COMPANY PROFILE

Hulu, LLC provides online television streaming services. It allows users to access TV shows and clips;
movies, including trailers and documentaries; and programs for kids online. The company also provides
Hulu subscription service that allows subscribers to access programs on Internet-connected TVs, Blu-ray
players, set-top boxes, gaming console, mobile phones and tablets and other network appliances. In
addition, it offers content distribution options, such as commercial media feeds and individual
embeddable players; Webmaster product options, such as media feeds, player embed directories, and
search feeds to Webmasters; and consumers product options to users who want to share content on
their personal Websites, social networking profiles, or blogs by enabling them to grab a video's embed
code and add the code to their own sites or social network profiles. Further, the company enables
advertisers to associate their brands with online video content and connect with highly engaged
consumers; and various users in making connections between their audience and the content, such as
the people who run a travel-oriented Website and wants to post a documentary about an undiscovered
vacation destination. Furthermore, it provides consultancy services in research, reporting, insights, and
analytics to advertisers and marketers. Hulu, LLC was founded in 2007 and is based in Santa Monica,
California.

Hulu, LLC menyediakan layanan televisi online streaming. Hal ini memungkinkan pengguna untuk
mengakses acara TV dan klip; film, termasuk trailer dan film dokumenter; dan program untuk anak-anak
secara online. Perusahaan ini juga menyediakan layanan berlangganan Hulu yang memungkinkan
pelanggan untuk mengakses program di TV yang tersambung ke Internet, pemutar Blu-ray, set-top box,
konsol game, ponsel dan tablet dan peralatan jaringan lainnya. Selain itu, ia menawarkan pilihan
distribusi konten, seperti feed media komersil dan pemain embeddable individu; Pilihan produk
webmaster, seperti feed media, pemutar menanamkan direktori, dan pencarian feed untuk Webmaster;
dan pilihan konsumen produk untuk pengguna yang ingin berbagi konten di situs Web mereka pribadi,
profil jaringan sosial, atau blog dengan memungkinkan mereka untuk mengambil kode embed video dan
menambahkan kode ke situs mereka sendiri atau profil jaringan sosial. Selanjutnya, perusahaan
memungkinkan pengiklan untuk mengasosiasikan merek mereka dengan konten video online dan
terhubung dengan konsumen sangat terlibat; dan berbagai pengguna dalam membuat hubungan antara
penonton dan konten, seperti orang-orang yang menjalankan perjalanan berorientasi situs web dan
ingin untuk memasukkan film dokumenter tentang tujuan liburan yang belum ditemukan. Selain itu,
memberikan jasa konsultasi dalam penelitian, pelaporan, wawasan, dan analisis untuk pengiklan dan
pemasar. Hulu, LLC didirikan pada tahun 2007 dan berbasis di Santa Monica, California.

Hulu is a premium streaming TV destination that offers hundreds of thousands of hours of the best of
current season programming, premium original content, films and full seasons of hit series to
subscribers with limited commercials for $7.99 per month or commercial free for $11.99 per month.
Hulu is the only streaming subscription service that offers current season programming from top U.S.
broadcast networks the day after new episodes air, as well as acclaimed Hulu Originals including The
Mindy Project, The Path, 11.22.63, Difficult People and the Golden Globe® nominated comedy series,
Casual. Since its launch in 2008, Hulu has been at the forefront of entertainment and technology and
continues to redefine TV by connecting viewers with the stories they love.
Hulu adalah tujuan TV premium Streaming yang menawarkan ratusan ribu jam yang terbaik dari
pemrograman saat musim, konten asli premium, film dan musim penuh seri hit untuk pelanggan
dengan iklan yang terbatas untuk $ 7,99 per bulan atau komersial gratis untuk $ 11,99 per bulan.
Hulu merupakan satu-satunya layanan berlangganan streaming yang menawarkan program
musim ini dari atas jaringan siaran US hari setelah udara episode baru, serta diakui Hulu
Originals termasuk The Mindy Project, The Path, 11.22.63, Orang Sulit dan Golden Globe®
dinominasikan serial komedi, Casual. Sejak diluncurkan pada tahun 2008, Hulu telah berada di
garis depan dari hiburan dan teknologi dan terus mendefinisikan kembali TV dengan
menghubungkan pemirsa dengan cerita yang mereka cintai.

Hulu (stylized as hulu) is an American subscription video on demand service owned by Hulu
LLC, a consortium consisting of The Walt Disney Company through their Disney-ABC
Television Group,[7] 21st Century Fox, Comcast and as of 2016, Time Warner through their
Turner divisions.[3][8]

It is primarily oriented towards television series, carrying current and past episodes of series
from its owners' respective television networks and other content partners. It was previously
divided into free and paid tiers, with the free service limited in the amount of content accessible
by users and is accessible via PC only, and a paid service with a larger library of content and
access via Hulu applications for various mobile and connected devices. The subscription service
is, in turn, divided into advertising-supported and mostly ad-free tiers. In 2016, Hulu spun out its
free content into a joint venture with Yahoo!, Yahoo! View, and also announced that it intends to
launch a service with live television programming some time in 2017.

Hulu (bergaya sebagai hulu) adalah sebuah video berlangganan Amerika on demand milik Hulu LLC,
sebuah konsorsium yang terdiri dari The Walt Disney Company melalui mereka Disney-ABC Television
Group, [7] 21st Century Fox, Comcast dan pada tahun 2016, Time Warner melalui divisi Turner mereka.
[3] [8]

Hal ini terutama berorientasi pada serial televisi, membawa episode sekarang dan masa lalu dari seri
dari pemiliknya 'masing-masing jaringan televisi dan mitra konten lainnya. Hal ini sebelumnya dibagi
menjadi gratis dan berbayar tingkatan, dengan layanan gratis terbatas dalam jumlah konten yang dapat
diakses oleh pengguna dan dapat diakses melalui PC saja, dan layanan berbayar dengan perpustakaan
besar konten dan akses melalui aplikasi Hulu untuk berbagai ponsel dan terhubung perangkat. Layanan
berlangganan, pada gilirannya, dibagi menjadi iklan-didukung dan sebagian besar bebas iklan tingkatan.
Pada tahun 2016, Hulu berputar keluar konten gratis ke dalam usaha patungan dengan Yahoo !, Yahoo!
View, dan juga mengumumkan bahwa mereka berniat untuk meluncurkan layanan dengan program
televisi hidup beberapa waktu pada tahun 2017.

Content partners

Following the start of its service, Hulu signed deals with several new content providers making
additional material available to consumers.
On April 30, 2009, The Walt Disney Company announced that it would join the venture,
purchasing a 27 percent stake in Hulu.[7]

Starting August 15, 2011, viewers of content from Fox and related networks are required to
authenticate paid cable or satellite service wherever Fox streams episodes, including on Hulu, to
be able to watch them the morning after the first airing. Non-subscribers will see those episodes
delayed a week before they are viewable.[34]

On October 28, 2011, Hulu announced that they had inked a five-year deal with The CW, giving
the streaming site access to next-day content from five of the six major networks.[35]

On September 18, 2013, Hulu announced a multi-year deal with the BBC that will deliver 2,000
episodes from 144 different titles in the first 12 months.[36]

In 2015, Hulu began offering content from Showtime for an additional $8.99/month, still cheaper
than Showtime's own streaming service. CBS remains the only major network not offered on
Hulu despite offering CBS-owned Showtime and CBS co-owned The CW.[citation needed]

On June 16, 2016, Hulu announced a deal with the Disney-ABC Television Group for the
exclusive SVOD rights to past seasons of seven Disney Channel, Disney Junior and Disney XD
series, and more than 20 Disney Channel original movies.[37]

Hulu subscription service

At an industry conference held on October 21, 2009, News Corporation Deputy Chairman Chase
Carey stated that Hulu "needs to evolve to have a meaningful subscription model as part of its
business" and that it would likely start charging for at least some content by 2010.[38] Carey's
comment jibes with other News Corp. heads, including Rupert Murdoch who has expressed a
desire to charge for content with a number of online units.[39]

The Hulu monthly subscription service called Hulu Plus was launched in beta (preview) on June
29, 2010[40] and officially launched on November 17, 2010.[41] Like the free version of Hulu, the
content available with a Hulu subscription also contains advertising. However, it offers an
expanded content library including full seasons, day-after access to current season content and
more episodes of shows available through the free Hulu. A Hulu subscription also provides a
wider array of viewing choices. The free-access to Hulu was only available on PCs and laptops,
while a Hulu subscription allows viewers to access Hulu through all Hulu-supported devices
including set-top boxes, smart TVs, gaming consoles, mobile devices and more. A little more
than a year after the launch of the Hulu subscription service, the number of paying subscribers
reached 1.5 million.[42] By 2015, Hulu reached a 50 percent increase in subscribers and
announced that the service had reached nearly 9 million paying subscribers.[43][44]

On April 29, 2015, Hulu announced to the press that they would do away with the "Plus" brand
name to reduce confusion between the paid and free plans.[45]
The Wall Street Journal reported in July 2015 that Hulu was exploring an advertising-free
subscription option for around $12 to $14 a month.[46] This was confirmed as going forward as of
September 2, 2015, with a "No Commercials" plan priced at $11.99, $4 more than the $7.99
monthly rate for a "Limited Commercials" subscription,[47] though a few highlight network series
(less than 10) would retain pre-roll and post-roll ad pods.[48]

Viewership
Viewership numbers for the site are tracked by measurement firms such as ComScore, Nielsen
ratings, and Quantcast. In partnership with comScore, Hulu is the first digital company to receive
multi-platform measurement at an individual level that includes co-viewing for living room
devices. When factoring this in, Hulu's reach among A18-49 increases 50 percent.

However, the reliability of these metrics has been drawn into question, partly due to widely
divergent estimates. For example, between May and June 2010, ComScore updated its scoring
methodology and its estimates for Hulu dropped from 43.5 million unique viewers to 24 million
in a single month.[49] In a comScore digital trends report in 2010, comScore's Digital Year in
Review report found that Hulu was watched twice as much as viewers who watched on the
websites of the five major TV networks combined.[50]

As of 2016, 69 percent of Hulu viewing takes place on regular television sets.[51]

Programming
Content partners

Hulu distributes video on its own website and syndicates its hosting to other sites,[52] and allows
users to embed Hulu clips on their websites.[4] In addition to NBC, ABC and Fox programs and
movies, Hulu carries shows from networks such as A&E, Big Ten Network, Bravo, E!, Fox
Sports 2, FX, G4, Ion Television, NFL Network, Oxygen, RT America, Fox Sports 1, Esquire
Network, SundanceTV, Syfy, USA Network, NBCSN, and online comedy sources such as Onion
News Network.[53] Hulu retains between thirty and fifty percent of advertising revenue generated
by the shows it distributes.[22]

In November 2009, Hulu also began to establish partnerships with record labels to host music
videos and concert performances on the site, including EMI in November 2009,[54] and Warner
Music Group in December 2009.[55]

In early March 2010, Viacom announced that it was pulling two of the website's most popular
shows, The Colbert Report and The Daily Show, off Hulu.[56] The programs had been airing on
Hulu since late 2008.[57] A spokesman for Viacom noted that "in the current economic model,
there is not that much in it for us to continue at this time. If they can get to the point where the
monetization model is better, then we may go back."[57] In February 2011, both shows were
made available for streaming on Hulu again.
Original content

Further information: List of original programs distributed by Hulu

As of January 17, 2011, Hulu has streamed its own in-house web series The Morning After, a
light-hearted pop-culture news show. It is produced by Hulu in conjunction with Jace Hall's
HDFilms and stars Brian Kimmet and Ginger Gonzaga. Producing the show is a first for the
company, which in the past has been primarily a content distributor.[58]

On January 16, 2012, Hulu announced that it would be airing its first original script based
program, titled Battleground, scheduled to air in February 2012. The program will air on Hulu's
free web service rather than on the subscription-based Hulu Plus. Battleground is described as a
documentary-style political drama.[59]

Later that same month, Hulu announced it would air The Fashion Fund, a six-part reality series,
and the winner of the show will receive $300,000 to start their career.[60]

To continue with its original programming movement, Hulu announced that there will be a total
of seven original programs that are planned to air on its service: Battleground, Day in the Life,
and Up to Speed were previously mentioned; and on April 19, Hulu added four more shows to its
list: Don't Quit Your Daydream, Flow, The Awesomes, and We Got Next. Some of these
programs began airing in 2012, while others will premiere over the next few years.[61]

On May 21, 2012, Hulu announced it would be bringing Kevin Smith to its line-up of original
programming. Smith hosts a movie discussion show titled Spoilers, which began airing in the
summer of 2012.[62]

South Park

On July 12, 2014, it was announced that Hulu had signed a three-year deal purchasing exclusive
online streaming rights to the South Park library. Through the deal, the South Park Studios
website became powered by the Hulu video and advertising experience.[63] Along with this, the
domain name changed from "southparkstudios.com" to "southpark.cc.com".[64][65] Previously, the
show had been removed from Netflix, along with other titles.[66] The new site launch caused a
few technical issues, but everything was fixed and fans are able to watch full, uncensored [67]
episodes and clips again on southpark.cc.com and Hulu. For viewers outside the US, episodes
and clips still stream through the “classic” South Park player and nothing changed aside from the
new site design. A handful of countries have their own localized versions of South Park sites –
fans in these countries can continue to watch episodes and interact with other fans exactly as
before.[68]

It was announced that beginning in September 2014, following the premiere of the 18th season,
only 30 select episodes will be featured for free viewing at a time on the website, with new
episodes being available for an entire month starting the day following their original airings. The
entire series is available for viewing on the Hulu subscription service.
AT&T

On May 14, 2015, AT&T struck a deal with Hulu that would give its customers access to
streaming service on both regular and premium tiers.[69]

Neon Alley

At the start of April 2014, Neon Alley, a Viz Media-owned 24/7 anime-oriented streaming
service that started on October 2, 2012,[70] streaming to both US and Canadian markets (similar
to Æsir Media Group LLC and Valkyrie Media Partners LLC's Anime Network, The Chernin
Group and TV Tokyo's Crunchyroll and Aniplex of America's Aniplex Channel), discontinued
its web network format and relaunched as a Free Video on Demand (FVOD) service streaming
anime to the US market through its website or Internet-connected devices through Hulu. As a
result, with Hulu being unable to stream to the Canadian market, Neon Alley stopped streaming
to that market and restricted its service to the US market only. This leaves Anime Network,
Crunchyroll, Daisuki and Aniplex Channel as the only anime-focused streaming services
streaming to the Canadian market at the same time as the US market, though these four all
continue today. As of December 2015, a plan for the service to re-enter has yet to be
announced.[71]

It should be noted that Hulu is known for streaming anime titles from many distributors,
including Funimation, TMS Entertainment, and Bandai Visual, in addition to Viz Media.

Networks

 A+E Networks: A&E, FYI, History, Lifetime

 AMC Networks: AMC, SundanceTV, WE tv, BBC America
 ANO TV-Novosti: RT America
 CBS content in Japan and now the United States
 Discovery Communications: Animal Planet, Discovery Channel, Discovery en Español,
Discovery Digital Networks, Destination America, Investigation Discovery, TLC,
Discovery Family
 21st Century Fox: Fox, Fox News Channel, Fox Business Network, FX, FX Movie
Channel, FXX, National Geographic Channel, Big Ten Network, Fox Sports 1, Fox
Sports 2
 NBCUniversal: CNBC, MSNBC, NBC, NBCSN, Oxygen, Syfy, USA Network, Bravo,
E!
 Showtime (for $8.99/mo extra)
 Time Warner: Adult Swim, Cartoon Network, The CW, TNT, TBS
 Viacom Media Networks: BET, Comedy Central, MTV, Nickelodeon, TV Land, VH1,
Spike, CMT, Logo TV
 Disney: ABC, Disney Channel, Disney XD, Disney Junior, Freeform, Fusion
 Ion Television
 Starz Inc.: Starz
 Azteca International Corporation: Azteca
 PBS: PBS Kids
Producers and distributors

 21st Century Fox

 ABC
 Aniplex of America
 Cinedigm
 Cablevision
 CBS Corporation
 Discotek Media
 DreamWorks Pictures
 Endemol
 Funimation
 Green Apple Entertainment
 Maiden Japan
 Media Blasters
 NBCUniversal
 NIS America
 Nutri Ventures Corporation
 Right Stuf
 Sentai Filmworks
 Sony Pictures Entertainment
 TimeWarner
 Univision
 Viacom
 Viz Media
 Wise Entertainment

International platforms

 DramaFever (Asian and Latin programs)

 Viki (Asian Programs)

Hulu Exclusive

 Marvel's The Runaways (TBA)

 The Path (2016)
 11.22.63 (2016)
 All My Children (2013)
 The Booth at the End (2011 US & Japan)
 Casual (2015–present)
 Coronation Street (2013–present)
 Deadbeat (2014–present)
 East Los High (2013–present)
 Endgame (2011)
 Fresh Meat (2012 US Only)
 Home and Away (2015–present)
  The Hotwives (2014–present)
 Line of Duty (2012–2014)
 Little Mosque on the Prairie (2007–2012)
 The Mindy Project (2015–present)
 Misfits (2011 US Only)
 Mongrels (2011 US Only)
 Moone Boy (2013–present)
 Mother Up! (2013–present)
 Neighbours (2014–present)


 One Life to Live (2013)
 The Only Way Is Essex (2010–present)
 Pramface (2012 US Only)
 Prisoners of War (2010–present)
 The Promise (2013)
 Rev. (2011 US Only)
 Spy (2011 US Only)
 The Straits (2012)
 The Thick of It (2012 US Only)
 Whites (2011 US Only)
 The Yard (2011 US Only)

Availability
As of June 2015, access to Hulu is not available internationally outside of the United States and
Japan.[72]

Nippon TV acquisition of Hulu Japan service

In 2013, Nippon Television Network Corporation (Nippon TV) acquired Hulu's Japan business.
The transaction, which is subject to certain regulatory conditions, marked Nippon TV's entry into
the SVOD (Subscription Video On Demand) business. Through the acquisition, the Hulu service
continues to offer Japanese consumers premium content, including Hollywood and Japanese
films and dramas and popular television programming. Additionally, Nippon TV's popular shows
and original exclusive content launched on the Hulu service in Japan, expanding its content
offering.[73] Japanese users have access to a library of popular television shows such as the CSI
franchise, Grey's Anatomy, Prison Break, and Ugly Betty, and as well as movies such as
Armageddon, Men in Black, and Pirates of the Caribbean.[74]

UK and Ireland launch

n international launch of Hulu Plus for several months, and had identified the UK and Japan as
markets where its free website and subscription model could feasibly work.[76] Hulu chief
executive Jason Kilar expressed his belief that the US model could be replicated elsewhere,
saying "We won't be satisfied until this is a global service."[77] Hulu's first expansion into an
international market took place with the launch of a service in Japan on September 1, 2011.[78]

Absence in Canadian market