21ST ANNUAL

27-28 March 2018 Sandton Convention Centre, Johannesburg, South Africa

8000 Attendees
800 VIP’s
350 Exhibitors
300 Speakers
40+ African Countries

AFRICA’S LARGEST AND LONGEST

RUNNING POWER AND ELECTRICITY SHOW
Featuring: Co-located with:

Host Utility: Endorsed by: Created by:

www.terrapinn.com/powerafrica
“It is well organised, well positioned within the B2B arena
and well attended. It’s where we want to be.”
Dave Nicol, Key Account Manager, MTU South Africa

“The event hosted a huge amount and a variety of exhibitors,

which showcased tremendous products and shared a wide
range of knowledge on electricity generation and electricity
in general.”
Akash Makhan, OSDL, Eskom Holdings
3 4

8000 Attendees OUR

Power & Electricity World Africa 2018 celebrates
its 21st Anniversary. The show welcomes over
8000 attendees and hosts a mecca of solution
providers spanning 4 halls and thousands of

800 VIP’s
square metres.

STORY
Power & Electricity World Africa is Africa’s largest and longest
running power and electricity show. For 21 years we have

350 Exhibitors
helped shape the regional energy market through sharing
knowledge, educating the market and facilitating influential
meetings.

300 Speakers
Billions of dollars of business have either been initiated,
influenced or concluded at this show. Mitsubishi Hitachi Power
Systems Africa (Pty) Ltd, ABB, GE, Barloworld Power, Siemens,
MTU, Voith, IBM, Mott Macdonald, Solar World Africa,

40+ AFRICAN Countries

Yingli Solar, Vestas, SMA, Arup… just to name a few, have all
leveraged Power & Electricity World Africa as their once-a-year
opportunity to meet and do business with new and existing
customers.

Our mission is to maintain this forum as the industry meeting

place where industry professionals come and learn how to
develop sustainable, clean and bankable world class energy
generation projects throughout the African continent.

Year on year, the event provides our partners with access to

You should join us too. over 800 African energy utility and IPP decision makers, who

If you’re not …
you are missing out!
To be a part of our story, contact Cecilia Braxton
today on +27 (0) 11 516 4049 or
cecilia.braxton@terrapinn.com and find
out how to get involved.
traditionally are difficult to reach. And most importantly, the
show allows them to meet real buyers.
We are proud to have hosted utilities such as Eskom, STEG,
Nampower, Zesco, KenGen, Tanesco, EDM, GridCo, Electricity
Company of Ghana, TCN, VRA, ENE Ethiopian Electric Power,
CEET, SNEL, Senelec, Sonabel, Nigelec, GRIDco and many
others over the years. And we are proud to have welcomed back
over 40 African countries for the 2017 edition of the event.

It is for good reason that Power & Electricity World Africa has
been endorsed by Eskom for the past 7 years. It’s been 21
exciting business filled years!

Power & Electricity World Africa continues to provide the

meeting place for buyers, sellers and their partners to do the
deals that drive Africa’s energy sector.

This is THE place where buyers find solutions to their

challenges. TENS OF THOUSANDS of executives and business
leaders from across Africa have attended the show over the
last 21 years. You should join us too! And we hope you leave
here with new ideas and contacts to drive the industry forward.
5 6

THE FACTS
BY REGION

8%
EUROPE

8%
ASIA
PEWA 2018 ATTENDEES

6%
USA
10%

8000 800 300 350 40+

31% MIDDLE
REST OF EAST
AFRICA

attendees VIP’s speakers exhibitors African countries 37%

SOUTH AFRICA

IN THE CONFERENCE BY INDUSTRY

30% 15% 12% 10% 10%

CXO’S:
CEO/CTO/
COO/CFO

HEAD OF MANAGING
STRATEGY DIRECTOR

Utilities Vendors Independent power Municipalities Government

producers & regulators & regulators
HEAD OF
TRANSMISSION MINISTERS/
5% 5% 5% 5% 3%
AND GOVERNMENT
DISTRIBUTION HEADS

Co-generators Large energy Project developers Financiers & EPC

CHIEF HEAD OF
ENGINEER GENERATION users & consulting investors
engineers

HEAD OF HEAD OF EXHIBITION ATTENDEES

PROCUREMENT PLANNING AND
DESIGN

CHIEF ENGINEER

ATTENDEE GROWTH ELECTRICAL ENGINEER

OPERATIONS MANAGER

8000 PROCUREMENT/PURCHASING MANAGER

7000
6002 6400 PROJECT MANAGER

4936
2018 (projected growth)

TECHNICAL MANAGER

ASSET MANAGER

ENERGY MANAGER
2015

2016
2014

2017

Sponsor or exhibit at the show.

Contact Ethan Searle on +27 (0) 11 516 4031 or ethan.searle@terrapinn.com
7 8

THE AFRICA
The Africa Boardroom in an exclusive meeting service for sponsors only.
This service guarantees our sponsors meetings with African energy utilities and IPP’s. The Africa Boardroom service has
pre-selected 40 of the top African buyers in the energy space. This is your chance to get face time with a decision maker who
would typically take months to secure a meeting with. This is the perfect opportunity to get exclusive insights into projects and
influence policy.

BOARDROOM
Mali Nigeria Algeria Morocco Burkina Faso Egypt Ethiopia Libya

Niger Mauritania Gambia Malawi Tunisia Zimbabwe Chad

Senegal Ghana Sierra Leone Uganda Mozambique Kenya

Liberia Angola Equatorial Mauritius Zambia Sudan

Guinea

Cote D’Ivoire Benin Congo Namibia South Sudan Swaziland Burundi

(Brazzaville)

Limited to sponsors only.

Call Cecilia Braxton today on +27 (0) 11 516 4049
or cecilia.braxton@terrapinn.com to secure
your meetings!
Togo Cameroon Botswana Lesotho Democratic Republic South Tanzania
of The Congo Africa
9 10

STRONG BUYER Sponsor or exhibit at the show to meet with these buyers.
Contact Ethan Searle on +27 (0) 11 516 4031 or ethan.searle@terrapinn.com

ATTENDANCE
- A.F.S.E.C. South Africa - EKO electricity Distribution - l’Agence Nigerienne pour l’Electrification Rurale - Rural Electrification Agency-Nigeria
- A.S.E.A. - Electricidade et A.G.uas de Guinee Bissau - EAGB - Lavayo Energy - S.B.E.E.
- ABERME - Electricity Control Board of Nambia - Lesotho Electricity Company - S.N.E.L.
- Abu Qir Fertilizers & Chemical Industries Company (AFC) - Electricity Regulatory Authority - Lesotho Highlands Development Authority - SA Manufacturing
- Association of Power Utilities of Africa - Electricity Society of Niger - Logos Industries - SAIPPA
- Africa Finance Corporation - Electricity Company of Ghana - Mainstream Energy Solutions - SANEDI
- Africa Green Co - Embassy of Central Africa Republic in South Africa - Minister of Lands Mines and Energy of Ethiopia - Sapvia
- African Development Bank - Energy & Water Resources Engineering - Ministere De L’Énergie, Des Mines, De L’Eau Et De - Sasol Ltd
- African Energy Commission - Energy and Water Utilities Regulatory Authority L’Environnement - Senelec
- African Legal Support Facility - Energy Systems Group (Pty) Ltd - Ministry of Commerce and Supplies - Sharjah Electricity & Water Authority - SEWA
- Agence Beninoise pour le Développement des Énergies - Enfinity - Ministry of Development, and Investment and - Shumba Energy
Renouvelables - Eskom International Cooperation - SNEDAI GROUPE
- Agence de Régulation du secteur de l’Electricite - Congo - ESS Africa - Ministry of Energy & Hydraulics - Congo Brazzaville - Sociedead de Electricidad de Guinea Ecuatorial - Segesa
Brazzaville - Ethiopian Chamber of Commerce - Ministry of Energy and Mineral Development - Uganda - Société Nationale d’Electricite(SNE)
- Aiteo - Ethiopian Electricity Utility-Universal Electric Access - - Ministry of Energy Mines and Water (Mali) - Société Tunisienne de l’Electicité et du Gaz
- Aldwych International Ltd Program - Ministry of Lands, Mines and Energy - Liberia - SoloGrid, Inc.
- AMADER - Ethiopian Electric Power - Ministry Of Mines And Energy Of Ethiopia - SOMELEC
- Antenna Foundation & Oolux Ltd - Europe Solar Innovation Co Ltd - Ministry of Petroleum, Energy & Mines - Mauritania - SONABEL
- ARSEL - EWURA - Ministry of Planning - Niger - Sonelgaz
- ASHA - Exxaro - Ministry of Water Resources, Irrigation and Electricity of
- Southern African Females in Energy Efficiency
- BattCo - Federal Ministry Of Energy of Nigeria Sudan
- Southern African Power Pool S A P P
- Belgian Investment Company for Developing Countries - Foreign Agriculture Service U.S.D.A. - Ministry of Water Resources, Irrigation and Electricity of
- Specialised Battery Systems
(BIO) - Gamechange Solar Ethiopia
- STEG
- Brightsun Energy - Gas 2 Power - Ministry of Youth, Indigenisation and Economic
- Sumitomo Mitsui Banking Corp
- Bushveld Energy - General Electricity Co of Libya - GECOL Empowerment
- Swaziland Electricity Board
- C.M.E.N. Sa - Ghana Grid Co of Ghana Ltd - Ministry of Energy of Zambia
- Swaziland Energy Regulatory Authority
- C.S.I.R. - Gigawatt Global - Mulilo Energy Partners Pty Limited
- Synnove Energy Llc
- Capital Management Botswana - Global Affairs Canada - Munguya Property Developers
- Tanzania Electric Supply Co
- Ceet Togo - Global Results - National African Federated Chamber of Commerce
- Telecom Techniques
- Central Africa Power Pool - GNE Finance - National Power Queens Club of Ghana
- Networked Energy Services - The Netherlands Development Finance Company F.M.O.
- Central Electricity Board Mauritius - Green Building Council
- Chadian Ministry of Petroleum and Energy - Green Zone Energy - New Southern Energy NSE - The World Bank Group
- Chancellor House Holdings (Pty) Ltd - Greenlink Solar - NIGELEC - Tino Solutions Limited
- China Singyes engineering (H.K) company LTD - Growthpoint Properties - Niger Delta Power Holding Company Limited (NDPHC)/ - Transmission Company of Nigeria
- Chloride Exide - Grupo Cobra South Africa National Integrated Power Project (NIPP) - Tshwane Municipality
- CIE - GridCo - Nigerian Bulk Electricity Trading Plc - U.N. and World Bank initiative Sustainable Energy For All
- City of Ekurhuleni - Harith Fund Managers - Nigerian Electricity Regulatory Commission (NERC) - U.S. Energy Association
- City of Tshwane - Harith General Partners - Nuclear Industry Association of South Africa - U.S.T.D.A.
- City Power Johannesburg - Hydro Power Association of Uganda - Omnisolar - Uganda Electricity Generation Company Ltd
- Cluff Trade & Investments - Infrastructure Concession regulatory Commission of - OMVS (Organisation Pour la Mise en Valeur du -Fleuve - Umeme
- Cobra South Africa Nigeria - PEAC - University of The Western Cape
- Communauté Electrique du Bénin - Illinois Power Company & Tucson Electric Power Company - PEC Metering - Vantage Mezzanine Pty Ltd
- Cresco Project Finance - Independent Power Tanzania Limited - Power 52 Inc - Volta River Authority
- Cross Border Information Ltd - Inspired Evolution Investment Management (Pty) Ltd - Rand Water - Weatherhawk Solar
- DBSA - IPP-Projects - RBJ Green Mobility - West African Power Pool (WAPP)
- Department of Energy - Johannesburg Municipality - REGIDESO s.a - World Fuel Services
- Department Of Infrastructure Development - Kairos Techno Solutions Ltd - Renewable Energy association of Zimbabwe - WorldsView Technologies
- DuPont de Nemours International Sarl - Karlsruhe Institute of Technology - Republique Du Burundi Ministere De I’Energie Et De Mines - ZESA
- East African Power Pool - Kelvin Doe Foundation - Reykjavík Geothermal - Zimbabwe Energy Council
- EDM - Mali - Kelvin Power Station (pty) ltd - Rural Electrification Agency - ZPC
11 12

THANK YOU TO
OUR SPONSORS
AND PARTNERS
TITLE SPONSOR HOST UTILITY

PLATINUM SPONSOR GOLD SPONSOR

SILVER SPONSOR BRONZE SPONSOR

STEAM SPONSOR DELEGATE LOUNGE SPONSOR

“Meeting interesting customers -

VISITOR & DELEGATE BAG SPONSOR LANYARD SPONSOR
good customers. It’s a good
exhibition. Lots of foot traffic.”
Tobias Hoffman, Regional Sales Manager, Rolls Royce

“It was well organized with all TRADE PARTNER ASSOCIATE SPONSOR

business associates needed.”

Gracious Kushatha Hule, CEO, Pandion Solar

Contact Ethan Searle on +27 (0) 11 516 4031 or

ethan.searle@terrapinn.com to get involved.
13 14

THE CONFERENCE
Power & Electricity World Africa is the meeting
place of Africa’s power sector. Over 40 African
countries attend. The conference brings
together the brightest and most innovative
minds that are shaping the way we generate
energy and meet growing demand. Delegates
and VIPs flock to the conference to learn about
the latest developments, innovations and
investment opportunities which will help them
succeed in the energy industry.

The conference combines thought provoking keynote

presentations, practical case studies, country spotlights,
numerous roundtables and workshops delivered by those
who are at the forefront of globally disrupting and shaping the
future of our industry.

Take a look at the agenda at a glance to see what’s being

discussed. More importantly, where you can take advantage of
speaking slot and showcase your expertise!

With content covering solar, transmission and distribution,

energy storage, clean technology, energy efficiency, finance
and investment as well as country spotlights, means that
there’s a full and varied agenda to choose from.

Limited premier slot presentation, roundtable host, workshop

leader and moderator opportunities are available for gold
sponsors and above. These are allocated on a first come first
serve basis in the VIP conference.

The conference and streams are pay to attend, which means

the audience will be made up of senior level delegates and
VIPs.

It’s an exciting and challenging time in energy, filled with

innovation and disruption. Our agenda is designed to excite,
provoke, inspire and captivate!
Do you want to speak “Met a potential client and we already had follow-up discussions
alongside global power and which I am excited about, time well spend from my perspective.
electricity industry leaders? I liked your round table approach initiative”
Email Cecilia Braxton on Cecilia.braxton@terrapinn. Mr Alwyn Coetzee, Development Bank of Southern Africa, South Africa
com or call +27 (0) 11 516 4049 to find out how you
can be involved in the conference.
 15
PAST LEADING
SPEAKERS
Ismail Elmegrabi
Deputy Generation General
Manager, General Electricity
Co of Libya
Weldon Turner
Director and Chief
Operating Officer
and Chief Compliance
Officer, Gigawatt Global,
Netherlands
Dr Haliru Dikko
Head: Market, Competition
and Rates Division, Nigerian
Electricity Regulatory
Commission (NERC)
16
Joseph Chiedu Ugbo Sam Nwaire Barry Worthington Kouame Kissy Dey Ing. William Amuna Rojas Manyame Mashale Phumaphi Chavan Dabeedin Paul Johnson
CEO, Niger Delta Power Chief Operating Officer, Executive Director, U.S. Director Regional CEO, GridCo, Ghana General Manager of Managing Director, Transmission & Executive Secretary,
Holding Company Limited Eko Electricity Distribution Energy Association Distribution, CIE, Ivory Regulation, Electricity Shumba Energy, Distribution Manager, A.F.S.E.C., South Africa
(NDPHC), Nigeria Company (EKEDC), Nigeria Coast Control Board, Namibia Botswana Central Electricity Board
Mauritius
Dr Chikwerem Ukaobasi Obi Alastair Campbell Mahamat Atime Lida M Fitts Dr. Richard Doyle Olajuwon Olaleye Jean-Chrysostome Siengui Apollinaire Lebbi Changullah
Head of Policy & Strategy, Managing Director, Director of Renewable Regional Director: Sub- Chief Executive Officer, Former Special Assistant, Mekondongo, Former Ki, Secretary General, Secretary General, East
Renewable Energy, Vantage Greenx, South Energies, Ministry of Saharan Africa, U.S.T.D.A., Mulilo Energy Partners, Federal Ministry Of Minister of Energy/ West African Power Pool African Power Pool, Ethiopia
Research & Development, Africa Energy, Chad United States South AfricaOfficer, Energy, Nigeria Permanent Secretary, (WAPP), Benin
Nigerian Electricity Gigawatt Global, Central African Power
Regulatory Commission Netherlands Pool, Congo (Brazzaville)
(NERC)
Chana Gluck Florence Nsubuga Mahamat Adoum Ismael Richa Prasad Alison Chikova Nelisiwe Magubane Yesufu Longe Alonge Knox Msebenzi Laurent Toussou
General Counsel, Gigawatt COO/CEO, Umeme, Director General, de Head of Power and Utilities Acting CC Manager, Chairperson, Matlenge Head, Power Procurement Managing Director, Director General, SBEE,
Global Coöperatief, Uganda la Société Nationale Team, Sumitomo Mitsui Southern Africa Power Pool Energy, South Africa and Power Contracts, Nuclear Industry Benin
Netherlands d’Electricite(SNE), Chad Banking Corp, United – SAPP, Zimbabwe Nigerian Bulk Electricity Association of South
Kingdom Trading Plc Africa, South Africa
Sponsor to speak.
Contact Cecilia Braxton on +27 (0) 615 4049 or Cecilia.braxton@terrapinn.com
17 18

AGENDA AT A
GLANCE
DAY 1 DAY 2

BIG PICTURE BIG PICTURE

3 Disruptive, world class keynote speakers 3 Disruptive, world class keynote speakers

RESERVED - TITLE SPONSOR RESERVED - PLATINUM SPONSOR

GENERATION T&D SOLAR COUNTRY ASSET FINANCE & GENERATION T&D SOLAR COUNTRY ASSET FINANCE &
STORY MANAGEMENT INVESTMENT STORY MANAGEMENT INVESTMENT

TRACK 1 TRACK 2 TRACK 3 TRACK 4 TRACK 5 TRACK 6 TRACK 1 TRACK 2 TRACK 3 TRACK 4 TRACK 5 TRACK 6

New builds Smart electricity Big picture East Africa Digitisation Big picture
Generation Billing and Embedded Plant Project
reform metering generation efficiency finance
GOLD SPONSORSHIP – Opportunities are available across the conference agenda for high profile solution providers who
want to showcase thought leadership
ROUNDTABLE DISCUSSIONS
Now is your chance to get really interactive! Engage with buyers on a roundtable topic of your choice.
Sponsorship opportunities available!
GENERATION T&D SOLAR COUNTRY ASSET FINANCE &
STORY MANAGEMENT INVESTMENT
TRACK 1 TRACK 2 TRACK 3 TRACK 4 TRACK 5 TRACK 6
Clean coal Grid design Local North Africa Data Debt
manufacture Nuclear Interconnectors Maintenance and Southern Africa Emerging Risk
Hydro Management Rural Maintenance Infrastructure
and tariffs electrification and monitoring investment
GOLD SPONSORSHIP – Opportunities are available across the conference agenda for high profile solution providers who
want to showcase thought leadership
KEYNOTE SESSIONS
Distributed Renewable An abundant West Africa Big picture Finance
generation integration solar economy trends
Diesel and gas Revenue Demand and Batteries Investing in
power management tariffs renewables
GOLD SPONSORSHIP – Opportunities are available across the conference agenda for high profile solution providers who
want to showcase thought leadership
ROUNDTABLE DISCUSSIONS
Now is your chance to get really interactive! Engage with buyers on a roundtable topic of your choice.
Sponsorship opportunities available!
GENERATION T&D SOLAR COUNTRY ASSET FINANCE &
STORY MANAGEMENT INVESTMENT
TRACK 1 TRACK 2 TRACK 3 TRACK 4 TRACK 5 TRACK 6
performance efficiency management
Geothermal Market Business Utility scale Alternative
liberalisation electrification storage finance
systems
GOLD SPONSORSHIP – Opportunities are available across the conference agenda for high profile solution providers who
want to showcase thought leadership

RESERVED - PLATINUM SPONSOR

2 Disruptive, world class keynote speakers

PARTY! PARTY! PARTY!

THE AFRICA ENERGY AWARDS

Sponsor a speaking slot.

Contact Cecilia Braxton on +27 (0) 11 516 4049 or cecilia.braxton@terrapinn.com
19
Contact Cecilia Braxton on +27 (0) 11 516 4049 or 21

FLOOR PLAN
cecilia.braxton@terrapinn.com to secure your space now!

As power & electricity world africa enters its 21st year, it now welcomes over 8,000
attendees and takes up over 13 500 sqm at the sandton convention centre in johannesburg.

There are around 350 exhibition stands available on the show floor.

Our halls sell out fast. there’s a variety of sizes available, the earlier you reserve, the better the position you’ll secure.

BOOKED RESERVED AVAILABLE

BOOK YOUR STAND

22 Join these companies. Sponsor or exhibit today! To sponsor or exhibit, contact Cecilia Braxton on +27 (0) 11 51604049 or Cecilia.braxton@terrapinn.com. 24

PAST SPONSORS &

EXHIBITORS
25 26

AFRICA ENERGY 11th

AWARDS 2018

The drive for success and competitive
advantage, coupled with the need to satisfy
spiralling energy demands across the world
is what’s pushing futurists and disruptors to
deliver new practical energy solutions and
innovations.
Sponsor the Africa Energy Awards.
The Africa Energy Awards are, without a doubt, the blue chip
mark of success for the Africa power and electricity sector.
The Awards provides a unique opportunity to get your brand in
front of some of the most influential executives in the power
and electricity sector.
As part of our commitment to assist the development of the
sector and encourage innovation, we will once again award
Africa Energy Innovation Prize worth R300 000 to an
African innovator. This gives your company the chance to
sponsor this prestigious award. An astounding opportunity for
your business, great CSI initiative and exclusive branding rights
on the night of the awards.
This opportunity is unique to one company only and is on a
first come first serve basis.
We fit the bill for the Africa Energy Innovation Prize and you
leverage the opportunity – it’s that simple.

CATEGORIES:

SMALL AND AFRICAN AFRICAN

MEDIUM ENERGY ENERGY LEADER ENERGY
COMPANY OF OF THE YEAR INNOVATION OF
THE YEAR THE YEAR

PREMIER
ENERGY WOMEN
PROJECT OF IN ENERGY
THE YEAR

Sponsor now!
To sponsor an award, contact Cecilia Braxton on +27 (0) 11 51604049 or Cecilia.braxton@terrapinn.com
27 To sponsor or exhibit, contact Cecilia Braxton on +27 (0) 11 51604049 28
or Cecilia.braxton@terrapinn.com or contact Ethan Searle on
+27 (0) 11 516 4031 or ethan.searle@terrapinn.com

THE EXHIBITION
With an expected 400 exhibitors and 8,000 attendees, this is your one-stop shop for product Power & Electricity World Africa 2018 is the perfect place for companies looking to:
demonstrations and solutions. Gain exclusive access to decision makers in the industry. Meet industry leaders, understand their needs and develop business
relationships. Expand to a new market that is difficult to break into. Showcase leading solutions to prospective customers.
If you provide any of the below solutions, our buyers want to meet you. Get in touch with Cecilia Braxton on +27 (0)11 516 4049 or Raise Awareness of your solutions and track record amongst your prospective clients. Launch new products, generate leads
email cecilia.braxton@terrapinn.com. and make sales.

Who should sponsor or exhibit:

Turnkey suppliers EPC contractors, Generation technology Turnkey asset Turnkey suppliers, ICT infrastructure Metering and billing Network Turnkey suppliers Generators and Energy storage Waste to energy
developers and and components management and developers and infrastructure engines
consulting engineers (fans and blowers, maintenance consulting engineers
heat exchangers etc)

Turbines, boilers and Nuclear Energy supplies Financial services, Grid maintenance Measuring and Substation Financiers, law Generator rental Uninterrupted Power Back-up power Consulting engineers
steam generators (plants, equipment law firms control technology technology firms, and advisory Supply (UPS) and systems
and services) and advisory invertors

Power Plant / Asset Diesel and Consulting engineers System integrators

management gas engines
29 30

EVENT HIGHLIGHTS “The event created a very big

opportunity for first-hand knowledge
on new developments in the
power industry.”
An event highlight is something uniquely marketed for your Abiodun Ajifowobaje,
company to the attendees and members of press. this highlight Principal Partner/CEO, ABE LEE Engineering Company Limited.
will be scheduled into the agenda for all attendees as a “not to be
missed” part of the show.

The event highlight can take form of a:

- Press release
- Product launch/ demonstration
- Signing with a company
- Skills development initiative
- Unveiling of a new product
- New innovation

…….have all taken advantage of the event highlights in the past.

Sponsor or exhibit to access the

networking opportunities.
Contact Cecilia Braxton on +27 (0) 615 4049 or Cecilia.braxton@terrapinn.com
31
MEET AND ENGAGE
WITH BUYERS
Building relationships is at the very core of what
we do.
With a 20 year history of attracting all sectors of the power
and electricity sector, from senior decision makers, vendors
and manufacturers, to end users, we are dedicated to creating
a meeting place for the entire industry.
That’s why we build hours of networking into the conference
and the exhibition – because when we know you’re meeting
the right people to learn from and do business with,
we’re happy.
Here’s a few ways to make invaluable connections at Power
& Electricity World Africa:
ROUNDTABLES
Where else can you sit down with senior executives of
government authorities and operators from across Africa and
the rest of the world? These interactive sessions are designed
to discuss innovative trends and technologies, as well as learn
about the latest developments in regional projects.
What a captive audience? Take the
opportunity now!
Contact Cecilia Braxton on +27 (0) 11 516 4049 or Cecilia.braxton@terrapinn.com
and find out more.
SPEED NETWORKING
With hundreds of potential customers and partners to
meet, this is your chance to network with everyone in one
room. Quick, efficient and fun, speed networking is a great
opportunity to establish valuable relationships in a crowd of
like-minded professionals.
NETWORKING PLATFORM
Take control of your time at the show by proactively contacting
fellow attendees and arranging meetings in advance with our
online platform. With an built-in matchmaking feature, it’s
easier than ever to find who you need to meet at the show and
prearrange those vital meetings.
GALA DINNER AND AFTER PARTY
After a busy day of networking and business at the show, we
like to build in a bit of time to unwind, situated in a beautiful
location surrounded by good food and better company.
It’s a good opportunity to make connections in a more informal
setting, and enjoy what South Africa has to offer.
32
MARKETING
- DIGITAL MARKETING – working with a leading digital
advertising agency, adverts will be placed on Google, the
display networks and LinkedIn. Google remarketing will be
used extensively.
Then there’s the show itself. Two days with senior executives
from your target market – page advertising and online
marketing cannot offer you this opportunity. To meet and have
face-to-face meetings with several hundred of your prospects
is every marketer’s dream.
- E-MAIL – we run a sophisticated lead generation and lead
nurture campaign to our comprehensive database. Once
registered they receive a weekly show update and prompts
to log on to our online community and match making service.
- SOCIAL MARKETING – posts and event alerts are regularly
posted to our dedicated twitter feed, Facebook page and
LinkedIn group, as well as posted to relevant 3rd party
groups and pages.
- LEAD GENERATION – this is a digital inbound marketing
programme that uses social marketing and CRM to
create awareness for your products or services. It allows you
to generate leads that you can add to your sales pipeline.
- DIRECT MAIL – show collateral such as the conference Event Website
brochure and visitor tickets will be mailed to a targeted
database. Inserts will be placed in leading business
publications in the weeks running up to the show.
- ADVERTISEMENTS AND EDITORIAL COVERAGE IN KEY
PUBLICATIONS – Including business, trade and national
mainstream press.
- WEBSITE – our dedicated event website is fully responsive
and consistently updated with event news. The conference,
seminar sessions, sponsors and exhibitors will be heavily
promoted on the site to attract attendees to the show.
- PARTNERSHIPS – we will be partnering with leading press,
associations and media. Digital advertising, email blasts
and page adverts will be used in the run up to the event to Event Facebook Page
extend our audience reach.
- PRESS RELATIONS – working with a leading global PR
agency to ensure the best coverage and onsite press
relations.
- DIRECT SALES – our dedicated direct sales team ensures
that no lead is left unconverted.
- YOU – we’ll work closely together with every sponsor and
exhibitor. You’ll be updated with the latest marketing plans
for the show. We’ll discuss with you how we can help you
drive traffic to the show, to your stand and to your seminar.
- EVENTS AS A MARKETING CHANNEL – depending upon the
sponsorship status, a sponsor’s logo is carried throughout
the campaign. This creates a massive amount of brand
awareness for sponsoring organisations.
Event Brochure
To sponsor or exhibit contact Cecilia Braxton on
+27 (0) 11 5126 4049 or Cecilia.braxton@terrapinn.com
33 34

SPONSOR &
- Advertising

• A full colour double page ad in show directory

• A full colour one page ad in the conference documentation

EXHIBITOR
- Exclusive Feature Wall Banner * 7.2m x 3.2m - To be supplied
by Terrapinn

- Other banners * To be supplied by sponsor - all 2m x 2m

• 4 free standing banners in the conference room

PACKAGES
• 2 free standing banners in the registration area

• 2 free standing banners in the exhibition area

- Post-event

• 2 HTML mailings of the entire visitor list

• Access to the full conference delegate list (post event)

TITLE SPONSOR • Comprehensive post event report

Branding and marketing Also included: Upon confirmation, participation announcement Business development
email will be sent out to our database (approx. 45 000 records)
Title sponsor positioning - 72 m² raw exhibition space in a prime position
- Social Media: - 20 facilitated meetings with key buyers
- Priority positioning of logo on: - 20 complimentary VIP conference passes and 10% off
Through Facebook, Twitter, LinkedIn and Instagram: additional passes. Includes stream & workshop
• Conference brochure • Content on behalf of your company, ie videos/ reports/ - Official host of event cocktail function
announcements. As well as confirmed speaking slots - VIP access to networking app
• Visitor ticket that will take place at the conference - Complimentary attendance to all networking functions
- Client and prospect invites to the event
• Website – linked to sponsor website • The Terrapinn team will conduct a short video interview
with a senior representative of your company. This will
• All email marketing – internal and 3rd party campaigns focus on your participation and what will be showcased Education & thought leadership
(logo on email headers) at the expo. Great brand exposure leading up to the event
- Opening Keynote Address of 20 minutes in the plenary

session of the VIP conference
- Priority positioning on Website: • Any paid advertising done through social media will
- Host a VIP stream - moderate the session and present
include the sponsors logo and content
1 customer case study (20 minutes)
• Under the “What’s news with our sponsors” page on - Host 2 round table sessions
the website - A month of marketing:
- A 90 minute workshop either pre-event or on the day
- Four 30 minute presentations on the onfloor seminar
• Confirmed event highlight In addition to all of the above benefits, a specific month will
be allocated for an intense campaign of additional content
Past Sponsors:
distribution via emails, websites and social media:
• Videos, content, press releases
• 3 x email blasts to the event database
- Emails:

• 3 x posts on social media (Facebook, Twitter, LinkedIn and
A digital inbound marketing programme that is designed to Instagram)
generate leads for your team.
• 3 x posts on event website
How it works:
- Onsite signage
You provide us with great content: whitepapers, case studies,
research reports. Then we’ll work with you to generate some • All related event advertising
unique content.
• Conference, workshop & stream holding slides
We’ll then distribute this content through our blog, email and
social media channels. • Conference speaker podium

When customers download your content from any channel,

you’ll get copies of all the leads. This package allows for 3 of
these pieces over a year period.
35 36

PLATINUM SPONSOR GOLD SPONSOR

Branding - Onsite signage Branding - Onsite signage

Platinum sponsor positioning All related event advertising Gold sponsor positioning All related event advertising

- Prime positioning of logo on: - Advertising - Prominent positioning of logo on: - Advertising

Conference brochure A full colour full page ad in show directory Conference brochure A full colour half page ad in show directory
Visitor ticket Visitor ticket
Website – linked to sponsor website Website – linked to sponsor website - Banners * To be supplied by sponsor - all 2m x 2m
- Banners * To be supplied by sponsor - all 2m x 2m All email marketing – internal and 3rd party campaigns
All email marketing – internal and 3rd party campaigns
(logo on email headers) (logo on email headers) • 1 free standing banner in the conference room
• 2 free standing banners inside the VIP conference, stream
- Prime positioning on Website: & workshop rooms - Prominent positioning on Website: • 1 free standing banners in the registration area

Under the “What’s news with our sponsors” page on • 1 free standing banners in the registration area Under the “What’s news with our sponsors” page on
- Post-event
the website the website

Confirmed event highlight • 1 free standing banner in the exhibition area Confirmed event highlight
Videos, content, press releases Comprehensive post event report
Videos, content, press releases
- Post-event
- Emails: - Emails:
Business development
• 1 HTML mailings of the entire visitor list A digital inbound marketing programme that is designed to
A digital inbound marketing programme that is designed to
generate leads for your team. - 36 m² raw exhibition space in a prime position
generate leads for your team.
• Access to the full conference delegate list (post event) - 7 facilitated meetings with key buyers
How it works: - 7 complimentary VIP conference passes and 10% off
How it works:
• Comprehensive post event report additional passes. Includes stream & workshop
You provide us with great content: whitepapers, case studies, - Access to networking app
You provide us with great content: whitepapers, case studies,
research reports. Then we’ll work with you to generate some - Complimentary attendance to all networking functions
research reports. Then we’ll work with you to generate some
Business development unique content. - Client and prospect invites to the event
unique content.
We’ll then distribute this content through our blog, email and
We’ll then distribute this content through our blog, email and - 48 m² raw exhibition space in a prime position social media channels.
social media channels. - 10 facilitated meetings with key buyers Education & thought leadership
- 10 complimentary VIP conference passes and 10% off When customers download your content from any channel,
When customers download your content from any channel, - 20 minute presentation (case study based) on one of the VIP
additional passes. Includes stream & workshop you’ll get copies of all the leads. This package allows for 1 of
you’ll get copies of all the leads. This package allows for 2 of conference streams
- VIP access to networking app these pieces over a year period.
these pieces over a year period. - Host 1 round table session
- Complimentary attendance to all networking functions
- Two 30 minute presentations on the onfloor seminar
- Client and prospect invites to the event Also included: Upon confirmation, participation announcement
Also included: Upon confirmation, participation announcement email will be sent out to our database (approx. 45 000 records)
email will be sent out to our database (approx. 45 000 records)
- Social Media: Past Sponsors:
- Social Media: Education & thought leadership
Through Facebook, Twitter, LinkedIn and Instagram:
Through Facebook, Twitter, LinkedIn and Instagram: - Keynote Presentation of 20 minutes in the plenary session
of the VIP conference • Content on behalf of your company, ie videos/ reports/
• Content on behalf of your company, ie videos/ reports/ - A 90 minute workshop either pre-event or on the day announcements. As well as confirmed speaking slots
announcements. As well as confirmed speaking slots - Host 1 round table session that will take place at the conference
that will take place at the conference - Three 30 minute presentations on the onfloor seminar
• The Terrapinn team will conduct a short video interview
• The Terrapinn team will conduct a short video interview with a senior representative of your company. This will
with a senior representative of your company. This will focus on your participation and what will be showcased
Past Sponsors:
focus on your participation and what will be showcased at the expo. Great brand exposure leading up to the event
at the expo. Great brand exposure leading up to the event
• Any paid advertising done through social media will
• Any paid advertising done through social media will include the sponsors logo and content
include the sponsors logo and content
- A month of marketing:
- A month of marketing:
In addition to all of the above benefits, a specific month will
In addition to all of the above benefits, a specific month will be allocated for an intense campaign of additional content
be allocated for an intense campaign of additional content distribution via emails, websites and social media:
distribution via emails, websites and social media:
• 1 x email blast to the event database
• 2 x email blasts to the event database
• 1 x post on social media (Facebook, Twitter, LinkedIn and
• 2 x posts on social media (Facebook, Twitter, LinkedIn and Instagram)
Instagram)
• 1 x post on event website
• 2 x posts on event website
37 38

SILVER SPONSOR BRONZE SPONSOR STREAM SPONSOR

Branding Business development Branding Branding

Silver sponsor positioning - 24 m² raw exhibition space in a prime position Bronze sponsor positioning Stream sponsor positioning
- 4 facilitated meetings with key buyers - Logo branded on: - Logo branded on:
- Logo branded on: - 4 complimentary VIP conference passes and 10% off
additional passes. Includes stream & workshop Conference brochure Conference brochure
Conference brochure - Access to networking app Visitor ticket Visitor ticket
Visitor ticket - Complimentary attendance to all networking functions Website – linked to sponsor website Website – linked to sponsor website
Website – linked to sponsor website - Client and prospect invites to the event All email marketing – internal and 3rd party campaigns All email marketing – internal and 3rd party campaigns
(logo on email headers) (logo on email headers)
All email marketing – internal and 3rd party campaigns
(logo on email headers) - Key positioning on Website: - Strategic positioning on Website:

- Strategic positioning on Website: Education & thought leadership Under the “What’s news with our sponsors” page on Under the “What’s news with our sponsors” page on
the website the website
Under the “What’s news with our sponsors” page on - Panelist on one of the conference panel sessions Confirmed event highlight Confirmed event highlight
Videos, content, press releases Videos, content, press releases
the website - Host 1 round table session
Confirmed event highlight - One 30 minute presentation on the onfloor seminar - Emails: - Emails:
Videos, content, press releases
Upon confirmation, participation announcement email will be Upon confirmation, participation announcement email will be
- Emails: Past Sponsors: sent out to our database (approx. 45 000 records) sent out to our database (approx. 45 000 records)

- Social Media: - Social Media:
Upon confirmation, participation announcement email will be
sent out to our database (approx. 45 000 records) . Through Facebook, Twitter, LinkedIn and Instagram: Through Facebook, Twitter, LinkedIn and Instagram:

- Social Media: • Any paid advertising done through social media will • The Terrapinn team will conduct a short video interview
include the sponsors logo and content with a senior representative of your company. This will
Through Facebook, Twitter, LinkedIn and Instagram: focus on your stream session and what will be showcased
- Onsite signage at the expo. Great brand exposure leading up to the event
• The Terrapinn team will conduct a short video interview All related event advertising • Any paid advertising done through social media will include
with a senior representative of your company. This will the sponsors logo and content
focus on your participation and what will be showcased at - Post-event
the expo. Great brand exposure leading up to the event - Onsite signage
Comprehensive post event report
All related event advertising
• Any paid advertising done through social media will include
the sponsors logo and content Business development - Banners * To be supplied by sponsor - all 2m x 2m

- 18 m² raw exhibition space in a prime position 2 free standing banners in the conference steam room
- Additional marketing: - 2 facilitated meetings with key buyers
- 2 complimentary VIP conference passes and 10% off - Post-event
additional passes. Includes stream & workshop
In addition to all of the above benefits, a specific month - Access to networking app Comprehensive post event report
will be allocated for 1 additional email blast to the event - Complimentary attendance to all networking functions
database. - Client and prospect invites to the event
Business development
- Onsite signage
Education & thought leadership - 15 m² raw exhibition space in a prime position
- 2 complimentary VIP conference passes and 10% off
All related event advertising - Host 1 round table session additional passes. Includes stream & workshop
- One 30 minute presentation / case study on the onfloor - Access to networking app
- Advertising seminar - Complimentary attendance to all networking functions
- Client and prospect invites to the event
A full colour half page ad in show directory
Past Sponsors:
- Banners * To be supplied by sponsor - all 2m x 2m
Education & thought leadership
- Host a VIP stream - moderate the session and present
1 free standing banner in the conference room 1 customer case study (20 minutes)

- Post-event
Past Sponsors:
Comprehensive post event report
39 40

EXHIBITOR HYBRID STAND

Exhibiton space All packages include

- Option A: • Shell scheme

• Carpets
Space only: bring your own custom-made stand!
• Plug point/s
- Option B:
• Lights
Shell Scheme Stand: allowing for individual design in the • Stand cleaning
booth and placement of graphics and posters.
• Furniture
This option includes (per 9 sqm of space) • All graphics
• Side and rear walls (shell scheme) • Plants (where applicable)
• 1 x fluorescent • Plasma screens (where applicable)
• 2 x chairs and 1 x table
*All artwork required for the stand must be submitted
• 1 x electrical outlet 2 months prior to the event
• Carpeting

• Fascia board with company name

• Listing in exhibition catalogue & website (with click-through)

- Option C:

Exhibition stand including conference passes: take exhibition

space (either shell scheme stand OR space only)
and receive discounts on VIP conference delegate passes to
attend the keynote sessions.

This option includes the total cost of your stand and the
following discount (where applicable)
• 2 or more keynote session passes = 10 % discount
GET INVOLVED

Sponsor - Speak - Exhibit

Call Cecilia Braxton
Tel: +27 (0) 11 516 4049
Email: cecilia.braxton@terrapinn.com
Or
Ethan Searle
Tel: +27 (0) 11 516 4031
www.terrapinn.com/powerafrica