Rupeshbohora786@gmail.

com

ASSIGNMENT OF
ECOMMERCE

 Based on ecommerce website analysis

 Indicating the essential elements of ecommerce website,
available payment method customer service and their
strengths and weaknesses

Submitted by: Submitted

to:
Rupesh bohora Sushil Upreti
Sec – A Department of
Computer

TABLE OF CONTENTS

1.1. AMAZON.COM...............................................................6

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1.1.1. About amazon.com.......................................................6

1.1.2. Business Model.............................................................7

1.1.3. Payment method available in amazon.com...................7

1.1.4. Customer service provided by amazon.com ...................8

1.1.5. Elements of ecommerce integrated by amazon.com .......8

1.2. Strengths and Weaknesses of amazon.com ........................9

1.2.1. Major strength of amazon.com: .......................................9

1.2.2. Weaknesses of amazon.com ...........................................10

2.1. EBAY.IN ...........................................................................11

2.1.1. About Ebay.in..................................................................11

2.1.2. Business model ...............................................................11

2.1.3. Payment method available in Ebay.in..............................12

2.1.4. Customer Service Provided by Ebay.in...........................12

2.1.5. Elements of ecommerce integrated by Ebay.in...............13

2.2. Strengths and Weaknesses of Ebay.in……........................14

2.2.1. Major strengths of Ebay.in...............................................14

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2.2.2. Major Weaknesses of Ebay.in..........................................14

3.1. FACEBOOK.COM ........................................................15

3.1.1. About Facebook.com ......................................................15

3.1.2. Business model of Facebook.com...................................16

3.1.3. Payment method available at Facebook.com..................16

3.1.4. Customer Service Provided at Facebook.com.................17

3.1.5. Elements of ecommerce integrated by Facebook.com....17

3.2. Strength and Weakness of Facebook.com..........................17

3.2.1. Strengths of Facebook.com.............................................17

3.2.2. Weaknesses of Facebook.com.........................................18

4.1 BHATBHATENI.COM ................................................. 19

4.1.1. About Bhatbhateni.com ..................................................19

4.1.2. Business model of Bhatbhateni.com...............................20

4.1.3. Payment method available at Bhatbhateni.com..............20

4.1.4. Customer Service Provided at Bhatbhateni.com.............20

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4.1.5. Elements of ecommerce integrated by Bhatbhateni.com.21

4.2. Strength and Weakness of Bhatbhateni.com......................21

4.2.1. Strengths of Bhatbhateni.com.........................................21

4.2.2. Weaknesses of Bhatbhateni.com.....................................22

5.1 ESEWA.COM ...................................................................22

5.1.1. About Esewa.com ...........................................................22

5.1.2. Business model of Esewa.com.........................................23

5.1.3. Payment method available at Esewa.com…....................23

5.1.4. Customer Service Provided at Esewa.com…..................24

5.1.5. Elements of ecommerce integrated by Esewa.com…......24

5.2. Strength and Weakness of Esewa.com…...........................25

5.2.1. Strengths of Esewa.com…..............................................25

5.2.2. Weaknesses of Esewa.com…..........................................25

6.1. ANALYSIS OF WEBSITES ...........................................25

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4.1.1. Primary Element............................................................. 26

4.1.1.1. Navigation ....................................................................26

4.1.1.2. Content ........................................................................ 26

4.1.1.3. Security.........................................................................26

4.1.1.4. Customer Care............................................................. 26

4.1.1.5. Accessible via mobile devices .....................................27

4.1.1.6. Rating Criteria .............................................................27

1.1 AMAZON.COM

1.1.1 About amazon.com

 Amazon Web Services (AWS) is a comprehensive, evolving cloud
computing platform. The first AWS offerings were launched in 2006 to
provide online services for websites and client-side applications. Amazon’s

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Elastic Compute Cloud (EC2) and Simple Storage Service (S3) are the
backbone of the company’s large and growing collection of Web services.

Amazon is headquartered in Seattle, Washington. The company has

individual websites, software development centers, customer service centers
and fulfillment centers in many locations around the world.

1.1.2 Business model

 Amazon.com is one of the revered online business website that has large
numbers of Customers. It is based on B2C business model. The business-to-
consumer side of Amazon actually overlaps somewhat with the B2B side.
For instance, when Amazon helps a seller create her own page on which she
can list her products, that's serving consumers, too, although not directly.
However, Amazon also offers its own products, both new and used, which
consumers can purchase directly from Amazon.

Amazon doesn't keep its e-business to itself; instead, it invites other

businesses to benefit from Amazon's B2B and B2C applications.

The business-to-business side of Amazon is diverse. For one thing, Amazon

provides businesses with a means to sell directly on Amazon by setting up
their own pages on which they list items for a nominal fee per transaction or
per subscription.
However setting up a business model they concern some certain points:
 Value proposition
 Market segmentation
 Value chain structure
 Revenue model
 Competitive strategy
 Growth strategy

1.1.3 Available payment method

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 Amazon Pay accepts credit and debit cards and transfers from available
Amazon Pay account balance. Credit cards currently accepted include Visa,
MasterCard, Discover, American Express, Diners Club, and JCB.
An amazon.com store card is available for use with selected merchants.

1.1.4 Customer service provided by amazon.com

 By considering the Fulfillment by Amazon (FBA), it has served extra

ordinary value of its world class customer service. There is 24/7 customer
services available Worldwide. Amazon Online Returns Center provides
customers with help pages and details about how to contact us in case of
concerns. If the customer wants to return a product, we direct them to our
convenient Online Returns Center. Customers can contact to the office
support via phone or email day or night. This service is provided at no extra
charge to any customer, with the exception of the Returns Processing Fee for
select product categories.

1.1.5 Elements of ecommerce integrated by amazon.com.

1. Usability - Amazon.com has made the website comfortable to the customers.

The content of the site is clear and can be easily understood by the viewers
without any difficulty.

2. Richness - Video , audio, graphical and text message are possible. Thus , it
integrates more powerful marketing message and customer experience.

3. Great content- The homepage has been built with great content which has
facilitate the customer in a better or satisfying way.

4. Security – It has well managed security system , Amazon uses Transport

Layer Security (TLS)/SSL, with 128 bit encryption. The account is also
protected by a unique password. The password should be at least six characters,
comprising both numbers and letters in both upper and lower case.

5. Navigation- It has better navigation of product.

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6. Social media integration - It has also added some of the links of Social Medias
such as Facebook, Google+, and twitter.

7. Customer care- Amazon has high level of customer contact , it is an

essential element for their operation.

8. Accessible via mobile devices- Amazon has its own application for the
convenience to their customers.

9. Updated products and news

10.Electronic catalog

11.More than one payment system

1.2. Strength and weakness of amazon.com

Strengths
 Being the world’s leading online retailer, Amazon derives its strengths
primarily from a three-pronged strategic thrust on cost leadership,
differentiation, and focus. This strategy has resulted in the company reaping
the gains from this course of action and has helped its shareholders derive
value from the company.

 Amazon primarily derives its competitive advantage from leveraging IT

(Information Technology) and its use of e-Commerce as a scalable and an
easy to ramp up platform that ensures that the company is well ahead of its
competitors.

 One of the key strengths of Amazon is that it enjoys top of the mind recall
from consumers globally and this recognition has helped it enter new
markets, which were hitherto out of bounds for many e-Commerce
companies.

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 Using superior logistics and distribution systems, the company has been able
to actualize better customer fulfillment and this has resulted in Amazon
deriving competitive advantage over its rivals.

Weaknesses

 In recent years, Amazon as part of its diversification strategy has been

“spreading itself too thin” meaning that it has allowed its focus to waver
from its core competence of retailing books online and allowed itself to
venture into newer focus areas. While this might be a good strategy from
the risk diversification perspective, Amazon has to be cognizant of losing
its strategic advantage as it moves away from its core competence.

 As Amazon offers free shipping to its customers, it is in the danger of

losing its margins and hence, might not be able to optimize on costs
because of this strategy.

 Considering the fact that Amazon is an online only retailer, the single-
minded focus on online retailing might “come in the way” of its
expansion plans particularly in emerging markets.

 One of the biggest weaknesses and something that has been oft
commented upon by analysts and industry experts is that Amazon
operates in near zero margin business models that have severely dented
its profitability and even though the company has high volumes and huge
revenues, this has not translated into meaningful profits for the company.

2.1. Ebay.in

2.1.1. About ebay.in

eBay is the world's online marketplace; a place for buyers and sellers to come
together and trade almost anything! It was founded by pierre omidyar in 1995. It
is an international online marketplace with a global customer base 233million. It is
a multibillion business operating in 37 countries .There are millions of items listed
on Ebay across thousands of categories including antique toys , books ,

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computers ,sports and electronics amongst many others. The current CEO of
Ebay is Devin Wenig and its headquarter is in U.S. Its goal is too:
 Build a better form of commerce that is ran by people
 Supported by technology
 Available to everyone

2.1.2. Business model

EBay have evolved over the last few years to meet the needs of today's
consumers. It is based on B2C business model. EBay is an auction house and
the company simply facilitates the sale of goods between third-party buyers
and sellers. Buyers visit the site to search for products they want to buy
from a vast array of individual sellers and then bid on items through
individual-auctions.
EBay actively invites sellers to participate in its auction marketplace, and the
company provides platforms for sellers to offer products to buyers within an
eBay store or through the auction site's classified section.

2.1.3. Available payment methods in Ebay.in

 Paisa- Pay/ Cash On Delivery (COD): This payment method allows

buyers to make payment for the item only when it is delivered to them at the
address mentioned during purchase. This option is available by default for
sellers who are enrolled for power-ship.
 Cash Card: It is convenient for the buyer to pay for the purchase on eBay
using prepaid cash cards.
 Mobile Payments: Mobile payments enables to make payments
and access bank details using your mobile–phones . Currently this
feature is available through IMPS (Internet Mobile Payment Service)
 Other methods of payment include cheques and demand drafts. These
methods are traceable to a particular mailing address, but most sellers wait
for the funds to clear before they ship the item to the buyer. The advantage
of these methods is that there is no additional fee to the seller.

Customer Service Provided by EBAY.IN

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It has several operating departing unit where ebay store keepers keeps them
busy more and more time answering the message from potential customers.
As much as ebay loves to promote sales, they kept them by developing the
business by contacting more suppliers, uploading new products to the store
and more. Due to the large no of queries from customers they made a list of
popular question and presented the answer in a simple visual way in the
listing however adopting this strategy helps to decrease in query of
customers sales went up and customers are well served.

2.1.5. Elements of ecommerce integrated by ebay.in

1. Usability - eBay.in has made the website comfortable to the customers.

The content of the site is clear and can be easily understood by the viewers
without any difficulty.

2. Richness - Video , audio, graphical and text message are possible. Thus
, it integrates more powerful marketing message and customer experience.

3. Great content- The homepage has been built with great content which
has facilitate the customer in a better or satisfying way.

4. Security – It has well managed security system

5. Navigation- It has better navigation of product.

6. Social media integration - It has also added some of the links of Social
Medias such as Facebook, Google+, and twitter.

7. Customer care- eBay.in has high level of customer contact , it is an

essential element for their operation.

8. Accessible via mobile devices- eBay.in has its own application for
the convenience to their customers.

9. Updated products and news

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10.Electronic catalog

11.More than one payment system

2.2. STRENGTH AND WEAKNESS OF Ebay.in

Strength

 World largest internet market

 Business model
 Economies of scale
 Localization
 Payment system
 Brand reputation

Weakness

 High fees
 No further growth strategy

3.1. Facebook.com

3.1.1About Facebook
Facebook was created in 2004 by Harvard student Mark Zuckerberg. The
website was intended to be an online version of the University's printed
Facebook, a directory of new student. At that time, membership to the
website was limited to Harvard students only. Facebook is a privately owned
company headquartered in Palo Alto, California. Facebook is a popular
free social networking website that allows registered users to create profiles,
upload photos and video, send messages and keep in touch with friends,

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family and colleagues. The site, which is available in 37 different languages,

includes public features such as:

 Marketplace - allows members to post, read and respond to classified ads.

 Groups - allows members who have common interests to find each other and
interact.
 Event - allows members to publicize an event, invite guests and track who
plans to attend.
 Pages - allows members to create and promote a public page built around a
specific topic.
 Presence technology - allows members to see which contacts are online and
chat.

3.1.2. Business model of FACEBOOK.COM

Facebook is mix between B2C+B2B models, but more precisely it is a B2B
model. Because it doesn't sell any kind of products directly to its
users. It's main business is to sell space for ads and statistical data collected
from its user base to companies that want to focus its marketing plan based
on the users behavior.

3.1.3 Payment method available in facebook.com

Facebook supports more than 80 payment methods from around the world,
including:
 Credit cards: American Express, Discover, Master card, Visa
 PayPal
 Mobile
 Game Cards
 Other local payment methods:

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3.1.4. Elements of ecommerce integrated by facebook.com

1. Custom and Lookalike Audiences

2. Dynamic Product Ads

3. Measure and Spend Wisely

4. Boost Conversion with Video Ads

5. Focus on Mobile

6. Keep it Quality and Captivating

7. Communicate with the Customer

3.2 STRENGTH AND WEAKNESS OF FACEBOOK.COM

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Strength
 Direct contact with audience
 Useful for product development (e.g. Marmite)
 Can give more power to the customer through easy to use links for
payments, as was done for Ribbon by using “in-stream” payment option,
with the user staying on his/her social page.
 Can store user’s credit card details and can provide a seamless one-click
payment experience at the checkout.
 So far only players like Starbucks and Uber have shown successful
integration of mobile payments because they own the commerce experience
end to end. Facebook also has similar potential in some areas such as online
services like e-gifting, video-on-demand, e-cards and even things like online
fundraising for NGOs and charities.
 Can target online and social gaming segment in a big way as the market
explodes. Look at games like World of Warcraft; Facebook can easily target
such games for in-game purchases.
 Can easily tap into the remittance market with its amazing global reach and
gain a vantage point in international money transfer services.
 With acquisition of Whats-app, which itself has reached 500 million users,
Facebook can provide mobile money transfer service to the huge mobile
messaging user base.
 Companies can use Facebook’s ad network to get insights into customer
segments and market specific products to drive more sales and also provide
calls to action.

Weakness

 Security is a major concern. In January 2013, Business Insider reported that

90% of passwords used on social networking sites are vulnerable to hacking.
600,000 hackers try to attack Facebook every day.

 Regulatory issues shall always arise when targeting the global financial
space. Different countries have different currency systems as well as
different regulations to handle those currencies. Dealing with the local
banking authorities would be a challenge. For e.g., in India, Paypal had to
amend its user agreement which involved a transfer cap and no money to be
kept in PayPal account
 Tough competition from players like Google, PayPal and Amazon as they
have the first mover advantage in the payments market.
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 Past attempts and failures like “Facebook Credit” can create negative
perceptions against it, especially pertaining to management of money
transfer due to fluctuations in Forex market.

 Consumer trust is the biggest challenge. To trust a social network with

money where all kinds of spamming can happen is a challenge. It is difficult
to change consumer behavior as far as usage of Facebook is concerned..

4.1. Bhat bhateni.com

4.1.1. About Bhat-Bhateni

Since 1984 A.D, Bhat-Bhateni has grown from a ‘single shutter’ 120 sq. ft. cold
store to become the leading supermarket and departmental store chain in Nepal,
and the highest tax payer in the sector since 2008 A.D. with more than 40,000
customers daily. There are currently Six stores conveniently located in central
Kathmandu, Lalitpur and Pokhara.
Bhat-Bhateni offers a full range of 120,000 products from 750 local and
international suppliers, including a wide range of groceries, fresh fruits and
vegetables; a broad range of leading international liquor, toiletries and cosmetics
brands; and an extensive choice of kitchenware, clothing, sports, toys and electrical
items. Furthermore, both premises include excellent value Jewellery stores that
offer a wide range of gold and silver ornaments in both traditional and modern
styles.
4.1.2. Business model
Bhat-bhateni is a popular name or brand in Nepalese community. It transacts
various numbers of products including the daily purpose goods. It is based to B2C
model. Where consumers directly or through internet consumes the products
or goods. The seller can also sell its product through online which saves both time
and cost of buyers.

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4.1.3. Payment method available in bhatbhateni.com

 International Credit cards
 Pay-pal
 e-Sewa
 Kumari bank Internet Banking
 NIBL Internet Banking
 Cash On Delivery

4.1.4. Customer service provided by Bhatbhateni.com

Bhatbhatenionline.com is the customer oriented website which helps in solving
problems of the customers by providing them with the information about different
products. It offers a wide-variety of products like baby care, books, cosmetics,
clothing, home interior, jewelleries , kitchen-wares, etc. It provides the quality
goods to the customers in the reasonable price.
Bhatbhatenionline.com features different products that are divided into categories
that enable customers to search for products according to category. It also provides
products of different brands at a single place so as to attract customers who are
loyal to different brands.

4.1.5. Elements of ecommerce integrated by bhatbhateni.com

 Concise Product Information

 Utilize an Adequate On-site Search Engine

 Give Users an Easy Checkout Process

 User-Friendly Navigation

 Shopping Cart Design and Features

4.2. Strength and weakness of bhatbhateni.com

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Strength
 The one and only leading supermarket of the country.
 Huge infrastructure with ample of parking space and secure locker system.
 Loyal customers.
 Full range of 120000 products with reasonable price.
 Prime location of store.
 Online order receiving system with home delivery facility and club card.
 Highly experienced manpower in retail store.

Weakness
 Limited no. of stores.
 No central warehouse and wholesale unit.
 It has been accused of providing low grade/ insufficient quality product.
 Queue management is not so organized. Long check outlines specially at
Saturdays and holidays.
 Fewer choice of goods because it stock only those goods that likely to sale.

5.1. ESEWA.COM
5.1.1 About esewa.com
 Esewa is secured online payment service offered by F1 Soft International
Private Limited. The objective of esewa is to allow payment of bills to
various merchants or companies from one place. The payment or transfer
of money are done in a secured channel without exposing bank account
or credit card number to the company where you wants to pay your bills
too. Currently it provides the following services:
 Sending and receiving money
 Payments of utility bills

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 Purchase of air tickets and movie tickets

 Purchase of recharge and calling cards
 Payments of college and school bills
 Payments of internet service bills
 Subscription of newspaper and magazines
 Payment of credit card bills
 Facility of all esewa service through mobile phone

5.1.2. BUSSINESS MODEL

This model is defined as doing business electronically or business
conducted through the network. It is the most common business model
associated with buying and selling of goods, services and information
through the internet. While transaction through esewa both the parties can
be business parties where one party pays to another and vice-versa. Hence it
is called B2B transaction. Esewa provide the safe gateway to pay online.

Thus it also considers that business and customers interact electronically or

digitally in some ways B2C.

5.1.3. Payment method available at esewa.com

It is one of the largest payment gate-way in Nepal offering both online and
offline payments to merchants, transfer funds to various banks including
top-up or balance recharge of mobile phone, internet bill, buy bus, airline
and movie tickets within a minute. eSewa offers free registration and
doesn’t charge a single penny for payments made except fund transfer
service.

5.1.4. Customer Service Provide at esewa.com

A consumer having esewa account can have online fund transfer from
one bank account to another account without disclosing consumer account

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name and number. Consumer use esewa to form a private session using
SSS Protocol. Here private and confedential information are encrypted
securely before transmission of information among business partners. The
users can use their mobile or internet services to use the service both online
and offline.

5.1.5. Elements of ecommerce integrated by esewa.com

 Customers
Customers type
 Basic customer- general service access
 Standard customer-all service access
 Merchants
 Partner banks

5.2. Strength and weakness of esewa.com

Strength

 Strong security mechanism. It uses SSL certificate issued by Verisign

 It can encrypt private and confedential information securely before
transmission
 It uses secure VPN connection while doing transaction with
partners bank account
 Each and every transaction is notified to the user via mail.

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Weakness

 Esewa has limited reach. It operates within Nepal merely.

 Lack of product reviews.

6.1. ANALYSIS OF WEBSITES

Analysis of each of the above websites on the basis of some of the basic elements
of an Ecommerce website has been rigorously carried. To make detail analysis of
websites on the basis of all the elements is a tedious task, so the element has been
categorized into primary and secondary elements.

6.1.1 Primary Elements

Navigation, Content, Security, Payment option and Accessible via mobile devices
have been included into primary elements as these elements plays key role in
making ecommerce business successful. The number of viewers, and number of
transaction depends upon how well these elements have been focused on.

6.1.1.1. Navigation
Navigation refers how easily a customer can find the desired product? The
customers must not be in puzzle and get lost inside the website; thus categorization
of products with attractive layout makes navigation easy. Moreover, multiple
filtering of product (i.e.) on the basis of price, date, brand, category, and so on
make navigation very easy.
6.1.1.2. Content
Content refers to the information regarding a product or service that an ecommerce
website provides. Content must be plausible, clear, and must contain images or
videos so that customers can easily know about the product they are looking for.
Content Management is the primary issue that determines the attractiveness of the
website.
6.1.1.3. Security
Security refers to the state of being free from intruders or hackers. The security is
the burning issue. There must be optimum security level so that critical issues such
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as credit card frauds can be minimized. Most of the websites uses Transport Layer
Security and Secured Socket Layer Technology that transmits information in
encrypted form.
6.1.1.4. Customer Care
Customer care refers to the degree of consciousness of firm towards the inquiry,
grievances and dissonance of the customer. Customer care determines how well
the firm address the problems, inquiries and grievances of customers. Good
customer care encompasses after sale services, better communication, and superior
return policy and so on.
6.1.1.5. Accessible via mobile devices
Accessible via mobile devices refers to the feature of a website that enables users
to view the website from the mobile devices. Moreover, mobile apps are more
often used while making purchases of products so, Mobile app has been
rudimentary requirement for ecommerce.
6.1.1.6. Rating Criteria
The rating is based on information collected from each website. The rating has
done in the numeric form ranging from 1 to 5. Where 1 denotes poor, 2 denotes
average, 3 denotes good, 4 denotes very good, and 5 denotes excellent.

Amazon.com Ebay.in Bhatbhateni.com Facebook.com Esewa.com

Criteria Websites

Navigation 4 3 4 5 3
Customer care 4 5 2 4 3
Content 4 3 3 5 3
Security 5 4 2 3 2
Pricing 3 3 1 - -
On site search engine 4 4 3 3 2
Social media integration 5 5 4 5 2
Payment option 5 3 3 - 3
Accessible via mobile 4 4 2 4 4
devices

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Thank you very much

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