Aki Technologies - RFP - SCJ Glade Roadster THD - 1.26.18

Client: SCJ Glade
Agency: PHD
Campaign: Glade Roadster THD
Flight Dates: 3/1/18-3/31/18
Sales Rep: Ben Chesterman
Sales Rep Email: bc@a.ki
Sales Rep Phone: 248.320.7042
Campaign Placement Creative Size(s) Platform Start Date End Date CPM Impressions Rate Cost
SCJ Glade Roadster THD Campai Aki_Smartphone_Custom Glade PlugIns Moments + Geo + Kinetic Lean Back Motions_RM Expandable Banners_PKG PKG Smartphone ### ### CPM 2,953,020 $ 7.45 $ 22,000.00
SCJ Glade Roadster THD CampaigAki_Smartphone_ Custom Glade PlugIns Moments + Geo + Kinetic Lean Back Motions_RM Expandable Banners_300x250 300x250> 320x480 Smartphone ### ### CPM
SCJ Glade Roadster THD Campaig Aki_Smartphone_Custom Glade PlugIns Moments + Geo + Kinetic Lean Back Motions_RM Expandable Banners_320x50 320x50>320x480 Smartphone ### ### CPM
SCJ Glade Roadster THD Campai Aki_Smartphone_Custom CustomCustom
Aki_Smartphone_Custom Glade PlugIns Moments
Glade PlugIns + Geo ++ Kinetic
Moments On TheOn
Geo + Kinetic GoThe
Motions_Standard Banners_PKG PKG
Go Motions_Standard Smartphone ### ### CPM 2,857,143 $ 5.95 $ 17,000.00
SCJ Glade Roadster THD Campaig Banners_300x250
Aki_Smartphone_Custom Custom Glade PlugIns Moments + Geo + Kinetic On The Go Motions_Standard 300x250 Smartphone ### ### CPM
SCJ Glade Roadster THD Campaig Banners_320x50 320x50 Smartphone ### ### CPM
SCJ Glade Roadster THD Campai AV_Aki_Smartphone_Run of Moments_Standard Banners_PKG PKG Smartphone ### ### Free 290,508 $ - $ -
SCJ Glade Roadster THD Campaig AV_Aki_Smartphone_Run of Moments_Standard Banners_300x250 300x250 Smartphone ### ### Free
SCJ Glade Roadster THD Campai AV Creative Production Production Smartphone ### ### Free - $ - $ -
SCJ Glade Roadster THD Campai AV Kinetic Motion + Moment Reporting Reporting Smartphone ### ### Free - $ - $ -
SCJ Glade Roadster THD Campai AV Visit Conversion Study Reporting Smartphone ### ### Free - $ - $ -
Total: 6,100,671 $ 6.39 $ 39,000.00
Home Depot Store Locations Provided By PHD
Frequency cap of 1-2 unique views/week
Notes, targeting details, etc: Aki to accept IAS monitoring tags, SCJ whitelist
Client: SCJ Glade
Agency: PHD
Campaign: Glade Roadster THD
Flight Dates: 3/1/18-3/31/18
Sales Rep: Ben Chesterman
Sales Rep Email: bc@a.ki
Sales Rep Phone: 248.320.7042
Campaign Placement Creative Size(s) Platform Start Date End Date CPM Impressions Rate Cost
SCJ Glade Roadster THD Campai Aki_Smartphone_Custom Glade PlugIns Moments + Geo + Kinetic Lean Back Motions_Standard Banners_PKG PKG Smartphone ### ### CPM 3,277,311 $ 5.95 $ 19,500.00
SCJ Glade Roadster THD Campaig Aki_Smartphone_ Custom Glade PlugIns Moments + Geo + Kinetic Lean Back Motions_Standard Banners_300x250 300x250 Smartphone ### ### CPM
SCJ Glade Roadster THD Campaig Aki_Smartphone_Custom Glade PlugIns Moments + Geo + Kinetic Lean Back Motions_Standard Banners_320x50 320x50 Smartphone ### ### CPM
SCJ Glade Roadster THD Campai Aki_Smartphone_Custom CustomCustom
Aki_Smartphone_Custom Glade PlugIns Moments
Glade PlugIns + Geo ++ Kinetic
Moments On TheOn
Geo + Kinetic GoThe
Motions_Standard Banners_PKG
Go Motions_Standard PKG Smartphone ### ### CPM 3,277,311 $ 5.95 $ 19,500.00
SCJ Glade Roadster THD Campaig Banners_300x250
Aki_Smartphone_Custom Custom Glade PlugIns Moments + Geo + Kinetic On The Go Motions_Standard 300x250 Smartphone ### ### CPM
SCJ Glade Roadster THD Campaig Banners_320x50 320x50 Smartphone ### ### CPM
SCJ Glade Roadster THD Campai AV_Aki_Smartphone_Run of Moments_Standard Banners_PKG PKG Smartphone ### ### Free 327,731 $ - $ -
SCJ Glade Roadster THD Campai AV Creative Production Production Smartphone ### ### Free - $ - $ -
SCJ Glade Roadster THD Campai AV Kinetic Motion + Moment Reporting Reporting Smartphone ### ### Free - $ - $ -
SCJ Glade Roadster THD Campai AV Visit Conversion Study Reporting Smartphone ### ### Free - $ - $ -
Total: 6,882,353 $ 5.67 $ 39,000.00
Home Depot Store Locations Provided By PHD
Frequency cap of 1-2 unique views/week
Notes, targeting details, etc: Aki to accept IAS monitoring tags, SCJ whitelist
Creative Site Responsible for
Placement Platform Asset & Tags Due Date
Size(s) Build
Rich Media Expandable
Banner_320x480 320x480 Smartphone14 buisness days prior to launcAki
Standard Banner_300x250 300x250 Smartphone5 business days prior to launchAgency
Standard Banner_320x50 320x50 Smartphone5 business days prior to launchAgency
Serving File Format Accepted/Assets Required Max File Size Looping
Site Served Assets required to build: layered PSDs, Social elements, fonts, branded guidelines100k 3x
3rd Party JPEG/GIF 25k 3x
3rd Party JPEG/GIF 25k 3x
Additional Notes
https://aki.box.com/s/l1oipbznl0nglk9xaokn6evcd2fxhb1t
SCJ Glade @ Home Depot Moments
Receptive Get On The List Moments
Prime Time TV Moment
Weekend Mornings At Home
Relaxing After Work Moment
After Dinner Moment
Night In Moment
First Impressions Moment
Morning Read Moment
Lunch Break Moment
Post Work Out Moment
Auto Research Moment
Relevant On-The-Go Moments

Evening Commute Moment
Morning Commute Moment
Shopping Spree Moment
Taking a Break From Work Moment
Workout Moment
Happy Hour Moment
Road Trip Moment
Music, Show & Theatre Moment
Weekend Brunch Moment
Sports & Fitness Moment
Point of Purchase Moments

Home Depot Moment
Description
Reach Home Depot shoppers at home when they are enjoying their favorite TV show.
Reach Home Depot shoppers while they are at home on weekend mornings
Reach Home Depot shoppers while they are relaxing after work
Target Home Depot shoppers while they are unwinding at home after dinner time.
Target Home Depot shoppers on Friday and weekend nights when they stay in to relax and maybe catch up with
Target Home Depot shoppers when they first use their phone for the day, keeping FarmRich top-of-mind.
Target Home Depot shoppers when they are reading in the morning whether they are catching up on news, ent
Engage Home Depot shoppers while they're on their lunch break
Speak directly to Home Depot shoppers after they have worked out and are feeling energized.
Engage with Home Depot shoppers researching about cars or online car shopping.
Target Home Depot shoppers while they commute home after a day of work.
Reach Home Depot shoppers commuting to work in the morning.
Reach Home Depot shoppers on a shopping spree, going from store to store with fashion and style on their min
Target Home Depot shoppers during the times of day when they are most likely to be taking a break from work
Reach Home Depot while they are working out.
Reach Home Depot shoppers after work while they are enjoying happy hour with friends or coworkers
Reach Home Depot shoppers enjoying a weekend getaway on a road trip.
Speak directly to Home Depot shoppers during entertaining moments such as while they are at movie theaters,
Engage with Home Depot shoppers enjoying brunch with friends on the weekend.
Target Home Depot shoppers who are working out whether they are cycling, at dance studios or running.
Reach users when they are shopping at Home Depot.

Location History
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Work
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N/A
N/A
N/A
Work
Home
N/A
N/A
N/A
N/A
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N/A
N/A
Cur
Ho
Ho
Ho
Ho
Ho
Ho
Ho
Res
Ho
Aut
Tra
Tra
Acc
Wor
Gym
Bar
Bed
Mus
Res
Hom
Target Audience
Home Depot shoppers, A25-54, Interested in Travel, Auto, Music, Sports & Fitness
Content
Gaming, Recipe, Sports, Lifestyle, Shopping apps

Shopping, Entertainment, Music apps
Gaming, Lifestyle, Sports, News, Entertainment apps
News, Weather, Gaming, Entertainment, Sports, Lifestyle, Music, Shopping apps
Gaming, Entertainment, Sports, Lifestyle, Music apps
Weather, Lifestyle, Music apps
News, Sports, Books, Reference apps
News, Weather, Sports, Lifestyle, Finance, Music, Health/Fitness, Shopping apps
Auto, News, Lifestyle apps
News, Weather, Travel, Gaming, Entertainment, Sports, Lifestyle, Music, Shopping apps
News, Weather, Travel, Gaming, Entertainment, Sports, Lifestyle, Music, Shopping apps
Shopping, Fashion, Weather, Entertainment, Lifestyle apps
Gaming, Lifestyle, Sports, News, Entertainment apps
Music, Gaming, Weather, Sports, Lifestyle, Health/Fitness apps
News, Weather, Sports, Lifestyle, Music, Health/Fitness, Shopping apps
Weather, News, Lifestyle, Health/Fitness apps
News, Weather, Sports, Lifestyle, Parenting, Finance, Social, Music, Health/Fitness, Shoppi
Music, Gaming, Weather, Sports, Lifestyle, Health/Fitness apps
Shopping, Lifestyle, News apps

Phase of Day Time Connection Device
Evenings 9pm-11pm 3G/4G/Wi-Fi Smartphone

Weekend Mornings 9am-3pm 3G/4G/Wi-Fi Smartphone
Weekday Evenings 5pm-11pm 3G/4G/Wi-Fi Smartphone
Evenings 8pm-2am 3G/4G/Wi-Fi Smartphone
Friday-Sunday Evenings 6pm-11pm 3G/4G/Wi-Fi Smartphone
Mornings 5am-9am 3G/4G/Wi-Fi Smartphone
Mornings 6am-11am 3G/4G/Wi-Fi Smartphone
Weekday Lunch Time 11am-3pm 3G/4G/Wi-Fi Smartphone
All Day 12pm-10pm 3G/4G/Wi-Fi Smartphone
All Day 7am-8pm 3G/4G Smartphone
Weekday Evenings 1pm-12am 3G/4G Smartphone

Weekday Mornings 3am-12pm 3G/4G Smartphone
Weekdays 6am-7pm 3G/4G/Wi-Fi Smartphone
All Day 7a-10pm 3G/4G Smartphone
Evenings 4pm-12am 3G/4G Smartphone
Weekends 4pm-3am 3G/4G Smartphone
Weekends 8am-3pm 3G/4G Smartphone
All Day 9a-8pm 3G/4G Smartphone

Aki Technologies - RFP - SCJ Glade Roadster THD - 1.26.18

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Aki Technologies - RFP - SCJ Glade Roadster THD - 1.26.18

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Client: SCJ Glade

Relevant On-The-Go Moments

Point of Purchase Moments

Reach users when they are shopping at Home Depot.

Gaming, Recipe, Sports, Lifestyle, Shopping apps

Shopping, Lifestyle, News apps

Evenings 9pm-11pm 3G/4G/Wi-Fi Smartphone

Weekday Evenings 1pm-12am 3G/4G Smartphone

All Day 9a-8pm 3G/4G Smartphone

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