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Business secrets of Dhirubhai Ambani,

Founder of Reliance Industries


He was a genius, gem of the gems. He had an extra ordinary talent. He was creative. He mastered the
secrets of business. He changed the stream of Indian industries. He was the founder of Reliance
industries. He was the pioneer. He changed the investment scenario of India and surely the shape of
Indian stock market. He was Dhirubhai Ambani.
Dhirubhai Ambani is an Indian icon. He is a man rags to riches. Dhirubhai Ambani was undoubtedly the
most talented businessman of his time. He amazed the world with his success stories. He became a
celebrity in India and overseas.
What are the secrets of his amazing growth? What made him Dhirubhai Ambani?

Business secrets

He used some secrets throughout his life-time to become a business tycoon. Some of them are as
follow:

Secret No. 1: Gather information, whatever it may be. Gather information about Governments
be local, state, central or international. Gather information about products, companies,
consumers, markets, people, services, politics and any thing, just anything and everything. Do
not forget to get information of your competitors. Dhirubhai Ambani had mastered this secret. It
was in his practice to gather information about anything and every thing.

He used to gather information, analyzed and processed those. He was also able to find
opportunities out of those news and information. He was also quick to disburse those information
to his sub-ordinates when and where required.

One of my friends, Prof. M.L. Sisodia, a senior professor of physics and research scholar once
told me a story about Dhirubhai Ambani. The story shows his extra ordinary ability in gathering
information. Mr. Sisodia had undergone a bye-pass surgery after a heart attack. Just after few
days of his surgery his son was called on for an interview with Dhirubhai Ambani.

Dhirubhai wanted him for a senior position in his company. The very first question Dhirubhai
Ambani asked him was " How is your father". This instance alone is enough to describes his
capability of information gathering. We have to remember that it was not an Internet age.
Secret No. 2: Find an opportunity. He always endeavor to analyze whatever information are
gathered. He used to do that to convert information into an opportunity, a profit making
opportunity. According to him, " There is no invitation for making profits". You have to find
it. He always searched for news and information, a news or information that can earn him profit.

Secret No. 3: Jump from an orbit to the next. No matter where you are. Just work there. Master
that place or situation. Accumulate some energy and jump into another orbit, a higher one. Stay
there some time. control that orbit. Master it and again jump to another higher level, the next
orbit. This is the way to success at faster pace.

Dhirubhai did it many times. He did it life long.

Caution: Do not jump from one orbit to another in hurry before mastering the present orbit. It
could be proved dangerous. Do it patiently.

Secret No. 4: Complete projects on time. Thrive to do it before the scheduled time. He and his
sons completed all their projects on time, mostly before time. However big the projects were,
they completed those timely. No matter how much disturbance or hurdles came in their way.

Dhirubhai Ambani and his sons Mukesh Ambani and Anil Ambani derived some techniques to
do so. They kept close eyes on their projects to monitor them effectively.

More secrets
secret No. 5: Think big. Think global. He thought global much before the globalisation took
place.

Most of the Indian companies were not doing well in the global scenario at his time. Most of the
Indian companies were not acting with global standards. He made world class projects and world
class factories. No body in India could even think about that in his time.

Secret No. 6: Hire the best people. Pay them well.

Dhirubhai Ambani was able to employ the best people, top ranking masters of their respective
fields. He was the best pay master of his time. He never compromised in Quality and timeliness.
Only those top ranking masters could make it possible. Human resource is the best resource,
according to him.

Secret No. 7: Pay share holders well. He paid his share holders the best.

His ambitious projects had hunger for capital. He required huge amount of money at that time
to make his dreams true. Bankers and financiers were failed to assume his capabilities. They
were reluctant and not agreed to fund those big projects. Funding his projects was risky in their
eyes.
Dhirubhai Ambani went to his share holders as he recognized them the best source to funding his
ambitious projects.

He went to his shareholders and asked money from them. The shareholders jumped out to fund
his projects. He paid handsome to his shareholders in return. What he paid no body could even
imagine. Shareholders trusted on Dhirubhai Ambani and they were rewarded for their trust.

He realized the fact that the share holders can not be satisfied with dividends only that was the
trend at that time. He knew the value of capital appreciation. He paid bonus, gave rights issues to
his share holders in addition to regular dividends. He went beyond the expectations of his
investors. Even he went to the extent of challenging the law. Once he converted a non-
convertible debentures into shares. Share holders got enormous profit, but it was against the law.
He fought against that law and the government was compelled to change it.

Dhirubhai Ambani had highest number of shareholders with him in his time. He boosted
market capitalization of BSE. He brought millions of share holders under his umbrella, many of
them were first time in the stock market.

The world number one in wealth


Dhirubhai Ambani followed these secret techniques of business through out his lifetime.

He was not much interested in the books or magazines about management. Rather he left those
for his sub-ordinates, his managers. He had an appetite, a never ending hunger for news.

He had given some ideas which are the Business Mantras indeed. One who follow these..... are
at the doorstep of success.

A recent Bollywood movie "Guru" has depicted his life.

These are some secrets of a pioneer. Starting from a lower level employee of a gas filling station,
he became an industrial giant, a global conglomerate. His name was included in the list of
Fortune 500. He could manage an yearly revenue of $ 78 billions in his life time. No Indian
industrialist could achieve that level up to that time. His ambition was not ended with that. He
was dreaming of World No.1. He could not achieve that because of his untimely death.

However, it has been achieved through the Reliance industries that he founded. Dhirubhai
Ambani is world No.1 today, though after his death. The assets of Mukesh and Anil ambani (
Both sons of Dhirubhai Ambani, between whom his assets were distributed ) together has
crossed Bil Gates of Microsoft corporation.

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