Sprout Annotated Reports All

GET STARTED WITH
Reporting
& Analytics
Reports Overview
Group Report
Engagement Report
Team Report
Task Report
Facebook Report
Facebook Competitors
Twitter Report
Twitter Trends Report
Twitter Comparison Report
Twitter Listening Report
Google Analytics Report
Instagram Profiles Report
Instagram Competitors
LinkedIn Pages
Tag Report
Sent Messages Report

G ET T ING STA RT ED WIT H T H E
GROUP
REPORT
Use this at-a-glance report to gain insight on
the overall health of your Twitter, Facebook,
Instagram and Linkedin profiles.
SproutSocial SproutSocial SproutSocial 3 More... This Month Export
Group Report About this Report
Sep 01 –Sep 30
Activity Overview
Review key metrics

across Twitter,
3,746,926 3,246 5,822 Facebook, Instagram
and LinkedIn!
IMPRESSIONS E N GAGE ME N T S LINK CLICKS
Audience Growth
AUDIENCE GROWTH, BY DAY
20
15
10
Quickly view the

5
breakdown of how 0
audience growth is 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
trending across individual SEP

FACEBOOK TWITTER I N STAGRAM LINKEDIN
networks to determine
how each is impacting
the overall growth of AUDIENCE GROWTH METRICS TOTAL S T RE N D
your social community.

Compare published
Total Fans 145,764 ▲ 0.3%
New Facebook Fans 319 ▼ 6.2%

Number of Net Likes
increased by
content from the Sent
Messages Report to
New Twitter Followers 1,227 ▲ 1.5% ▲ 0.4% peaks and valleys in this
New Instagram Followers 0.5%
Since Last Month chart to infer how your
218
content influenced
▲
New LinkedIn Followers 324 ▲ 1.2% audience growth.

Total Fans Gained 2,088 ▼ 4.2%
sproutsocial.com
Message Volumes
MESSAGES PER DAY

Understand your overall
publishing habits...
80
60
Visualize message volume

across all networks.
40
...and how your outgoing

20 content impacts engagement
from your audiences.
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEP
SE N T ME S SAGE S RE C E I VE D ME S SAGE S
SENT MESSAGES METRICS TOTAL S T RE N D
Facebook Posts Sent 97 ▼ 6.2% The number of messages you

sent increased by
Twitter Messages Sent 1,541 1.9%
2.4%
▲
▲
Quickly understand if Instagram Media Sent 71 ▲ 1.5%
you're meeting your Since Last Month
publishing and Linkedin Media Sent 34 1.7%

▲
engagement goals by Total Messages Sent 1,651 ▼ 4.2%

analyzing trends in
activity for each
individual network and
RECEIVED MESSAGES METRICS TOTAL S T RE N D
across all networks. Facebook Messages Received 467 ▼ 6.2% The number of messages you
received increased by
Twitter Messages Received 15,673
0.3%
▲ 1.2%
▲
Instagram Comments Received 231 ▲ 2.5%
Since Last Month
Linkedin Comments Received 165 ▲ 1.5%
Total Messages Received 16,536 ▼ 4.2%
Impressions
IMPRESSIONS PER DAY
400
300
200
Visualize daily
100 impressions and view
total impressions for
0
Facebook, Twitter and
LinkedIn.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEP
FAC E B OOK TWITTER LINKEDIN
IMPRESSIONS METRICS TOTAL S T RE N D

The number of impressions
Facebook Impressions 62,081 ▼ 6.2% decreased by
Twitter Impressions 78,917 ▲ 1.5% ▼ 1.5%

Since Last Month
Linkedin Impressions 34,913 ▲ 1.0%
Total Impressions 189,559 ▼ 4.2%
sproutsocial.com
Engagements
ENGAGEMENTS PER DAY
80
60
Running a campaign 40 Make informed strategy

across networks? Use decisions based on
this chart to visualize 20
engagement trends by
which networks received network.
the most engagements. 0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEP
FACEBOOK TWITTER I N STAGRAM LINKEDIN
ENGAGEMENT METRICS TOTAL S T RE N D
Facebook Engagements 2,081 ▼ 6.2%

The number of engagements
Twitter Engagements 2,317 ▲ 1.5% decreased by
Instagram Engagements 917 ▲ 0.5%

▼ 1.5%
Since Last Month
LinkedIn Engagements 1,104 ▲ 1.2%
Total Engagements 6,419 ▼ 4.2%
Stats by Profile/Page
Total Fan/Follower Posts Impressions Engagements Post

Profile/Page Impressions Engagements
Fans/Followers Increase Sent per Post per Post Clicks
Sprout Coffee Co.

Facebook Page
44,425 6.5% 56 439,425 7,847 2,081 37 210
Compare metrics by Sprout Coffee

@MySproutCoffee
108,275 2.1% 265 1,005,675 3,795 2,317 9 47
individual profile to quickly Sprout Coffee

identify your healthiest
24,643 8.3% 135 337,423 2,499 917 7 34
MySproutCoffee
networks. Sprout Coffee Co.

38,675 3.2% 30 20,425 680 1,104 37 70
Company Page
sproutsocial.com
ENGAGEMENT
REPORT
Dig into how well your company is
engaging with Fans and Followers.
View all profiles in your
account or customize
your report to meet
All Profiles Customize Report
your company’s needs.
20th 50th 75th 90th
faster
you rank in the
See how your brand’s The higher the
RES PO N S E TIME
engagement compares
to your peer group.
All Accounts
78th
P E R CE N T I L E
percentile, the better
you stack up against
similar profiles!
for Response Rate
slower
fewer responses RESPONSE RATE more responses
INBOUND VS. REPLIES

50
Quickly identify peaks 40 1,440

(or valleys) in inbound
ESTIMATED
30
INBOUND
messages. 20
10
1,246
FEB 24 MAR 03 MAR 10 MAR 17 MAR 25 REPLIES SENT We use a proprietary
algorithm to determine
which messages need a
response to measure
INBOUND VS. REPLIES
50
how well you’re
40
engaging. Indicators
Dive deeper into your
recent response rate
30
20
62% include who, what, when,
where, why, question
and times to uncover
RESPONSE RATE
10 marks and more.
gaps in coverage...
FEB 24 MAR 03 MAR 10 MAR 17 MAR 25
DAILY RESPONSE TIME
750
min
67MIN
500
min
...or improved 250

AVG RESPONSE
customer service.
TIME
min
0
min
FEB 24 MAR 03 MAR 10 MAR 17 MAR 25
TIME DISTRIBUTION
UNDER 24 HOURS 100%

Measure and
understand your social
UNDER 12 HOURS 98%
media responsiveness
so you can track
improvement.
UNDER 6 HOURS 92%
UNDER 3 HOURS 86%
UNDER 1 HOURS 85%
UNDER 30 MINS 67%

BY DAY OF WEEK Compare the
RESPONSE RATE messages you should
84%
have responded to
70% 73% 64%
61% against those you
43% 45%
actually did.
MON TUE WED THU FRI SAT SUN
25 min
51 min 59 min
81 min 86 min
229 min 244 min
RESPONSE TIME
Pinpoint the times of BY THE HOUR
day that you need to FROM 8 am TO 5 pm RESPONSE RATE IS 66% FROM 8 am TO 5 pm RESPONSE RATE IS 43 min
step up your
responsiveness...
12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 ...so you can allocate

resources and manage
workflow accordingly.
sproutsocial.com
TEAM
REPORT
Gather insights about your team’s
performance on social media.
MySproutCoffee Sprout Coffee Co This Month Export
Use the profile picker Team Report About this Report
to analyze team Business Hours are

members assigned to dynamically calculated
specific accounts. Replies, by Team Member based on each user’s
set time zone to
ALL HOURS BU S I N ES S HOU RS OF F HOU RS
understand how each
agent is performing
Profile / Team Member
Total
Replies
Reply Thread
Size
Avg. Reply
Time
Median Reply
Time
Quickest
Reply
Slowest
Reply
during their shift.
Use this table to Darryl V. 31 3.4 6.6h 36 min 6 min 96 min
better evaluate an Had an after-hours
agent’s response Keenan S. 360 2.3 10.6h 36 min 6 min 96 min crisis? The Off Hours
efforts. filter shows how team
Kristin J. 31 3 6.6h 36 min 6 min 96 min
members handled
Tiffany B.
communication.
22 6 48.2h 36 min 6 min 96 min
Analyze overall profile

Replies, by Profile, by Team Member
response totals and
times...
ALL HOURS BU S I N ES S HOU RS OF F HOU RS
Total Reply Thread Avg. Reply Median Reply Quickest Slowest

Profile / Team Member Replies Size Time Time Reply Reply
Sprout Coffee Co.

Company Page
31 3.4 6.6h 36 min 6 min 96 min
...and dig into metrics
Keenan S. 360 2.3 10.6h 36 min 6 min 96 min
at the agent-level to
pinpoint opportunities
Darryl V. 31 3 6.6h 36 min 6 min 96 min for improvement.
Tiffany B. 22 6 48.2h 36 min 6 min 96 min
Measure how efficiently

Total Reply Thread Avg. Reply Median Reply Quickest Slowest each agent arrives at
a resolution by tracking
Profile / Team Member Replies Size Time Time Reply Reply
reply thread size.

Sprout Coffee Co.
@MySproutCoffee
31 3.4 6.6h 36 min 6 min 96 min
Darryl V. 360 2.3 10.6h 36 min 6 min 96 min
Keenan S. 31 3 6.6h 36 min 6 min 96 min
Kristin J. 22 6 48.2h 36 min 6 min 96 min
Publishing, by Team Member
Team Member Total Posts Daily Avg. Replies Rely to Post Ratio
Publishing focuses on Darryl V. 1,169 38.97 697 82%

preemptive (service
announcements) and Keenan S. 864 21.8 354 43%
proactive (surprise
and delight) messages. Kristin J. 804 18.74 206 27%
Tiffany B. 602 14.3 98 13%
Use the publishing section to keep track of which

agents are handling this type of communication.
sproutsocial.com
TASK
PERFORMANCE
REPORT
Measure team and user productivity around
the use of Tasks in the Smart Inbox.
All Team Members in Your Group This Month Export
Analyze users across Task Performance About this Report
your account for a

team-wide overview of
productivity. Assigned vs. Completed
TASKS BY DAY AS S I GN E D C OMP L E T E D
40
30
Quickly compare how 20
many tasks are being

assigned versus
10
completed on a daily
Is your business affected
0
basis using the chart. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

SEP
by seasonality? Use
TASKS METRICS TOTAL S The number of tasks assigned
Tasks to understand if
increased by your team was more or
less busy, comparatively.
Total Tasks Assigned 922
▲ 2.4% Understand if your team
Total Tasks Completed 864 Since Last Month
is delegating more or
fewer Tasks in the
Smart Inbox.
Task Performance by Team Member
Team Member Assigned Completed First Touch Active Task Time Task Resolution Completion Ratio
Darryl V. 90 90 58 min 38 min 38 min 100% Track task performance

on the user level to
Keenan S. 52 31 6.6h 59 min 89 min 62%
understand which team
members are most_or
least_efficient.
Kristin J. 90 47 10.6h 88 min 40 min 51%
Tiffany B. 32 10 48.2h 96 min 2.6h 42%
Monitor the lifecycle of the task from first touch

to resolution to benchmark goals and meet SLAs.
sproutsocial.com
G ET T IN G STA RT ED WIT H T H E
FACEBOOK
PAGES REPORT
Analyze Facebook data to better understand
the overall health of Pages.
Sprout Coffee Co. Sprout Coffee NYC Sprout Coffee SF Sprout Coffee Chicago This Month Export
Facebook Activity Overview

Use the profile picker Want to share
to analyze multiple Facebook analytics and
Facebook Pages for a published content with
big picture look at your team? Export the
social efforts. report into a PDF with
3,746,926 3,246 5,822 all messages included.
IM PRES S IONS E N G AG E M E N T S CLICKS
The Facebook Activity Overview section gives

you a quick snapshot at content performance.
Audience Growth
LIKES BREA KDOW N, BY DAY PAI D L I K E S O R GAN I C L I K E S UNLIKES
90
60
30
Understand how your

audience is growing by - 30
analyzing paid versus

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
APR
organic likes, and

comparing trends to AUDIENCE G ROW TH M ETRICS TOTAL S
the previous time period. Total Fans

Number of Net Likes
247,723 increased by
Paid Likes 639 ▲ 0.4%

Since Last Month
Organic Likes 568
Unlikes 132
Net Likes 1,075
Publishing Behavior
POST PER DAY PO STS S E N T
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
APR
PUBLIS HING M ETRICS TOTAL S

The number of posts you sent
increased by
Links 74
Use Publishing Metrics Photos 53

▲ 2.4%
roundup to understand
Since Last Month
the types of content Videos 8
your team is pushing out.

Plain Text 18
Total Posts 153

Top Performing Posts
Post Reactions Comments Engage Reach
Sprout Coffee Co.

Curious about the caffeine content in various bean roasts? 159 59 354 15,947
We’ve created a handy chart:
http://bit.ly/Nn7lkV
Post by Darryl V. May 12 at 10:29 am
Sprout Coffee Chicago

Our annual latte art competition is going on this weekend in 300 99 456 17,002
Lincoln Park. Stop by!
Analyze your top

published content or Post by Darryl V. May 14 at 8:09 am
go straight to the
full Sent Messages Sprout Coffee Co.
Report to view more

Guess what? The bring a buddy sale is back on! Check out the 34 13 102 2,097
link below for all the details.
messages. http://bit.ly/Nn7lkV
Post by Darryl V. May 15 at 4:45 pm
Sprout Coffee NYC

New York fashion week is upon us. Make sure that you have the 278 89 555 20,947
fuel you need to make it through all of the upcoming shows...
Post by Darryl V. May 20 at 3:21 pm
Sprout Coffee SF
We’re hiring! That’s right, we’ve opened a wave of new stores 87 26 112 10,113
throughout the San Francisco area. Check the link below for...
Post by Darryl V. May 29 at 11:05 am
V I E W F U L L S E N T M E S SAG E S R E P O RT
Page Impressions
PAG E IM PRES S IONS , BY DAY PAI D I M PR E S S I O N S O R GAN I C I M PR E S S I O N S
200K
150K
100K
50K
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
APR
IM PRES S ION M ETRICS TOTAL S

Viral impressions:
The number of times Organic Impressions 31,224
Total Impressions
decreased by
any organic content
associated with your Viral Impressions 33,979 ▼ 1.5%
page was shared by Paid Impressions 3,679,469
Since Last Month
third parties and

subsequently generated Total Impressions 3,746,926
impressions of your page.
Video Performance
V IEW M ETRICS VI E WI N G BR E AK DOWN
4.2k 68%
Is your audience actually
O R GAN I C FU L L O R GAN I C VI E WS
watching your videos? 2.3k 32%

9.6k
PAI D VI E WS
Use Video Performance O R GAN I C PART I AL
data to find out. TOTA L V IEW S

2.1k
PAI D FU L L
83%
C L I C K PL AYS
993 17%
AU T O PL AY S
PAI D PART I AL
A full view is 30 seconds

or complete.
Audience Engagement
AUDIENCE ENGAG EM ENT, BY DAY R E AC T I O N S C O M M E N TS S H ARE S
40
Monitor peaks and

valleys to keep track
30
20 of content that
generates—or
10 doesn’t—engagement
from your audience.
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
APR
ACTION M ETRICS TOTAL S
Total Engagements
Reactions 1,270
decreased by
Comments 120 ▼ 1.9%

Since Last Month
Shares 340
Total Engagements 1,730
Demographics
PAG E FA N S P E O P LE RE ACH E D P E O P LE E NGAGE D
BY AG E BY G E N DE R
Click the filters of

specific audience
1 3–1 7 5%
types for more targeted

1 8 –2 4 51%
47.3%
demographic analysis.
2 5 –34 96%
FE M AL E FAN S
35 –4 4 78%
4 5 –5 4
5 5 –6 4 31%
43%
52.7%
M AL E FAN S
65+ 12%
Men between ages of 25-34 have a higher potential to see your content or visit your Page.
Demographics, continued
TOP COUNTRIES TO P C I T I E S
United States 365,943 Chicago, IL 1,647
United Kingdom 2,965 London, England, United Kingdom 801
Canada 2,547 Los Angeles, CA 687
Australia 1,698 New York, NY 681
Mexico 1,361 Mexico City, Mexico 469
S HOW M O R E R E S U LTS
Looking for additional

geographic data? Click here.
Facebook Stats by Page
Fan Posts Impressions Engagements Post

Facebook Page Total Fans Increase Sent Impressions per Post Engagements per Post Clicks
Sprout Coffee Co. 104,175 6.5% 235 1,036,731 4,411 2,986 12.7 986
Evaluate and benchmark

efforts by comparing Sprout Coffee NYC 44,425 8.7% 267 945,001 3,539 1,891 13.2 873
performance across Sprout Coffee SF 35,118 3.2% 212 609,425 2,874 1,502 7.1 333
multiple Pages.
Sprout Coffee Chicago 64,005 4.9% 306 1,155,769 3,777 1,899 6.2 556
sproutsocial.com
FACEBOOK
COMPETITOR
REPORT
Keep tabs on your Page’s performance compared
to competitors or other company Pages.
Sprout Coffee Co. Acme Coffee Donuts & Coffee The Coffee Shack 3 More... This Month Export
Add competitor Pages

or Pages from a portfolio
Facebook Competitors About this Report
of related brands. Sep 01–Sep 30
Audience Growth
FANS GAINED, BY DAY
80
60
40
20
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 3 0
Toggle filters on and off

Sprout Coffee Co. Acme Coffee Donuts & Coffee
Competitor Average Company Page Company Page Company Page
The Coffee Shack

Company Page
Cafe Society
Company Page
Coffee First
Company Page
Free Coffee
Company Page
to target your Page’s
growth compared to
primary or secondary
competitors.
Facebook Page Total Fans Fans Gained Fan Growth
Competitor Average 43,091 154 3.5%
Sprout Coffee Co. 44,425 203 6.5%
Acme Coffee 48,425 85 -4.4%
Quickly compare fan

Donuts & Coffee 34,425 123 9.5%
growth to understand The Coffee Shack 78,425 307 18.1%
how your Page stacks

up against others.
Cafe Society 14,425 165 -2.2%
Coffee First 4,425 73 6.2%
Free Coffee 3,874 71 1.2%
Message Volumes
S E N T M E SSAGE S RECEI V ED MESSAG ES
MES SAG ES , BY DAY
80
Visualize inbound and Hover over the chart

WE DN E SDAY SE P 1 8
60 Competitor Average 36
outbound message Sprout Coffee Co. 48

Acme Coffee 75
to view metrics for a
trends using the Sent 40 Donuts & Coffee 23
specific day.
Messages and Received 20
Messages filters.
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 3 0

Competitor Average Company Page Company Page Company Page
The Coffee Shack Cafe Society Coffee First Free Coffee

Company Page Company Page Company Page Company Page
Stats by Page
Messages Messages Post Engagements

Facebook Page Sent Received Breakdown Engagements Per Post
Competitor Average 48,425 32,542 203 43,986 43,986

268
145
Set Page goals using Sprout Coffee Co. 44,425 35,982 451 39,986 39,986
the Competitor Average 478

222
for publishing and
engagement efforts.
Top Posts, by Reactions
Post Reactions Comments Shares
Sprout Coffee Co.

Guess what? The annual #FlashSale is upon us! That means that 891 290 781
everything on our website is 20% off.
Dig into engagement

(Post) September 4 at 10:32 am
metrics of your
Sprout Coffee Co.
Are you looking for a vibrant and successful career in coffee? We 678 283 600
are hiring in all of our NYC offices bit.ly/Nn7lkV
(Post) September 10 at 3:05 pm
competitor’s top posts.
Sprout Coffee Co.
We are excited to announce our new line of premium coffees. Rich 561 106 433
and bold tastes from South America: bit.ly/Nn7lkV
Sprout Coffee Co.

Bring a friend after 3pm and get 30% off a second coffee when you 399 63 340
purchase a large coffee and pastry.
(Post) September 23 at 12:03 pm
Sprout Coffee Co.

Do you know what pairs well with a beautiful sunny day? A nice ice 237 104 214
cold coffee from Sprout Coffee Co. Stop by for 15% off today.
Acme Coffee 48,425 42,091 104 43,986 43,986

277
143
Donuts & Coffee 34,425 28,982 270 33,36 33,36

341
203
The Coffee Shack 78,425 105,092 401 65,486 65,486

456
300
Cafe Society 14,425 13,941 389 10,686 10,686

302
225
Coffee First 4,425 5,872 98 2,987 2,987

197
87
Free Coffee 3,874 2,542 76 2,352 2,352

66
100
sproutsocial.com
TWITTER
PROFILES
REPORT
Track how well you communicate with your
audience to determine Twitter performance.
ChiSproutCoffee MySproutCoffee BosSproutCoffee 2 More... This Month Export
Add multiple profiles

for big-picture insight Twitter Activity Overview
into Twitter content
and social performance. Determine the real
value of a Tweet
through a more holistic
look into how your
See the number of 8,431,458 6,326,173 4,458 followers engage with
times your content was TOTAL IMPRESSIONS TOTAL ENGAGMENTS LI N K C L I C KS
your content.
actually seen on Twitter.
Audience Growth
AUDIENC E G ROW TH , BY DAY N E W FO LLOW E R A LE RTS AC T UA L FO L LOW E R S GA I N E D
Pinpoint content that

120
90 drives audience growth

(or decline) to adjust
your strategy
60
30 accordingly.
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 2 8 2 9 30
FOLLOW ER METRIC S TOTA LS
Total Followers 47,723

Your Followers
increased by
1,483
2.4%
New Follower alerts
▲
Actual Followers gained 1,201 Since Last Month
People that you Followed 121
The net number of new follower

alerts and unfollows shows true
audience growth. Posts & Conversations
MESSAG ES PER DAY SENT RECEIVED
40 0
300
200
Hover over the line

100
graphs to see the 0
data breakdown on a
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
given day. SENT/REC EIVED METRIC S TOTA LS
Tweets sent 922 The number of messages you

sent increased by
2.4%
Direct Messages sent 84
▲
Total Sent 1,006 Since Last Month
Mentions received 1,243

Analyze the number of
Tweets sent and
The number of messages you
received decreased by
received against your
4.5%
Direct Messages received 1,243
▼
Total Received 2,486
content strategy to
drive growth and
Since Last Month
conversations.
Your Content & Engagement Habits
SENT MESSAG E C ONTENT YO U R T W E E T I N G B E HAV I O R
90%
677 C O N V E R SAT I O N
PL A I N T E X T
10%
922 184
U PDA T E S
TW EETS SENT PAG E L I N KS

35%
61 N E W C O N TAC TS
PHOTO LI N KS
65%
VS. 65% EXISTING
Audience Engagement
Visualize trends in how
your followers engage
ENGAG EMENTS PER DAY R E PL I E S R E T W E E TS FAVO R I T E S 92 2 T W E E TS S E N T
with your content.

40 0
300
200
100
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
ENGAG EMENT METRIC S TOTA LS
Replies
2,081
increased by
Retweets 917 ▲ 0.8%

Since Last Month
Favorites 2,081
Use breakdowns by Engagements per follower

Hold yourself accountable
to always engage with
0.1
follower to compare
followers to give the
The number of impressions per
performance across Impressions per follower 9.4
Tweet decreased by
date ranges and best social experience.

profiles with varying
Engagements per Tweet 8.3 ▼ 0.6%
Since Last Month
follower counts. Impressions per Tweet 759.9
Engagements per Impression 0.0
Audience Demographics
FOLLOW ERS BY AG E FO LLOW E R S BY G E N DE R
18–20
21–24
25–34
41%
FEMALE FOLLOWERS
3 5 –44
45 – 5 4
55–64
59%
MALE FOLLOWERS
65+
Men between ages of 25-34 appear to be the leading force among your recent followers.
Twitter Stats by Profile
Total Follower Impressions Engagements

Twitter Profile Followers Growth Impressions per Follower Engagements per Follower Retweets Clicks
@MySproutCoffee 44,425 6.5% 69,425 3.7 986 4.2 78 986
@ChiSproutCoffee 4,425 -4.4% 34,425 6.7 986 1.2 758 66
@BosSproutCoffee 34,425 9.5% 54,425 3.7 36 9.9 34 986

Evaluate and
benchmark efforts by @NYCSproutCoffee 78,425 18.1% 34,425 6.7 486 52.5 478 56
comparing performance @SFSproutCoffee 14,425 -2.2% 67,425 3.3 686 85.5 489 986
of individual profiles.
sproutsocial.com
TRENDS
REPORT
Gain insight to what is being said about
your brand and who is saying it.
A report for each of
your handles! Cafe Sprout Chicago
@CafeSprout_Chi
March 2015
Based on 3,032 @mentions to @CafeSprout_Chi
TO PI CS ME N T I O NED H ASH TAGS MENTIONED

Uncover products or with @MySproutCoffee with @MySproutCoffee See which hashtags
services your customers gained traction!
are talking about. coffee
hot delicious amazing perfect best 567 #sproutblend
coffee dark new flavorful delish 586
Identify possible
order
489 #sproutfail
544 Discover hashtags
people are using
wrong fast finally late messed wrong order coffee today wake
service issues.
morning #tired organically...
start great perfect better worse 405 fix caffeine need coffee addict 535
almond #daylightsavings
milk latte delicious capp finally 398 sucks hard tired dark sleep 489
SHOW A L L ...and identify opportunities

to tie into timely events
that align with your brand.
TOPICS & HASHTAGS FREQUENTLY MENTIONED with @MySproutCoffee
M AR C H 2 0 1 5
50
40 See spikes around

30
popular topics and
20
hashtags associated
10
with your brand to
0
pinpoint correlations and
1 2 3 4 5 6 7 8 9 10 11 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 0 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 30
relationships.
CHOOSE TOPICS C HO O SE HASHTAGS
coffee order #sproutblend #goodmorning
morning almond #daylightsavings #tired
PEOPLE AND BRANDS FREQUENTLY TALKING ABOUT @MySproutCoffee
250 78 54 13 10 9
Identify advocates @smalladi @dada2three @sevdalija

and cultivate new
10 9
1,448 Followers 1,448 Followers 1,448 Followers
social relationships. 65 32 11
10 8
@khkristin @iamtals @petedykstra @tiffany_sprout
2,631 Followers 523 Followers 523 Followers 523 Followers
PEOPLE AND BRANDS FREQUENTLY MENTIONED WITH @MySproutCoffee
567 89 65 54 10 9
@Starbucks @iamtals @dada2three Uncover new competitors

or partners to monitor on
10 9
5.91m Followers 523 Followers 1,448 Followers
77 20 32
an ongoing basis through
10 8 your brand keywords.
@Intelligentsia @DunkinDonuts @McDonalds @petedykstra
32.5k Followers 522k Followers 2.24m Followers 523 Followers
sproutsocial.com
TWITTER
COMPARISON
REPORT
Keep tabs on your performance compared to
competitors or other company profiles.
Reports are unlimited
so create as many as @MySproutCoffee vs @AcmeCoffee Feb 28–Mar 29
you need, as often as

@MySproutCoffee vs @Starbucks
@MySproutCoffee vs @DunkinDonuts
you like! @MySproutCoffee vs @PetesCoffee
ACME
Sprout Coffee Co. COFFEE Acme Coffee Inc.
MySproutCoffee AcmeCoffee
Engagement is based
E NGAGE M E N T E N GAGE M E N T
86% 67%
around conversation.
I N F LU E N C E I N F LU E N C E Use this as a
100% 89% benchmark to set
goals and standards.
Followers-Gained 1,076 Followers-Gained 706
TWITTER FOLLOWERS
SPROUT COFFEE CO 57.3K ACME COFFEE INC 25.9K
65K
55K
45K
35K
25K
15K
Use breakdown data to FEB 28 MAR 05 MAR 10 MAR 14 MAR 18 MAR 22 MAR 26
get insight on what
your competitors are
doing to drive new TWITTER MENTIONS
followers and mentions. SPROUT COFFEE CO 3.3K ACME COFFEE INC 3.4K
300
250
200
150
100
50
FEB 28 MAR 05 MAR 10 MAR 14 MAR 18 MAR 22 MAR 26
sproutsocial.com
TWITTER
LISTENING
REPORT
This report uncovers trends in Twitter traffic for
any keyword, hashtag or complex query.
sproutlife coffeetime sproutcoffee 3 More... This Month Export
Select a date range
whether current or
Add keywords for your further back in time.
brand, your products, Keyword Volume
hashtag campaigns
and more. VOLU M E , BY DAY
80
Analyze volume by day to
60
determine peak usage
or trends over time.
40
20
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
APR
sproutlife coffeetime sproutcoffee sproutcoffeefail
Toggle individual keywords

sproutlove sproutsales
on or off to dynamically
update the chart.
Share by Volume
sproutlife 44% (▲ 6.2%)
coffeetime 23% (▼ 2%)
5.2K sproucoffee 15% (▲ 1.2%)

See if share increased
or decreased during
TOTAL VOLUME
sproutcoffeefail 10% (▼ 14%)
Understand how a the report period with

collection of keywords sproutlove 4% (▲ 7%)
trend data.
perform relative to sproutsales 6% (▲ 3.5%)
each other.
flashsales 2% (▲ .5%)
sproutlife coffeetime sproutcoffee sproutcoffeefail
sproutlove sproutsales
Stats by Keyword
Average Total Growth

Twitter Keyword per Day Volume Trend
Dig into individual stats sproutlife 231 3,245 10.8%

per keyword and easily
compare them all. Keyword Volume
VOLUME, BY DAY
80
60
40
20
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
APR
sproutlife was mentioned the most on Saturday April 4th—a total of 79 times.
Stats by Keyword, Continued
Sample Peak Day Tweets
Darryl V. @themiddle
Best part of waking up is saying “hi” to everyone at my local Sprout 468,934 306 214
Coffee #sproutlife Followers Likes Retweets
Get a quick glimpse

April 4 at 10:32 am
into what people were

Tiffany B. @tiffany_sprout
Mocha white chocolate lattes from @MySproutCoffee are heavenly 302,675 306 214
Tweeting about with #sproutlife #myfav Followers Likes Retweets
April 4 at 10:32 am
your keywords. Patrick C. @pcutty

Really into the new @MySproutCoffee sandwiches. The BLT is the 2,973 14 3
perfect companion for my afternoon cofee #sproutlife Followers Likes Retweets
April 3 at 3:45 pm
Kristin J. @khkristin
Can’t decide if I should be proud or ashamed that everyone at my local 205,680 26 36
@MySproutCoffee knows my name...#sproutlife Followers Likes Retweets
April 2 at 9:03 am
Joshua L. @joshualohr
Pretty sure that I’m not fully alive until I’ve had my morning coffee 556,500 109 87
#sproutlife Followers Likes Retweets
April 1 at 8:55 am
coffeetime 34 1,005 2.1%
sproutcoffee 343 5,689 12.3%
sproutcoffeefail 3 56 .8%
Click to expand for more

sproutlove 700 10,876 14.2%
in-depth stats of how
sproutsales 405 7,809 9.3% keywords performed.
sproutsocial.com
GOOGLE
ANALYTICS
REPORT
View website traffic from a social lens for deeper
insight on messages that drive acquisition.
WEBSITE VS. SOCIAL REPORT From Feb 17 to Mar 17
350k Website Traffic
300k 977,920
Compare traffic 250k Twitter Mentions Twitter Mentions only
driven by social and 4,555 include Tweets with a
organic traffic.
200k
150k Articles & Blog

link to your site.
100k
8
FEB 17 MAR 01 MAR 09 MAR 17
See what other sites are

sending referral traffic!
A chronological list of
all your sent messages
ALL-POSTS MY-POSTS WEB
Social Traffic Sources
with a link to your site. See which of your
networks bring in the
MySproutCoffee Facebook 11,386
most clicks.
Bring a buddy and get 10% off both your coffees bit.ly/aFSD83 Twitter 11,287
Others 5,363
(Tweet) by Darryl V. Mar 29 at 10:29 am
Refers to LinkedIn,
YouTube 463
Foursquare, reddit,
Blogs 149
MySproutCoffee
Digg and more.

Q&A Sites 140
@JohnMayer will be playing out our SF coffee house bit.ly/aFSD83
Yelp 134
(Tweet) by Darryl V. Mar 28 at 6:29 pm
MySproutCoffee
It’s sale time! All mugs and travel cups on sale now bit.ly/aFSD83
(Tweet) by Sarah M. Mar 28 at 1:15 pm
MySproutCoffee
Interested in learning about our CEO? Read this: bit.ly/ASFD89
MySproutCoffee
2 for on pastries all this week at your local Sprout bit.ly/ASFD89
MySproutCoffee
We just opened a store in London. Check it out bit.ly/ASFD89
(Tweet) by Sarah M. Mar 26 at 8:29 am
MySproutCoffee
Tea Tuesdays are back! Buy a tea and get 10% off bit.ly/ASFD89
MySproutCoffee
Stop by after 2pm and get 15% off your coffee bit.ly/ASFD89
MySproutCoffee
Interested in helping your community? We can help bit.ly/asf6HJK
sproutsocial.com
INSTAGRAM
PROFILES
REPORT
Determine the success of your content
and make informed strategy decisions.
Add multiple profiles SproutSocial Bambu SproutSocial SproutSupport 3 More... This Month Export
for big-picture insight

into Instagram content Instagram Profiles
and social performance. Sep 01, 2015–Sep 30, 2015
Top Instagram Posts
Get a snapshot of
your most engaged
media then review the
comprehensive list
from the Sent
Messages Report.
@SproutCoffee @SproutCoffeeNYC @SproutCoffeeCHI
425 Engagements 312 Engagements 153 Engagements
Audience Growth
Peaks and valleys give

insight into how
AUDIENCE GROWTH, BY DAY FOL LOW E RS GAI N E D
content drives growth.

120
90
60
30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEP
FOLLOWER METRICS TOTAL S

Your Followers
increased by Quickly understand
performance trends
2.4%
▲
based on the report
Followers Gained
period.
1,483 Since Last Month
People that you Followed 121
Publishing Behavior
MEDIA PER DAY ME D I A S E N T
Project or
demonstrate if your
2
1
brand’s publishing goals
are being met.
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEP
PUBLISHING METRICS TOTAL S
The number of media you sent

Photos 50 increased by
Videos 8 ▲ 4.1%
Since Last Month
Total Media 58
Outbound Hashtag Performance
MOST USED HASHTAGS MOST E N GAGE D HAS HTAGS
#sproutcoffeeco 154 #sproutcoffee 1167
#dobreakfastright 130 #sproutcoffeeco 1126
Compare which
#mysproutcoffee 122 #mysproutcoffee 1117
hashtags you use #sproutcoffee 93 #dobreakfastright 168

the most to the
ones that get the #latteart 67 #sproutperks 160
most attention.
#sproutjava 32 #sprout 144
#sprout 13 #latteart 106
#sproutperks 6 #sproutsundays 102
Audience Engagement
MEDIA / ENGAGEMENTS PER DAY LIKES C OMME N TS MEDIA SENT
40
30
20
Understand how and
when your audience is
10 engaging with your
content to maximize
results.
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEP
ENGAGEMENT METRICS TOTAL S

Likes Received 994 increased by
Comments Received 156 ▲ 0.8%

Since Last Month
The number of engagements per

Engagements per Follower 48 media decreased by
Engagements per Media 23

▼ 4.5%
Since Last Month
Top Influencers Engaged

Keep tabs on top
users that are
interacting with
250 78 54 13 10 9
your content.
@smalladi @joshuasigler @sevdalija
10 9
1,448 Followers 1,448 Followers 1,448 Followers
65 32 11
10 8
@khkristin @iamtals @petedykstra @tiffany_sprout
2,631 Followers 523 Followers 523 Followers 523 Followers
Compare profiles to
uncover opportunities
Instagram Stats by Profile
for improved content
and engagement for Total Follower Followers Media Comments Total Engagements Engagements
overall success. Instagram Profile Followers Increase Gained Sent Sent Engagements pre Follower per Media
@SproutCoffeeCo 34,421 18% 34 34 5 879 45 3.85
@SproutCoffeeNYC 33,453 18% 46 45 4 879 45 9.65
@SproutCoffeeCHI 56,425 18% 47 35 18 879 45 9.85
@SproutCoffeeBOS 34,425 18% 79 46 13 879 45 7.85
@SproutCoffeeSF 94,427 18% 135 69 4 879 45 9.65
sproutsocial.com
INSTAGRAM
COMPETITOR
REPORT
Keep tabs on your profile’s performance
compared to competitors or other
company profiles.
Sprout Coffee Co. Acme Coffee Donuts & Coffee The Coffee Shack 3 More... This Month Export
Add competitor
profiles or profiles
from a portfolio of Instagram Competitors About this Report
related brands.
14,873 11.8M 12,736

Your Followers Most Followers Competitor Avg.
(Acme Coffee) Followers
Get a peek into follower

health with this
comparison snapshot… Audience Growth
FANS GAINED, BY DAY
80
60
40
...then dig in using the
20
Audience Growth section.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 3 0
Toggle filters on and off Sprout Coffee Co. Acme Coffee Donuts & Coffee
to target your profile’s

Competitor Average @mysproutsocial @acmecoffee @donutscoffee
growth compared to
@thecoffeeshack @cafesociety @coffeefirst @freecoffee
primary or secondary
competitors.
Followers Following New Users Followed Followers Gained Follower Growth
Instagram Profile
Competitor Average 43,091 3,874 154 78 3.5%
Sprout Coffee Co. 44,425 24,405 203 203 6.5%
Quickly compare
follower growth to
Acme Coffee 48,425 78,425 85 67 -4.4%
Donuts & Coffee 34,425 64,425 123 40 9.5% understand how your
profile stacks up
against others.
The Coffee Shack 78,425 78,425 307 307 18.1%
Cafe Society 14,425 10,425 165 165 -2.2%
Coffee First 4,425 4,425 73 44 6.2%
Free Coffee 3,874 4.555 76 71 1.2%
Media Sent
MED IA S EN T, BY DAY
80
WE DN E SDAY SE P 1 8
60 Competitor Average 36
Sprout Coffee Co. 48
Acme Coffee 75
40 Donuts & Coffee 23
Sprout Tip: Hover over

20
0
the chart to view metrics
for a specific day.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 3 0

Competitor Average @mysproutsocial @acmecoffee @donutscoffee

@thecoffeeshack @cafesociety @coffeefirst @freecoffee
Stats by Profile Benchmark your
engagement goals with
Instagram Profile Media Sent
Media
Breakdown
Comments Likes
Most Used
Hashtags a roll-up average of
Comments and Likes
for the selected set
Competitor Average 48,425 32,542 268 43,986 #pumpkinspice
#PSL
145 #coffeelove
of competitors.
Sprout Coffee Co. 44,425 35,982 451 39,986 #coffeelove
Visualize published media

#freefriday
478 #sproutlove
trends to keep tabs on

social campaigns, Most Popular Media by Sprout Coffee Co.
promotions and more.
View most popular
media to understand
which posts drove the
highest audience
engagement.
@MySproutCoffee @MySproutCoffee @MySproutCoffee

425 Engagements 312 Engagements 153 Engagements
Acme Coffee 48,425 42,091 104 43,986 #acmecoffee

#coffeeaddict
Gain insight into your

277 #PSL
Donuts & Coffee 34,425 28,982 270 33,36 #donutscoffee competitors’ campaigns
or promotions with their
#dodonuts
341 #coffeeaddict
The Coffee Shack 78,425 105,092 401 65,486 #theshack most used hashtags.
#coffeeshack
456 #yumcoffee
Cafe Society 14,425 13,941 389 10,686 #cafesociety

#societygal
302 #coffeefriend
Coffee First 4,425 5,872 98 2,987 #coffeefirst

#coffeetime
197 #coffee
Free Coffee 3,874 2,542 76 2,352 #freefriday

#freecoffee
66 #discount
sproutsocial.com
LINKEDIN
COMPANY PAGES
REPORT
Analyze performance across your
Company Pages with page-level data.
Sprout Coffee Co. Sprout Coffee NYC Sprout Coffee SF Sprout Coffee Austin +1 page This Month Export
LinkedIn Activity Overview
3,746,926 3,246 5,822

View a quick snapshot IM PRES S IONS E N G AG E M E N T S CLICKS
of your Company Page’s

engagement activity.
Audience Growth
AUDIENCE GROWTH, BY DAY S P ON S ORE D FOL LOW E RS ORGAN I C FOL LOW E RS
120
Visualize how your paid

90 efforts—including
Sponsored content—
60
impacts growth by
30
comparing Sponsored to
organic followers gained.
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEP
FOLLOWER METRICS TOTAL S

Your Followers
increased by
2.4%
▲
Sponsored Followers Gained 11,476 Since Last Month
Organic Followers Gained 5,269
Net Followers Gained 16,745
Publishing Behavior
SHARES PER DAY S HARE S S E N T
Are you consistently 3
sharing content?
Quickly gain insight to 2
your publishing behavior

with daily volume.
1
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEP
The number of shares you sent

PUBLISHING METRICS TOTAL S
increased by
Posts Sent 49 ▲ 3.1% Benchmark your publishing

goals by comparing to
Since Last Month
the previous time period.

Impressions
IMPRESSIONS, BY DAY I MP RE S S I ON S
200K
Compare impressions to
publishing behavior to
150K
draw conclusions around 100K
how shared content

impacts audience views. 50K
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEP
IMPRESSION METRICS TOTAL S

Total Impressions
increased by
0.8%
Total Impressions 3,746,926
▲
Average Impressions per Day 115,983 Since Last Month
Impressions include visits to your Company

Page and shares viewed by your audience.
Audience Engagement
SHARES / ENGAGEMENTS PER DAY LIKES C OMME N TS S HARE S
40
30
20
Understand how your
audience is interacting
with your content...
10
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEP
ENGAGEMENT METRICS TOTAL S
Likes 994
Comments increased by
256
Shares 427
▲ 0.8%
Since Last Month
Other 22

...and if engagement is
trending up or down.
The number of engagements per

Engagements per Follower 48 share decreased by
Engagements per Share 23

▼ 4.5%
Since Last Month
Demographics
SENIORITY LEVEL P OS I T I ON
Are your posts relevant

Senior 30.04% Marketing 30.04%
to your audience? Use Entry 26.6% Business Development 26.6%

demographics to
understand the types Manager 15.7% Media and Communications 15.7%
of professionals
following your page, then
Director 7.25% Operations 7.25%
tailor and target your Owner 5.7% Administrative 5.7%

content for maximum
engagement. Partner 2.3% Product Management 2.3%
Linkedin Stats by Page
Total Follower Shares Impressions Total Engagements

Linkedin Company Page Followers Increase Sent Impressions per Share Engagements pre Share Clicks
Sprout Coffee Co. 94,427 18% 34 100,901 1.75 1,782 55 76
Sprout Coffee
33,453 9% 45 45,683 2.25 479 10 34
Compare multiple
Company Pages
Chicago
Sprout Coffee NYC 56,425 5% 35 78,913 1.75 879 25 56 at-a-glance to quickly

spot where more
Sprout Coffee SF 34,425 12% 46 49,000 1.85 389 8 34
effort is needed.
Sprout Coffee Austin 23,577 5% 69 34,132 2.95 302 4 12
sproutsocial.com
TAG
REPORT
Use this report to monitor trends and analyze
performance of tagged messages.
Use the picker to Holiday Campaign Memorial Day Sale Fourth Flash Sale 4 More... This Month Export
select tags—both active

and archived—specific
to each Sprout group. Tag Report
Sent Metrics
IMP R E SSIO N S EN GAGEM EN TS CLI CKS
VOLUME, BY DAY
80
Visualize and filter 60
which tags received

the highest engagement; 40
ideal for campaign-

specific content.
20
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Holiday Campaign Memorial Day Sale Fourth Flash Sale Summer Short Sales
Shipping Issue Happy Customer FAQs
Received Messages
VOLUME, BY DAY
80
View all tags for broad

60
view of incoming message 40
volume over time...

20
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
...or filter to concentrate

Holiday Campaign Memorial Day Sale Fourth Flash Sale Summer Short Sales on a specific combination
—like sentiment
following a campaign or
Shipping Issue Happy Customer FAQs
product launch.
Stats by Tag
Avg. Sent Total Avg. Received Total Growth

Tag per Day Sent per Day Received Trend
Memorial Day Sale 103 957 256 7,680 10.5%

Are you using the same
tag for incoming and Fourth Flash Sale 45 321 67 2,010 -0.1%
published messages?
The Stats by Tag
Summer Short Sales 70 784 89 2,670 1.4% View additional stats
section separates by keyword by clicking
the arrow to expand
Shipping Issue 99 862 104 3,120 3.9%
stats so you can
compare sent and Happy Customer 80 862 104 2,730 3.9%
the section.
received message data.
FAQs 116 456 68 2,040 -18%
sproutsocial.com
Avg. Sent Total Avg. Received Total Growth
Tag per Day Sent per Day Received Trend
Holiday Campaign 76 1,251 519 15,596 4.8%
Tagged Message Volume
VOLUME, BY DAY SENT RE C E I VE D

Did you run a campaign?
40 Experience a PR
crisis or technical
30
issue? Tagged Messages
Volume helps you quickly
pinpoint surges in
20
10
tagged messages.
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
ALL T W I T T ER FAC E B O O K I N STAG R A M GOOGLE+
Dynamically update the

chart by selecting a
SENT METRICS TOTAL S specific network or
view volume across all
Analyze aggregate Total Sent 1,251 networks.
engagement data The number of engagements
across marketing Impressions 200,456 increased by
campaigns and other

published content in
Retweets 4,005 ▲ 4.8%
Since Last Month
Sent Metrics… Likes 3,780
Clicks 4,788 ...and quickly understand if

engagement is up or down.
RECEIVED METRICS TOTAL S
Direct Messages Received 567
Received Metrics
shows the breakdown of
Mentions Received 7,044 Total received volume has
increased by
various message types
to which you’re applying
Retweets 6,230
▲ 0.4%
tags in the Smart Inbox. Retweets with Comments 1,755 Since Last Month
New Follower Alerts 907
Total Received 15,596
Holiday Campaign Most Commonly Used With
HOLIDAY CAMPAIGN USED WITH U S E D TOGE T HE R
Shipping Issue 639
Happy Customers 563
FAQs 316
DYK you can apply up to 20 tags to each message? Use this section to gain insight
t!
into tags commonly used together—great for tracking and determining sentimen
sproutsocial.com
SENT
MESSAGES
REPORT
This report tells you how every message
performed so you can gain insight from your
great (and not so great) content.
This Week Export
Sprout Tip: Click on
›
the desired
Twitter engagement metric to
Include DMs sort posts.
Date Sent ▼ Clicks Responses Reach
@MySproutCoffee
@MySproutCoffeeNYC
MySproutCoffee
Bring a buddy and get 10% off both

500k 250k 1m Facebook
your coffees every #TGIFriday
(Tweet) by Darryl V. Mar 29 at 10:29 am Include PMs
Include Comments
MySproutCoffee
Unpublished Posts
@JohnMayer will be playing out our SF
467k 100k 899k Sprout Coffee Co.
coffee house bit.ly/aFSD83/
(Tweet) by Darryl V. Mar 28 at 6:29 pm Sprout Coffee NYC
Instagram
MySproutCoffee
It’s #SpringSale time! All mugs and Include Comments

567k 126k 880k
travel cups on sale now.
Tags help you understand

MySprout Coffee
(Tweet) by Sarah M. Mar 28 at 1:15 pm
how categorized
MySproutCoffeeNYC
content performed. MySproutCoffee LinkedIn

Holiday Campaign
Interested in learning more about our
345k 89k 785k
CEO? Read this: bit.ly/ASFD89 Include Comments
(Tweet) by Darryl V. Mar 27 at 10:29 am Sprout Coffee Co.
Sprout Coffee Co. NYC
MySproutCoffee
2 for on pastries all this week at your Google+

129k 120k 456k
local Sprout #BOGO
Include Comments
Sprout Coffee Co.
Clicks 129k Sprout Coffee NYC
Favorites 4k
Responses 120k Totals for This Week
Retweets 115k Clicks 13,000
Replies 34k Impressions 354
Easily send a high Reach 456k Engagements 3,400,000
performing message Send Again | Remove from Twitter

or remove a sensitive
message with the click
of the mouse.
MySproutCoffee
We just opened a store in London.

223k 45k 201k
Check out @MySproutCoffeeUK
(Tweet) by Sarah M. Mar 26 at 8:29 am
MySproutCoffee
Tea Tuesdays are back! Buy a 16 oz tea

77k 67k 178k
and get 10% off.
Use the timestamp

to benchmark audience MySproutCoffee
patterns. Stop by after 2pm this Wed and get

23k 3k 90k
15% off your coffee drink.
MySproutCoffee
Interested in helping your community?

4k 2k 16k
We can help bit.ly/asf6HJK
MySproutCoffee
Bring a buddy and get 10% off both

1k 2k 2k
your coffees every #TGIFriday
sproutsocial.com

Sprout Annotated Reports All

Transféré par

Informations du document

Description originale:

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Sprout Annotated Reports All

Transféré par

Droits d'auteur :

Formats disponibles

GET STARTED WITH

Twitter Trends Report

Twitter Comparison Report

Twitter Listening Report

Google Analytics Report

Instagram Profiles Report

Sent Messages Report

Group Report About this Report

Review key metrics

Quickly view the

trending across individual SEP

your social community.

New Facebook Fans 319 ▼ 6.2%

New LinkedIn Followers 324 ▲ 1.2% audience growth.

MESSAGES PER DAY

Visualize message volume

...and how your outgoing

SENT MESSAGES METRICS TOTAL S T RE N D

Facebook Posts Sent 97 ▼ 6.2% The number of messages you

publishing and Linkedin Media Sent 34 1.7%

engagement goals by Total Messages Sent 1,651 ▼ 4.2%

Total Messages Received 16,536 ▼ 4.2%

IMPRESSIONS METRICS TOTAL S T RE N D

Twitter Impressions 78,917 ▲ 1.5% ▼ 1.5%

Total Impressions 189,559 ▼ 4.2%

Running a campaign 40 Make informed strategy

ENGAGEMENT METRICS TOTAL S T RE N D

Facebook Engagements 2,081 ▼ 6.2%

Instagram Engagements 917 ▲ 0.5%

LinkedIn Engagements 1,104 ▲ 1.2%

Total Engagements 6,419 ▼ 4.2%

Total Fan/Follower Posts Impressions Engagements Post

Sprout Coffee Co.

Compare metrics by Sprout Coffee

individual profile to quickly Sprout Coffee

networks. Sprout Coffee Co.

20th 50th 75th 90th

See how your brand’s The higher the

fewer responses RESPONSE RATE more responses

INBOUND VS. REPLIES

Quickly identify peaks 40 1,440

DAILY RESPONSE TIME

...or improved 250

UNDER 24 HOURS 100%

UNDER 3 HOURS 86%

UNDER 1 HOURS 85%

UNDER 30 MINS 67%

MON TUE WED THU FRI SAT SUN

Pinpoint the times of BY THE HOUR

12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 ...so you can allocate

Use the profile picker Team Report About this Report

to analyze team Business Hours are

Analyze overall profile

Total Reply Thread Avg. Reply Median Reply Quickest Slowest

Sprout Coffee Co.

Measure how efficiently

reply thread size.

Darryl V. 360 2.3 10.6h 36 min 6 min 96 min

Keenan S. 31 3 6.6h 36 min 6 min 96 min

Kristin J. 22 6 48.2h 36 min 6 min 96 min

Publishing, by Team Member

Publishing focuses on Darryl V. 1,169 38.97 697 82%

Tiffany B. 602 14.3 98 13%