BRAN DI N G GU I DEL I N ES

JUNE 2 0 1 4
HORIZONTAL
LOGO / PRIMARY

0.5 0.5
Exclusion Zone
and Minimum Sizing
The version of the logo shown is the
horizontal logo. This is the primary logo and
should be used whenever possible. 0.5 0.5

Exclusion Zone
To ensure maximum impact, the logo should
always be clear of other graphic elements. The
minimum area of clear space surrounding the
logo is half of the height of the Datamine ‘D’.
35mm
Minimum Size
Minimum logo size is 35mm in height.
VERTICAL
LOGO / SECONDARY

Exclusion Zone
0.5 0.5
and Minimum Sizing
The version of the logo shown is the vertical
logo. This is the secondary logo and should
be used when there is insufficient space for
the vertical logo to be used correctly.

Exclusion Zone
To ensure maximum impact, the logo should
always be clear of other graphic elements. The
minimum area of clear space surrounding the 0.5 0.5
logo is half of the height of the Datamine ‘D’.

Minimum Size
Minimum logo size is 35mm in height.

35mm
ALTERNATIVE COLOURS
/ PRIMARY & SECONDARY

Use of mono logos

When colour reproduction is unavailable a
mono version of the logos may be used.

Shown are the mono and reversed mono

version of the logo. Use the gradient below as
a guide to which kind of mono logo should be
used depending on the background tone.

Use of white logos

When colour reproduction is unavailable a
white version of the logo may be used. This
must sit on the Datamine brand blue.
INCORRECT USE
OF LOGOS

The examples shown are incorrect uses of any

of the logos. Do not change the proportions,
lock-ups or construction of the logos in any
way. Always ensure there is adequate contrast
between the logo and the background it sits on.
Unusual Angle Disproportionate Scale
Logos should only be positioned so the text Logos should not be skewed or scaled
is horizontal. disproportionately

Changing Lock-up Changing Colour Scheme

Logos should always appear in the specified lock-up, Do not alter the colours of the logo.
elements can not be moved within the logo
TYPOGRAPHY

Aa Aa
Lato is the corporate font utilised for Datamine.
Nice, simple, legible, use wherever possible.

Lato is a webfont, allowing the Datamine

brand to be consistent in online formats.

Bold Regular

ABCDEFGHIJKLM ABCDEFGHIJKLM
NOPQRSTUVWXYZ NOPQRSTUVWXYZ
abcdefghijklm abcdefghijklm
nopqrstuvwxyz nopqrstuvwxyz
1234567890 1234567890

Aa
Light

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
COLOURS

The Datamine corporate colour palette consists

of Datamine blue, black and light grey.

Complementary colour palette

A complementary colour palette specifically
for Datamine has been developed to support PANTONE PANTONE PANTONE CMYK CMYK
Datamine’s corporate colours. Each colour 311C 313C 314C 0/0/0/100 0/0/0/20
represent a different Datamine offering.
CMYK CMYK CMYK RGB RGB
68/0/13/0 100/0/10/4 100/4/14/18 35/31/32 211/210/210
RGB RGB RGB
12/198/222 0/152/195 0/131/169
HTML HTML HTML
00ADD0 0098C3 0083A9

Complementary colour palette

PANTONE PANTONE PANTONE

2748C 7664C 323C
CMYK CMYK CMYK
100/90/4/12 74/100/0/10 100/10/36/48
RGB RGB RGB
3/31/115 101/50/121 0/98/101
HTML HTML HTML
031F73 653279 006265
POWERPOINT

Insert Title Here

Date Here
DATASHEET

INTRODUCING
DATAMINE™
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SIGNAGE / EXTERIOR

The Datamine logo should appear on a column 96"

outside of the building in the size and color indicated, 19"
as well as on the outside of the building. The logo
can appear alone on the column or with the logos 16"
of other companies who share the space, on a case
by case basis. Should there not be a column outside Translucid push-thru blue
of the facility, the building logo will suffice. Local vinyl face. Blue to match
permits are required in order to put up signs. 311C, 313C and 314C

Translucid push-thru black

& white vinyl face (black in
day / gray at night)
176"

8565 – 8575 Translucid Black & white

Cut-out vinyl face (black
8565 – 8575 8565 – 8575
in day / grey at night)

DAY VIEW NIGHT VIEW

SIGNAGE / EXTERIOR

Datamine made of aluminum painted black Side view

letters and to match blue PMS 293.
Space behind letters to
illuminate and create
Datamine letters: Faces made of black and halo effect.
white plexi (black in day/white at night).

Blue symbol: Clear plastic face covered of blue

vinyl to Blue to match 311C, 313C and 314C

The Signature is to be illuminated from behind by white

neon creating a halo effect at night and illumInated DAY VIEW
from the inside to illuminate the clear plastic faces

Flags: All buildings with flagpoles in existence

should have Datamine flags. Individual locations
may choose to have province or country
flags in addition to the Datamine one.

NIGHT VIEW
SIGNAGE / RECEPTION

Individual translucid plexi letters applied to the wall and Side view
covered of blue vinyl to match PMS 311C, 313C and
Space behind letters to
314C (Datamine Corporate symbol), black and grey vinyl.
illuminate and create
halo effect.
SIGNAGE / INTERIOR

The preferred option for glass door signage is the

Datamine logo in color. If this is not possible, then a 8585 8585
pure white logo can be used in its place. Carpets and
area rugs with logos are not permitted in the entrance.

PUSH PULL PUSH PULL

PROMO ITEMS
STATIONERY

SOFTWARE
SERVICES
SUPPORT

Debbie Datamine Datamine

Street Address 4556 5984
City, State Postcode www.datamine.com.au

Dear Debbie,

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SERVICES Us il et aliquam quatius doluptur magnatio. Et qui ommoloriae dis dolectempor se nosae
reruptam eaque officil il magnim quas seque molore.

SUPPORT Regards

John Datamine
Datamine Manager John Datamine
Datamine Manager

0435 265 894

john.datamine@datamine.com.au
0435 265 894 www.datamine.com.au

john.datamine@datamine.com.au
www.datamine.com.au
DOCUMENT FOLDER

SOFTWARE
SERVICES
SUPPORT

SOFTWARE
SERVICES
SUPPORT
Gasfields Commission
Sustainable Coexistence
for Queensland

SOFTWARE
SERVICES
SUPPORT
John Datamine
Datamine Manager

0435 265 894

john.datamine@datamine.com.au
www.datamine.com.au
EMAIL SIGNATURES

A standard e-mail signature template has been Name

designed for all employees. It is composed of Title, Department
mandatory lines, optional lines and Title in other language, department name in other language
a confidentiality notice.

Datamine (The legal name of the Datamine entity may be substituted here)
Level 23, 333 Ann Street
Brisbane, Queensland, 4000
Australia

t. + 61 7 3220 0670
f. + 61 459 244 037
e. firstname.lastname@cae.com

CONFIDENTIALITY NOTICE
This e-mail message is intended only for the above named recipient(s) and may contain
information that is confidential. If you have received this message in error or are not
the named recipient(s), please immediately notify the sender, delete this email message
without making a copy and do not disclose or relay this e-mail message to anyone.
Este mensaje electrónico está dirigido únicamente a los destinatarios nombrados más
arriba y puede contener información confidencial. Si recibió este mensaje por error o si
no es uno de los destinatarios nombrados, por favor avise inmediatamente el remitente,
borre este mensaje sin copiarlo y no lo divulgue o transmita a nadie.
BRANDING QUESTIONS
AND APPROVALS

Datamine’s branding guidelines are managed by the

Marketing division. Should you have any questions or
concerns, or should you require branding approvals
please contact:

Dini Malhi
Marketing Manager, Global Communications

Eloise Scanlan
Marketing Manager, Global Communications