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Here are the four key principles that may be very useful for you and they
apply no matter who you are and what you are doing.
Be aware of what works to get your attention with Facebook Ads and
then do it.
Now you might think, “What does that mean in terms of Facebook ads?”
What I mean is this: Make ads and conduct marketing on Facebook that
you would personally engage or interact with.
A lot of business people think they operate on a level above the regular
person on the street. They feel they have to market themselves like Kim
Garst or Grant Cardone because these guys are successful, and their
methods should be replicated.
Therefore, a big mistake I see people making in their ads and marketing
is doing the kind of ads they would not interact with themselves.
For instance, if you do lead pages and opt-in squeeze pages, do you opt
into these as a Facebook user? Do you go through anyone else’s opt-in
page? Do you literally submit your email and get these free o ers?
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If this works to get your
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Resources on Facebook, then you should do it.
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