ASSESSMENT COVERSHEET – Individual (VET)

STUDENT DETAILS:
Student Name Student Number

ASSESSMENT DETAILS:
Course Name Diploma of Marketing
Subject name Marketing Planning-A (C5MK01V15-A)
Unit Name and code Interpret market trends and developments (BSBMKG507)
Trainer Young-Lan Docko

Block and Year E,17 Due date 13/6/2017

EXTENSION INFORMATION: (Details of separately submitted and approved Assignment Extension Application)
Extension Granted No Yes
Revised due date
Extension approved by
Approval date

Declaration:
1. I hold a copy of this assignment, which can be produced if the original is lost/damaged.
2. This assignment is my original work and no part of it has been copied from any other student’s work or from any other
source except where due acknowledgement is made.
3. No part of this assignment has been written for me by any other person except where such collaboration has been
authorised by the trainer/assessor concerned and is clearly acknowledged in the assignment.
4. I have not submitted this work for any other past or present course/unit.
5. This work may be reproduced and/or communicated for the purpose of detecting plagiarism.
6. I give permission for a copy of my marked work to be retained by Kent Institute Australia (Kent) for review by external
validator.
7. I understand that plagiarism is the presentation of the work, idea or creation of another person as though it is your own.
It is a form of cheating and is a very serious academic offence that may lead to expulsion from Kent. Plagiarised
material can be drawn from, and presented in, written, graphic and visual form, including electronic data, and or oral
presentations. Plagiarism occurs when the origin of the material used is not appropriately cited.
8. Enabling plagiarism is the act of assisting or allowing another person to plagiarise or to copy your work.

Signed: Date:
Note: This assignment will not be marked unless the student signs the above declaration!

TRAINER/ASSESSOR SECTION:
Trainer’s/Assessor’s Initial: Young-Lan Camille Docko Result (Tick One) O C O NYC

----------------------------------------------------------------------------------------------------------------
Recipient’s Initial and Date
Student Name and No.:

Subject name: Diploma of Marketing YLD

Unit Name and Code: Interpret market trends and developments (BSBMKG507)

Assignment title: Task-1 to 3 13/06/2017

Submission Date: 13/06/2017

VET Assessment Coversheet-Individual/October 2013, V1.2

 Subject Name: Marketing Planning -A (C5MK01V15-A)
Unit Name: Interpret Market Trends and Developments (BSBMKG507)

Final Assessment
Duration: 2 Weeks.

Assessment Instructions for Assessor and Student

 This assessment consists of Three Tasks and must achieve a Competent outcome in each task
of this unit.
 To achieve a Competent result, each student is required to achieve a Satisfactory outcome in
each marking criteria of the task.
 Student can refer to book(s), notes and other reference materials.
 Research the internet for resources that may assist you with this task.
 All ideas must be well explained and should be supported with references.
 Write your answer/s at the end of the questions for each task (just before the marking criteria).
 Plagiarism is strictly forbidden. NYC (Not Yet Competent) will be provided for plagiarism for all
involved.
 Students may be asked to explain their assessment work on a regular interval to the trainers to
ensure that the relevant competency standards are being met.
 Student is required to redo the task in class, if outcome is Not Yet Competent due to Not being
Satisfactory against any marking criteria of the given task.
 The Assessor is required to explain to the students the assessment task’s instructions and
required outcome to the students before conducting assessment in class.
 The Assessor is required to fill out and attach the re-assessment coversheet for the student’s
repeated task due to a Not Yet Competent outcome.
 The Assessor is required to record the result (Competent/Not Yet Competent) of the
assessment task into the Official Result Sheet and on to the Marking Criteria sheet attached
with this assessment, in accordance with the marking criteria of the assessment tasks for the
student and enter the final results into RTO Manager System of the Kent Institute Australia.
 The assessor must check the student’s work on each Assessment Day and provide on-going
feedback to the student in class.

2 Kent Institute Australia– Interpret Market Trends and Developments (BSBMKG507), Version 3 Nov 2016
 Subject Name: Marketing Planning -A (C5MK01V15-A)
Unit Name: Interpret Market Trends and Developments (BSBMKG507)
Assessment Outcomes:
1. Your performance will be assessed against the set Marking Criteria (Refer to the marking criteria in
‘criteria for evaluation’ provided after each task).
2. Your assessor will record your performance as “Satisfactory” or “Not Satisfactory” against each
criterion.
3. You will receive face to face feedback on the outcome of the assessments from your assessor.
4. Your result for this assessment will be “Competent (C)” if your performance is satisfactory against
all criteria.
5. Your result for this assessment will be “Not Yet Competent (NYC)” if your performance is not
satisfactory against any one or all criteria.
6. If you are assessed as “Not Yet Competent (NYC)”you might be given another chance to re-submit
the assessment on an agreed-upon policy and procedure of Kent Institute Australia (KIA).

Submission Method:
To be submitted into Moodle during the assessment time period.
Submission Date:
The Final Assessment tasks are to be submitted by week 2 Tuesday.
Late submission will incur the following penalty:
Assessments will not be accepted unless evidence of compassionate or compelling circumstances is
submitted. Late submissions will not be accepted and students may be liable to pay an ‘applicable
subject fee’ which may also lead to the extension of the student’s COE.
Assignment Extension Form:
A Student Assignment Extension Form may be completed by student wishing to apply for an extension
due to exceptional circumstances. This is available to download and print via the SIS >> Docs >>
Student Policies and Forms page, or you may collect this from the VET Administration office at Level 1.
Completed Forms are to be provided to the VET Administration Office, Level 1, (10 Barrack Street,
Sydney NSW 2000 Australia).

Student Complaints and Appeals Form:

A Student Complaints and Appeals Form may be completed for those students wishing to appeal a
result. This is available to download and print via the SIS >> Docs >> Student Policies and Forms page,
or you may collect this from the VET Administration office at Level 1. Completed Forms are to be
provided to the VET Administration Office, Level 1, (10 Barrack Street, Sydney NSW 2000 Australia).

3 Kent Institute Australia– Interpret Market Trends and Developments (BSBMKG507), Version 3 Nov 2016
 Subject Name: Marketing Planning -A (C5MK01V15-A)
Unit Name: Interpret Market Trends and Developments (BSBMKG507)

This Assessment is designed to assess competency in the following unit:

Interpret market trends and developments (BSBMKG507)

 Interpret trends and market developments

 Analyse qualitative results
 Report on market data.

Assessment Requirements:
 Report on ‘Tourists trends in Australia’;
 Study about fast food industry in Australia;
 Short answer questions.

4 Kent Institute Australia– Interpret Market Trends and Developments (BSBMKG507), Version 3 Nov 2016
 Subject Name: Marketing Planning -A (C5MK01V15-A)
Unit Name: Interpret Market Trends and Developments (BSBMKG507)

Task One: Reports on Tourists trends in Australia

Conduct research using the internet (www.abs.gov.au, and www.tourism.australia.com.au) about
international visitors to Australia in the last three years and prepare a report about ‘Tourists’ trends in
Australia’.
Your report should cover the following information:
a) Tourists trends in Australia (statistical analysis for the last three years)
b) Best prediction about future trends
c) Travelers from different countries (use tables, graphs)
d) Identify tourism related products and services
e) Identify the current performance of the tourism industry
f) Estimate the demand for tourism related products and services for the next three years
g) Identify opportunities and threats for the tourism industry
h) Based on analysis, provide suggestions to develop the tourism industry in Australia.

HINTS:
Reference/s:

https://www.oecd.org/sti/inno/34609098.pdf

https://daphnebakkerblog.wordpress.com/2016/01/05/swot-analysis-east-coast-australia/

http://www.tourism.australia.com/documents/Tourism_2020_overview.pdf

http://www.tourism.australia.com/statistics/aviation.aspx

http://www.theaustralian.com.au/business/opinion/chinese-tourism-lucrative-but-australia-
faces-tough-competition/news-story/96360c7b1b7646f0819ff1cbc07324b8

https://theconversation.com/australia-needs-to-invest-if-it-wants-the-tourism-boom-to-continue-
71407

https://www.griffith.edu.au/__data/assets/pdf_file/0006/740805/Experiences-Research-Domestic-
Report-7.pdf

5 Kent Institute Australia– Interpret Market Trends and Developments (BSBMKG507), Version 3 Nov 2016
 Subject Name: Marketing Planning -A (C5MK01V15-A)
Unit Name: Interpret Market Trends and Developments (BSBMKG507)
http://www.tourism.australia.com/documents/corporate/TACA7893_AnnualReport_2012_13.pdf
http://www.tourism.australia.com/documents/corporate/Tourism-Australia-Annual-Report-2013-
2014.pdf http://www.tourism.australia.com/documents/Statistics/TACP9700_Annual_Report_2014-
15_Book_WEB_links.pdf
file:///C:/Users/k151669/AppData/Local/Temp/Hotels%20RFR%20Second%20Half%202015.pdf
http://www.tourism.australia.com/documents/corporate/Tourism-Australia-Annual-Report-2013-
2014.pdf http://www.tourism.australia.com/statistics/arrivals.aspx
www.tourism.australia.com/statistics.aspx
http://www.tourism.australia.com/documents/corporate/Tourism-Australia-Annual-Report-2013-
2014.pdf
http://www.abs.gov.au/ausstats/abs@.nsf/products/961B6B53B87C130ACA2574030010BD05
http://www.abs.gov.au/ausstats%5Cabs@.nsf/0/7639A207753F8A78CA25697A007D60A9?Opend
ocument http://www.pc.gov.au/research/completed/international-tourism/international-tourism.pdf

Criteria for evaluation: Task One – Reports on Tourists trends in Australia

The Final grade for this assessment task must require being Competent by achieving Satisfactory in
each task.
Did the student demonstrate ability to: Satisfactory Not Satisfactory
Place a tick(√)
Use statistical analysis of market data to interpret market
trends and developments
Analyse market trends and developments for their potential
impact on the business
Perform qualitative analysis of comparative market
information as a basis for reviewing business performance
Analyse the market performance of existing and potential
competitors and their products or services, to identify
potential opportunities or threats
Prepare, plot and interpret data for visual presentation

Final Grade Competent/ Not yet Competent

6 Kent Institute Australia– Interpret Market Trends and Developments (BSBMKG507), Version 3 Nov 2016
 Subject Name: Marketing Planning -A (C5MK01V15-A)
Unit Name: Interpret Market Trends and Developments (BSBMKG507)
Feedback to student:

Task Two: Study about fast food industry

Conduct research using the internet on the fast food industry in Australia, and answer the following
questions:
a) Outline the trends in the Australian fast food industry over the last 3 years.

b) Analyse the factors influencing demand in the fast food industry over the last 3 years.

c) What statistical tools will you use for the above analysis?

d) Are there any changes in demand (increase or decrease) over the last 3 years? Identify all the
potential reasons contributing to this change.

e) Identify competitive products for the fast food industry.

f) Identify all potential threats and opportunities for the fast food industry in Australia SWOT

Hints:
References:
https://digital.library.adelaide.edu.au/dspace/bitstream/2440/62481/8/02whole.pdf
http://www.smh.com.au/nsw/fast-food-evolution--global-superbrands-are-having-to-reinvent-
themselves-to-keep-up-20150106-12j7mc.html
http://www.the-drop.com.au/wp-
content/uploads/2016/11/EatingOutinAustralia_2017_Respondent-Summary.compressed.pdf
https://emma.com.au/wp-content/uploads/2014/03/emma-Industry-Report
http://rapstc.com.au/wp-content/uploads/2011/12/Fast-Food-Environmental-Scan-2014.pdf
http://rapstc.com.au/wp-content/uploads/2011/12/Fast-Food-Environmental-Scan-2015.pdf
http://www.canberratimes.com.au/act-news/australias-fastfood-market-is-getting-smaller-
healthier-and-more-diverse-20140501-zr2j7.html
http://www.smh.com.au/small-business/the-venture/takeaway-disruption-why-the-fastfood-
industrys-business-model-is-unhealthy-20151110-gkv8z1.html

7 Kent Institute Australia– Interpret Market Trends and Developments (BSBMKG507), Version 3 Nov 2016
 Subject Name: Marketing Planning -A (C5MK01V15-A)
Unit Name: Interpret Market Trends and Developments (BSBMKG507)
http://www.essay.uk.com/essays/business/the-fast-food-industry-in-australia/
http://www.euromonitor.com/fast-food-in-australia/report
https://www.franchisehelp.com/industry-reports/fast-food-industry-report/
www.mcser.org/journal/index.php/mjss/article/download/3797/3722

http://www.growingupinaustralia.gov.au/pubs/asr/2013/asr2013f.html

https://digital.library.adelaide.edu.au/dspace/bitstream/2440/62481/8/02whole.pdf

www.ibisworld.com.au/industry/default.aspx?indid=2005

www.fool.com.au/2014/04/04/australias-top-ten-fast-food-franchises/

marketrealist.com/2013/12/mcdonalds-compete-poses-biggest-threat/

https://angelajohndotme.files.wordpress.com/2012/10/fast-food-industry.pdf

Criteria for evaluation: Task Two – Study about fast food industry
The Final grade for this assessment task must require being Competent by achieving Satisfactory in
each task.
Did the student demonstrate ability to: Satisfactory Not Satisfactory
Place a tick(√)

8 Kent Institute Australia– Interpret Market Trends and Developments (BSBMKG507), Version 3 Nov 2016
 Subject Name: Marketing Planning -A (C5MK01V15-A)
Unit Name: Interpret Market Trends and Developments (BSBMKG507)

Use statistical analysis of market data to interpret market

trends and developments

Analyse market trends and developments for their potential

impact on the business

Use measures of central tendency or dispersion and

correlations between sets of data for quantitative
interpretation of comparative market data

Perform qualitative analysis of comparative market

information as a basis for reviewing business performance
Analyse the market performance of existing and potential
competitors and their products or services to identify potential
opportunities or threats

Analyse performance data from all areas of the business to

determine success of marketing activities
Identify over-performing and under-performing products and
services to be considered for redevelopment or withdrawal
Forecast existing and emerging market needs based on
information available using forecasting techniques.
Final Grade Competent/ Not yet Competent
Feedback to student:

9 Kent Institute Australia– Interpret Market Trends and Developments (BSBMKG507), Version 3 Nov 2016
 Subject Name: Marketing Planning -A (C5MK01V15-A)
Unit Name: Interpret Market Trends and Developments (BSBMKG507)
Task Three: Short answer questions
Provide brief answers to the following questions:

a) What is meant by central tendency of data?

b) Define the following terms in your own words and provide the formula for each:
i. Mean
ii. Median
iii. Range
iv. Standard deviation
v. Variance
c) Why is it necessary to measure dispersion? What are the measures commonly used?
d) Discuss the different methods available in obtaining information for a survey.
e) What is meant by sales forecasting?
f) List three forecasting techniques.
g) A business can experience threats through different ways. List four potential threats that may affect
a current business.
h) Assume you are the marketing manager of an organisation. List four methods to obtain information
about the comparative market.
i) List three variables to segment a market.
j) List any three methods to compare current and potential competitors.
HINTS:
Refernce:
www.reading.ac.uk/ssc/resources/Docs/Statistical_Glossary.pdf

https://en.wikipedia.org/wiki/Central_tendency

https://www.business.qld.gov.au/starting-business/planning/market-customer-research/basics/methods

https://hbr.org/1971/07/how-to-choose-the-right-forecasting-technique

http://study.com/academy/lesson/segmentation-variables-in-marketing-definition-examples.html

http://edwardlowe.org/how-to-conduct-and-prepare-a-competitive-analysis/

Criteria for evaluation: Task Three – Short answer questions

10 Kent Institute Australia– Interpret Market Trends and Developments (BSBMKG507), Version 3 Nov 2016
 Subject Name: Marketing Planning -A (C5MK01V15-A)
Unit Name: Interpret Market Trends and Developments (BSBMKG507)
The Final grade for this assessment task must require being Competent by achieving Satisfactory in
each task.
Did the student demonstrate ability to: Satisfactory Not Satisfactory
Place a tick(√)

Use statistical analysis of market data to interpret market

trends and developments

Analyse market trends and developments for their potential

impact on the business

Use measures of central tendency or dispersion and

correlations between sets of data for quantitative
interpretation of comparative market data

Analyse the market performance of existing and potential

competitors and their products or services to identify potential
opportunities or threats

Forecast existing and emerging market needs based on

information available using forecasting techniques.
Final Grade Competent/ Not yet Competent
Feedback to student:

11 Kent Institute Australia– Interpret Market Trends and Developments (BSBMKG507), Version 3 Nov 2016
 Subject Name: Marketing Planning -A (C5MK01V15-A)
Unit Name: Interpret Market Trends and Developments (BSBMKG507)

Summary of Assessments:
Subject Name & Code Marketing Planning-A (C5MK01V15-A)

Unit Name & Code: Interpret Market Trends and Developments (BSBMKG507)
Assessment Tasks The student’s performance is:

 Task 1 Reports on Tourists trends in

 COMPETENT  NOT YET COCOMPETENT
Australia

Feedback/ comments on Task 1:

 Task 2 Study about fast food industry  COMPETENT  NOT YET OCOMPETENT

Feedback/ comments on Task 2:

 Task 3 Short answer questions  COMPETENT  NOT YET COMPETENT

Feedback/ comments on Task 3:

UNIT RESULT:
 COMPETENT  NOT YET COMPETENT
The student’s overall performance is:

□ YES □ NO
Is re-assessment necessary?

____________________________ Date: ______________

Student’s
Signature & STUDENT SIGNATURE
Declaration: □x The result of my performance in this unit has been discussed and explained to me.
□ I would like to appeal the result of this assessment.

ASSESSOR’S DECLARATION:
I hereby certify that the above student has been assessed by myself and all assessments
are carried out as per Kent Institute Australia’s Policies & Procedures for Assessment.
Assessor’s
Signature & _Young-Lan Docko___________________________ Date:
Declaration: _/6/2017_____________
ASSESSOR SIGNATURE

The End

12 Kent Institute Australia– Interpret Market Trends and Developments (BSBMKG507), Version 3 Nov 2016