Organizational Behavior

Industrial Analysis

Group Members
 Syed Sheraz Ahmed Shah
 Hamza Nisar
 Saad Alam
History of Bank (UBL)

United Bank Limited was established in November 1959. The bank was sponsored by the Saigol
Group of Companies, which were the mainstay of the textile industry in Pakistan at that time.
The bank was nationalized in 1974. Later on another bank the commerce bank limited was
merged into UBL.

UBL was the third bank to be offered for privatization. Initially, a Saudi based financial
institution; Bashrahil Group came up with the highest bid for the bank, and deposited the first
tranche for its consideration. However, due to the flaws in the transaction, the SBP cancelled the
privatization and took over the bank in 1995.

The Bank’s total income including interest and non interest income amounted to Rs. 4935
Million in 1995, its deposits were Rs. 109 Billion and investments were Rs. 25 Billion in 1995.
UBL incurred a loss of Rs. 724 Million in 1995.

In 1996 the management of the bank was changed and by mid 1997 the financial and
administrative discipline was restored. The interference of the Govt. was eliminated and the non
performing loans recovery was increased and the liquidity position was bought up to the required
level.

A right sizing program was initiated as well as an aggressive branch rationalization strategy by
which 203 loss making branches were shut down and profitable ones were opened in other areas.
Surplus staff was removed which announced to 5416 employees.

CEO of UBL Bank

Ms. Sima Kamil

President & CEO
Goals and vision of the organization
Goals:
 Be the undisputed leader in financial services for our customers.
 Most innovative and fastest growing bank in market.
 Continue to diversify across chosen geographies.
 Achieve operational excellence with the highest level of compliance.
 Consistently create leaders through inspired human capital.
 Contribute positively to the communities we operate in.

Vision:
To be a world class bank dedicated to excellence, and to surpass the highest expectations of our
customers and all other stakeholders.

Structure of the Bank

 President
 Vice President
 President/SEVP Provincial
 chief/SEVP Regional
 chief/ EVP
 Zonal chief/ SVP
 Assistant Vice President
 Officer Grade 1, 2, 3
 Clerical and Non Clerical Staff Officer Grade 1, 2,
UBL Culture:
United Bank Limited culture is the personality of the organization. Culture is comprised of the
assumptions, values, norms and tangible signs of organization members and their behaviors. The
organizational culture of UBL is that it always provides profit to its stakeholder and never
misrepresents its financial reports and will never do any unethical act which harms its client and
competitor. The employees of UBL will always be helping and friendly with its customers. The
norms of UBL are it always follows the Laws of county and maintain its goodwill.

HR Objectives

The objectives are to look out for the well being of all employees of the UBL. Provide leadership
and direction to employees of the company. Provide orientation to the employees in the company
at the time of joining. Provide solutions to the problems of the employees and maintain data
records of all employees of UBL.

UBL HR Planning and Policies:

UBL follows Business level/Competitive Strategy ( competitive strategy identifies how to build
and strength the business’s long term competitive position in the market place
) because of vast number of its competitor in the market place. UBL analyze its strengths with
weakness and opportunities with threats to maintain its comparative advantage. The competitive
advantage of UBL is based on Differentiation. It provides different online and offline services to
win its customer and periodically analyze the competitive marketplace to enhance its services at
high level.

Investment on HR Department, incentives & rewards:

UBL invest a lot on their HR practices. Scorecard Approach used to measure the effectiveness
and efficiency of HR department. Generating required HR policy of UBL is that they attract the
current employees by offering them Promotion, Cast award, increment, bonuses and stock option
so keep up and generate external candidate by offering good salary packages, Career oriented
jobs, Accommodations etc.
Compensation and benefits:

Employees can claim their compensation if any of the following case occurs:

Cost of any medical treatment.

Repair of vehicle.

Any injury while doing job tasks.

Benefits given by the UBL on the followings:

Paid time off.

Retirement.

Disability insurance

Education and training program.

Products:
1. Consumer Loans
 UBL Cashplus
 UBL Address
 UBL Drive
2. Card Products

 UBL Wiz
 Virtual Prepaid Card
 UBL Mega Wallet
 UBL Credit Card
 UBL Premium Master Debit Card
 UBL Signature Debit Master Card
3. Deposits Products
 UBL Business Partner
 UBL Mukammal Current Account
 UBL Rupee Transactional Account
 UBL UniZar Foreign Currency Savings Account
 UBL UniZar Foreign Currency Current Account
 UBL UniZar Foreign Currency Term Deposits Receipt
 UBL FCY UniFlex
 UBL Regular Term Deposit Receipts
  UBL Mahana Aamdani Savings Account
 UBL Mahana Aamdani Term Deposit
 UBL Basic Banking Account
 UBL Asaan Account
 UBL First Minor Savings Account

UBL is one of the oldest bank in Pakistan and for years it has introduced products to help people
belonging to different demographics e.g it’s WIZ card aimed to assist students to carry out
transaction without any h Loan Products, UBL Address & UBL Drive to assists low income
people to own a house and a car. UBL is present in major overseas countries with large Pakistani
Diaspora so people can send and receive money with an ease, Because Pakistan’s largest source
of reserves comes from Pakistanis working outside the country so it’s very critical that Banks
like UBL handle such transactions.

Area of Specialization:
UBL has specialization in foreign remittance. It is one of the top Bank in Pakistan which gives
the facility of foreign remittance because of its low rates and less delivery time.

Competitors:
 National Bank of Pakistan
 Habib Bank
 BOP
 Allied Bank
 MCB

Workplace:
The workplace in UBL is very conservative typically employees are not involved in decision
making, people higher up the hierarchy especially in top management makes decisions which are
implemented in all the branches. But recently it has seen a change in their culture when they
elected a female CEO to run the bank it is the only bank in Pakistan which has a female CEO. At
the branch level decision to deal with clients and day to day business decisions are made by the
branch manager and operation. The network of branches is further divided into regions where
within a city there are different and region is headed by the regional manger who makes decision
on the regional level.
Environment:
UBL have shown keen interest in the environment. It is collaborating with different NGO’s in
Pakistan to work on water security in Pakistan. R=Recently they have collaborated with Hisaar
Foundation to conduct “The Future of Water Conference”. UBL was part of the Lender group
which funded the 32 million dollar LNG terminal in Pakistan, this terminal was critical in
address energy shortage and gas shortage in Pakistan. UBL also invested in e-ticketing for
Pakistan railways. So by the looks of things it can been seen UBL conscious about it’s
investment decisions and take factors other then just profits when investing.

Community:
UBL as one if the biggest bank in Pakistan is also actively giving back to the community. UBL
has for long sponsored education in Pakistan. Recently UBL sponsored a Computer lab at
LUMS, in 2015 UBL pledged 100 million rupees to Forman Christian College and constructed a
campus building inside the university. UBL also works with The Citizen Foundation which
works in Pakistan to educate the underprivileged kids. UBL also donated money to army for
relief funds for IDP’s (Internally displaced Persons). UBL also donated a Sports Arena to IBA
Karachi. UBL operates 130 branches overseas mostly in the middle east where they are also
working actively to be part of the community. The bank is actively giving back to the community
and responsibly fulfilling its corporate social responsibility. Usually it is not expected from a
bank to fund such initiative, these things are expected from large manufacturing companies
which are accused of polluting the environment and ripping, but we have seen that not all banks
in Pakistan invest in such initiatives.