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TOKENOMY - GLOBAL TOKEN PLATFORM

GLOBAL TOKEN PLATFORM

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TOKENOMY - GLOBAL TOKEN PLATFORM

A TOKENOMY White Paper

Last updated: December 26th, 2017

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TABLE OF CONTENTS

DISCLAIMER…………………………………………………………………………………… 5
Preamble………………………………………………………………………………… 6
Disclaimer of Liability…………………………………………………………………. 8
No Representations and Warranties……………………………………………….. 9
Representations and Warranties by You………………………………………….. 9
Cautionary Note on Forward-Looking Statements…………………………….. 12
Market and Industry Information and No Consent of Other Persons………. 13
Mechanism and Terms Used……………………………………………………….. 14
No Advice/Recommendation/Guidance………………………………………..… 15
No Further Information or Update……………………………………………..….. 15
Restrictions on Distribution and Dissemination……………………………….. 16
Risks and Uncertainties…………………………………………………………….. 16
COMPANY BACKGROUND…………………………………………………………………. 17
A Brief History of Tokenomy……………………………………………………….. 18
What is Ten…………………………………………………………………………..… 18
Vision……………………………………………………………………………………. 19
Former Experience…………………………………………………………………… 19
Asian Market………………………………………………………………………….. 20
CHALLENGES…………………………………………………………………………………. 26
The Challenges of Undergoing Token Pre-Sales for Token Issuers………… 27
The Challenges of Undergoing Token Pre-Sales for Investors………………. 28
THE TEAM……………………………………………………………………………………… 31
ADVISORS……………………………………………………………………………………… 34
Technology Advisors…………………………………………………………………. 35
International Advisors……………………………………………………………….. 36
Public Relation Advisors…………………………………………………………….. 38
Strategy Advisors…………………………………………………………………….. 38
Product Advisors……………………………………………………………………… 39

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Media Coverage………………………………………………………………………………. 40
PRODUCT ACKNOWLEDGMENT…………………………………………………………. 41
Crowdfunding: Proposal and Tokenization.……………………………………… 42
Loyalty Points & Mileage Plan……………………………………………………… 47
Customized Token……………………………………………………………………. 50
Secondary Market……………………………………………………………………. 52
Friendly, Easy-to-Use Mobile Application……………………………………….. 55
Automated Vending Machines…………………………………………………….. 56
TOKENOMY: INITIAL TOKEN SALE……………………………………………………….. 58
What is an Initial Token Sale?……………………………………………………… 59
Pre-Initial Token Sale……………………………………………………….……….. 59
Initial Token Sale……………………………………………………………………… 60
After Initial Token Sale………………………………………………………………. 60
Secondary Market: Bitcoin.co.id and Other Exchanges………………………. 61
Maintaining The Stability of TEN Value…………………………………………… 62
Token Distribution Ratio…………………………………………………………….. 62
Affiliate Marketing Program………………………………………………………… 63
AFTERMATH…………………………………………………………………………………… 64
Conclusion………………………………………………………………………………65
Acknowledgments……………………………………………………………………..66
REFERENCES………………………………………………………………………………….. 67

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DISCLAIMER !5
TOKENOMY - GLOBAL TOKEN PLATFORM

NOTICE

This section contains legal disclaimer and Term and Conditions (hereinafter T&C’s)

In order to understanding this white paper, please read this notice CAREFULLY and
following entitled:

1. Disclaimer and Liability;

2. No Representations and Warranties

3. No Representations and Warranties by you (User);

4. Cautionary Note on forward-looking statements;

5. Market and Industry Information and No Consent of Other Persons;

6. No Advice/Recommendations/Guidance;

7. No Further Information or Update;

8. Restrictions on Distribution and Dissemination;

9. No Offer of Securities or Registration;

10. Risk and Uncertainties Point.

We remind and urge you to read the entire sections with carefully. In case you have any
confuse and doubt as to the action you should take, we strongly recommend you
consult your legal, financial, tax and/or other professional advisor(s) in those field.

PREAMBLE

1. Please notice and fully concern that “The UTILITY tokens are not engaged,
intended, destined and/or designed to constitute securities in any jurisdiction. This
White Paper does not establish and/or design a prospectus or offer document of
any sort and is not intended to constitute an offer of securities or a solicitation for
investment in securities in any jurisdiction”.

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2. This White Paper does not constitute part of any opinion on any advice to sell, or
any solicitation of any offer by the distributor/vendor of the UTILITY tokens
(hereinafter as the “Distributor”) to purchase any UTILITY tokens nor shall it or any
part of it nor the fact of its presentation form the basis of, or be relied upon in
connection with, any contract or investment decision.

3. In order to distribute and manage the UTILITY tokens, The Distributor will be an
affiliate of TOKENOMY, and will deploy all proceeds of sale of the UTILITY tokens
to fund TOKENOMY’s cryptocurrency project, businesses and operations.

4. No every single person is legally bound to enter into any contract in relation to the
sale and purchase of the UTILITY tokens and no cryptocurrency or other form of
payment is to be accepted based on this White Paper.

5. Any agreement as between the Distributor and you as a purchaser, and in relation
to any sale and purchase, of UTILITY tokens (as referred to in this White Paper) is
to be governed by only a separate document setting out the terms and conditions
of such agreement. In the event of any inconsistencies between the T&Cs and this
White Paper, the former shall prevail.

6. You understand and fully aware that the Citizens, residents (tax or otherwise), or
green card holders, of the United States of America are INELIGIBLE to purchase
UTILITY token as referred to in this White Paper;

7. In the issue of regulatory authority, none regulatory authority has accepted or


approved of any of the information set out in this White Paper. No such action has
been or will be taken under the laws, regulatory requirements or rules of any
jurisdiction. The publication, distribution or dissemination of this White Paper does
not imply that the applicable laws, regulatory requirements or rules have been
complied with.

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8. In matter of exposure, respective businesses and operations, we strongly remind


you, there are risks and uncertainties associated with TOKENOMY and/or the
Distributor and their respective businesses and operations, the UTILITY tokens,
the TOKENOMY Initial Token Sale and the TOKENOMY Wallet (each as referred to
in this White Paper).

9. This White Paper, or any part thereof, as well as any copies, must not be taken or
transmitted to any country where distribution or dissemination of this White Paper
is prohibited or restricted.

10. No any part of this White Paper is to be reproduced, distributed or disseminated


without including all this section and the following sections entitled that mentioned
above”.

11. The interpretation, validity and enforcement of this Agreement, and all legal actions
brought under or in connection with this Agreement, shall be governed by the law
of the British Virgin Islands.

DISCLAIMER OF LIABILITY

To the maximum extent permitted by the applicable laws, regulations and rules,
TOKENOMY and/or the Distributor shall not be liable for any indirect, special, incidental,
consequential or other losses of any kind, in tort, contract or otherwise (including but not
limited to loss of revenue, income or profits, and loss of use or data), arising out of or in
connection with any acceptance of or reliance on this White Paper or any part thereof by
you.

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NO REPRESENTATIONS AND WARRANTIES

TOKENOMY and/or the Distributor DOES NOT make or purport to make, and hereby
disclaims, any representation, warranty or undertaking in any form whatsoever to any
entity or person, including any representation, warranty or undertaking in relation to the
truth, accuracy and completeness of any of the information set out in this White Paper.

REPRESENTATIONS AND WARRANTIES BY YOU

You acknowledge that in connection accepting and accessing of all material and
information in this White Paper, you hereby represent and warrant to TOKENOMY and/or
The Distributor as following:

a) You acknowledge and fully aware that the UTILITY tokens do not constitute
securities in any form in any jurisdiction;

b) You agree and acknowledge that this White Paper does not constitute and/or
designed a prospectus or offer document of any sort and is not intended to
constitute an offer of securities in any jurisdiction or a solicitation for investment
in securities. You are not bound to enter into any contract or binding legal
commitment and no cryptocurrency or other form of payment is to be accepted
on the basis of this White Paper;

c) You agree and acknowledge that no regulatory authority has examined or


approved of the information set out in this White Paper, no action has been or will
be taken under the laws, regulatory requirements or rules of any jurisdiction and
the publication, distribution or dissemination of this White Paper to you does not

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imply that the applicable laws, regulatory requirements or rules have been
complied with;

d) you agree and acknowledge that this White Paper, the undertaking and/or the
completion of the TOKENOMY Initial Token Sale, or future trading of the UTILITY
tokens on any cryptocurrency exchange, shall not be construed, interpreted or
deemed by you as an indication of the merits of the TOKENOMY and/or the
Distributor, the UTILITY tokens, the TOKENOMY Initial Token Sale and the
TOKENOMY Wallet (each as referred to in this White Paper);

e) you understand that the distribution or dissemination of thus White Paper, any
part thereof or any copy thereof, or acceptance of the same by you, is not
prohibited or restricted by applicable law, any regulations or rules in your
jurisdictions and any place where restrictions in relation to possession are
applicable;

f) You acknowledge and agree that in order to purchase any UTILITY Tokens, the
UTILITY tokens are not to be construed, interpreted, classified and/ or treated as:

▪ Any kind of currency (in form of fiat currencies) than cryptocurrency and/or
digital money;

▪ Any form of investment instruments such as debentures, stocks and/or shares


that issues by person and or entity (wheter TOKENOMY and/or distributor);

▪ Any rights, optional choices and or derivatives in respect of such debentures,


stocks and/or shares;

▪ Any units in a collective investment scheme;

▪ Any unites in a business trust;

▪ Any form of derivatives of unites in a business trust;

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▪ Any other security or class of securities

g) You understand and fully aware that the Citizens, residents (tax or otherwise), or
green card holders, of the United States of America, People's Republic of China
and the Republic of Singapore are INELIGIBLE to purchase UTILITY token as
referred to in this White Paper;

h) You acknowledge and fully aware in term of basic degree to understanding any
operation, functionally, usage, storage, transmission mechanism and/other
material of cryptocurrencies, blockchain-based software systems, cryptocurrency
wallets or other related token storage mechanism, blockchain technology and
smart technology;

i) You are fully aware and understand that in the case where you wish to purchase
any UTLITY tokens, there are risks associated with TOKENOMY and/or the
Distributor and their respective business and operations the UTILITY tokens The
TOKENOMY Initial Token Sale and The TOKENOMY Wallet;

j) You agree and acknowledge that NEITHER TOKENOMY NOR the Distributor is
liable for any indirect, special, incidental, consequential and/or other losses of any
kind, in tort, contract or otherwise (including but not limited to loss of revenue,
income or profits and loss of use or data) which arising out of and/or relating to
any acceptance of or reliance on this White Paper or any part thereof by you;

k) All above statements are true, complete, accurate and/or acceptance and non-
misleading from the time of your access to and/or acceptance of possession this
White Paper or such part thereof (as the case maybe);

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CAUTIONARY NOTE ON FORWARD-LOOKING STATEMENTS

All statements in the White Paper (both made in ores releases or oral statements that
may made TOKEMONY and/or Distributor) include forward-looking statements which
reflect the Distributor's current views with respect to execution roadmap, financial
performance, business strategy and future plan, both with respect to the Distributor and
the sectors and industries in which the Distributor operates. Statements which include
the words “intend”, “estimate”, “intend”, “if”, “probable”, ''expects'', ''plans'',
''believes'', ''projects'', ''anticipates'', ''will'', ''aims'', ''may'', ''would'', ''could'',
''continue'' and similar statements are of a future or forward-looking nature. All forward-
looking statements address matters that involve risks and uncertainties.

Basically, all forward looking statements involve known and unknown risks, uncertainties
and many factors that may cause in any future as the results, performance or
achievements of TOKENOMY and The Distributors. The factors include as follows:

a) The Change and/or alteration in term of social, politic, economic and stock or
cryptocurrency market condition instead the regulatory environment in the
countries in which TOKENOMY and/or The Distributor conduct its respective
business and operations;

b) The Risk that TOKENOMY and/or The Distributor may be unable or execute or
implement their respective business strategies and future plans;

c) Change in interest rates and exchange rates of fiat currencies and


cryptocurrencies;

d) Growth strategies and expected internal growth of TOKENOMY and/or The


Distributor;

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e) Special and urgent condition such as war or act of international or domestic


terrorism

f) Force majeure such as occurrences of catastrophic events, natural disaster and


act of God that affect the business and/or operations of TOKENOMY and/or the
Distributors;

g) Other factors beyond the control of TOKENOMY tokens and/or the Distributor;

h) Any form of risk and uncertainties associated with the TOKENOMY and The
Distributor and their business and operation, UTILITY tokens, The TOKEMONY
Initial Tokens Sale and The TOKENOMY’s wallet (each as referred to in this White
Paper)

MARKET AND INDUSTRY INFORMATION AND NO CONSENT OF OTHER PERSONS

In order to support the activity and operations, This White Papers completing with
several information includes market and industry information and also forecast that have
been obtained from internal surveys and deeply research based on market research
oriented. We genuine believe all the research such surveys, report, studies, market
research and publicly available information that designed and prepared from sources
believed to be reliable. Although the source is reliable, but there can be no assurance
and/or guarantee as to the accuracy or completeness of those information.

In case you save for TOKENOMY, The Distributor and their affiliates has provided his or
her consent to the inclusion of his or her name and/or other information attributed or
perceived to be attributed to such person in connection therewith in this White Paper
and no representation, warranty or undertaking is or purported to be provided as to the

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accuracy or completeness of such information by such person and such persons shall
not be obliged to provide any updates on the same.

Due TOKENOMY and/or the Distributor to make sure reasonable actions the information
is extracted with accurately and proper, hereby TOKENOMY and/or The Distributor have
not conducted and affiliated any independent review of the information that extracted by
Third Party sources instead verified the accuracy of completeness information. Because
of those reason, TOKENOMY and/ or The Distributor nor their affiliates action on behalf
makes any representation or warranty as to the accuracy and/or completeness of such
information and shall not be obliged to provide any updates on the same.

MECHANISM AND TERMS USED

In order to facilitate a better understanding and the meaning of the UTILITY tokens being
offered for purchase by the Distributor, and the businesses and operations of
TOKENOMY and/or the Distributor, certain technical terms and abbreviations, as well as,
in certain instances, their descriptions, have been used in this White paper. These
descriptions and assigned meanings should not be treated as being definitive of their
meanings and may not correspond to standard industry meanings or usage. The
limitation and or scope for ords importing the singular shall, where applicable, include
the plural and vice versa and words importing the masculine gender shall, where
applicable, include the feminine and neuter genders and vice versa. References to
persons shall include corporations.

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NO ADVICE/RECOMMENDATION/GUIDANCE

TOKENOMY and/or The Distributor strongly urges and remind that none information in
this White Paper should be considered and/ or construed to be business, legal, financial
or tax advice regarding TOKENOMY, the Distributor, the UTILITY tokens, the
TOKENOMY Initial Token Sale and the TOKENOMY Wallet (each as referred to in the
White Paper).

In matter with this section, TOKENOMY and/or The Distributor has recommended to you
to consult your own legal, financial, tax or other professional adviser regarding
TOKENOMY and/or the Distributor and their respective businesses and operations, the
UTILITY tokens, the TOKENOMY Initial Token Sale and the TOKENOMY Wallet (each as
referred to in the White Paper). You should be fully aware and understands that you may
be required to bear the financial risk of any purchase of UTILITY tokens for an indefinite
period of time.

NO FURTHER INFORMATION OR UPDATE

No person is authorized or does not provide information or representations not listed in


this White Paper in respect of the UTILITY tokens, the TOKENOMY Initial Token Sale and
the TOKENOMY Wallet (each as referred to in the White Paper) and, if given, such
information or representation must not be relied upon as having been authorised by or
on behalf of TOKENOMY and/or the Distributor. The TOKENOMY Initial Token Sale (as
defined in White Paper) shall not under any circumstances be a continuous
representation or make suggestions or implications that no changes, or developments
are likely to involve material changes in the affairs, conditions and prospects
TOKENOMY and / or Distributor or in any statement of fact or information contained in
this White Paper since the date of this agreement.

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RESTRICTIONS ON DISTRIBUTION AND DISSEMINATION

The distribution or dissemination of this White Paper or any of its parts may be
prohibited or restricted by law, any regulatory requirements and regulations of any
jurisdiction. In the event that any restrictions apply, you must notify yourself, and to
observe, any restrictions applicable to you have this White Paper or any part thereof (at
issue) at your own expense and without obligation to TOKENOMY and / or Distributor.

In duplicate cases, Persons who have copies of this White Paper have been distributed
or disseminated, given access to or who owns the White Paper it owns may not share it
with others, reproduce or distribute this White Paper or information contained herein for
any purpose or not allowing or causing the same to happen.

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RISKS AND UNCERTAINTIES

Prospective purchasers instead of buyers of UTILITY tokens (referred to in this White


Paper) shall consider and evaluate all risks and uncertainties associated with
TOKENOMY, The Distributors and businesses and their respective operations, UTILITY
tokens, TOKENOMY Initial Token Sale and TOKENOMY Wallet (respectively as
mentioned in this White Paper), all the information contained in this White Paper and T &
Cs prior to the purchase of UTILITY tokens. If such risks and uncertainties develop into
actual events, businesses, financial conditions, results of operations and prospects
TOKENOMY and / or Distributors may be materially and adversely affected. In such
cases, you may lose all or any of the UTILITY token values.

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COMPANY
BACKGROUND !17
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A BRIEF HISTORY OF TOKENOMY



TOKENOMY is your one-stop solution when it comes to purchasing Pre-Sale Tokens, as
well as issuing your own Tokens. Our goal is to become a Global Token Platform with
hundreds of Tokens listed in our exchange, alongside additional features that can help
anyone, from small entrepreneurs, merchants and retailers to large enterprise
businesses and developers, issue their own Tokens to conduct a fair, reliable
crowdfunding. This will allow these individuals and businesses to get the funds they
need from trusted investors, and provide a platform to tokenize various products like
loyalty points. People can easily trade loyalty points for products and services they
need, not only from your company, but from other brands as well. Tokens are
interchangeable with hundreds of merchants and service providers.

We provide 24/7 support to facilitate your business in generating your own tokens, from
handling all the technical aspects, maintaining security, providing free publication and
marketing, to assist you in listing your tokens in our exchange and in others.
Collaborating with Bitcoin.co.id (the biggest cryptocurrency exchange in Southeast Asia
with more than 700,000 members) TOKENOMY will help you list your tokens in their
trading platforms and get you the investors you need. For people interested in trading,
major cryptocurrencies and new promising tokens can be found in TOKENOMY.

WHAT IS TEN?

TEN is a new form of utility digital asset or token that is built on top of the Global Token
Platform, popularly known as TOKENOMY. It has been created to support a better, fairer
and more reliant crowdfunding platform that can be used by anyone around the world.

With TEN, small businesses can compete in a global scale to earn legitimate fundraising
to run their businesses by issuing their own tokens on TOKENOMY, and anyone can
become investors to support the projects they love. Additionally, big companies,
merchants and startups can trade their loyalty points in TOKENOMY in the form of their
own tokens.

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TEN also serves as trading assets, and a payment method to make payments easier,
faster and frictionless in a new futuristic world and cashless society.


VISION

At TOKENOMY, we plan to build a platform where anyone can help and offer small
merchants, entrepreneurs, or even an 18-year-old kid with big ideas a helping hand. We
carefully select participants, analyze what they have, what they don’t, and look ahead to
their prospects in the future. Knowing there have been troubles in the last few years
where people have limited understanding which companies that are truly valuable and
worthy of support and which are not, we think it is necessary to build a platform that is
truly secure. TOKENOMY was born from the desire to combat fraud, and prevent scams
and unreliable organizations from trading with and taking advantage of legitimate
companies.

Our goal is not just to become a global token platform for crowdfunding purposes, but
to become the biggest existing platform for the tokenization economy. With

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TOKENOMY, people can invest, business can get needed funding, everyone can trade,
and a variety of products and services can be tokenized and become interchangeable
across borders without limitation.

FORMER EXPERIENCE

Global Token Platform, or TOKENOMY is not a newcomer to the cryptocurrency world.


Two of our founders were the inventors of Bitcoin.co.id, formally known as PT Bit Coin
Indonesia, which is the biggest digital asset marketplace in Southeast Asia. Bitcoin.co.id
was first established on February 2014, and it has maintained steady and ongoing
growth since the beginning. Their monthly trading volume reached as high as 230 million
USD in November 2017, with more than 700,000 users actively trading via their online
exchange.

Just like Bitcoin.co.id, TOKENOMY was built to create a crypto ecosystem that solely
relays on Blockchain Technology, the secure, and highly effective peer-to-peer ledger
system. With that in mind, we completely understand the challenges of businesses that
deal with cryptocurrency transactions. We believe that the world is becoming more and
more digitized, and that it is time to take a step forward.

ASIAN MARKET

TOKENOMY chose to target the Asian market based on the following considerations:

1. Asia is a market with huge and ongoing growth potential



Asia is the largest and most populous of earth's continents and its located in both
the northern and eastern hemispheres. Asia comprises a full 30% of the world's land
area with 60% of the world's current population. It also has the highest growth rate
today; its population almost quadrupled during the 20th century. The estimated
population for Asia in 2016 is 4.4 billion and it has already reached 4,504,428,373 by

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2017.1 In Southeast Asia alone, the total population has multiplied climbing to
approximately 648,780,040.2 The median age in Asia is just 30.7 years, a young and
relatively open-minded demographic when with the latest technology is concerned.
Taken from worldometers.info, the following table will provide additional insight into
the sub regions in Asia.3

2. According to the World Bank Group, 50% of the population is still underbanked
in Southeast Asia, China and India


Population Yearly Med. World


Region
(2017) Change Age Share

Southern 1.868.984.557 1,23% 26 24,8%


Asia
Eastern Asia 1.648.164.577 0,38% 38 21,8%
South- 648.780.040 1,09% 29 8,6%
Eastern Asia
Western Asia 267.659.524 1,8% 27 3,5%
Central Asia 70.839.675 1,51% 26 0,9%
Two billion people worldwide do not have a bank account or access to a financial
institution via a mobile phone, or other device. This is beginning to change. Between
2011 and 2014, 700 million adults became first time account holders, and the
unbanked population fell by 20%, down from 2.5 billion according to the World
Bank's Global Financial Inclusion database and based on information from more than

1Data was taken from World Population Review, http://worldpopulationreview.com/continents/asia-population/, accessed on November
4th 2017.

2 2 Data was taken from http://www.worldometers.info/world-population/south-eastern-asia-population/

3Data was derived from the following website http://www.worldometers.info/world-population/population-by-asia-subregion/ (accessed


on November 4th 2017)

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140 countries. 4 Even with these gains, 2 billion adults across the globe remain
unbanked. South Asia and East Asia and the Pacific together account for more than
half the world’s unbanked adults. South Asia, home to about 625 million adults

without an account, has about 31 percent of the global total.5 The following map
shows how most Asian countries have little access to open an account at a formal
financial institution. The lighter the shade, the more people they have that don’t have
access to bank accounts.

Source: Mapping the Invisible Market, Center for Financial Inclusion



3. Two countries in Asia are major and globally recognized financial hubs

Two countries are competing for the title of Asia's most important financial hub; It's

4Camilla Hodgson, “The world's 2 billion unbanked, in 6 charts”, taken from the website of Business Insider UK, accessed on November
4th 2017 from the following website: http://uk.businessinsider.com/the-worlds-unbanked-population-in-6-charts-2017-8/?IR=T

5The information is derived from the website of the World Bank Group at http://documents.worldbank.org/curated/en/
187761468179367706/pdf/WPS7255.pdf#page=3, accessed on October 11th 2017.

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Hong Kong vs. Singapore where finance is concerned.6 Considered the gateway to
Southeast Asia and seen as a wealth management hub, Singapore was ranked the
3rd most competitive financial center in the world According to the latest iteration
of the Global Financial Centers Index (GFCI) that was published by the think tanks
Z/Yen and China Development Institute 7, Singapore was also ranked 2nd in
PriceWaterHouseCooper’s City of Opportunity index and is ranked as the 6th largest
wealth management center in the world by Deliotte.8 Hong Kong is also a strong
financial center, it has long served as the gateway to mainland China and has the
necessary expertise, information and facilities to tap into the Chinese marketplace.
This proximity and history has helped make Hong Kong the largest trading partner of
Mainland China.


4. Economic Growth in Asia



According to the IMF’s latest regional assessment, the Asia and Pacific region
continues to deliver strong growth, even in the face of widespread concerns about
growing protectionism, a rapidly aging society, and slow productivity growth.9 A take ‑

a quick look at Southeast Asia Region reveals that in 2016, the combined GDP of
ASEAN (if it were a single economy) placed it as the 6th largest in the world and the
3rd largest in Asia, at US$2.55 trillion, it is more than four times the level it held in
1999 when it first achieved the full membership of ASEAN-10.10 The following table ‑

shows the percentage of GDP Change in Asian countries:

6Rohini Samtani, “Hong Kong vs. Singapore: Weighing Asia's financial hubs”, article was seen in the following website: https://
www.cnbc.com/2017/04/24/hong-kong-vs-singapore-weighing-asias-financial-hubs.html (accessed on November 4th 2017)

7 Dennis Brandes et al., “Deloitte Global Wealth Management Centre Ranking 2015” (Zurich, Switzerland: Deloitte Consulting AG, 2015).

8 Mark Yeandle, “Global Financial Centres Index 20” (London, U.K.: Z/Yen Group and China Development Institute, September 2016).

9IMF, “Asia Dynamic Economies Continue to Lead Global Growth”, taken from the following website: https://www.imf.org/en/News/
Articles/2017/05/08/NA050917-Asia-Dynamic-Economies-Continue-to-Lead-Global-Growth on November 4th, 2017

10The information is derived from the website of ASEANstats at http://www.aseanstats.org/wp-content/uploads/2017/08/


ASEAN50_Master_Publication.pdf, accessed on October 31st 2017.

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5. Digital Growth in Asia-Pacific



Taken from Simon Kemp’s article on Wearesocial.com, titled “Digital in 2017 Global
Overview”, Asia-Pacific accounted for 70% of the total growth in global internet
users, 62% of the growth in social media users, and 64% of the growth in mobile
social media users.11

THE CHALLENGES OF UNDERGOING TOKEN PRE-SALES FOR TOKEN ISSUERS

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CHALLENGES !26
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We at TOKENOMY are trying to combat the challenges of undergoing Token Pre-Sale so


that more people, even those with minimal technical skills, can participate. Some of the
most common issues people deal with when they are trying to generate their own tokens
and undergoing Token Pre-Sale include:

• Legality

Regulations, in most countries, are not yet clear regarding Token Pre-Sale. Though
the fact is still debatable, undergoing Token Pre-Sale can contain huge risks in the
future. To get legal support, especially from the government, is costly, tiring, and
time-consuming. Would-be large-scale entrepreneurs may be unable to pursue a
variety of legal options, but small brands will not stand a chance.

• Technology

Participating in Token Pre-Sale and generating your own tokens is a complex
process and learning the technology could be a barrier. The process is simply not
intuitive and is not as easy as learning Microsoft Word for the first time. It is highly
technical, very new, and there are not many programmers out there that are talented
enough to undertake this kind of process, so hiring skilled workers could be a
challenge.

• Security

Because of the emerging nature and potential vulnerabilities, hackers seek to exploit
and attack Token Pre-Sale projects, especially ones that are not securely guarded.
Less experienced programmers are the easiest targets, their risk is even higher if
they do not implement cold storage.

• Marketing

Most new entrepreneurs do not have strong business connections or well-
established networks. Advertising and marketing, can simply drain their pockets and
bank accounts; exactly the opposite of their intentions. of the reason they are doing a
Token Pre-Sale in the first place is because they need money.

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• Looking to get listed in exchanges



If you’re getting positive reviews from news websites, being covered by the press
and financial or crypto media, and have a huge fanbase, the path to listing on an
exchange is clear. For those who are just starting out, getting listed in cryptocurrency
exchanges is a challenge. If you’re just getting started, it may take your best effort
just to remain in the competition and set up the minimum business networks you’ll
need to eventually be listed. The road to getting listed in an exchange, particularly
one with only a few customers, will be long and painful for a startup or new group
without solid connections.

• Liquidity

If you have investors arriving in huge numbers, your tokens will thrive. With only a
few investors and big community, your tokens will survive for a few months. But if
you begin with 1-2 investors and small community, your tokens will disappear
without anyone knowing it ever existed.

THE CHALLENGES OF UNDERGOING TOKEN PRE-SALES FOR INVESTORS

Designed for token issuers but flexible and accessible for all, TOKENOMY can provide
the best solution for investors looking for new tokens to invest and they can be sure that
it will worth something in the future. You might think it’s easy to participate in Token Pre-
Sale, but risky challenges lie ahead for naive investors. Taken from an article called
“Open Source: Token Best Practice”, written by Simon Taylor on 20th October 2017, this
is the list of challenges investors often face during Token Pre-Sale:

• Lack of Standardized Information



To invest, we need to know what kind of project we’re going to deal with and
accurate, concise, clear information is vital for price discover as well to understand
the investment risk involved. TOKENOMY provides a new, easy-to-understand

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platform to learn everything you need to know about the Token Pre-Sale token you’re
interested in, and we take this information directly from the token issuers themselves.

• Perception of Risk 

In some cases, white papers can be misleading and may not contain details on the
risk involved. Investors are reliant on white papers to fully understand the token,
these papers often reveal only the most positive parts of the investment, and gloss
over the rest. When a paper is misleading, investors can easily be convinced to
invest in things they do not truly understand. Without a clear understanding of the
offering, these investors choose to participate for a variety of factors, including: The
Token Pre-Sale has great marketing program; The Token Pre-Sale sounds good even
though they know almost nothing about the technology aspect of these tokens
because their friends ask them to invest. As with any new technological
development, there is a significant risk of asset bubbles as investors overlook crucial

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details of a project in the search for yield. Balancing this with appropriate data and
transparency will be crucial going forward. TOKENOMY uses built in proprietary
methods to ensure all information provided is accurate and that nothing is omitted.
We provide transparency for investors and are clear about the positive and negative
aspects of the token, making it easier for them to make fair decisions in terms of
investing their money.

• Potential Market Manipulation



Investors are often reliant on alternative sources of information – such as discussion
forums – which are open to potential market manipulation. TOKENOMY hands out
accurate, clear information from specialists and legal team with fair judgement and
without any personal interest.

• Access to Secondary Markets



Secondary markets are another vital tool for price discovery. Some tokens are issued
with limited ‘lock-up’ periods where they cannot be exchanged on a secondary
market and others are not. This is confusing for investors and the transferability of
tokens needs to be addressed. In TOKENOMY, we provide direct platforms where
tokens can be traded directly to major cryptocurrencies like BTC, ETH, WAVES that
are familiar and easy enough for investors to deal with. Collaborating with
Bitcoin.co.id—the biggest cryptocurrency platform in Southeast Asia with 700,000
members—this trading process can be done instantly, and seamlessly on the token
holders preferred schedule.

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THE TEAM

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OSCAR DARMAWAN - CHIEF EXECUTIVE OFFICER

Oscar Darmawan, co-founded Bitcoin.co.id, the biggest bitcoin


and blockchain startup in Indonesia which facilitates
cryptocurrency trading for almost 700,000 registered members.
He soon became the Chief Executive Officer for the company,
which has become the largest cryptocurrency platform in South
East Asia. In the past four years, Oscar has been focusing on
building the blockchain ecosystem in Indonesia. He graduated
from Monash University, majoring in Information Technology
and System.

WILLIAM SUTANTO - CHIEF TECHNOLOGY OFFICER


Along with Oscar Darmawan, William founded Bitcoin.co.id
back in 2013. He is a professional head engineer who is
responsible behind all the technology of Bitcoin.co.id. William
has a strong Internet Technology and Project Development
background based on his nine years’ experience working in the
field. William is currently residing in Bali to fully support the
exchange while working on upcoming projects.

JACK LI - CHIEF MARKETING OFFICER


After a career in private banking, Jack Li joined Navis Capital
Partners in 2016 where he is responsible for the sourcing and
negotiation of proprietary investment opportunities. Established
in 1998, Navis is a specialized mid-cap buyout firm with over
US$4.5bn in investments. Before coming to Navis, Mr. Li spent
nine years at two US investment banks in Boston, Hong Kong,
and Singapore. He was a Vice President of the UHNW division
responsible for the development of JPMorgan’s financial
sponsors business in Southeast Asia.

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VILLE OEHMAN - FUND MANAGER


Ville is M.Sc. (technology management), MBA, Certified
Islamic Finance Executive and certified DGCX trader.
He has invested in several cryptocurrency companies in
Asia, Europe and Middle East. Ville is also the co-
founder and fund manager of a fully regulated
cryptocurrency fund domiciled on Cayman Islands, and
managed from Singapore under full CMS license of
Helvetic Investments. Ville is a frequent speaker on
cryptocurrencies in universities, media and FINTECH
events, including the leading Islamic Finance
conferences in Singapore and Indonesia.

SUASTI ATMASTUTI A - BUSINESS DEV. MANAGER


Graduated with magna cum laude honor from
Parahyangan University, Suasti had experience in
working as an assistant researcher and co-wrote a
book titled “Asia Pacific: Konflik, Kerjasama dan Relasi
Antarkawasan.” She worked for a financial solution
provider company called Banking Strategic Learning
for two years before she joined the cryptocurrency
field. She became the Business Development Director
for the Bitislands Project and did marketing for
BitBayar.com—a Bitcoin payment gateway to enable
merchants to accept payments in Bitcoin.

VINCENTIA OLGA - COMMUNICATION MANAGER

A graduate from University of Birmingham in Bachelor


of Science International Business with Upper Second-
Class Honors, skilled to make an essay based on
research theories and studies. An enthusiastic self-
starter with strong leadership and communication
skills. Assisted in developing private company for
increasing their awareness.

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ADVISORS

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TECHNOLOGY ADVISORS

TOTO SUGIRI

Toto Sugiri is a veteran in the Indonesia technology


scene. He is the founder self-funder of Indonesia’s
first tier four data center, DCI; a mentor in Founder
Institute Jakarta; and the founder of the 900-man
Sigma Group that was acquired by Telkom Indonesia
in 2007. Toto completed his masters in computer
engineering in Germany and returned to Indonesia in
1980. Now, he no longer sits in the management of
his projects, and takes up just an advisory role.


IZAK JENIE

Izak Jenie is a technology entrepreneur. Izak who


made his name in creating one of the first indonesia
ewallets. He has also recently seen one of his digital
businesses to be listed successfully in Indonesia
Stock Exchange, PT M Cash Integrasi Tbk (MCAS IJ).
Izak is also a CTO at one of the most successful
digital business integrators, PT Kresna Graha
Investama TBk (KREN IJ). He also sits on the boards
of some digital startups and has been active in
coaching enterpreneurs and professionals who focus
in digital space in Indonesia.

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INTERNATIONAL ADVISORS 


ANSON ZEALL

Anson is the Co-founder/CEO of CoinPip, a business


payout service leveraging on blockchain technologies.
Backed by 500 Startups, Coinpip is one of the most
prominent venture capital firms in Silicon Valley and has
been cooperating with Bitcoin.co.id for few years now.
Anson is an alumnus of University of New South Wales
and Columbia Business School. Prior to CoinPip, he ran
a private family office in Singapore managing various
asset classes, equities, derivatives and real estate.

ROBERTO CAPODIECI

Roberto discovered a passion for Information


Technology at the tender age of 6 and at age 10, he had
developed and sold his first video game. Roberto,
specialized in Lawful Interception systems and big data
analysis, is also a consultant to law enforcement
agencies, associate of the NXT Foundation and the first
to apply Blockchain technology to supply chain and
trade finance. Founder of the Blockchain Zoo
association, Roberto often speaks at conferences on
Blockchain.


SASHA IVANOV


Sasha Ivanov has been involved in Internet payment


systems software development and neural network
prediction solutions. After the emergence of blockchain
technology he launched the first instant cryptocurrency
exchange, Coinomat.com, the first fiat blockchain token,
CoinoUSD, and the first tradable cryptocurrency index,
Coinoindex.com. He leads the WAVES platform, which
has a current market cap of over $500 million USD and
is built on a custom SCALA-based blockchain focused
on tokenisation.

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WILLSON CUACA



Willson Cuaca is co-founder and managing Partner of East


Ventures, one of the most active early stage venture fund that
focus in South East Asia. Willson brings in experience in
ecosystem building, product/market fit and strategic advice
with his investment into hundreds of early stage startups in
the region. East Ventures was involved in Indonesia startup
scene since a very beginning when no one believed in the
market potential. East Ventures is well positioned to
experience directly all the major milestones in Indonesia
startup scene, working together with founders and
stakeholders to develop the industry from a nascent
ecosystem.

KENNETH OH

Kenneth Oh is a practising lawyer and Senior Partner with

Dentons Rodyk & Davidson’s Corporate Practice, and China/


Indonesia Practices. In legal practice for close to two
decades, he specialises in corporate finance, as well as
mergers & acquisitions. Legal directory Asia Pacific Legal 500
has listed Kenneth as being “…admired for his quickness of
mind and his ability to come up with creative solutions...” and
an “equity capital markets specialist”. Kenneth is also co-
founder of MAS-licensed asset management firm Ferrell
Financial and of boutique venture capital firm Omnibridge,
and serves as independent director of several companies
listed on the Hong Kong Exchange/Singapore Exchange and
chairs their corporate governance committees.

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PUBLIC RELATIONS ADVISOR

YOS ADIGUNA GINTING


As the founder and chairman of the board of directors of


the Indonesia Services Dialogue Council, Yos seeks to
accelerate the development of the blockchain-based
services sector in Indonesia through the establishment of
a coalition of stakeholders. Yos is active in encouraging
the formulation of regulations that encourage the growth
of the business world in Indonesia through its position as
chairman of the permanent committee of international
trade in KADIN Indonesia and APINDO. Yos holds a PhD
in Computational and Theoretical Chemistry from the
University of Tasmania Australia and is an independent
director of one of Indonesia’s largest public companies
with over 20 years experience in the field of advocacy for
the establishment of regulations, business management
and international trade.

STRATEGY ADVISOR

CARLOS M. PARADA


Carlos is a business developer who specializes in the


Blockchain Technology since early 2011. His
multidisciplinary background includes programming and
industrial prototyping. Since 2007 Carlos has been
based in Indonesia, where has collaborated with the
Ministry of Transportation in order to lay the foundations
for a joint venture between a private company and
Angkasa Pura I (Indonesian Airport Authorities). He has
worked with well- known companies such as Kompas
Gramedia and Bank Negara Indonesia (BNI).

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PRODUCT ADVISORS


BENSON KAWENGIAN


With a background in finance, he is the Founder and


President at Beka Asia Group, an Indonesian business
group in construction, technology, and services. One of his
companies, PT. Datra Internusa is a leading construction
firm that builds inspiring venues like stadia, arenas, and
halls; involved in renovation projects for Asian Games
2018. In technology, he is a partner at RMKB Ventures,
CEO at Urbanhire, and he was included in Tech in Asia's
Top 40 Indonesian Startup Founders list. He is also an
active member of the TED community, G20 Young
Entrepreneurs of Indonesia and a board member at
Entrepreneurs’ Organization Indonesia Chapter. A former
executive at Bloomberg LP, Benson earned his MBA with
High Distinction at the University of Queensland (St. Lucia).

EDY SULISTYO


Edy Sulistyo is a serial tech entrepreneur who has founded


and exited several startups such as eEvent, OW.com and
Kamus.net. He is currently the founder and CEO of LOKÉT
(acquired by GO-JEK), a technology company that focused
on making the best experience for events and
entertainments. In the past, he founded and architected a
number of companies and web products including
Katolik.com, FilesUpload, DNOrganizer, iConvert, Parking-
Hub, CircleMail and OpenStub.



LAWRENCE SAMANTHA


Lawrence is an old-timer in the cryptocurrency mining and
trading world, dating back to 2011. His computer science
expertise had led him to multiple companies such as
Nationwide Financial (210 Billion managed asset) &
Bittorrent, Inc (decentralized peer-to-peer network).
Cryptoworld is still in its infancy, and his drive to make
impact on the right thing is the reason why he created
several crypto solutions such as BitHarga for instant
cryptocurrency pricing analysis and HonestMining whose
mission is to create a trustworthy crypto mining that is
accessible to everyone.

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Our team has been recognized by various media outlets from all
around the world

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PRODUCT 

ACKNOWLEDGEMENT

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PRODUCT ACKNOWLEDGMENT

As a utility token, TEN offers several benefits that can be applied in variable sectors,
such as:

1. Crowdfunding: Proposal and Tokenization

Anyone in the world can submit a proposal to explain more about their projects and has
a fair chance to earn a fundraising. With TEN and its platform, this can be done within
minutes. Individuals, groups, merchants and companies that want to fundraise can
invent their own tokens very easily with the help of TOKENOMY. In the future, these
tokens can be traded with other cryptocurrencies, and can be applied as a payment
method—if there are merchants willing to accept them. Or alternatively, these tokens
can be exchanged with products and services from the company who distributed it.
There are many options that can be done, the actual approach depends on what the
creator wants.

A proposal must include the details of the tokens they plan to generate before we can
list them in TOKENOMY. Submitting a proposal requires a specific amount of TEN.
Proposals that are paid and sent to our platform will be carefully audited by our legal
team and specialists in specific areas before being published for public sale—provided
that the proposal is proven to be legitimate.

The team at TOKENOMY will provide full support and facilities needed by the applicants
during the process of issuing their tokens. With TOKENOMY, applicants do not have to
worry about technical aspects on implementing Pre-Sale Tokens. Every process will be
done by our team. Within one-week of proposal approval, you can move on to the next
stage where your tokens will be generated and traded in our system.

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The support and facilities we provide for our applicants include:

• Proposal Overview and Auditing Process



TOKENOMY team collaborates with experienced and highly qualified legal officers
from Southeast Asia countries. Through our careful assessment and risk
management process, we analyze the prospects of the proposal you submitted and
make sure that every business you plan to undertake is and will be done correctly
and securely in the future.

• Generating Tokens

Creating your own tokens and going through Token Pre-Sale can be a long,
exhausting process. Here at TOKENOMY, we assure you that the process of
generating tokens is fast, easy and error free. We handle all the technical aspects
from the beginning until the end. You don’t have to generate your own wallet or worry
about cold storage, and we guarantee that the smart contract codes created for you

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are safe and secure. By using our system, you can automatically generate your own
tokens, and can simply choose whether you want to use Ethereum or Waves as your
underlying technology.


• Publication

What makes your token better than others? Why should people support your
project? Most importantly, why should investors spend their money to buy your
tokens? You need to explain the answers to these questions in detail if you expect
people to invest. With us, you don’t have to create your own website. The website
creation process is easy for big companies, but for startups and small businesses,
money is needed for hiring web developers, paying site domain, hosting, security,
auditing and regular maintenance; the amount of funding needed can easily outstrip
your available resources. With TOKENOMY there’s a pre-set profile page to run
Token Pre-Sales. This page can be filled and edited by applicants to promote their
tokens. This page also shows the rating we give you based on the proposal you
submitted. Even better, you will get your own profile page that is accessible with a
subdomain from TOKENOMY. For example, your site could be called
mycoin.tokenomy.com and you can be up and running in minutes. You can even
attach your White Paper for public consumption—just like your own, personal
website.

• Marketing

Every Token Pre-Sale Project will be announced through email and mobile
notification to all members on daily or weekly basis depends on the subscriber
preference. All projects will be listed in our website and social media to make sure
they will get maximum audience exposure.

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• Primary Market (Tokens sale)



Fundraisers don’t have to worry about searching for potential investors to buy your
tokens. You don’t even have to educate people on how to buy your tokens! You
might have heard how hard it is to buy a token; when processes are overly
complicated, then new users can easily get confused. A more straightforward,
streamlined process allows investors to install an Ethereum Wallet and properly make
a transfer to smart contracts. Just installing a wallet and making transfers will allow
most users to participate, but can increase risk, particularly for those who are not
crypto savvy or who are inexperienced. With the help of TOKENOMY, investors will
be able to easily purchase Applicants’ tokens with major cryptocurrencies, such as:
BTC, ETH, WAVES and TEN.


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To sum up the process and services we provide, you can see the following flowchart.

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2. Loyalty Points & Mileage Plan

TEN can be traded not only with digital assets but also loyalty points from various
companies. There are many cases where a company gives out loyalty points to their
customers in exchange of goods and services they purchased. The customers are
happy with the freebies, until they realize that spending the points is not as easy as it
seems to be in the ads in most cases, loyalty points can only be redeemed within the
issuer’s boundaries.

For example, Alice has a small handbag store that is popular enough to issue their own
loyalty points, complete with an exclusive membership card. In order to attract more
customers, she gives out a generous amount of loyalty points for people that become
regular shoppers at her place. These points can be redeemed and exchanged to a
various selection of bags and purses, which is pretty nice. Then there’s Bob, one of

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Alice’s loyal customer who managed to earn a lot of loyalty points. Bob wants to redeem
his points, but he doesn’t need any more backpacks. He needs a new pair of shoes, but
Alice doesn’t sell them. Bob asks Alice whether he can spend the loyalty points in shops
that actually do sell shoes. Alice shakes her head, telling him that the loyalty points can
only be redeemed in her shop only.

The point is, it would be much better if Bob’s loyalty points could be exchanged to
products or services that he actually needs. And at TOKENOMY, we can make this
happen. Companies with loyalty points program can participate in TOKENOMY and
become token issuers. The tokens they generated can represent the loyalty points they
give to their customers.

So instead of receiving loyalty points that can be redeemed in Alice’s shop only, Bob
receives ALC tokens. These ALC tokens can be exchanged to other digital assets for
investment and trading purposes, or traded to other tokens that also represent loyalty
points from other companies. So, if Bob wants to purchase a new pair of shoes, he can
easily trade the ALC tokens he got from Alice with JMS tokens that were issued by
James—a new shop across the street that also generated his own token in TOKENOMY.

This can happen automatically, with just a simple few clicks!

It works in reverse, too. If every token that James generates can be used to buy shoes,
James can sell his JMS token to Alice in exchange for bags through TOKENOMY
platform. Later on, Alice can use JMS tokens to purchase shoes or redeem it in other
store by trading JMS tokens to their tokens.

If you have ever heard of airlines’ mileage plan—a loyalty program for customers who fly
frequently with a specific airline—this can also come handy. You can either redeem your
loyalty points by traveling around the globe with their global airline partners, or you can
simply redeem your points by exchanging it to something you urgently need through
TOKENOMY platform.


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3. Customized Token

If you have ideas, including unique ones that are not listed here, you can generate your
own customized token and we’ll provide the facilitates and all the support you need. The
possibilities are limitless.

For example: You’ve been in a few gigs, you have a few supporters that are growing in
numbers every day and within a few weeks, your names are everywhere on the Internet.
You are famous, but you don’t have your own album yet. You don’t want to get yourself
tangled within a certain record label, so you plan to create your own album with the help
of your own team. As a musician, your fans are the most important thing and you want
them to buy your album and feel appreciated at the same time. This is the chance for
you to make more money, and get more fans.

You can easily generate your own tokens by using the TOKENOMY platform. Your
business plan does not fit in any of our categories yet, but we can facilitate your needs
on demand. To make your fans feel special and closer to you, you can generate your
own token. In return, your fans, can get an exclusive CD of your latest album, get free
tickets to watch your shows, and perhaps even backstage passes. People will love to
see your band in person. They’ll buy your tokens, exchange them for concert tickets and
backstage passes. You’ll get more money to crowdfund your album, create more songs
and shows, and everyone is happy.

This is your dream.

TOKENOMY turns it into reality.

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4. Secondary Market (Trading Platform)

As you move through the process and your Primary Market Stage is completed, your
project will be upgraded automatically to the Secondary Market level. Tokens will be
available for sale in TOKENOMY. This exchange is live and open for business 24/7, all
year long. Users that want to collect your tokens can easily buy them with TEN. This will
continue until the volume trading for those tokens reach a certain amount. If they can
exceed the limit, new trading platforms will be launched with new trading pairs consist
of major cryptocurrencies, for example: TOKEN - BTC and TOKEN - ETH.

TOKENOMY will cooperate with Bitcoin.co.id which already has more than 700,000
members in their exchange. We will do login sharing so these members can immediately
become investors in TOKENOMY. With this many investors, we guarantee that the
liquidity process will always be easy and available for everyone.

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For example, Bob, who is an owner of a new electronic store called Sierra, wants to get
a fundraising to enlarge his business. He creates a token called Sierra Token (SRA)
which offers users huge discounts when buying cellphones and computers at his store.
Bob submits a proposal to TOKENOMY, pays a small amount of TEN so his document
can be audited by their legal team.

His proposal is reviewed and approved in about a week. Bob can now see Sierra Token
(SRA) listed on TOKENOMY with his very own profile page that is accessible with the
subdomain of SRA.tokenomy.com. Bob can edit his material any way he likes, and gets
free marketing help with his projects.

Bob’s new currency, SRA will also be available to purchase with BTC, ETH, WAVES and
TEN. It will be listed as SRA/TEN in our platform. If monthly trading volume reaches
1,000,000 TEN, Sierra Token will also be listed to be paired with Bitcoin (SRA/BTC).

Seeing that the price is growing and loving Bob’s project, people begin investing more
money and buying more Sierra Token for themselves. Investors that already bought
Sierra Token in the early days when the price was still considered cheap, have the option
to sell their Sierra Token for a quick profit or hold onto it for later use. Together with
Bitcoin.co.id—the biggest cryptocurrency exchange in Southeast Asia, TOKENOMY is
guaranteed to provide huge liquidity where everyone can sell their tokens anytime they
want. Compared to traditional investment options where holders have to wait for years
just to cash out their profit, this approach is easier, faster, and more efficient for profit-
taking. Buyers can also become traders or market makers that actively trade for daily
profit, taking advantage of Sierra Token’s price volatility.

Bob gets the fundraising he wants, builds a bigger store, and has more customers than
ever to attend because they want to trade their Sierra Token for special discounts when
purchasing electronic goods from Bob’s store.

Let’s take a quick look at the following illustration for better understanding.

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Remember the loyalty points program?

Assume Bob, who has the bigger business at the moment, wants to give loyalty points
to his most beloved customers. Alice, who supported Bob’s project from the beginning,
is one of them. Bob gives her loyalty points that can be redeemed in Bob’s electronic
store.

Bob’s works in Thailand and he doesn’t have any branch office in Indonesia, where Alice
is currently living. Since she doesn’t need another phone at the moment and she can’t
fly to Thailand to redeem what she has, Alice uses her loyalty points in other companies
that are listed in TOKENOMY. James has a store in Indonesia that sells purses, so Alice
can easily exchange Bob’s loyalty points to James’ and get the product she wants right
away!

All can be done online and effortlessly in TOKENOMY.

5. Friendly, Easy-to-Use Mobile Application

TOKENOMY comes together with a mobile application for both Android and iOS users,
can be found easily on Google Play Store and App Store. The mobile app will make it
easier for you to keep track of the new tokens that are being listed on TOKENOMY, and
allow you to trade tokens online.

You will be required to login after you installed this app in your device, using the same
login combination you use in TOKENOMY. Rest assure, the process is easy but it’s
highly secure. You can set up 6-digit pin number (or touchID for iPhone users)
afterwards to speed up your login process. With a user-friendly interface, you can trade
anytime and anywhere you want only with a few quick taps and swipes.

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6. Automated Vending Machines

Based on our experience as a cryptocurrency exchange, asking our customers to


personally buy cryptocurrencies through our website is a challenge, no matter how user-
friendly our interface is. We’ve created user guides, but some people simply don’t like to
read the manual. In a way, suggesting that regular consumers go out and purchase
bitcoin is like asking them to use the stock exchange to buy groceries: it is
unimaginable.

But TEN, along with major cryptocurrencies, can be bought through automated vending
machines using just 3 simple steps that take just 15 seconds per transaction. No need
to create account in exchanges or undergo an exhausting process of identification
verification process. Customers can simply buy these assets with local currencies, and
having the tokens sent directly to their personal wallets. These innovative, automated
vending machines will be linked to TOKENOMY using its current exchange rate.

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The purchasing process happens in four simple steps:

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TOKENOMY:

INITIAL TOKEN SALE

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What is an Initial Token Sale?

An Initial Token Sale (ITS) is an event in which a new cryptocurrency project sells part of
its cryptocurrency tokens to early adopters and enthusiasts in exchange for funding. For
the party offering the tokens for sale, this has become a well-documented and well-
respected way to raise funds to upscale an existing product or service. It is a quick way
to bypass traditional funding routes, which are much slower, to gain access to funds in
order to speed up development.

1. Pre-Initial Token Sale

The first stage of TEN Initial Token Sale starts on January 8th, 2018 at 3 PM Singapore
Time (UTC+8). At this stage, Initial Token Sale is open for public with a special price for
one week only. These are the details:

• With 1 BTC, you get 80000 TENs

• There are only 40 million TENs available for sale

• Pre-Initial Token Sale starts from January 8th 2018, 3.00 PM Singapore Time (UTC+8)

• Pre-Initial Token Sale ends on January 15th 2018, 3.00 PM Singapore Time (UTC+8)

• Token will be distributed on January 20th, 2018

• TEN can be purchased with BTC on the following website: token.tokenomy.com.

• Special condition for those who wish to buy TEN with ETH, this can be done by
using the floating rate based on Coinmarketcap’s index price.

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2. Initial Token Sale

Second stage of TEN Initial Token Sale starts on January 15th 2018, 3.00 PM Singapore
Time (UTC+8). These are the details:

• With 1 BTC, you get 60000 TENs

• There are only 60 million TENs available for sale

• Initial Token Sale starts from January 15th 2018, 3.00 PM Singapore Time (UTC+8)

• Initial Token Sale ends on February 5th 2018, 3.00 PM Singapore Time (UTC+8)

• Token will be distributed on February 20th, 2018

• TEN can be purchased with BTC on the following website: token.tokenomy.com.

• Special condition for those who wish to buy TEN with ETH, this can be done by
using the floating rate based on Coinmarketcap’s index price.

3. After Initial Token Sale

Late TEN Public Sale starts on February 5th 2018, 3.00 PM Singapore Time (UTC+8) and
runs for another 1 week after Initial Token Sale. Read below for details:

• With 1 BTC, you get 40000 TENs

• There are only 10 million TENs available for sale

• Public Sale starts from February 5th 2018, 3.00 PM Singapore Time (UTC+8)

• Public Sale ends on February 12th 2018, 3.00 PM Singapore Time (UTC+8)

• Token will be distributed on March 1st, 2018

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• TEN can be purchased with BTC on the following website: token.tokenomy.com.

• Special condition for those who wish to buy TEN with ETH, this can be done by
using the floating rate based on Coinmarketcap’s index price.

4. Secondary Market: Bitcoin.co.id and Other Exchanges

Soon after the sale ends, users can purchase TEN directly through exchanges. There will
only be 200 million TENs in circulation (in total). TEN will first be listed on Bitcoin.co.id—
the biggest Cryptocurrency exchange in Southeast Asia with more than 700,000
members registered online. It will be available for trading on February 12th, 2018, 3.00
PM Singapore Time (UTC+8). You can purchase TEN with major cryptocurrencies such
as BTC and ETH. Soon after, TEN will also be available to trade in other major
exchanges aside from Bitcoin.co.id.

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MAINTAINING THE STABILITY OF TEN VALUE

We believe TEN will preserve its value because of the functionalities and the usability
that it offers. This statement is based on the following considerations:

1. TEN will become a reserve currency in our platforms

2. TEN will become a utility token or as a medium of exchange in order


to submit Token Pre-Sale proposal within the platforms

3. TEN is tradable with BTC and IDR in Bitcoin.co.id


That being said, we do not guarantee that the price will always go up and we also do not
guarantee that the price will never go down.

TOKEN DISTRIBUTION RATIO

Percentage of all UTILITY tokens for TENs


20%
Pre-Initial Token Sale
Percentage of all UTILITY tokens for TENs
30%
Initial Token Sale
Percentage of all UTILITY tokens for TENs
5%
After Initial Token Sale
Percentage of all UTILITY tokens for
community initiatives, affiliate commission, 20%
etc
Percentage of all UTILITY tokens for long-
25%
term alignment of interests

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TOKENOMY - GLOBAL TOKEN PLATFORM

AFFILIATE MARKETING PROGRAM

The more you offer, the more benefits you gain. TOKENOMY has an affiliate marketing
program for TEN token sale that starts on January 8th, 2018, 3 PM Singapore Time
(UTC+8). Every time you refer to someone to buy TEN using your referral code, you will
get 10% commission from your downlines for each token sale. Assume your friend,
Alice, signs up for the TEN token sale using your referral code. When she buys 100 TEN,
you will get 10 TEN. That means if she buys 10,000 TEN, you get 1,000 TEN without
doing anything. These TEN tokens that you received for free can be traded to another
cryptocurrency anytime you want.

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AFTERMATH !64
TOKENOMY - GLOBAL TOKEN PLATFORM

CONCLUSION

Blockchain technologies and cryptocurrency payments are growing at an incredible rate


and will be the way we pay for goods and services in the future. People are learning
more and more about the digital world with every second passing by, and if you are
brave and smart enough to take parts of this revolution, you will have more opportunities
to thrive in the future. There are many ways to grow your business in this Cryptocurrency
world, and one of the most popular example is by doing an ICO. To make it as easy as
possible for all consumers, we at TOKENOMY, aim to offer our users a one-stop ICO
solution that facilitates people on generating their own tokens, or to give new
possibilities for investors and traders to get their hands on something new and fresh in
the market.

Blockchain and the Token Pre-Sale system has grown to become a new standalone
ecosystem that is completely separated from the traditional economic system that
depends on fiat currency. With this innovative new platform, we plan to build a new
economic system that’s more equitable.

With Pre-Sale Tokens, a wide range of individuals will have the opportunity to nurture
their businesses, get the funding they deserve from trusted, decentralize investors, and
easily receive payments in cryptocurrency. We’re trying our best to help small
entrepreneurs to obtain funding through Token Pre-Sale easily and cheaply, without
allowing interference from other parties. By preventing those who would prey on the
small buyer from accessing the platform, we can help promote small business growth
and create a level playing field for all.

Go on and participate in our long-term growth and success story to fundamentally


change the world of payments, crowdfunding and banking. Get your feet wet by joining
the TEN Initial Token Sale. We are looking forward to welcoming you on board.

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ACKNOWLEDGMENTS

We would like to thank anyone not directly mentioned in this White Paper for supporting
and assisting as we make our dreams a reality. We wish to thank the entire blockchain
community for laying the foundation over the past 8 years. A special thank you also
goes out to every user that has been loyal and patience in using our services, as we
work our way towards an innovative and high-tech platform for the future.

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REFERENCES

“Asia Population 2017 (Demographics, Maps, Graphs)”, data was taken from World
Population Review, http://worldpopulationreview.com/continents/asia-population/, last
accessed on November 4th 2017.

“South Eastern Asia Population”, data was taken from http://www.worldometers.info/


world-population/south-eastern-asia-population/, last accessed on November 17th
2017.

“Population by Asia Subregion”, data was derived from the following website http://
www.worldometers.info/world-population/population-by-asia-subregion/, last accessed
on November 4th 2017.

Camilla Hodgson, “The World's 2 billion Unbanked, in 6 Charts”, taken from the website
of Business Insider UK, accessed on November 4th 2017 from the following website:
http://uk.businessinsider.com/the-worlds-unbanked-population-in-6-charts-2017-8/?
IR=T

Simon Kemp, “Digital in 2017: Global Overview”, taken from the website of We Are
Social, accessed on November 5th 2017 from the following website: https://
wearesocial.com/special-reports/digital-in-2017-global-overview

World Bank Group, “The Global Findex Database 2014 Measuring Financial Inclusion
around the World”, the information is derived from the following website: http://
documents.worldbank.org/curated/en/ 187761468179367706/pdf/
WPS7255.pdf#page=3, accessed on October 11th 2017.

Rohini Samtani, “Hong Kong vs. Singapore: Weighing Asia's financial hubs”, article was
seen in the following website: https:// www.cnbc.com/2017/04/24/hong-kong-vs-
singapore-weighing-asias-financial-hubs.html (accessed on November 4th 2017)

Dennis Brandes et al., “Deloitte Global Wealth Management Centre Ranking


2015” (Zurich, Switzerland: Deloitte Consulting AG, 2015).

Mark Yeandle, “Global Financial Centres Index 20” (London, U.K.: Z/Yen Group and
China Development Institute, September 2016).

IMF, “Asia Dynamic Economies Continue to Lead Global Growth”, taken from the
following website: https://www.imf.org/en/News/ Articles/2017/05/08/NA050917-Asia-
Dynamic-Economies-Continue-to-Lead-Global-Growth on November 4th, 2017

The information is derived from the website of ASEANstats at http://


www.aseanstats.org/wp-content/uploads/2017/08/ ASEAN50_Master_Publication.pdf,
accessed on October 31st 2017.

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