Académique Documents
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QUALITYINTEGRATED
MANAGEMENT SYSTEM
PROCEDURE
Page 2 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
Page 3 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
Issue record:
Issue 01, Issue date: 06-08-2003, As per ISO / TS 16949: 2002 standard
Issue 02, Issue date: 01-11-2005,
Issue 03, Issue date: 15-01-2010, Incorporated changes as per ISO / TS 16949: 20092016 standard
Page 4 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
Page 5 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
Page 6 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
CHAIRMAN CUM
MANAGING DIRECTOR
GROUP TECHNICAL
HEAD
COMMERCIAL
HEAD
SR. MANAGER
SALES
MANAGER RESIDENT RESIDENT RESIDENT
(DESPATCH
SALES REPRESENT- REPRESENT- REPRESENT-
CONTROL)
(CO- ATIVE ATIVE ATIVE
ORDINATION) WEST ZONE EAST ZONE SOUTH ZONE
Page 7 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
1) Commercial Head :
CH is responsible to GTH for
Order procurement
Enquiry & order review.
Feasibility review
Liaison with customer for approval of drawings, specifications, PPAP and samples.
Delivery against contracts / orders.
Collection of Payment.
Collection of C-form and Local Sales Tax form.
Compliance of customer commercial and technical requirements.
Collection of Rejections and Closing of customer complaints
Maintaining minimum stock levels in warehouse / logistics as prescribed by clients.
Co-ordination with production
Arranging of transport for deliveries
Dealing with excise matters and external audit.
Monitoring of premium freight.
Page 8 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
To check all the new Purchase Orders and Order amendments against the check-list and quotations to
make Contract review check-sheet for all the new orders / rate amendments and to take approval on
the same from Sr. M. and CH.
To maintain Purchase Order control register.
To maintain Customer Delivery Schedule register.
To verify Credit Notes related to Customers and to get the same approved from CH.
To do internal audit of Sales and Excise Record of Department.
To control freight outward / transporters’ freight rates.
To maintain Customer correspondence files, Cost break-up files, Original Purchase Orders and copy of
Sample approval report of the products released by the customers.
To maintain and monitor record of the reminders to be sent to the customers for which no reply is
received within 10 days.
To make record of non-conformity receipts (Item and Quantity wise) and to present the same for analysis
and necessary action.
Page 9 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
1) NEW ORDERS
Page 10 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
9) All orders are approved by Sr. M - Sales / CH and are then entered in the order control register.
10) The original copy of the order is retained in sales office and Photostat copy of the same is sent to accounts
for financial accounting.
2) ORDER AMENDMENTS:
a) The amendments in customer orders are reviewed and approved by Sr. M - Sales and CH through
contract review check sheet.
b) Entry of these amendments is made in the order control register and the same is treated as part and
parcel of the original order.
c) The copy of the amendment is sent to accounts and also to the production department wherever there is
a change in technical requirements / part nos. / drawings / modification levels.
3) SALES PLAN:
Sales plan and its subsequent amendments are prepared considering the followings:
a) Purchase Order/ Delivery schedules received from customers.
b) Inventory norms for finished products approved by the Management.
c) Stock position in RG-I and with transporters as on 24 th of the month.
d) The Sales Plan is approved by CH and is released to Production and Materials Department on 25 th of
month for the next month. This plan also indicates the proposed weekly dispatch schedule. Firm weekly
sales & production plans are prepared on every Tuesday for the coming week and copy of the same is
released to MH, ES, Dy. Div. Manager – Production and Manager - Materials.
e) Performance against the same is monitored on every Saturday in the weekly Review Meeting with CMD.
a) Sales against the weekly despatch plans are reviewed on weekly basis and reasons for shortfall in
despatches, if any, are discussed in the weekly Review Meeting on every Saturday.
b) Mgr. - Sales updates the Sales Planning and works out the balance orders to be executed during the
month. Copy of amended sales plan is released to MH, ES, Dy. Div. Manager – Production and Manager
- Materials.
Page 11 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
6) CUSTOMER COMMUNICATION
Marketing communicates all information to customer through email, letters, fax, etc. and customer specified
language / format wherever specified by customer.
Mgr. - Sales collects the statement of outstanding sales tax forms from accounts department and forwards the
same to customers under their covering letter. Follow-up for C forms is made by the Marketing Department by
sending reminders and making personal visits to the customers.
Page 12 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
CH fulfils all the commercial and technical requirements of the customers in consultation with GTH and
Manufacturing Head.
Sr. M. – Sales collects and makes follow-up for despatch of rejections from customers. The material inwarding
formalities for the sales rejections are got completed by the marketing division before its issue to the production
shop for carrying out necessary investigations and to plan for corrective and preventive actions.
The PNCR is raised by marketing and is offered along with sales rejections to the quality assurance department
within 7 days form the date of physical receipt of material at plant. Closing of PNCR’s is also done by the
marketing on completion of investigations and feed back on investigations with corrective and preventive action
plans is given to the customers in writing.
For outsourced storage at customer location, Company enters into agreement / contract with the Logistics
service providers. Annual Audit of these sources is done once in a year against the checklist.
Ref. Documents:
Page 13 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
DETAILS:
1) The Marketing Division monitors information related to customer perception as to whether the organization
has met the customer requirements.
2) This information is obtained through meetings, emails, telephones, fax, letters and ratings assigned by
customers.
3) Customer feed back is also obtained through “Customer Feed Back Form” atleast once in a year.
4) Customer satisfaction is also monitored in terms of repetitive orders, growing sales volume and no
complaints from customer.
5) Customer Scorecards are accessed by sales/marketing on monthly basis and discussed and reviewed
during CFT meetings with other departments and decisions on actions for improving CSI is taken and action
plans are prepared.
6) Customer specific requirements are also notified.
7) Above information is discussed in management review meetings.
Page 14 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017
ALLENA AUTO INDUSTRIES PVT. LTD
QUALITY SYSTEM PROCEDURE – SALES & MARKETING
REFERENCE DOCUMENTS:
Customer Feed Back Form – F:MK:09: MK: 09.
Ratings received from customers
Letters and other communications related to customer perception
Page 15 of 15
Issue Date
Approved By - CMD Compiled by - AMR Issued By - MR Issue No 0304 150127-0111-
201001-09-2017