K.S.

School of Engineering and Management

Bengaluru, www.kssem.edu.in
Department of Management studies
Programme: MBA
Syllabus
Date of Approval:
Course: QUANTITATIVE METHODS
Type: Core/Foundation/Elective/Foundation Elective Course Code
/Internship/ Project Work 16MBA14
No of Hours per week
Total
Theory Practical/Field
Total/Week teaching
(Lecture Class) Work/Allied Activities
hours
04 01 05 56
Marks
Internal Assessment Examination Total Credits
20 80 100 --
Pre-Requisite Knowledge/Skill: Management
Aim/Objective of the Course:
This subject quantitative method is taught as one of the core management topic. In this
programme, topics on various concepts of analytics tools for business decision making. Also
this subject provides the student with an analytical foundation for dealing with business
situations & to learn how to take decision under various situations. This subject familiarize the
use of linear programming and project management evaluation techniques &to orient the students
with research tools
Course Learning Outcomes:
After completing the course, the students will be able to,
1. Explain the basic concepts of descriptive statics & solve various problems on it.
2. Explain the concept of correlation & regression & solve various problems on it.
3. Explain briefly the concept of probability & solve problems on probability
distribution.
4. To explain briefly concept of decision theory & solve problems on it.
5. To explain briefly the concept of Linear Programming & transportation & also solve
problem on it.
6. Explain the concept of CPM & PERT? Solve the problems on network & project
analysis.
Syllabus Content:
Module 1: Descriptive Statistics: Measures of Dispersion- Mean deviation, Standard
deviation-variance, Co-efficient of Variance.
LO: At the end of this session the student will be able to, 6hrs
1. Define measure of dispersion?
2. Define mean deviation, standard deviation, variance, coefficient of variation?
3. Solve problems on mean deviation, standard deviation, variance & Co-efficient
of Variance
Module-2: Correlation and Regression: Scatter Diagram, Karl Pearson correlation,
Spearman’s Rank correlation (one way table only), simple and multiple
regression(problems on simple regression only). 8hrs
LO: At the end of this session the student will be able to,
1. Define Correlation and Regression.
 2. Define a scatter diagram.
3. Define spearmans rank correlation coefficient. Discuss its usefulness.
4. Solve problems on regression & correlation.
Module-3: Probability Distribution: Concept and definition - Rules of probability –
Random variables –Concept of probability distribution – Theoretical probability
distributions: Binomial, Poisson, Normal and Exponential – Baye’s theorem (No
derivation) (Problems only on Binomial, Poisson and Normal).
LO: At the end of this session the student will be able to 6hr
1. Define Probability.
2. Define random experiment, trial, and event.
3. Explain briefly the Bayes theorem.
4. Solve problems on Poisson, normal & Bayes theorem
Module-4: Decision Theory: Introduction – Steps of decision making process-types of
decision making environments-decision making under uncertainty-Decision making
under Risk- Decision tree analysis ( only Theory)
LO: At the end of this session the student will be able to
1. Define decision theory. 16
2. Describe various methods of decision making under uncertainty. hr
3. Explain the Steps of decision making process.
4. Explain the various types of decision making environments.
5. Explain briefly decision tree analysis.
6. Explain the methods for arriving at an optimal decision.
Module-5: Linear Programming: structure, advantages, disadvantages, formulation of
LPP, solution using Graphical method. Transportation problem: basic feasible solution
using NWCM, LCM, and VAM unbalanced, restricted and maximization problems.
LO: At the end of this session the student will be able to
1. Define linear programming. List out the pros & cons of it.
7hr
2. Define basic feasible solution, degeneracy
3. Define transportation. Explain the methods of finding initial solution.
4. Solve the problems on LPP, NWCM, LCM, VAM
Module-6: External Influences on Consumer Behaviour: Part 2
Groups: Meaning and Nature of Groups, Types Family: The changing structure of
family, Family decision making and consumption related roles, Key family
consumption roles, Dynamics of husband-wife decision making, The expanding role
of children in family decision making, The family life cycle & marketing strategy,
Traditional family life cycle & marketing implications, Reference Groups:
Understanding the power & benefits of reference groups, A broadened perspective on
reference groups, Factors that affect reference group influence, Types of reference
groups, Friendship groups, Shopping groups, Work groups, Virtual groups,
Consumer-action groups, reference group appeals, Celebrities.
7hr
LO: At the end of this session the student will be able to
1. Define group? Explain various types of groups & family.
2. Explain briefly concept of family decision making and consumption related
roles
3. Explain the Dynamics of husband-wife decision making & the expanding role
of children in family decision making
4. Define Reference Groups? What are the benefits of reference groups.
5. Explain various Factors that affect reference group influence
6. Explain various Types of reference groups
Module-7: Consumer Influence and Diffusion of Innovations
Opinion Leadership: Dynamics of opinion leadership process, Measurement of 8hr
opinion leadership, Market Mavens, Opinion Leadership & Marketing Strategy,
Creation of Opinion Leaders.
Diffusion of Innovations: Diffusion Process (Innovation, Communication channels,
Social System, Time) Adoption Process: Stages, categories of adopters
Post Purchase Processes: Post Purchase Processes, Customer Satisfaction, and
customer commitment: Post purchase dissonance, Product use and non use,
Disposition, Product disposition.
LO: At the end of this session the student will be able to
1. Define opinion leadership? Explain the dynamics of opinion leadership.
2. Explain the various methods of measurement of opinion leadership.
3. Define Diffusion of Innovation? Explain briefly the Diffusion Process
4. Explain briefly Adoption Process & categories of adopters
5. Explain the concept of Post Purchase Processes.
6. What is Post purchase dissonance? Explain various strategies for product
disposition.
Practical/Field Work Content
 Students are expected to have a basic excel classes
 Students should be able to relate the concepts which can highly enhanced an application
scenario in your profession.
 Student should demonstrate the application of the techniques covered in this course.
Text Books
 Complete Business Statistics – Amir D Aczel
 Statistical Method s – Dr S. P Gupta, Sulthan Chand & sons, fourth Edition, ISBN 81-
8054298-X
 Quantitative Techniques in Management, N D Vohra, 4th Edition, Tata McGraw Hill, 2010,
Reference Books
• Operations Research – Theory & Applications, J K Sharma, 5th edition, Macmillan publishers,
2013, ISBN 978-9350-59336-3
• Fundamentals of Statistics, S.C Gupta, 6th edition, Himalaya Publishing House, 2007, ISBN
978-81-8318-755-8
• Quantitative Methods for Business, Anderson, Sweeney and Williams, Thomson, 2005,ISBN
981-240-641-7

Additional Reading
1. Text books related to various Stastical tools
2. Articles in weekly magazines, new online tools & application of stastical tools.
3. Various publications & research papers on the quantitative methods & its application
Useful Websites
1. http://www.marketingtoday.com/emarketing
2. http://www.bookhut.net/consumer-behavior-10th-edition-pdf-shiffman/
3. http://forwebsiteowners.com/best-online-conwsumer marketing-articles-2013
4. Bookboon
Useful Journals
1. John Fox. Applied Regression Analysis, Linear Models, and Related Methods. Sage, 1997.308
2. Richard Durrett. Probability: Theory and Examples. Duxbury Press, 1996.
3. Newbold, P., Statistics for Business and Econometrics. Prentice Hall, 1995.
4. Robert V. Hogg and Elliot A. Tanis. Probability and Statistical Inference. Pearson Prentice
Hall, 2006.
Teaching and Learning Methods:
1. Lecture class: 04hrs
2. Self study: 02hrs
3. Field visits/Group Discussions/Seminars: 02hrs
 4. Practical classes: 01hrs
Skill Mapping of Course:
Learning Knowledge Comprehension Application Analysis Synthesis Evaluation
Outcomes
CO-1 X
CO-2 X X
CO-3 X X
CO-4 X
CO-5 X
CO-6 X X
Assessment:
Type of test/examination: Written examination
Class tests:50 marks (Average of best two of total three tests will be considered)
Main examination: 100 marks (students have to answer all main questions)
Test duration: 1.5 hr
Examination duration: 3 hrs
CO to PO Mapping

PO PO PO PO PO PO PO PO PO PO PO PO
01 02 03 04 05 06 07 08 09 10 11 12
CO-1 S W W M S
CO-2 W M S W
CO-3 W W M S
CO-4 W W M S
CO-5 W M S
CO-6 W S W M

PO1: Engineering Knowledge PO7:Environment and Society

PO2: Problem Analysis PO8:Ethics
PO3: Design &Development PO9:Individual & Team Work
PO10: Communication
PO4:Ivestigations of Complex Problems
PO11:Project Mngmt& Finance
PO5: Modern Tool Usage PO12:Life long Learning
PO6: Engineer & Society