, Prentice Hall

Malhotra , N.(2007), Marketing Research, 5th ed, New Jersey : Pearson Education,
Inc.

Peter and Olson (2006), Consumer Behavior & Marketing Strategy, 7th ed, Prentice
Hall

Rahmawati, 2003. Pengaruh Aspek Sense dan Feel Dari Experiential Marketing Pada
Kasus Soto Gebrak. Jurnal Ekonomi dan Bisnis Volume III No. 2 Agustus 2003 hal
109-121

Schmitt, Bernd (1999), Experiential Marketing: How to Get Customer Sense, Feel,
Think, Act and Relate to Your Company and Brands. The Free Press. New
York

Sekaran, Uma (2006),Metodologi Penelitia Untuk Bisnis. Jakarta : Salemba Empat

SWA Sembada Majalah Edisi Juni. 2007.

Widiyanto. 2004. Analisis Faktor yang Mempengaruhi Loyalitas Konsumen Studi Kasus
Pada Susu Anlene Dari PT. New Zeland Milk (Indonesia). Jurnal Ekonomi dan
Manajemen “Dinamika Unnes” Volume XIII No1 Maret 2004 Hal 1-7

Noorastuti, 2009. “Menambah Panjang Masalah Macet Jakarta”.

http://metro.vivanews.com/news/read/70849-
menambah_panjang_masalah_macet_jakarta

2009. ”Everybody Loves Vespa”.

http://www.thescooterscoop.com/2009/12/30/everybody-loves-vespa-
eeeeverybody/
LAMPIRAN I : Hasil Uji Validitas Pada SPSS 17.0

Factor Analysis

SENSE (SNS) Factor

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .612

Bartlett's Test of Sphericity Approx. Chi-Square 58.530

df 3

Sig. .000

Anti-image Matrices

S1 S2 S3

Anti-image Covariance S1 .740 -.302 -.046

S2 -.302 .630 -.274

S3 -.046 -.274 .780

Anti-image Correlation S1 .629a -.442 -.061

S2 -.442 .577a -.391

S3 -.061 -.391 .656a

a. Measures of Sampling Adequacy(MSA)

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings

Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 1.844 61.481 61.481 1.844 61.481 61.481

2 .719 23.953 85.434

3 .437 14.566 100.000

Extraction Method: Principal Component Analysis.

Component Matrixa

Component

S1 .760
 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .612

Bartlett's Test of Sphericity Approx. Chi-Square 58.530

df 3

S2 .858

S3 .728

Extraction Method:
Principal Component
Analysis.

a. 1 components
extracted.

FEEL (FEL) Factor

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .738

Bartlett's Test of Sphericity Approx. Chi-Square 151.793

df 6

Sig. .000

Anti-image Matrices

F1 F2 F3 F4

Anti-image Covariance F1 .601 -.217 -.186 .053

F2 -.217 .476 -.077 -.227

F3 -.186 -.077 .570 -.189

F4 .053 -.227 -.189 .564

Anti-image Correlation F1 .728a -.406 -.317 .092

F2 -.406 .724a -.147 -.438

F3 -.317 -.147 .787a -.333

F4 .092 -.438 -.333 .717a

a. Measures of Sampling Adequacy(MSA)

Total Variance Explained

 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .738

Bartlett's Test of Sphericity Approx. Chi-Square 151.793

df 6

Initial Eigenvalues Extraction Sums of Squared Loadings

Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 2.577 64.432 64.432 2.577 64.432 64.432

2 .642 16.057 80.489

3 .470 11.752 92.241

4 .310 7.759 100.000

Extraction Method: Principal Component Analysis.

Component Matrixa

Component

F1 .758

F2 .855

F3 .813

F4 .780

Extraction Method:
Principal Component
Analysis.

a. 1 components
extracted.

THINK (THK) Factor

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .678

Bartlett's Test of Sphericity Approx. Chi-Square 121.606

df 3

Sig. .000
 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .678

Bartlett's Test of Sphericity Approx. Chi-Square 121.606

df 3

Anti-image Matrices

T1 T2 T3

Anti-image Covariance T1 .446 -.277 -.124

T2 -.277 .438 -.142

T3 -.124 -.142 .685

Anti-image Correlation T1 .642a -.627 -.225

T2 -.627 .637a -.260

T3 -.225 -.260 .822a

a. Measures of Sampling Adequacy(MSA)

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings

Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 2.187 72.900 72.900 2.187 72.900 72.900

2 .542 18.051 90.951

3 .271 9.049 100.000

Extraction Method: Principal Component Analysis.

Component Matrixa

Component

T1 .886

T2 .891

T3 .781

Extraction Method:
Principal Component
Analysis.
 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .678

Bartlett's Test of Sphericity Approx. Chi-Square 121.606

df 3

a. 1 components
extracted.

ACT (ACT) factor

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .596

Bartlett's Test of Sphericity Approx. Chi-Square 66.106

df 3

Sig. .000

Anti-image Matrices

A1 A2 A3

Anti-image Covariance A1 .763 -.279 -.011

A2 -.279 .584 -.312

A3 -.011 -.312 .707

Anti-image Correlation A1 .640a -.418 -.015

A2 -.418 .563a -.485

A3 -.015 -.485 .610a

a. Measures of Sampling Adequacy(MSA)

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings

Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 1.877 62.573 62.573 1.877 62.573 62.573

2 .728 24.262 86.835

3 .395 13.165 100.000

Extraction Method: Principal Component Analysis.

 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .596

Bartlett's Test of Sphericity Approx. Chi-Square 66.106

df 3

Component Matrixa

Component

A1 .725

A2 .875

A3 .766

Extraction Method:
Principal Component
Analysis.

a. 1 components
extracted.

RELATE (RLT) Factor

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .660

Bartlett's Test of Sphericity Approx. Chi-Square 61.879

df 3

Sig. .000

Anti-image Matrices

R1 R2 R3

Anti-image Covariance R1 .683 -.297 -.157

R2 -.297 .662 -.198

R3 -.157 -.198 .784

Anti-image Correlation R1 .644a -.441 -.215

 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .660

Bartlett's Test of Sphericity Approx. Chi-Square 61.879

df 3

R2 -.441 .631a -.275

R3 -.215 -.275 .730a

a. Measures of Sampling Adequacy(MSA)

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings

Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 1.899 63.313 63.313 1.899 63.313 63.313

2 .636 21.190 84.503

3 .465 15.497 100.000

Extraction Method: Principal Component Analysis.

Component Matrixa

Component

R1 .813

R2 .830

R3 .742

Extraction Method:
Principal Component
Analysis.

a. 1 components
extracted.

BRAND LOYALTY (B_LOYALTY) Factor

 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .648

Bartlett's Test of Sphericity Approx. Chi-Square 83.044

df 6

Sig. .000

Anti-image Matrices

BL1 BL2 BL3 BL4

Anti-image Covariance BL1 .856 -.027 -.218 -.072

BL2 -.027 .658 -.018 -.325

BL3 -.218 -.018 .754 -.199

BL4 -.072 -.325 -.199 .576

Anti-image Correlation BL1 .735a -.036 -.271 -.102

BL2 -.036 .619a -.026 -.528

BL3 -.271 -.026 .701a -.301

BL4 -.102 -.528 -.301 .612a

a. Measures of Sampling Adequacy(MSA)

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings

Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 2.076 51.911 51.911 2.076 51.911 51.911

2 .906 22.641 74.552

3 .630 15.747 90.299

4 .388 9.701 100.000

Extraction Method: Principal Component Analysis.

Component Matrixa

Component

BL1 .578

BL2 .738
 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .648

Bartlett's Test of Sphericity Approx. Chi-Square 83.044

df 6

BL3 .713

BL4 .831

Extraction Method:
Principal Component
Analysis.

a. 1 components
extracted.

LAMPIRAN II : Hasil Uji Reliabilitas Pada Penelitian

Scale: ALL VARIABLES

SENSE (SNS) Factor

 Case Processing Summary

N %

Cases Valid 110 100.0

Excludeda 0 .0

Total 110 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's
Alpha N of Items

.684 3

Item-Total Statistics

Cronbach's
Scale Mean if Scale Variance if Corrected Item- Alpha if Item
Item Deleted Item Deleted Total Correlation Deleted

S1 12.5455 1.259 .461 .636

S2 12.4545 1.039 .607 .440

S3 12.0727 1.206 .435 .672

FEEL (FEL) Factor

Case Processing Summary

N %

Cases Valid 110 100.0

Excludeda 0 .0

Total 110 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's
Alpha N of Items
 Case Processing Summary

N %

Cases Valid 110 100.0

Excludeda 0 .0

Total 110 100.0

.806 4

Item-Total Statistics

Cronbach's
Scale Mean if Scale Variance if Corrected Item- Alpha if Item
Item Deleted Item Deleted Total Correlation Deleted

F1 19.1727 4.438 .562 .785

F2 19.0909 4.028 .711 .722

F3 19.2727 3.723 .652 .741

F4 19.2364 3.430 .606 .777

THINK (THK) Factor

Case Processing Summary

N %

Cases Valid 110 100.0

Excludeda 0 .0

Total 110 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's
Alpha N of Items

.808 3

Item-Total Statistics
 Reliability Statistics

Cronbach's
Alpha N of Items

Cronbach's
Scale Mean if Scale Variance if Corrected Item- Alpha if Item
Item Deleted Item Deleted Total Correlation Deleted

T1 12.4000 .921 .709 .691

T2 12.3636 .839 .713 .676

T3 12.2000 .914 .561 .841

ACT (ACT) Factor

Case Processing Summary

N %

Cases Valid 110 100.0

Excludeda 0 .0

Total 110 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's
Alpha N of Items

.699 3

Item-Total Statistics

Cronbach's
Scale Mean if Scale Variance if Corrected Item- Alpha if Item
Item Deleted Item Deleted Total Correlation Deleted

A1 12.9000 1.137 .435 .702

A2 12.8364 .854 .645 .429

A3 12.8091 1.018 .480 .653

RELATE (RLT) Factor

 Case Processing Summary

N %

Cases Valid 110 100.0

Excludeda 0 .0

Total 110 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's N of Items
Alpha

.708 3

Item-Total Statistics

Cronbach's
Scale Mean if Scale Variance if Corrected Item- Alpha if Item
Item Deleted Item Deleted Total Correlation Deleted

R1 12.4182 .759 .545 .593

R2 12.2727 .732 .571 .560

R3 12.3273 .773 .464 .695

BRAND LOYALTY (B_LOYALTY) Factor

Case Processing Summary

N %

Cases Valid 110 100.0

Excludeda 0 .0

Total 110 100.0

a. Listwise deletion based on all variables in the

procedure.
 Reliability Statistics

Cronbach's
Alpha N of Items

.683 4

Item-Total Statistics

Cronbach's
Scale Mean if Scale Variance if Corrected Item- Alpha if Item
Item Deleted Item Deleted Total Correlation Deleted

BL1 18.7364 1.939 .353 .684

BL2 18.8818 1.775 .459 .621

BL3 18.7182 1.599 .469 .618

BL4 18.9909 1.642 .596 .534

LAMPIRAN III : Hasil Analisis Regresi Berganda Model I

Regression

Variables Entered/Removed

Variables Variables
Model Entered Removed Method

1 RLT, FEL, ACT, . Enter

a
SNS, THK

a. All requested variables entered.

Model Summaryb

Adjusted R Std. Error of the

Model R R Square Square Estimate Durbin-Watson

1 .737a .543 .520 .29197 1.953

a. Predictors: (Constant), RLT, FEL, ACT, SNS, THK

b. Dependent Variable: BRAND_LOYALTY

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 10.134 5 2.027 23.775 .000a

Residual 8.525 100 .085

Total 18.659 105

a. Predictors: (Constant), RLT, FEL, ACT, SNS, THK

b. Dependent Variable: BRAND_LOYALTY

Coefficients(a)

Unstandardized Standardized
Coefficients Coefficients t Sig. Collinearity Statistics
Mode Std. Toleranc Std.
l B Error Beta e VIF B Error
1 (Constant) 3.392 .368 9.223 .000
Service
.254 .098 .334 2.579 .011 .397 2.522
Performance
Kepuasan .204 .089 .298 2.300 .024 .397 2.522
a Dependent Variable: Loyalitas
 Coefficientsa

Standardized
Unstandardized Coefficients Coefficients Collinearity Statistics

Model B Std. Error Beta t Sig. Tolerance VIF

1 (Constant) .761 .535 1.422 .158

SNS .165 .071 .197 2.311 .023 .627 1.595

FEL .069 .047 .107 1.484 .141 .878 1.139

THK -.102 .084 -.111 -1.208 .230 .543 1.841

ACT .418 .076 .463 5.464 .000 .636 1.573

RLT .324 .088 .311 3.681 .000 .642 1.559

a. Dependent Variable: BRAND_LOYALTY

 DAFTAR RIWAYAT PENULIS

Nama : Gusti Kasyful Anwar

Tempat, Tanggal Lahir : Pontianak, 14 Maret 1987
Alamat : Jl. Bangka VIII No.23, Kemang, Jakarta
Agama : Islam
No. Telp : 083894985225
Email : g_kasyfulanwar@yahoo.com

PENDIDIKAN
1992 – 1998 : SD. Pertiwi, Pontianak
1998 – 2001 : SLTP Negeri 3, Pontianak
2001 – 2004 : SMA Negeri 3, Pontianak
2005 – 2010 : STIE – Indonesia Banking School, Jakarta

PENDIDIKAN NON-FORMAL
2005 : IBS Service Excellence Training
2006 : IBS Credit Analysis Training
2006 : TBI – English Course TOEFL Preparation
2007 : Basic Treasury Training
2008 : Trade Financing Training