301-529-3430 | kelly.beecher@gmail.

com | LinkedIn: /in/kelly-beecher/ | Houston, TX

PUBLIC RELATIONS SPECIALIST

Driven recent graduate experienced in public relations and marketing. Strong knowledge of media relations
best practices and adapting brand messages toward targeted audience groups. Skilled in social media strategy
and digital content creation for brand and cause-related awareness.

EDUCATION & DISTINCTIONS

Bachelor of Arts in Communication, Public Relations
University of Maryland, College Park

Public Relations Student Society of America

CORE COMPETENCIES
 Associated Press Style  Adobe Indesign  Certifications: Hootsuite,
 Microsoft Office Suite  Adobe Illustrator Google Analytics
 WordPress  Adobe Photoshop
 Social Media  Canva
 Media Relations  Constant Contact

PROFESSIONAL EXPERIENCE

Marketing & Public Relations Coordinator, SER-Niños Charter School (Volunteer) Dec. 2017-Present
 Creating media kit for spring fundraising gala, including: press release, email pitch template, press list and
fact sheet
 Conducting research to begin a marketing campaign to meet promotional objectives

Account Coordinator, Van Eperen – Bethesda, MD (Contract) August 2017-Oct. 2017

 Managed relationships with community leaders, event organizers and regional employers to target E-ZPass
MD awareness and sales
 Booked 3-6 events weekly on behalf of Maryland Transportation Authority, exceeding monthly goals
 Led team research efforts to identify expo and community event opportunities for client
 Weekly preparation of databases and reports for internal and client communication

Junior Associate, Bernard Consulting & Associates – Baltimore, MD (Contract) June 2017-Oct. 2017
 Drafted weekly social media calendars and e-newsletters for client event promotion
 Designed digital campaign logos and promotional materials for Sickle Cell Disease Association of
America, Inc. events and campaign branding
 Counseled client on digital communication strategy and website development for increased brand
awareness
 Conducted press research and compiled targeted media lists for community outreach

External Relations Assistant, Clark School of Engineering – University of MD Sept. 2016 – May 2017
 Managed overall social media strategy to increase event attendance among Clark School alumni,
contributing to a 536 percent increase in Facebook impressions
 Drafted weekly event announcements leading up to entrepreneurial lectures, alumni gatherings and annual
conferences
  Provided logistical support and staffed Clark School events on behalf of External Relations office

Public Relations & Marketing Intern – CityDance, Inc. Bethesda, MD June 2016 – August 2016
 Pitched reporters for stories on the company’s tuition-free community program, resulting in event calendar
placement in Bethesda Magazine
 Staffed CityDance performances and conducted grassroots marketing to promote classes
 Ran live social media broadcasts at CityDance events and rehearsals

Media Relations & Marketing Intern – News Generation, Inc. Jan. 2016 – May 2016
 Designed a six-week blog series showcasing a local Maryland nonprofit organization each week
 Conducted internal social media monitoring for industry trends and competitor insights
 Administered interviews with Executive Directors from local organizations for blog content