About parle

Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80
years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular
brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even
the remotest villages of India , the company has definitely come a very long way since its
inception.

Many of the Parle products - biscuits or confectioneries, are market leaders in their category and
have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit
market and a 15% share of the total confectionary market in India , Parle has grown to become a
multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors
look upon Parle as an example of marketing brilliance.

History of parle

In 1929 a small company by the name of Parle products emerged in British dominated India. The
intent was to spread joy and cheer to children and adults alike, all over the country with its
sweets and candies. The company knew that it wouldn’t be an easy task, but they decided to take
the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and
toffees. A decade later it was upgraded to manufacture biscuits as well. Since then, the Parle
name has grown in all directions, won international fame and has been sweetening people's lives
all over India and abroad.

Apart from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in
Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the
country. Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units
on contract.

Corporate social responsibility of parla-g

Parle Products with its wide platter of offering of biscuits and sweets like Parle-G, Krackjack,
Monaco, Melody, Mango bite and many others since 1929 is also actively engaged to change &
uplift the social face of India. As a part of Corporate Social Responsibility Policy Parle is keenly
involved in the overall development of younger generation with focused endeavor to built New
Face of India and spread happiness & joy all over.

Parle Centre of Excellence as an institution is dedicated to enrich the lives of people through
conducting various cultural programs across all region to facilitate the all round development of
the children. Every year, Parle organises Saraswati Vandana in the state of West Bengal during
the festival of Saraswati Puja, inviting schools from all across the state to participate. The event
is one of much fanfare and celebration, keeping alive the culture and traditions of ages. Our
involvement in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held
during Navratri. Its gives a platform to all the members of a household to showcase their
creativity and being judged by immanent personalities. Thousands of families participate and
celebrate the occasion on a grand scale.
These events give us a chance to interact with children on a one-to-one basis, and promote our
belief of fun and health for the whole family.

Parle – The world of Happiness.