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ABSTRACT
Executive Summary
KEYWORDS
I. INTRODUCTION
1.1 Brief Background
Founded in 1851, Bank of the Philippine Islands is the first bank in
the Philippines and in the Southeast Asian region. BPI is a
universal bank and together with its subsidiaries and affiliates, it
offers a wide range of financial products and solutions that serve
both retail and corporate clients.
1.2 Development
1.3 Objective of the study - using swot
1.4 Scope of the study – Limitations
II. METHODOLOGY-SWOT
III. RESULTS AND DISCUSSION
3.1 SWOT
Strengths
Conservative
Innovative Products
Adequate Capital
Low cost deposits
Nationwide branch network
Long banking history and tradition
Competent Management
Strong Owners (Ayalas)
Ties with Ayala group of companies
Weakness
Low deposit rates
Long product cycle
Opportunities
Threats