INNOVATIVE LESSON PLAN

Class: XI
Duration: 45 minutes
Date: 09/01/18
Name of the teacher: Arya Elizabeth Thomas
Name of the school: Govt. HSS, Anchal East
Name of the subject: Business Studies
Name of the unit: Internal Trade
Name of the topic: Departmental Stores – Features

Curricular Statement: Create an awareness among students about the features of departmental
stores through role play and explanation.

CONTENT ANALYSIS

Terms: Recreation facilities, centralized purchasing

Facts:  A modern departmental store renders a number of facilities and services to

customers
 Departmental stores are generally located at a central place
 Departmental stores are large in size and therefore, generally formed as a
Joint Stock Company
 Departmental stores eliminate middlemen by making direct purchase from
manufacturers
 All purchases in a departmental store are made centrally by the purchase
department
 Departmental stores offer a large variety of goods.
Concept: A departmental store is a large establishment which offers a wide variety of
products under separate departments under one roof to satisfy all the needs
of the customer.
Mental The learner;
Processes:  recollects the meaning and features of departmental stores
 readily makes connections with new information based on past
experiences
 organizes information appropriately
 relates prior knowledge to new information and draws inferences
 imagines the concept of departmental stores based on received information
Learning Role Play
Strategy: Explanation
Teaching
learning Usual classroom aids
resources: Chart to show the features of departmental stores

Prerequisites:
Cognitive The learner has an idea about fixed shop retailers
Affective The learner is interested to know more about retailers
Psychomotor The learner has the basic skill to draw and write

CLASSROOM INTERACTION PROCEDURE

TEACHER ACTIVITY PUPIL ACTIVITY

INTRODUCTION
The teacher creates a positive environment in the class through a friendly
conversation. Teacher checks the familiarity of students with the meaning and
types of retailers.
o What is retail trade?
o What are the types of retailers? Give answers
o How are fixed shop retailers classified?

Teacher draws attention by stating an activity from daily life.

o Do you like to go shopping? Yes

Imagine, a boy named, Sam living in a village, visits his uncle‟s place in
Trivandrum city.
Teacher says, “We are going to watch a role play in which two persons are
involved, Sam and his uncle. Eagerly prepares to
watch the role play

PRESENTATION
ROLE PLAY

Uncle: Sam, today I am going for shopping. Do you want to come long?
Sam: Oh sure! I would like to join you. Where are we going?
U: To the city. You can see the city as well.
S: Did you take the shopping list?
U: I need to buy an electric iron, notebooks for the kids, a pair of shoes
and some grocery
S: Then we will have to go to many shops
U: That‟s not necessary. We shall go to Pothys. It‟s a “one stop shop”.
You can get everything you need under one roof.
S: Everything?
U: Yes. Everything from „a pin to an Elephant‟.
S: Oh really?
U: Sam, can u see the board of Pothys?
S: Yes. This shop is at the heart of the city. That is good, so that people
can come here easily. But now where do we park our car? There is little
space next to the shop.
U: Don‟t worry. The shop has a parking area.
S: That‟s helpful.
U: Have you seen such a big shop in your village?
S: No. This is huge and what are those statues in front of the shop?
U: They are models to denote a special season or day to entertain customers
S: Uncle, how will you pick what you need from such a big shop?
U: Sam, here the products are arranged in each floor. You can buy grocery,
vegetables and food products from one floor, clothes from another,
electronic goods from yet another floor.
S: But how do we go up to the other floors? Should we climb the stairs?
U: We can either take the escalator or the elevator/lift.
Sam, we can decide which floor to go by looking at the list of products
available in each floor.
S: My God! There are so many varieties of things here. I haven‟t seen these
many varieties in my entire life. How do they buy so many things?
U: There is a purchase department which is responsible for all the purchases.
They directly buy from the manufacturers so that they get goods at lower
cost. They have a huge godown to store these goods.
By the way, I am hungry. Are you?
S: Yes. But we may take long to reach home.
U: We shall have lunch from the food court. The shop provides such facilities
to attract customers and give them a good shopping experience.
S: Alright.

DEVELOPMENT  It is huge
“From this role play, what all features did you understand about the shop?”  It has many
facilities
 Products are
arranged in
different
floors

“Good. Such a shop is called a department store.”

Teacher writes the meaning of departmental stores on the board.
Understand the
A departmental store is a large establishment, which offers a wide variety meaning of
of products under separate departments under one roof to satisfy all departmental stores
needs of customers.

Teacher presents a chart to consolidate the features of departmental stores.

CONCLUSION
Teacher summarises the important features and meaning of departmental stores
and concludes the class

REVIEW QUESTIONS
o What do you mean by a departmental store?
o What are the features of departmental stores?

FOLLOW UP ACTIVITY
o Write a short note on departmental stores
o Visit a departmental store in your city and understand its features.