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Retailers in Fast Moving Consumer Goods (FMCG) are adopting innovative business practices, the

most recent application being Business Intelligence (BI) tools for improved performance. The
following factors are considered to analyse the impact of BI on organizational performance in Indian
FMCG retail sector. Please tick mark the numerical with “√”of your choice as: for example if it is
“Agree”, tick mark 4 as “√”.

1. BI tools enhance retailer’s performance in terms of ROI by providing visibility into


right measures at right point of time.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

2. Use of BI Tools helps in minimizing Operational costs, overheads and drive


Profitability.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

3. BI Tools helps drive the profitability with a view of Lagging and Leading Indicators to
measure the Operational KPIs.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

4. Retailers benchmark their pricing decisions % of mark-up based on Sales analysis by


BI Tools.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

5. Procurement of stock is better optimizing with the BI reporting tools.


Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

6. Use of BI tools in Inventory provides the visibility into supply chain and makes right
stock available at right locations in right time.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

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7. BI tools improve shelf space utilisation of retailers by supplying the right goods at
right point of time.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

8. BI tools helps in identifying customer purchasing patterns in order to optimize the


assortment planning.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

9. BI tools helps in better organizing Trade spend for Promotions and performance
management.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

10. BI tools helps in identifying customer purchasing patterns in order to optimise the
assortment planning.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

11. BI tools helps in identifying and targeting the right customers through effective
customer segmentation through personalised offers improving customer acquisition
and retention.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

12. BI tools helps in expanding Market Share by providing Leading and Lagging Indicators
in each of the category.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

13. BI tools helps in personalizing the sales promotions to retailers-by offering new
products, retry products.

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Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

14. BI tools helps retailers in analysing current business practices, market trends or
changes to the wider environment where firms operate to improve business
performance.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

15. BI tools helps in effective queue handling by providing fast check out at POS.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

16. By using common database and shared management BI tools helps manage in
effective information sharing among different functional areas to create an effective
value.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

17. BI tools helps in fraud detection of inventory, misstatement of inventory records etc.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

18. Business Intelligence (BI) helps in improving quality of work of employees that
promotes wellness and happiness which not only increases mood of employees but
also productivity.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

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19. BI tools helps retailers in employee retention that takes into account the various
measures taken so that an individual stays in an organization for the maximum
period of time.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1

20. Business Intelligence (BI) helps in improving better service quality-promptness in


services, operating hrs, payment options, etc.
Strongly Agree Agree Neutral Disagree Strongly Disagree

5 4 3 2 1