Introduction

 A bakery is an establishment which produces or/and sells bread, pastries, cakes, biscuits,
cookies, etc.
 Baking is the technique of prolonged cooking of food by dry heat acting by convections, and not
by radiation, normally in an oven, but also in hot ashes, or on hot stones.
 It is primarily used for the preparation of bread, cakes, pastries and pies, tarts, quiches, and
cookies. Such items are sometimes referred to as "baked goods," and are sold at a bakery.
 A person who prepares baked goods as a profession is called a Baker.

Bakery Products

Product coverage

 Bread
 Biscuits
 Pastries
 Cakes
 Confectionary products

Mission
Krendel’s Bakery mission statement is to provide a product of the greatest
possible value for our customers, thereby achieving sufficient profit to finance
our company.

Analysis of the Market & Survey of the Competition

 Great amount of potential customers (students and stuff) spending much time
in the university
 Target Customers: mainly female
 Main competitors: Sbarro (Pizza), Kroshka- Kartoshka (Sandwiches), Mini-
Market (Sandwiches), though our product and its brand image is unique of
its kind - fresh bakery
 FINANCIAL PLAN
 Start up Costs
 Profit and Loss Forecast for a Year
 Break-even Point

Startup Costs
Rent deposit $2400
Renovations to location $1500
Decorations/furniture for location $1000
Permits, Licenses & Business Certificates $300
Equipment $7500
Startup Supplies $2000
Startup Packaging $750
Startup advertising$1500
Miscellaneous $1000
TOTAL $17950

We choose bakery business as our business because:

 Bakery industry is a good business for us
 All of people can eat our product any time ,any where.
 simple Bakery industry had a big profits

Why we choose shopping mall as our store location?

We choose shopping mall in jakarta because many people come to mall to shopping, meeting , playing.
Introduction

According to the demand and financial aspect, you will need to choose the specific products for your bakery
business.

Bread, biscuits, cakes, pastries, cream-rolls, cookies etc. are the most common products.

People almost prefer to have fresh.

Bakery Business Finance

In initiating a bakery business, you will need to arrange two types of capital.
 One is fixed capital for setting up the unit and purchasing machinery.
 The second one is working capital.
 Hire purchase leasing is available from banks for machinery purchase.
 You can avail a cash credit or overdraft account to serve the requirement of working
capital.
Manufacturing Process:

Mixing of ingredients except flour in required proportion in paste formreparation of dough by

mixing with flourPlacing dough in molding and cutting machineFrying  cooling&
packing

Cakes:
 To make cakes, wheat flour and baking powder along with cream, sugar and ghee
is mixed thoroughly till it becomes fluffy.
 Then mixture of beaten eggs is added to it along with caramel colour and chopped fruits
before the mixture are poured into cake pans and baked for around 30- 40 minutes.

Cost of the Project

MEANS OF FINANCE

WORKING CAPITAL REQUIREMENTS

PRODUCTION AND SALES AT 60% CAPACITY

(MONTH)
BREAK EVEN ANALYSIS
Greeting bakery is located In zenebework square in
front of Alert Hospital.

What make us(Greeting bakery) unique?

- The first and only shop
- Make your own taste

Vision
- To be among the most popular and needed in
our coffee industry.
. Mission
- To inspire and to connect people
- To keep people warm and feel like home

Core Value
• Honesty, Responsibility, Reliability,and Integrity.
• To be pro-active
• To be innovative and pragmatic

Key to Successful
• Right people in the right place (position)
- Never give up
- Think big, but we start small
- Low capital investment
- Keep updating

SWOT Analysis
• Strengths
▫ Unique taste, relax place, good environment,
many parking lots.
▫ Put the right people in the right position.
▫ To make our coffee fresh in every cups.
• Weakness
▫ Cannot served on time when we have a lot of
customer at the same time.
▫ New brand.
Opportunities
▫ Our shop has the opportunities to expand its
global operations.
▫ We are the first one.
▫ New markets for coffee such as in India,
Thailand, and Cambodia.
• Threats
▫ The coffee shop is exposed to rises in the cost
of coffee and dairy products.

▫ Challenging with new born coffee shop .

Management and Organization

NHW Bakery will be managed by its owner, Habure. This will be the first year of operation of the
business.
2.1. Activities of the Business

a) Managing the overall operations

b) Handling cash transactions
c) Direct selling of goods to walk in customers
d) Delivery of goods to distant customers
e) Accounting

2.2 Personnel Plan

a) Manager (1)

b) Cashier (1)
c) Sales Clerk (1)
d) Utility (5)
e) Accountant (1)
2.3 Hiring of Employees
Applicants were accepted for the vacant positions of: Cashier; Sales Clerk; Utility;
and Accountant. Those with the good qualifications were examined and
subsequently interviewed for hiring.

If sales exceeded from the net income projection, employees will

receive 10% annual salary increase.

3.0 Marketing Plan

3.1 Product
MGOP Bakery Supplies offers the primary ingredients and supplies in baking,
such as:
- Flour
- Shortening
- Margarine
- Sugar
- Baking Powder
- Milk Powder
- Yeast

- Bread Improver

- Baking Cups
- Food Coloring
- Food Flavoring
- Plastic bags and many more