Toughness

Notes by Coach JB

Justin Matthew Brandt

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Page Notes
XIII During his Duke career, he was charged with some of our most difficult defensive
matchups, including legends of the game like Ralph Sampson and David Robinson. He
never backed away from these assignments and relished the opportunity to face the best.
Embracing the suck.
XIII He was committed to hard work in practice as the only means of improving, he was a
selfless and loyal teammates, and he possessed the mental toughness to never show
weakness on his face in competition.
Fake it until you make it.
XIV It (toughness) is not found in bravado. It is found in the heart of an individual willing to
devote him- or herself to what he or she knows is right.
Doing what you’re supposed to do, when you’re supposed to do it, when you don’t
feel like doing it.
2 I see those actions (chest pounding or trashing talking) as nothing more than “fake
toughness” or false bravado, and such actions have no real value in sport or in any other
aspect of life. To me, it’s a waste of time and energy. It is simply a false pretense of
toughness, and falls short of what true toughness is all about.
The real toughness to me is being able to do your job while those things happen.
3 “I’ve known in my gut when I was up against toughness…that’s why we strive to be
tougher than every enemy we face down for our nation.”
4 The players on the Raleigh team weren’t bigger or more talented than the players on my
son’s team, but the played better together. They were tougher.
Toughness was a STANDARD they WANTED to meet.
4 Toughness is a skill. I wasn’t born with any real toughness. I don’t believe any person is
born tough.
5 Toughness comes from how you handle your experiences, what you learn from them, and
how you are guided through them by others in your life.” – Mike Krzyzewski
5 Toughness isn’t physical. It has nothing to do with size, physical strength or athleticism.
It’s an intangible, an attitude, a philosophy.
5 The dictionary definition of “tough” is being able to withstand great force without tearing
breaking. In other words, something that is tough is strong and resilient.
6 Definition in scientific terms – toughness is a measure of how much energy a material can
absorb before rupturing. Glass is hard because it takes energy to change it’s shape, but it
breaks easily, so it is not tough. Rubber is considered soft, and changes shape much more
easily than glass, but it takes more energy to break it. So rubber is tougher.
This is just like how we adapt to changes or how we respond to adversity.
7 There is no reason you can’t be exceedingly nice and incredibly tough at the same time.
You can be a great person and STILL be tough.
8 I never really hard my father talk about how hard he worked, unless he was answering a
question of mine. He didn’t talk about it; he just did it.
9 Story about the batting cages…His dad said “Just relax and hit the ball. You don’t have to
swing so hard. Just see the ball and hit it, let the bat do the work.”
The same can be said in basketball. We try to do too much against defenses
sometimes instead of just letting the ball do the work. Move the ball rather than
pounding it and forcing it.
10 With all of the work he had to put in, he never once said he didn’t have time for me or my
brother and sisters. He made time.
TIME IS THE MOST PRECIOUS GIFT YOU CAN GIVE SOMEONE
BECAUSE YOU CAN’T GET IT BACK!

Justin Matthew Brandt

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Page Notes
12 My mom made it her job to prepare and develop her kids into self-sufficient adults who
would have the skills to open all doors.
This is our job as coaches. NOT just to make great athletes.
12 If I did my best, there was nothing to stop me from getting the best grade.
Focus on the little things and they’ll take care of the big things.
14 I’m nowhere near as tough as my parents, and I am nowhere near as tough as I want to
be. But I am tougher than I used to be and, going forward, I know that I will be tougher
than I am today.
Trust the process
15 (Toughness) is your mental character. It is how you deal with adversity. – Julie Foudy
17 Crean puts a lot of importance on surrounding yourself with people who have similar
values and a tough mindset…if you’re locked in both mentally and physically, you will
have the capacity to do the hard things when you need most to do them. That’s toughness.
– Tom Crean
17 “Toughness is, I’m not going to lose sight of what I want to do by what you do, or by
outside influences.” – Roy Williams
18 Taking a hit isn’t just about the physical hit, but the mental hurdles that comes with it.
18 As a coach and a teammate, when you see toughness and courage in competition, you
need to acknowledge it. Doing tough things needs to be expected, but also needs to be
valued. Boston Celtics assistant coach Kevin Eastman calls it “catching your players doing
something right” rather than catching them doing something wrong and correcting them.
19 I’ll take true toughness over talent any day. Toughness wins. Toughness prevails. But
when you combine talent and true toughness, that combination can be unbeatable.
21 Trustworthy people deal in truth. They speak the truth and accept the truth from those they
trust and respect.
23 When I played for him (Coach K) I learned that when he told me something, I could
believe it, even if it was difficult to hear.
25 Trust and belief go hand in hand; and trust and belief are essential ingredients in
toughness. When you trust and believe, you can be challenged and held accountable.
25 (Accountability does not mean blame). Accountability is being held to the standard you
have accepted as what you want, individually and collectively.
27 David Henderson after the bus ride back from losing to UNC, “We didn’t go there to suck
up to those guys! I don’t want to hear how good you think they are. We were going there to
win, and we should have won. If you didn’t go there to win, then you shouldn’t have made
the trip. There is no reason we should not have won. No reason at all.” Henderson may
have understood that he was not the best player in the country or the best player on that
floor, but he never accepted it in competition.
28 When expectations are high, there are two choices: you can meet them or exceed them.
29 David Henderson on not getting an individual award, “Who gives a shit? Let’s just win.”
He cared but didn’t let it affect the or get in the way of the team’s goal.
31 When North Carolina lost, Coach K could feel the sense of euphoria and relief from the
Duke players. “And it pissed me off. Their loss, in a way, could lead to use losing, and that
was a big moment. It is not okay to lose because Carolina lost.”
32 “If you win, take immediate action to set the stage for your next win.” – Bob Knight
33 “You’re not tough alone.” – Coach K The best teams have a collective toughness, and that
toughness is contagious.
37 “I believe in what they are capable of doing, and I believe in them enough to hold them
accountable for doing what they can do.” – Bill Self

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Page Notes
40 Bilas on his self-confidence after trying out for the US National team. “Those thoughts
never occurred to me before they were verbalized to me.”
41 “I’m not out to embarrass or browbeat you. I’m focused on standards being high and
expectations being high, to the point of soaring. If you want to soar, you have to put in the
work.” – Jon Gruden
42 “One snap at a time.” – Jon Gruden
Just like how the SEALs take it one evolution at a time
42 He wants to know what they (players) will do when they are in the midst of a struggle,
when facing difficulties in the classroom, after a breakup with a girlfriend, or when the
coach is all over them in practice. Will his players deal with good times and tough times
with the same resolves? “If you meet those circumstances differently, you’re not tough. If
you react to those things differently, you’re soft. Soft is when you choose the easier path
when the right path is the harder one.” – Bill Self
45 A setback is a setup for a comeback.
46 Tough people fail, but tough people are not failures. The only failures are those who give
up or give in.
51 My preparation leads to my confidence, and allows me to react quickly under pressure.
53 By far, the most important thing to me is the mental toughness necessary to put in the
physical preparation, the conditioning, the fitness…I worked so that I would never have to
check out physically. Instead of getting through a workout/practice, figure out what you
can GET FROM a workout/practice. When it’s your turn, when you have a shot, an
opportunity, you have to be prepared for it and take advantage of it. You may not get the
same number of snaps or the same opportunities as some other guy, but you will get an
opportunity. It is up to you to take advantage of it. How do you deal with it when you are
better than the guys around you, but you are not THE guy, not the first guy? How do you
deal with it when you play well, but are not rewarded. You have to have mental
toughness.” – Herm Edwards
57 Jay’s dad on concentrating on one thing at a time. “You’re committed to being out there,
so you might as well devote all of your attention to it. It didn’t do you any good to think
about school while you were playing. It didn’t get you any closer to getting it done, and it
didn’t get you any closer to playing your best.”
Keep your mind where your feet are!
59 “You can’t get to the top of the ladder in one step, but you can get to the bottom in one
step.” – Jay’s father…Skip Prosser example of games on the ladder under the basket.
60 Coach K: Discipline is not punishment. Discipline is doing the right thing, at the right
time, to the best of your ability.
Kevin Eastman: Discipline is doing what you should do over what you want to do.
Maturity is when what you should do is what you want to do.
61 If you meet your standard of excellence, winning will take care of itself.
63 If my preparation is up to a standard of excellence, I am more likely to reach my highest
level of execution.
66 Just because I am on ESPN, or just because I have played and coached, doesn’t make me
right. And just because a critic of mine or someone who disagrees with my positions didn’t
play or coach, or isn’t in the business of basketball, doesn’t make that person wrong. – Jay
71 Each practice is an opportunity to get better, and an opportunity to make a breakthrough
and reach a new level.
72 “We focus on excellence in every single action. We are not taking 500 shots. We are taking
one perfect shot 500 times.” – Kevin Eastman

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Page Notes
72 Anger is not a bad thing, as long as you don’t lose your composure and fail to make the
next play.
73 “Victory favors the team making fewest mistakes.” – Bob Knight
74 Concentration drills…Bob Knight
“Change” – 5v5. The offensive player puts the ball down on the floor and offense
would go immediately to defense and vice versa. You cannot guard the same
person who was just guarding you and offense is allowed to immediately attempt to
score.
75 “Do you let up when you have an advantage? Do you give in to a disadvantage? There are
a lot of excuses you can make when you have a disadvantage, and you can be easily
satisfied when you have an advantage. It is a test of your concentration, a test of your
toughness.” – Bob Knight
76 “When we put in a drill we focus on two things. What do we need to improve upon and
what happens most often in the game.” – Jon Gruden
78 “When players are under pressure, they have to rely on their habits to kick in. Good habits
and consistency leads to courage.” – Tom Crean
79 “What are our goals?...go unbeaten at home, win the ACC title, go to the Final Four, win
the National Championship. Those are all really good things. But those are not goals.
Those are destinations. Our goal has to be to get better and closer as a team every single
day. If we keep those as our focused and cherished goals, we will reach our proper
destination, whatever it may be.” – Coach K
84 Alarie said he was always afraid of failing, or being humiliated on the floor by not
performing. He believes that fear motivated him to practice harder and prepare more
diligently…but he wasn’t afraid of missing a shot or failing to complete a play. His
practicing hard gave him confidence in his abilities and his concentration allowed him to
perform the action without fear of missing or making a mistake. He overcame his fear by
training his mind to focus only on the positive when it was game time and negative
thoughts fueled him during practice.
86 “In Houston early one season, I shot an absolutely perfect free throw. After that, every
free throw I took that year, I would say “Houston” before I shot it.” – Steve Kerr
88 “The way you study film, the way you take notes, the way you gather information and
process it, they way you get the proper rest, what you eat. All of that is critical to being
fully prepared, which will allow you to concentrate and execute.” – Jon Gruden
88 The coaches I have been around are not bothered by an occasional mistake. Rather, they
are most disturbed by mental mistakes, or mistakes of omission. If a player gives his all,
mentally and physically, and simply fails to complete an action, most coaches can accept
that, as long as the mistakes are not repeated. But if a player makes a mental error or fails
to do something he is supposed to do, that is when they are held fully accountable.
89 Failure is a part of competition. You can get over failure. But you should never for the
feeling, and you should never want to have that feeling again.
96 “Every play is important, and every play demands his full attention and concentration.
Crunch time is ongoing, it all matters. Every play matters.” – Tom Crean
97 “She worked like she hadn’t accomplished anything, then she player with tremendous
confidence because of the work she put in. She never felt entitled. She gained her
confidence and self-worth from her work and her preparation. She was totally invested.”
– Julie Foudy on Joy Fawcett

Page Notes
99 Toughness isn’t an absence of fear. It is the courage to face it, to keep plugging and to
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 overcome it.
102 Many players step onto the floor with the mind-set that “my man” is not going to score.
But the toughest players play “team” man-to-man defense…making certain that OUR
TEAM keeps THEIR TEAM from scoring.
104 Daryl Woods (NASA Engineer) on teamwork using the analogy of a spacecraft. Each
specific element of the vehicle is not so important that it can fly by itself, but, each element
is so important that the vehicle cannot fly without it.
105 On defense, a true team player, a tough player, needs to be responsible for his specific role
and assignment, but accountable to the mission, which is to stop the opponent from
scoring on the defensive end. Responsible to the element (guarding my man) and
accountable to the mission (all five guys, together, stopping our opponent).
“Responsible to the element, accountable to the mission.” – Daryl Woods
106 Five as one instead of just five ones. – Jay Bilas
106 To be an effective communicator, a great teammate and tough player has to talk, but also
has to be able to listen. Nobody ever learned anything while talking. You have to know
how to listen, and you have to be away of what to listen for.
109 Mark Price & Johnny Dawkins rivalry, “Amaker wasn’t going to let Price score, but more
important, Amaker was not going to let Price score over Johnny Dawkins.”
110 “A true friend is somebody who can make us do what we can.” – Ralph Waldo Emerson
111 “Toughness is the ability to respond positively to any situation. You take emotion out of it
without losing your passion and inspiration, and you apply discipline to work through it, to
work through the problem and do it together. You concentrate on the things you can
control while still being aware of the things you can’t control but still can affect your
mission.” – Daryl Woods
113 “Are you tough enough to hold a teammate accountable to your team’s standards? That
can be uncomfortable, and requires toughness on both sides of the conversation, or the
confrontation.” – Grant Hill
116 “You have to push each other and challenge each other, but make sure you hug each
other after. In a supportive and trust environment, you can challenge each other. It is okay
to go at it – you have to go at it – but you also have to be ‘one group’ after you at it.”
– Julie Foudy
120 Basketball wasn’t about distance running. You didn’t have to be a champion miler to be a
good basketball player. It was an excuse, or rationalization, for simply not being tough
enough to endure it.
Bilas ran a 5:40 and Mark Alarie a 5:11 mile. Alarie trained to endure the pain of
training and Bilas trained to make the mile as comfortable as possible. When all
else fails EMBRACE THE SUCK!
121 Herm Edwards measures a player’s toughness by the very last wind sprint in fitness
training. Is that player going to run just fast enough to finish in the middle of the pack?
“You know it’s going to burn, and nobody’s watching. If you can push through and give
that effort, do what it takes, to push through it, not just get through it, that’s a mental
disposition you don’t want to play against. You don’t want to play against those guys. They
make it too hard on you.”
121 “There was never a time I thought I could give in, that I was too tired or it was too hard.
He couldn’t even fall out of his chair, and I wasn’t going to run downcourt because it was
just too hard? No way.”…Mark Alarie on his brother’s cerebral palsy condition as a
motivator.

Page Notes

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122 “West Point was a toughness lab. They make you fail, and put you in incredible situations
where you fall short. Everyone at West Point fails in a list of things, but failure is never a
destination. There is always someone to pick you up, pat you on the back, kick you in the
rear, what you need at that moment.” – Coach K
He was taught to rely on and use his internal resources – what he is made of – and
his external resources – the people around him supporting him and pushing him –
to continue to fight through adversity. “You have to get them all in the fight. When
you are knocked down, you are conditioned that it’s unacceptable where you are,
and it becomes a habit to fight, and to fight through things.”
123 “Are you going to give up and give in, or get up and get in?” – Kevin Eastman
126 “Encourage us in our endeavor to live above the common level of life. Make us to choose
the harder right instead of the easier wrong, and never to be content with a half-truth
when the who can be won. Endow us with courage that is born of loyalty to all that is
noble and worthy, that scorns to compromise with vice and injustice and knows no fear
when truth and right are in jeopardy.
127 (Sage Steele) accepted that she couldn’t change the past, but she could impact her future
with how hard she worked in the present and by getting better today.
129 “Can we be there 100% of the time? No. But we can give 100% of ourselves in the time we
are there. I own the moments when I am there. I own them.” – Sage Steele
Important perspective of keeping your mind where your feet are!
134 “It wasn’t just my fitness; it was our fitness. Instead of a me thing, it became a we thing.
You think that didn’t make a positive impact? That takes toughness, too, to think outside
your own individual struggle and to help a teammate through hers.” – Julie Foudy
139 He didn’t care whether I wanted to do it or not. I was there, and I was going to do this and
do it well.  This is what it means to be a true competitor.
140 “Don’t tell me how tough the situation is; show me how tough are facing the situation.”
140 Use the power of the pause. “Um” does not exist in the dictionary, so don’t use it.
143 Mr. Creamer and Mrs. Bilas believed in their people and held them to high standards. As a
result, Bilas believed in himself too. He was demanding without being demeaning, and
showed up every day and committed to making him better.
147 I would prepare cross-examination where the specific answer would take me down a
certain path. If the answer was different than expected, I was also prepared to go down
that alternative path in advance.  Isn’t this what our offense should look like?
148 Bilas saw another lawyer getting drilled with questions and failing and it made him
nervous. Then he though back to the forensics competitions and acting auditions he had
been through and it settled him down.  Confidence comes from experience.
On tough situations, “Not today it’s not, and not for you.”
152 If we committed a turnover or made a costly mistake, he did not want us to react to the
error. If we lingered on the past play, perhaps we would miss an opportunity to get a stop
or a steal or otherwise impact the game in a positive manner… “You have to be tough
enough to move on, whether the last play was good or crappy.” – Coach K
Next play.

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Page Notes
154 A college basketball coach showed film of other teams, both college and professional, of
them making both bad and good decisions. Allowing his team to recognize it and showing
them the correct version of it.
Did this as a teaching tool and didn’t use his own team because he didn’t believe
his team was tough enough to handle that sort of criticism.
155 The concept of next play applies to positive plays, not just mistakes. When a great play is
made, you still need to say, “Next play” and move on without dwelling on that great play.
That great play was in the past too, and it is imperative to move on right away to put
yourself in the best position to make and complete the next play.
158 Next play doesn’t mean Brey (or any coach) doesn’t carefully evaluate the game to
determine exactly what his Irish did right and wrong, or that he and his team weren’t
accountable. It simply and powerfully signals that the focus is on how to get better now,
rather than living in or dwelling on the past.
161 It is tough to show up every day, but people who are truly tough don’t just show up, but are
totally “into it” when they show up.
“Don’t mistake routine for commitment” – Tommy Amaker
164 Ebeling played his ass off on every play. He didn’t run the floor; he sprinted the floor, and
he did it on every possession. He didn’t just box out, turn and wait for the ball to come to
him; he hit you first – hard – and pursued the ball as if every shot were a missed shot and
his life depended upon securing possession of the rebound.
164 It’s really hard to play against relentless. It is really hard to beat relentless.
166 Goals, get 70% of 50-50 balls, get one or more shots each offensive possession and on
defense hold the offense to one or less shots per possession.
167 If the other team can’t score, your team can’t lose.
167 Example of toughness, how hard you pursue loose balls.
Rae LaFrentz story of him diving for a loose ball so hard that when his teeth hit
the floor he took a chip of wood out of the floor.
174 “I refuse to participate in the positive or the negative response. It should not, and does not,
affect how I do my job and the enjoyment of my job.” – Doris Burke
175 “I can best judge the job I am doing by the work assigned to me.” – Doris Burke
178 Adapt and overcome. No matter the situation or the hardship faced, every committed
soldier was expected to adapt to it, and find a way to overcome it. Failure was not an
option.
180 We noticed a bank of flagpoles with different-colored flags, and asked a young enlisted
man what those colored flags meant. He told us those flags represented heat orders, which
let solidest know exactly how long and under what conditions they could work outside. A
black flag, meant the soldiers were limited to working outside 10 minutes and 50 minutes
indoors. When asked how they got their work done in such conditions, the soldier
responded, “Our job is to ‘make mission’. We have brothers and sisters dying in Iraq, and
they don’t get 50 mins off every hour just because it’s hot. So we don’t take 50 mins off, we
make mission.”
182 Toughness is built on a foundation of commitment.
184 With so much attention and time devoted to individual work, what emerges is an individual
whose focus is on himself, rather than a team player who has worked hard to be better
individually so that he can be more productive for the benefit of the team.

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Page Notes
185 As determined by our skill level, our play, and by the coaching decisions of Coach K, each
of us was required to play a specific role for our team to be at its best. If we were each
concerned about our individual standing within the team, outside recognition or our
individual standing or our individual stats, we would hinder what we could do as a team.
185 The truth was, and still is, that no role on that team was anymore important than any other
role. While some of us were recognized as stars and headline-grabbing scorers, others of
us were considered “background singers” in supporting roles. But we all needed to be
stars in our roles for our team to be truly successful. And we all needed to be great
teammates to accept and embrace our roles.
188 “Players play, but tough players win.” – Tom Izzo
189 Hard work is not punishment. Hard work is the price of admission for the opportunity to
reach a standard of sustained excellence.
190 “Your role can be defined, and you don’t have to like it, but if you are limited by it, that’s
on you. You can have a defined role, but you cannot let that role define you. You can
elevate yourself beyond that role. If you can’t, guess what? That may just be who you are
and you have to accept it. If you don’t accept it, you’ll never get where you need to be.
You’ll always feel slighted or mistreated.” – Herm Edwards
192 “It’s not about the minutes you play, but about how you play those minutes.” – Mia Hamm
200 Are you the type of teammate, classmate or colleague who roots or hopes for a teammate to
struggle so that you can benefit? Or are you helping and encouraging that teammate, but
prepared for your opportunity? Accepting your role as a great teammate sets up all other
elements of toughness. Accepting your role as a great teammate is all about your attitude
and approach. It is about being a true competitor. It is about being truly tough.
203 “A cadet will not lie, cheat or steal, or tolerate those who do.” – West Point
The first part wasn’t the toughest, it was the second. That didn’t mean turning
people in, it meant holding your teammates accountable and correcting them.
204 “Yes” causes a hell of a lot more problems than “no” does. – Bob Knight
205-206 She wanted to alert me that I should consider “our” schedule instead of just “my”
schedule, and that I should prioritize what I thought was truly important rather than
trying to be all things to all people. “I’m really proud that you are in such demand,
because it’s indicative of what a great job you do. But I want you to remember something.
When you say yes to someone else, you are saying not to us.”
Prioritizing the importance of family and work. Both are teams.
214 But what I didn’t realize was that Bassett and all of our people had been listening all
along. I wasn’t saying anything. The reason nothing had been done until then wasn’t the
fault of the medical staff or the coaching staff; it was mine and mine alone.
On Bilas’ injury and him not saying anything about it and playing through it.
You have to let me people know you want help!
220 Grant Hill & Coach K on rehab, “He had watched film of himself at his best, visualizing
himself doing that again, because that is not only ho he was, but it was who he will be
again.”
People need to see themselves doing positive things to gain confidence.
223 “Toughness is: doing what it takes to make a difference. Toughness is not thinking or
accepting that you have a ceiling, but that you have another step to take, another level to
reach, another gear.” – Tom Izzo
226 “I want players that are willing to listen, honestly evaluate it, then act upon what they are
told. But I always tell them the WHY.” – Bob Knight

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Page Notes
226 “I want to tell them why, and explain why we do everything we do. I don’t want my players
asking why, but I guess what I’m really saying is this: I don’t want them to have to ask. I
want to take care of that in my teaching, to make the why a part of the process so they
don’t have to ask.” – Roy Williams
228 “Preparation to be excellent can be grueling, because you aren’t rewarded right then, at
the time. It is a tough, hard thing to prepare yourself to be excellent.” – Tom Izzo
228 We weren’t just playing against an opponent, we were playing to a standard. And it was a
standard of excellence. Coach K expected us to give championship effort in every minute
of every game, and in every drill in every practice. There was no such thing as garbage
time for Coach K. Every minute of playing time was earned, and it was to be valued.
229 It is difficult not to be blinded by the bright lights of victory. But tough teams and tough
people aren’t fooled by winning, rather are still able to clearly evaluate areas of
improvement, and never lose sight of their standards.
233 “Having fun is doing hard things well.” – Anonymous
239 “If you have a team and you truly believe you can’t win, you shouldn’t even play. But if
you believe you can win, and you will win, you have a chance.” – Dr. Henry Friedman

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