No.

4 Small Telephone Auto loan

Cost Proximity Business
Adviser Banking

Central 3000 0 10 0 40
Northern 5000 100 100 0 80
Direct 2000 70 0 100 100
Royal 1000 30 0 100 0
Marks 4000 90 100 0 20

No.6
Central
Central Bank Northern
Value Normalized Weight Score
Attribute Direct
Proximity 0 0.0526 0 Royal
SBA 10 0.1579 1.579 Marks
TB 0 0.2632 0
Auto loan 40 0.5263 21.052
Total 22.631

Nothern Bank
Value Normalized Weight Score
Attribute
Proximity 100 0.0526 5.26
SBA 100 0.1579 15.79
TB 0 0.2632 0
Auto loan 80 0.5263 42.104
Total 63.154

Direct Bank
Value Normalized Weight Score
Attribute
Proximity 70 0.0526 3.682
SBA 0 0.1579 0
TB 100 0.2632 26.32
Auto loan 100 0.5263 52.63
Total 82.632

Royal Bank
Value Normalized Weight Score
Attribute
Proximity 30 0.0526 1.578
SBA 0 0.1579 0
TB 100 0.2632 26.32
Auto loan 0 0.5263 0
Total 27.898
Marks Bank
Value Normalized Weight Score
Attribute
Proximity 90 0.0526 4.734
SBA 100 0.1579 15.79
TB 0 0.2632 0
Auto loan 20 0.5263 10.526
Total 31.05
No.5

original weight Normalized Weight

Proximity 10 0.05
SBA 30 0.16
TB 50 0.26
Auto loan 100 0.53
Total 190 1.00
No.7
Proximity Small Business Telephone Banking Auto loan Aggregate of Weighted
(0.05) Adviser (0.26) (0.53) Value
(0.16)

0 10 0 40 22.631 Central
100 100 0 80 63.154 Northern
70 0 100 100 82.632 Direct
30 0 100 0 27.898 Royal
90 100 0 20 31.05 Marks

Royal
 Aggregate of
Cost Weighted Value

3000 22.631
5000 63.154
2000 82.632
1000 27.898
4000 31.05

Direct
2000 82.632
1000 1000 54.734
27.898 $18.27 / points