KREG D.

HENRITZY
594 Upper Nis Hollow Drive
Lehighton, PA 18235
(610).703.1907
kdh5046@psu.edu
EDUCATION
The Pennsylvania State University, Smeal College of Business University Park, PA
Bachelor of Science in Marketing, 2010
• Cumulative GPA: 3.38
• Dean’s List: Fall 2007, Fall 2008, Spring 2010
EXPERIENCE
Euro RSCG Life Catapult Traffic Intern Princeton, NJ
May 2009 – August 2009
• Provided support to account service to manage projects from inception to completion through the
agency process in order to meet deadlines
• Worked with project managers to anticipate, as well as communicate, potential barriers in meeting
deadlines
• Provided clear direction to team members for assigned projects to ensure successful execution
• Collaborated with a team of interns on a project involving the rebranding of a branch
Penn State Basketball Marketing and Promotions Intern State College, PA
January 2009 – May 2010
• Worked with a team to promote the men’s basketball game against Wisconsin on February 8, 2009
that drew the largest attendance at the Bryce Jordan Center since February 24, 2001
• Designed and helped implement a distribution strategy for marketing communications pieces
alerting target segment of upcoming events
• Assisted in the creation of guerilla and viral marketing campaigns
• Communicated with season ticket holders during events to provide them with game day promotions
and to assist them in acquiring additional tickets
Penn State Baseball Sales and Promotions Associate State College, PA
December 2009 – May 2010
• Cold called prospects to qualify and sell season tickets, group tickets, and luxury suites
• Used a variety of social media platforms to promote events and drive interest in team
• Assisted in game day duties including in-game promotions, ticket office, and customer service
Bio-Haz Solutions, Inc. Administrative Intern Lehighton, PA
Summer 2007, Summer 2008
• Assisted CEO of Pennsylvania’s largest infectious, pathological, and chemotherapeutic waste
transporter in terms of customer base
• Communicated with healthcare professionals in various settings, including major hospitals, doctor
offices, and funeral homes to facilitate the removal of their medical waste
• Created more efficient pickup routes in order to reduce energy and transportation costs
• Outlined a pitch to obtain new customers and solicited them via phone calls, email, and letters
Leadership
Penn State Marketing Association Senior Executive Associate State College, PA
August 2008 – December 2009
• Actively involved in all aspects of PSMA including: community service, professional development and
fundraising/sales experience
• Dedicated over 50 hours a semester to the growth of organizational activities within PSMA