Introduction

Software Industry/IT in India

Size of India’s IT Industry
Growth of India's IT Industry
Structure of India’s IT Industry
Future of Indian IT Industry
Contribution of India's IT Industry to Economic Progress
What is relationship marketing?
Process of selling
Steps of new product development
What is pilot survey and its impotence

Reason for carrying out project

To being competitive in the market any company needs to introduce new product after
continues time interval. For introducing any new product company needs to do many
field works to understand market requirements, prospect or target customer identification,
comparison or competitive product analysis, pricing or budget analysis etc.

So our reason to carry out this product is to conduct a structured interview of different
business houses of different industry and sectors to help company in doing

Market analysis
Need identification
Prospect or target clients’ identification
New product designing
Competitive price analysis
Competitive product analysis

One more major reason to carry out this project is to understand the process of selling.

Synopsis
I have started this project on 6th July 2010 1st two days I spend at company premises to
understand its operation, product, market and clients. During this two day I got my
project subject and than with the help of my guide I have did research designing. My
topic of project consist two area of focus

1) Assessing the dependency of business organizations on information technology

and conducting survey for their product uses and Budget allocation.
2) Conduct the pilot survey for New Product Development.

Next 30 days I spend in the market to collect data, during this period I went to different
business house and understand their business operations and functions and try to find out
their dependency on information technology. During my survey I also try to find out the
need of market which can be satisfied by company’s new product. After 30 day next 7
days I spend to analysis my data as per my objective of study. And next remaining days
company gives us a chance to explore market and enhance our marketing & selling skills;
I found prospect customers, gave product presentation and tried to close some deals.

Division
Development or technical division (software and solution development)

HR division (Recruitment & Selection, salary, performance appraisal, entry and exit
procedure, retention and motivation)

Marketing Division (market analysis, prospect identification, teleselling, business

development)

Finance Division (cost center maintenance, business collecting maintenance, salary and
outstanding release)

Product Delivery Division (on time product/project delivery/installation, taking care of

client requirements and preferences)

Sales After support or Customer care Division (project/product maintenance, client

satisfaction and query handling)

Business Environment
Internal External

Owners Competitors
Employees Prospect Employees
Customers Prospect Customers
Government
Society
Analysis
Divide companies into mediator and small scale company and than do
individually all analysis

1) Percentage analysis for awareness. Ex:- whether they know how IT will help them
and there are few product which can be useful for their business or not.

awareness

Series1, 17%

1) Consumer Behaviors and satisfaction level: divide your respondents into

Unsatisfied Good Satisfied Very Satisfied

Than do percentage analysis

Series1, 83%
14

S
12

10
VS

G
8

US
6

0
 2) Penetration of Information Technology

Divide you respondents as per

No using Future Requirement Using

Panitration

Not Using

Using

Divide your respondent as per their product uses

Nil Product/Solution Website Website/Solution Future

ERPRequt

website

Yes

No
 Product or Solutions

Yes

No
ERP

Yes

No
Combine
10
9
8
7
6
5
4
3
2
1
0
n
t

P
il

n
uc

tio
N

io

ER
od

lu
lu

So
Pr

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 3) Business Function wise IT penetration:
Divide your respondent as per their product functions

HR Marketing Operation/Function Finance

14

12

10

0
HR MKT OPR FIN