classic shirt premium shirt executive shirt

Retail price 75 95 125

% of total sales 5% 15% 15%
Tailoring cost 7.5 9.25 10.76
shipping cost 48.5 58.75 69.25
total variable cost 56 68 80.01
CM per unit 19 27 44.99
% of CM 25% 28% 36%
weighted CM per unit 0.95 4.05 6.7485

IF PRICE INCREASED

classic shirt premium shirt executive shirt

Retail price 86 105 125
% of total sales 0.05 0.15 0.15
Tailoring cost 7.5 9.25 10.76
shipping cost 48.5 58.75 69.25
total variable cost 56 68 80.01
CM per unit 30 37 44.99
% of CM 35% 35% 36%
weighted CM per unit 1.5 5.55 6.7485

IF 2 PRODUCTS LINES DROPED

premium shirt executive shirt

Retail price 95 125
% of total sales 15.00% 15.00%
Tailoring cost 9.25 10.76
shipping cost 58.75 69.25
total variable cost 68 80.01
CM per unit 27 44.99
% of CM 0.2842105263 36%
weighted CM per unit 4.05 6.7485
 Coat Classic suit premium suit executive suit total
Retail price 395 475 625 850 2640
% of total assets 10% 15% 15% 25%
Tailoring cost 28.35 25.5 29 33.1
shipping cost 181.65 163.5 186 211.9
total variable cost 210 189 215 245 1063.01
CM per unit 185 286 410 605 1576.99
% of CM 47% 60% 66% 71% 60%
weighted CM per unit 18.5 42.9 61.5 151.25 285.8985

Coat Classic suit premium suit executive suit

Retail price 395 475 625 850
% of total assets 0.1 0.15 0.15 0.25
Tailoring cost 28.35 25.5 29 33.1
shipping cost 181.65 163.5 186 211.9
total variable cost 210 189 215 245
CM per unit 185 286 410 605
% of CM 47% 60% 66% 71% WA CM P/U
weighted CM per unit 18.5 42.9 61.5 151.25 287.9485

Coat Classic suit premium suit executive suit

Retail price 395 475 625 850
% of total sales 10.00% 15.00% 15.00% 25.00%
Tailoring cost 28.35 25.5 29 33.1
shipping cost 181.65 163.5 186 211.9
total variable cost 210 189 215 245
CM per unit 185 286 410 605
% of CM 47% 60% 66% 71% WA CM P/U
weighted CM per unit 18.5 42.9 61.5 151.25 284.9485
sales

option 1 op 2
adverting 5000 0
400 feet store 31200 31200
Total fixed exp 36200 31200

BREAKEVEN
108.35 units

BREAKEVEN
127.04 unit