MARKETING MANAGMENT

QUESTION BANK FOR IST INTERNAL EXAMS

FILL IN THE BLANKS

1. In Production concept where goods are produced without taking into consideration
choices or tastes of the customers.
2. In Societal Marketing concept the organization should determine the needs, wants, and
interests of target markets.
3. Product is an example for an tangible goods.
4. Micro & Macro environment are the components of Marketing environment.
5. The person who purchases the goods in the market is known as Customer.
6. Seven elements are present in Expanded Marketing Mix.
7. Global Marketing refers to marketing activities coordinated and integrated across
multiple countries.
8. FMCG stands for Fast Moving Consumer Goods.
9. Standardization & Differentiation are the Target Market Strategies.
10. Bases of market segmentation can be broadly divided into four broad categories.
11. Positioning is the act of designing the company’s offering and image to occupy a
distinctive place in the target market mind.
12. Modern concept of marketing is a Customer-Oriented Marketing.
13. Marketing Mix is popularly known as 4P’s of marketing.
14. Demand forecasting determines the sales forecasting method.
15. Sales forecasting methods can be classified into Two Categories.
16. In a Market Aggregation Strategy, the total members of the markets are same and have
the same product demand.
17. The consumers whom are not loyal towards a particular brand or product are called as
switchers.
18. In niche marketing marketers recognize niches by classifying a segment into sub
segments.
19. A market is a place where buyer and seller meets together to exchange goods and
services.
20. Demographic Environment Factors include Age, Gender, Income Etc.
 CHOOSE THE CORRECT ANSWERS

1. The Products are sold in the Huge Quantity in [ b ]

a) Retail Market b) Whole Sale Market c) Both a and b d). None
1. The Delivery of standard of living is known as [ b ]
a) Market b) Product c) Marketing d) None
2. The Marketing Mgt Philosophies are [ d ]
a) Production Concept b) Product Concept c) Selling Concept d) All
3. The Elements of Marketing Mix are [ d ]
a) Product b) Price c) Promotion d) All
4. The component of Marketing Environment [ b ]
a) Social b) Product c) Raw material d) None
5. The Marketing activities coordinated and integrated across multiple countries is [ d ]
a) Local Mkg b) Domestic Mkg c) National Mkg d) Global Mkg
6. Dividing the market into different group is known as [ a ]
a) Segmentation b) Aggregation c) socialization d) All
7. Bases for Segmentation is [ d ]
a) Consumer Mkt b) Business Mkt c) International Mkt d) All
8. The Act of designing the company’s offer and image in the target Market mind [ b ]
a) Branding b) Positioning c) Product offer d) Placement
9. A prediction based on Past sales performance and expected Mkt conditions known as [ b ]

a) Profitability b) Annual plan c) Strategic d) all

10. The Process of Marketing based on particular group of customers is known as [ c ]
a) Marketing b) segmentation c) Target Marketing d) None
11. The Products are sold in the Huge Quantity in [b]
a). Retail Market b) Whole Sale Market c) Both a and b d). None
12. Un ethical practices are not entertained in which component of holistic marketing [ c ]
a) Internal Mkg b). integrated Mkg c) Social Responsibility Mkg d) Relationship Mkg
13. The concept focuses on producing products as per the needs and requirements of
customers is known as [c ]
a). Product Concept b). Selling Concept c) Marketing Concept d) None
14. The set of objectives, policies and rules that guide over time firms Mkg efforts [ a ]
a). Marketing Strategy b). Marketing Philosophy c) Marketing Mgt d) All
15. The major source of money to Government is [ a ]
a). Tax b). Incentive c). Bonus d) None
 16. The quantitative methods of sales forecasting are
a). Short term Forecasting b). Long Term forecasting c). Both a and b d). none
17. The consumers who frequently change the Brands or products are known as [ b ]
a). Loyal customers b) Switchers c) hard core Loyal Customers d). All
18. In which segment the buyers are classified into various groups depending on
psychological traits, life styles etc [ a ]
a). Psychographic b). Geographic c). Behavioural d). Demographic

SHORT QUESTIONS

1. Marketing

2. Marketing Mix

3. Global Marketing

4. Marketing Environment

5. Production Marketing Concept

6. Sales Forecasting

7. Demand Measurement

8. Target Marketing

9. Market Segmentation

10. Differentiation