CURRICULUM VITAE

Faiz Mohammad Bhutta

Permanent Address Present Address
House # 503, Nahseman-e-Iqbal Society Same as permanent
Adjacent Wapda Town Lahore
Cell: 0334-5148446
E-mail: faiz_bhutta@hotmail.com

EDUCATION

• IBA Punjab University Lahore.

MBA Marketing DEC 1999.
Division: First
Percentage: 68%

• University of Engineering & Technology Lahore.

Degree: B.SC Engineering in Electrical Dec 1979. PEC REG # ELCTRO-193
Specialization : Electronics and communications
Marks: 79% aggregate.
Distinctions in 14 subjects out of 40 subjects. (Distinction in Math-III, Math- IV, Industrial Electronics,
Electronics II and Electronics III & Digital systems etc)

• Government Degree College D.G.Khan.

Certificate: FSC Pre-Engineering 1974.
Major: Physics, Chemistry & Math.
Marks: 64.2%.

Government High School D.G.Khan

Certificate: Metric.
Major: Science.
Marks: 63.9%.

WORK EXPERIENCE

Company: IZHAR ENERGY SERVICES Izhar Group of Companies (January 01, 2010 till present) –
Engineering and construction group established in 1965 having office in Karachi,
Lahore, Rawalpindi, Multan and UAE.

Work Place: Lahore

Post : General Manager Business Development and Marketing
Work duration: Three months
Products: Energy Efficiency and Alternate Energy Solutions to commercial, industrial and institutional
sectors.
Responsibilities:

1 Development of energy efficiency and alternate energy solution business

2 Design, develop and implement marketing strategies and plans
3 Review, design and develop promotional materials
4 Development of technical and commercial proposals.
5 Design and develop new product launches
6 Arrange exhibitions, seminar and advertisements
7 Competitor analysis, SWOT analysis and marketing intelligence
8 Training of personnel and customers

Company: HMA GRUNDFOS PUMPS PVT LTD (September 30, 2008 to January 01, 2010) –
manufacturing and marketing company established in 1984 having office in
Karachi, Lahore, Rawalpindi, Multan and Quetta

Work Place: Lahore

Post : Senior Marketing Manager Pakistan
Work duration: Service continued from September 30, 2008
Products: Grundfos Pumps and Controls for Industry, Buildings, water supply and waste water in
Government and Private Sectors
Responsibilities:

9 Implementation of company Vision, Mission, Strategy

10 Design, develop and implement marketing plan/strategy by product/segment
11 Review, design and develop promotional materials
12 Train for improvement of communication between company and its employees and customers.
13 Price rationalization for competitiveness
14 Recommendation for Improvement of marketing value chain process to reduce delivery times and
improve response time.
15 Design and develop new product launches
16 Arrange exhibitions, seminar and advertisements
17 Competitor analysis, SWOT analysis and marketing intelligence
18 Preparation of analysis of marketing reports and propose strategies for business growth

TRANFERED FROM ISLAMAMABAD TO LAHORE AS HEAD OF MARKEING DEPARTMENT

Company: HMA GRUNDFOS PUMPS PVT LTD (July 2006 to September 30, 2008) – manufacturing
and marketing company established in 1984 having office in Karachi, Lahore,
Rawalpindi, Multan and Quetta

Work Place: Regional Office RWP/Islamabad

Post : Regional Manager Sales and Services Islamabad/RWP region
Duration: Two Years ( From July 2006 to September 30, 2008)
Products/Services: Grundfos Pumps and Controls for Industry, Buildings, water supply and waste water
in Government and Private Sectors
Responsibilities:

• To head sales, marketing and services operation of Northern Region ( Peshawar to Kashmir)
• Promotion and development of business in North Region
• Development of business strategies giving competitive edge
• Hiring and training of sales, engineering and HR professionals
• T0 meet regional targets
• TO develop business contacts in Government, Private and NGO sectors
• To bid for large tenders for ADB and World Bank fudged projects in Public sector
• To develop annual business plan and segment strategies
• To develop technical and commercial proposals for large projects in Water, Building and Industrial
sectors
• To prepare and negotiate sales and service contracts.

Company: COMSATS Internet Services (CIS) (November 2002 to June 30, 2006) – A project of
COMSATS (International Organization established in 1994 working for the
sustainable development in the South..

Work Place: COMSATS HQ Islamabad

Post : Business Development Manager Pakistan
Duration of work: Three and half years
Products: Internet access and web based solutions to Corporate and domestic sectors
Responsibilities:

1. To head country wide sales, marketing and customer support operations ( Islamabad, Peshawar,
Karachi, Faisalabad, Lahore, Multan, Swat, Gilgit, Skiirdu, Abbottabad)
2. To develop new business in the field of internet solutions to corporate and domestic customers.
3. To develop marketing plans and present to the board of management for approval and
implementation
4. To recruit and train the sales and marketing executives
5. To develop innovative strategies giving competitive edge to COMSATS
6. To coordinate with advertisement and media companies for effective advertisement
7. To prepare bids and proposals for large projects of turnkey natures
8. To develop company promotional materials like Technical Flyers, Brochures, company profile,
Website, E-catalogues etc
Company: INTECH Process Automation Inc - (From August 1999 to October 2002) Houston
based company – A control system engineering and integration company in Oil and Gas Sector.

Work Place: Lahore Office

Post : Global Coordinator Marketing
Duration of work: Three Years
Products/Services: System Integration and control system solutions to Oil and Gas sector
Responsibilities:

1. Prepare guidelines for quality bids for control system projects in Oil and Gas sector.
2. Preparation of country reports highlighting socio-economic and political infrastructure, oil and gas
potential, new opportunities, oil and gas market trends, oil and gas companies and major projects
and socio-economic trends and recommend marketing strategies to exploit those markets.
3. Redesigning of corporate promotional materials of international quality i.e., profile, presentation,
website, project profiles, quality and engineering manual
4. Sales training to new sales executives.
5. Development of annual marketing plans.
6. Pre-qualification of company in large multinationals
7. Preparation of online company newsletter with the name of “TECHNUM”

Company: Sopha Development France (April 1997 to August 1999) French Company – A large
turnkey French contractor for development and execution of French Aided Projects in Public
sector in the Third world Countries including Pakistan.

Work Place: Lahore and Islamabad Office

Post : Manager Foreign Funded Projects ( Pakistan)
Duration of Work: Two years
Products/services: French Technology under French Bilateral Aid in Public Health, Education,
Telecommunication, Energy and Environment sectors
Responsibilities:

 To promote and sell French technologies under French Bilateral assistance in Pakistan in health,
communication, energy and environment public sectors.
 Design, develop and execute projects worth of Rs.4 Billion per Annum in health, communication and
environment sectors.
 To arrange meeting of French delegates in EAD and Planning divisions and other sponsoring agencies.
 To get project approvals from DDWP, PDWP, CDWP and NFC.
 To provide coordination to French suppliers in Pakistan for project executions.
 To prepare bids and negotiate large contracts.
 To prepare international commercial and technical bids on guidelines of IBP ( International Bidding
Procedures)

Company: ZELIN (PVT) LTD (March 1991 to March 1997) – Zelin was a large reputed
Engineering, manufacturing and Marketing company in Industrial automation, mechanical,
Medical and Power engineering sectors.

Work Place: Lahore Office

Post : Assistant Manager sales and later promoted to Manager sales
Duration of work : Six Years
Products/services: Industrial automation and medical systems to Industries and institutions
Responsibilities:

1. Sales and marketing of Industrial automation systems (Control systems, switch gears, DC drive systems,
motor control centers, power factor improvement, cable trays, HT and LT panels, Boiler controls, File Alarm
systems etc.
2. Promotion of GE products and technology under Foreign Bilateral assistance programs
3. Development of business under foreign Assistance programs in Public sector
5. Relationship building with Government High officials to promote foreign bilateral assistance
6. To collect and study Provincial and Federal ADPs, ECNEC projects, Economic survey and Budgets to
develop yearly plan for projects under Foreign Bilateral assistance Programs
7. To give presentations for converting Turnkey projects opportunities in to orders and contracts.
CHANGED CARREER FROM SERVICE AND MAINTENANCE TO
SALES AND MARKETING
Company: ZELIN (PVT) LTD (January 1986 to February 1991)

Work Place: Lahore Office

Post : Senior service engineer and then promoted to Assistant Manager services
Duration of work: Five Years
Products/services: Service and maintenance of Medical and Industrial Automation Equipment
Responsibilities:
1. To do Repair and maintenance
2. To Prepare service reports
3. prepare drawings for equipment layouts
4. Pre-installation requirement evaluations and visits
5. Installation and commissioning of equipment
6. Preparation and promotion of service contracts
7. To Maintain parts inventory for quick supply

Company: SPINNING MACHINERY CO OF PAKISTAN (JANUARY 1980 TO DECEMBER 1985) – A

state enterprise for local manufacturing of Ring Spinning frame in Pakistan with the
collaboration of German Company Schubert and Salzer.

Work Place: Lahore Manufacturing Unit

Post : Assistant Manager (Electronics)
Duration: Five Years
Service: Service and maintenance of CNC (Computerized Numerical Controlled) Machines and Electronics
related machinery like DC drive systems, Motors control circuitry
Responsibilities:
1. To repair and maintain CNC machines ( GE, Hieligensteadt, Bosch, Cincinati make)
2. To prepare and execute preventive maintenance schedule
3. To train technicians and engineers
4. To order and maintain parts inventory required for maintenance

WORKSHOPS, SEMINARS, CONFERENCES AND TRAINING

 Attended one day “Energy services companies’ capacity building and planning workshop” held
on August 12, 2009 at PC Lahore by USAID Pakistan.
 Attended two days training course on “ Applied Process Control Systems” held on April 07-08,
2009 by Pakistan Engineering Council at UET Lahore
 Attended one day workshop on “Building Energy Code” at Best Western Hotel on February 11,
2009 organized by ENERCON Islamabad.
 Attended two days Conference November 18-19, 2008 on “Energy Conservation and Green
Buildings” organized by HVACR Society Pakistan and ASHRAE Northern Chapter.
 Attended one day workshop on “air-conditioning and Refrigeration” at Holiday Inn Islamabad on
June 13, 2008 arranged by ENERCON Islamabad
 Attended course on “How do effective managers organize themselves” at Best Western Hotel
Islamabad from 20-08-07 to 3-08-07 by PIM ( Pakistan Institute of Management)
 Attended Short Course on “ Waste Water Treatment : Options for small an Medium Industries”
at Institute of Environmental Science and Engineering NUST March 06-07, 2007 organized by IESE
NUST- Islamabad
 Participated in First International workshop on “Curricula Development and Optimization in
Business Administration” at Marriot Hotel Islamabad – April 14-16, 2006 organized by COMSATS
Institute of Information Technology Islamabad – I represented from Industry side as delegate.
 Participated in First International Working Conference on “Health Informatics” At Marriott Hotel
Islamabad – April 7-8, 2006 organized by Health Telematics Unit of CIIT in collaboration with Health
Telematics Unit University of Calgary Alberta, Canada.
 Attended workshop on “ R&D in ICT Sector” organized by NUST Islamabad – at NUST University
Islamabad - January 03, 2006
 Attended on day International workshop on “ Strategic Management Learning through
exercising thinking skills” conducted by Dr. Laurie Dickie” at Beaconhouse Business School ,
Islamabad center – March 04, 2005
 Attended one day work shop on “Export Marketing Strategies and Management” by Rawalpindi
Chamber of Commerce and Industry at PC Rawalpindi – July 26, 2005.
 Completed six months “ Diploma in Telecommunications (DIT)” from COMSATS Networking
Training Centre Islamabad.
 Attended two days training workshop on Synergy at Marriot hotel organized by COMSATS and SMEDA.
2004
 One day training workshop on “wireless technologies” on September 02, 2003 in Marriott Hotel
Islamabad by Redline Communication.
 Attended two days training workshop by KZR on “VOW FOR NOW”- Customer Delighted Manager
(CDM) at Best Western Hotel Islamabad -September 04 –05, 2003
 Attended on week course on “Financial concepts for non-financial mangers” by PIM Lahore –
November 21-26, 1992
 Received one week training from AbuDhahbi on “Petro Count II” a microprocessor control
machine by Brooks USA- 1990
 Received two weeks training from Holland on “Microprocessor Controlled Pneumatic
afterloading system” March 30 – April 10, 1987.
 Received one week training at Club Med Bali Indonesia on “Sales of Digital Imaging Technology ”
by Sopha France. September 23-27, 1997.
 Received one week training on Yokogawa Centum control system at Lahore - 2001.
 Attended consultation meeting in Chamber of Commerce and Industry on Environmental draft act
1996.
 Completed one week course on” Environmental management and auditing systems (EMAS) –
ISO 14000” organized by EPD, British Council and WWF at Chamber of Commerce Lahore – September
21-26, 1996.
 Participated in workshop at National Training Bureau, Islamabad organized by Canadian Team to
develop curriculum for Tech 1, II and III courses. I was invited as expert in industrial electronics - 1986
 Received three month training from West Germany on “Repairing and maintenance of
Computerized Numerical Control Machines”. 1980
 Completed three months internship from Telephone Industries Pakistan (TIP) Haripur –
December 1979

GENERAL CAPABILITIES

 Management of regional and corporate offices, divisions and departments

 Have high expertise of designing and development of innovative communication and promotion
strategies though IMC technique.
 High expertise of design, development and implementations of sales and marketing strategies and
plans
 High proficiency of setting up and re-engineering of departments and businesses by making systems
and resources effective, efficient and adaptable.
 High proficiency for bidding for turnkey projects against tenders in public and private sectors.
 High expertise in training, teaching and coaching
 High Expertise in handling complete sales process from prospecting to closing of sales.
 High proficiency in designing and development of marketing materials like Online newsletters,
company profiles, brochures, websites, training materials, Engineering manuals, presentations, project
profiles and technical materials.
 Good expertise in the use of software tools like Microsoft office, Vision 2003, Internet and e-mails,
Corel Draw, Net objects Fusion 5, Adobe Illustrator 9, Photoshop 6, Adobe Page Marker 7 etc
 High expertise of technical and sales presentations to customers
 High understanding of socio-economic and political situation of Pakistan
Personal
Marital status: Married.
Children: Three.
Permanent Residence: Lahore
Personal Characteristics: Consistent, Liberal, Transparent, Innovative, analytical, hard working, Leader
Manager, Writer, trainer and coach
Memberships and Associations: PEC, HVAC society (Member Editorial Board HVAC Journal), visiting faculty
member in COMSATS, AIR UNIVERISTY and UMT.
Languages:

Local: Punjabi , Seraiki (Fluent) and Sindhi (Some)

National: Urdu & English (Fluent)
International: English (Fluent) some German and French. (Three German and Four French Language
Courses from Goethe and Alliance Francaise Lahore)

Business Aim: Profit maximization and customer satisfaction.

Social Aim: Promotion of integrity & transparency